Dutch-Design Consumer Advertising Campaign Breaks

Dutch-Design, the alliance between design-led Dutch appliance brand ATAG and Keller Kitchens, brings a powerful and complementary blend of brand strengths together.

The Dutch-Design team has announced its consumer advertising campaign for 2008. The new creative, featuring Keller's sophisticated Black Label kitchen, GL3000 Cappuccino Chocolate furniture has been designed to appeal to the consumer seeking individuality through the clean, contemporary style. ATAG's latest side-swing ovens take centre stage complementing the kitchen's sleek clean lines.

The campaign highlights the strong synergies between the brands, and is designed to drive consumers to kitchen specialists throughout the UK. The campaign extends across both home and lifestyle consumer titles throughout 2008.

‘Working together promotes the distinctive, individual styling and innovative technology that both Dutch brands bring to the market.

‘This strategic initiative assists and supports our business partners in continuing to grow their businesses. Not only are we embarking on this national advertising campaign to attract the consumer, we have a raft of in-store support materials and offer full training, as well as a full promotional programme including advertising and PR to support our retailers,’ comments Loes Jongeneelen, Marketing Manager, Keller Kitchens.

‘The Dutch-Design campaign is a powerful blend of style and substance and a superb opportunity for the kitchen specialist and designer in the premium market place. The individuality, the exceptional blend of state-of-the-art technology encapsulated in elegant design makes the campaign unique and distinguishable...a must for the entrepreneurial kitchen specialist today,’ explains Ellis Bardsley, Business Development Director, ATAG UK.

For more information visit the Dutch-design website: http://www.dutch-design.co.uk

Keller Kitchens
Tel: 0161 962 6939
Web: http://www.kellerkitchens.co.uk

ATAG
Tel: 01993 852 908
Web: http://www.atag.co.uk