Metropolitan Success for RAK Ceramics

One year on since its launch, RAK Ceramics reports that its Metropolitan range has proved to be such a great success with consumers and designers alike resulting in a radical ramping up of production at the factory.

Specifically designed to attract style-savvy consumers, RAK Ceramic’s Metropolitan range is an affordable collection of sanitaryware that combines chunky angles with a pure white finish that exudes designer appeal. It has proven itself to be perfect for bathroom designers and installers looking to impress with a sleek, contemporary range that won’t blow the budget - retail prices start from just £98.64 for a basin with full pedestal, making Metropolitan a high quality yet inexpensive option for any modern bathroom.

It is this combination of price and design that has provided the unequivocal success of the Metropolitan range, leading to high volume sales. As a consequence of this demand which has been generated purely from the UK market, RAK Ceramics had to find a solution to producing the increased volumes needed to fulfil client orders, resulting in production being placed within the high pressure casting area within the factory in Ras-Al-Khaimah in the Arab Emirates. This process produces a piece from slip to cast in 5.5 minutes – speeding up the original production process by 24 hours! The superiority of this method is such that no compromise is made to the quality nor the design of this collection.

With two basin styles, a beautiful acrylic bath and close-coupled WC, the Metropolitan range includes taps, mirrors, bath shower screens and a spacious stainless steel bathroom cabinet. The Metropolitan range forms part of RAK Ceramic’s highly successful Trilogy Collection, which consists of three stunning sanitaryware ranges that cater for all tastes and budgets and is backed by the company’s renowned 20 year guarantee offering total peace of mind. RAK Ceramics is an ISO 9001:2000 certified organisation with its own manufacturing facilities.

Contact 01730 237850; http://www.rakceramics.co.uk