Steel Cuisine Range Cooker Brand Now Available
Hall 19 Stand F19

Premium Italian range cooker brand, Steel, is to be launched in the UK by new company, Steel Cuisine (UK) Ltd will be exhibiting at the KBB Show at the NEC in March on Stand F9, Hall 19.

The company has been set up by Mark Scott, who has many years experience in the UK appliance industry with distinguished companies such as Flavel, Fisher and Paykel and Maytag UK.

Mark has successfully introduced Rangemaster, and Fisher and Paykel products around the world and now has brought Steel range cookers to the UK through his own company, Steel Cuisine.

Steel is renowned for their high quality and best performing range cookers in the semi-professional market, and has been manufacturing in Italy since 1922. Designed for the discerning consumer, Steel's three premium ranges are crafted from the finest materials, using advanced computerised manufacturing systems, employing craftsmanship and expertise, honed over the last 86-years'.

There are three lines to choose from. The stylish and contemporary Genesi
and Sintesi, and the more traditional Ascot; there is a style to harmonise with every décor scheme. In addition, there are many different choices of hob for full customisation to the consumers' lifestyle and cooking preferences. Superb choice and flexibility has been created through the numerous hob options. The hob can be customised to suit any aspirational consumers' desire and may include features such as Teppan Yaki-style hotplates, deep fryers, lava rock barbeques, griddle plates as well as gas burners and ceramic zones. There are over 340 options, plus a choice of 14 different colour options - something to please everyone.

The products are backed by full customer service, available next day if required and home delivery service. An informational website is planned for launch in February to support both designers and kitchen specialists, and to provide consumers with essential information and guide them to their nearest available stockist.

Mark Scott, General Manager of Steel Cuisine, says: 'The UK is one of the largest range cooker markets in the world, and there is real opportunity for high quality, bespoke range cookers. With such quality craftsmanship, Steel offers truly stunning products, and with their high level of bespoke customisation, they add that difference to this highly competitive market place.'

He continues: 'Steel Cuisine offers a great opportunity for the kitchen specialist with unique, bespoke and highly profitable options backed by comprehensive support. I am really proud to bring such an innovative, high quality and respected brand to the UK market.'

Steel Range Cookers will be available exclusively through Steel Cuisine for all Kitchen Specialists from March 2008.

For a brochure, display terms and information please call Mark Scott, General Manager of Steel Cuisine on 07947 533637.