Ambiente
- Talents Zeitgeist in Great Demand
Applications
came from a total of 33 countries and eleven of them will be represented
at Ambiente, Frankfurt from 8th to 12th February: 'next year's Talents
are distinguished by internationality, creativity and a pronounced feeling
for the zeitgeist of the consumer-goods world', the organiser says. The
young designers chosen will present their ideas, prototypes and initial
small product series on 20 stands in Hall 6.1. The promotional programme
of Messe Frankfurt gives them the chance to make their first contacts
with the industry and potential business partners at the world's biggest
international trade fair for the consumer-goods sector.
Subjects of current social interest are particularly popular among the
students, graduates and start-up design studios. 'Best agers', sustainability
and purposeful functions, as well as pleasure and individuality are to
be found in the work of these young avant-garde designers.
Nobody gets any younger.
Against the background of a growing life expectancy, this ancient saying
is gaining more and more in significance. However, it is only in recent
years that companies and designers have adjusted to the fact that although
people are living longer on average, they are becoming much younger when
it comes to questions of style. Design student Dési Doell, Berlin,
takes up this special aspect in her 'Design 4 All' packaging series.
Thanks to their aesthetic appeal, her practical everyday aids, with which
one can open or carry bottles more easily, are of interest to all age
groups.
Tried and tested for the young ones is the product offered by the A4 design
office from Japan: designer Mamoru Fukui has translated a traditional
learning and balancing game, which calls for stones to be stacked carefully,
into a modern design language. With his beautifully made wooden version,
he turns a game of skill into a tactile pleasure.
For designers 'Rafinesse & Tristesse', the aim is sustainability in
an broader sense. They recycle metal canisters, as well as metal and plastic
lids, to make seats and kitchen furnishings. What's more, each and every
one of the hand-made utensils is unique. The 'speed stool' of Sweden's
'defyra' also makes use of articles that others throw away. His stool
consists of old skis, which ensures that all differ from each other.
Ambiente 2008
At Ambiente, three leading trade fairs offer the worldwide trade, as well
as designers, architects, interior decorators and the media, a matchless
overview of the latest products and trends at the beginning of the year.
The Dining trade fair stands for cooking and the fine things in life,
Giving for the world of presents and Living for avant-garde and interior
design. Numerous exhibitions and events enrich this unparalleled range
of products with creative information and professional inspiration.
Web: http://www.ambiente.messefrankfurt.com
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