BGH Welcomes Sales Director with a Clear Vision

Kitchen manufacturer Bernstein Group Holdings has appointed a sales director with thirteen years' experience in the bathroom industry - and a clear focus to support retailers and their businesses in his new role.

Graham Bucktrout, 39, has spent the last eight-and-a-half years working for Jacuzzi UK, latterly as retail sales director - the role he assumes at Lancashire-based BGH, which manufactures the Four Seasons and Lifestyle Kitchens brands.

Graham was attracted to BGH because of the company's investment in people and brand development. He was keen to embrace a new challenge by using his experience in the bathroom sector to turn his hand to the newly created role at BGH, focusing on building the brand and strengthening relationships with retailers.

He said: ‘It's a fantastic new challenge for me, as I've always been interested in the correlation between the bathroom marketplace and the kitchen marketplace - both are dictated by the same needs and desires.

‘The creativity involved in the kitchen industry excites me. Four Seasons is a flagship brand in the industry, and it's a brand which is about quality and depth of range. I hope to build on that brand even further.

‘I'm passionate about the role between BGH, our distributors and our retailers. My goal is to focus on getting closer to retailers and adding value to their businesses - in terms of products, quality and service. I want them to see us as their friend.
‘I will also concentrate on building our sales support function as well as raising the bar in terms of product development and marketing initiatives.’

Graham is in charge of a field sales force of four, and is looking to recruit two more members to join his national team.

Web: http://www.bgh.co.uk