'A Very Successful Show for De Dietrich Kitchen Appliances Ltd.'

New company, De Dietrich Kitchen Appliances Ltd. showcased both De Dietrich and Fagor Appliances for the first time together at KBB 2008.

Richard Walker, sales and marketing director for De Dietrich Kitchen Appliances says:

'We made a significant investment into the show, and it really achieved the best response we could have hoped for. Customers seeing the new De Dietrich and Fagor ranges for the first time were impressed by how much the design and features have advanced over the last two years. We were also honoured by the services of our affiliated chef, Mike Robinson, who was a consistently popular presence - with literally hundreds of people stopping to watch him demonstrating our latest De Dietrich modular appliances.

'KBB 2008 was an excellent platform to present our latest collections to the wider kitchen industry over the four days. Not only was the amount of interest really exciting, the quality of dealers and buyers was significant. We certainly had one of the busiest stands, with a constant flow of interest; even up to the last hour of the last day. We have already begun building partnerships with both new customers and with customers that wished to renew their association with us.

'Furthermore, the press interest was incredible. From both a trade and consumer perspective, we were delighted by the positive comments from the press overall, the interest in our appliances and the separate brand strategies we have worked hard to achieve for both De Dietrich and Fagor.

'Overall, it was a very exciting show for us, and we are looking forward to a very successful year ahead.'

De Dietrich Sales (Trade) 01256 308 067
Email: sales@fagorbrandt.com
Web: http://www.dedietrich.co.uk