ATAG UK Announces New Catalogue

ATAG UK, the innovative Dutch brand that was brought back to the UK just 18-months' ago, announces the issue of a new, full-colour, 186-page glossy catalogue.

Following the tremendously successful House Show at the company's headquarters in Duiven Holland last October, where the latest appliance concepts and design innovations were previewed by kitchen specialists and the press, the new UK range is now featured in the ATAG UK Built In Appliance Collection catalogue for 2008.

The stylish, A4 landscape catalogue is targeted at both trade and consumers. It is illustrated with high quality professional photography and technical diagrams with details to satisfy the most passionate homemaker and professional Kitchen Specialist.

Printed in full colour on heavy weight gloss paper the catalogue illustrates the breadth of each new collection clearly and succinctly. Each new collection, including MAGNA Design Line and Graphite Black has its own dedicated pages with lifestyle photography, product details and dimensions.

Ellis Bardsley, Business Development Director of ATAG UK comments: 'We are totally committed to the Kitchen Specialist channel and we want to help our customers in everyway possible. Our printed media is a very important part of our marketing strategy and the catalogue along with our new show cards will help support the arrival of ATAG built in appliances in their showrooms.'

In addition, ATAG UK has a comprehensive and informative website that has a downloadable version of the new brochure. There is a convenient 'flick-the-page' facility where visitors can turn the pages online. The website is an ideal tool to support the Kitchen Specialists own marketing strategy. For the consumer there is a retailer search facility to find the nearest ATAG built in appliance showroom.

Copies of the new ATAG UK catalogue are available from ATAG's Areas Sales Managers or telephone 01993 852908 or visit the website at www.atag.co.uk