Why CARAT?

‘Why should I change my software package? This is a perfectly reasonable question that I am often asked by retailers when I first introduce CARAT to them,’ explains Joe Flood, Managing Director of CARAT Software Ltd; ‘many potential clients are already using a different brand of software, some for many years, and do not see a necessity to consider changing to a different system, which is understandable. However, once they realise that CARAT is a complete design solution they are often tempted to switch providers.

‘The USP to the CARAT system is the fact that it uses AutoCAD logic with windows know-how. Which means people with even the most basic knowledge of windows will be instantly familiar with the operational controls of the programme. Therefore, there is no time wasted learning the meaning of each different character, it's basically just a good, straightforward format.

‘Secondly, CARAT is unique in that it can display four windows simultaneously. The floor plan, the colour perspective, the quotation and the 3D article, everything can be viewed as the design progresses. Ultimately, when using CARAT Software kitchen and bathroom proprietors and designers enter into a win, win situation. Designers can concentrate on the actual plan and not have to worry about pricing as it is taken care of and can be viewed alongside the kitchen plan.
Proprietors can be safe in the knowledge that costly pricing errors have been eradicated and that their company can produce a quotation in real time. This can equate to an increase in productivity and sales. A standard feature that we believe will become invaluable to the smaller retailer is a multi-media attachment. Accessories within a kitchen that may not be displayed in the showroom can be viewed via a multi-media facility where a video demonstration of features such as a magic corner, or a 90° pullout larder can be played back to the client as they are contemplating their requirements.

‘When reviewing conversations we have had with potential clients we realised the only way to truly sell our product was to offer a free one month trial. At the beginning of the trial CARAT provides a three hour comprehensive training session which enables the participants to fully interact with the software and recognise the benefits of such an innovative software system.

‘The next question is how much? Costs are based on a rental system, which is also favourable for tax purposes. There are no hidden costs and no hardware keys; therefore there is no initial outlay. A monthly (billed quarterly) charge is incurred with an option of single/multi-user licenses allowing flexible financial packages. The last question is generally where I sign!’

Web: http://www.carat.de