Axiom
by Formica® Unveils New Range Refresh at KBB 2008
Stand J15
Axiom by Formica®, the premium worktop
and accessories range, will unveil its design-led range refresh exclusively
at KBB at the NEC, Birmingham (2-5 March 2008). This stylish range
update features new textures unique to Axiom®, new colours, and trend-led
designs. The new range will premiere at KBB on Formica Limited’s
stand, J15.
The design-led range refresh was developed in response to trends in the
consumer marketplace. Both texture and colour are key. This
update offers exclusive new finishes and range extensions of the best
selling Honed and Etchings textures as well as expanded product offerings,
new colours, and cutting edge designs. Axiom by Formica delivers
a unique collection of worktops and accessories that provides consumers
with high-impact, high-quality looks.
Commented Simon Wild, Marketing Manager UK & Ireland, Formica Limited,
'We’re very focused on the consumer kitchen market. The kitchen
has become the heart of the home and a place for social gatherings.
Kitchen design has therefore become more important and consumers demand
innovative and sophisticated looks. This range refresh is a response
to these factors.
'Axiom by Formica has introduced unique innovations in surface finishes
over recent years which have proved extremely popular and, working with
kitchen studios, can provide a huge variety of looks for the design-conscious
consumer.'
Axiom® worktops are available from kitchen studios. For samples and
further information, please call the Axiom® Sample Hotline on 0191
259 3478 or email axiom.info@formica.co.uk
or visit the Axiom website at http://www.axiomworktops.com.
