Admiral’s New Silver Finish

Maytag UK, the refrigeration and appliance manufacturer, has introduced a new smooth fingerprint resistant matt silver finish to its Admiral Colours refrigeration range.

Extending the range into new territory, the silver adds a new dimension to the choice of finishes available. With the look of stainless steel, the new smooth and durable silver finish has the added bonus of being fingerprint resistant, a blessing for busy households.

While smooth lines and the minimalist look of the smooth silver finish provide beautiful aesthetics, the features within also help to make Admiral refrigeration extra special.
Adding value for the retailer with competitive pricing and ‘must have’ technology, features include:

• External controls that display and monitor internal temperatures, allowing instant modification if required, without the need to open the fridge.
• Fast cool and fast freeze settings to prepare the fridge and/or freezer for large quantities of freshly purchased food. Both these settings also turn themselves off automatically after 12 hours to optimise efficiency, therefore reducing energy wastage.
• Vacation mode, allowing the fridge to be turned off during a long holiday period, while keeping the freezer operational for economy and convenience, and saving around a third of the energy usually used within a week.
• Alarms which sound if the fridge or freezer doors are left ajar, or if there is a power cut, ensuring that food is prevented from spoiling
• Generous 20 cubic feet of capacity, with adjustable glass shelves in the fridge and flexible shelves and baskets in the frost-free 4* freezer, so that space can be tailored to suit individual household needs.
• Humidity controlled drawers that keep food fresh for longer
• Freshly filtered ice and water, delivered through the neat in-door dispenser that comes complete with night-light.

Stuart Frost, Product Marketing Manager for Admiral, says: ‘The Admiral Colours range not only has competitive specification, the stunning new silver finish adds an extra dimension of value for the retailer. As well as being very affordable, it opens up further opportunities for retailers to reap the rewards in the side-by-side market place: an attractive and practical alternative to stainless steel, the new fingerprint resistant finish has considerable consumer time-saving benefits.’

Web: http://www.maytag.co.uk

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