New UK Home for Viking Appliances within Waterline Group

Waterline Group has been appointed by Viking Europe as sole importer of appliances for mainland Britain. Supported by Waterline Group resources, Viking UK will develop the market for this international iconic brand, celebrated for its Professional range cookers.

Designed and manufactured in the USA since 1987, Viking cookers are sold in over 80 countries worldwide. The company attributes this success to bringing professional design and performance into the home. Unlike some American brands, today Viking can equip the complete kitchen with design co-ordinated built-in ‘big’ fridge-freezer combinations, ovens, hobs, hoods, dishwashers and cookware.

Group Marketing Director, Tim Hutchinson, said: ‘The Viking brand represents a significant opportunity in the UK. There is untapped potential at the top-end of the market for appliances that reflect a gourmet, epicurean lifestyle. With the strength of Waterline Group services to provide investment in the brand and support for our trading partners, Viking can realise that potential.’

The Waterline Group retail strategy includes UK stock-holding of appliances and spares, with home delivery and installation via an advanced logistics infrastructure. Dealer product training and a marketing package are in place to help generate the business, supported by the after-sales service of an in-house customer care team.

For more details, contact Viking UK on 08444 122530, email info@vikinguk.info or go to http://www.vikinguk.info