Ban the Bottle

If you are buying a fridge freezer Electrolux says why not buy one that gives you unlimited, chilled filtered water 'on tap' - that way you'll never need to buy bottled water again.

1.6 billion litres of water are sold in retail packs every year. Bottled water is the 3rd biggest soft drinks sector with 10% market share and still water is growing faster than carbonated at around 10% p.a. With Electrolux Brita Fridge Freezer you don't need to purchase bottled water - i.e. less plastic bottles, less recycling or disposal, less cost to the environment in terms of transporting bottled water.

Panorama: Bottled Water - Who Needs It? which aired on BBC One at 8.30pm on Monday 18th February 2008 covered this issue - see more on http://news.bbc.co.uk/1/hi/programmes/panorama/7247130.stm

Extract:
The bottled mineral water market is worth £2 billion

‘Producing and delivering a litre of bottled water emits hundreds of times as much greenhouse gas as a litre of tap water.

‘Then you've got the plastic, only one quarter of which is recycled or the glass that eats so much energy to make and re-use.

‘Our environment minister, Phil Woolas, cited all these as motives for returning to the tap (although he did admit to being still partial to a drop of the fizzy stuff). ‘

As well as an endless supply of chilled tap water - the other major benefits are cost savings - just 4p a litre - a fraction of the cost of bottled water - and you won't need to lug heavy bottles from the shop or have the problem of disposing of empty bottles. Also, the easy availability and 'fun factor' of dispensing a drink will help encourage children to drink more water instead of fizzy, sugary drinks!

Electrolux Brita Fridge Freezer
* ENB40405S
* Silver
* A Energy rated
* LCD temperature display
* COOLSENSE Control system maintains a constant temperature inside the fridge.
* Wine rack tucks
* Glass shelves
* Large capacity glide-out salad drawer
* Fully frost free - no defrosting ever!
* Fridge 251 litres gross, freezer 122 litres gross
* Size H2010mm x W595mm x D632mm

Web: http://www.electrolux.com