VitrA
Ready for Olympics
Stand: D31
EXPO
2007 will be the bathroom industry’s ‘shop window’ for
the Olympics and the challenge of water conservation and energy efficiency,
and international bathroom brand, VitrA will
be announcing its continued association with leading names from the design
world and demonstrating that it has all the ‘goods’ ready to
display.
Specifically
the show will be a chance to view Ross Lovegrove’s second and much-anticipated
range, MOD; designed for a mass market audience these products will tackle
the environmental issue to save on water. (Lovegrove’s Istanbul collection
received much recognition including the reddot in 2006; a Winner in the
2006 Wallpaper* Design Awards; plus a Home Classic Award from Homes and
Gardens, and his latest collection is sure to attract similar acclaim).
Also being unveiled will be concepts from a brand new collaboration with
Italian architect Matteo Thun – teaming up for the first time with
VitrA to design ‘Water Jewels’, a range of bowls in alternative
materials to highlight the different solutions VitrA can provide. This
range also consists of the ‘super flat’ bath; a bath that creates
easier accessibility and addresses water conservation concerns.
In addition, VitrA will be launching two new ranges of products by German
designers NOA; High Q and S50. High Q highlights VitrA’s commitment
to touch-free technology to increase hygiene in public areas, while S50
is a range of products specifically for the hotel and leisure market showing
VitrA’s commitment to function and design.
Also launching will be a bath and shower mixer from Amsterdam-based Pilots
Design. This product allows users to store individual settings using the
digital display.
Web: http://uk.vitra.com.tr