Magnet goes Wilde

National kitchen retailer Magnet has teamed up with popstar and green-fingered Mum-of-two Kim Wilde to front its 2008 PR and marketing campaign.

Kim will help to promote Magnet’s striking new green kitchen range, Urban Citrique to front an initiative to help Brits get more environmentally friendly in the kitchen, will show green fingered counter parts how to create a kitchen garden and help Magnet to reach ABC1 Mums with interesting home interest and parenting tips.

She will also share some of her favourite home-grown family recipes with Magnet customers online.

Famous for her chart topping singles including ‘Kids in America’ and ‘You keep me hangin’ on’, Kim still balances European tours with motherhood and her passion – the garden. She has also written a book on ‘Gardening With Children’ and is an advocate of green living.

Having experienced two very interesting lifestyles from ‘Wilde child’ to ‘gardening guru’, Magnet believes Kim will appeal to its core family audience and help to raise its profile in the media and on its website throughout the important retail sale periods.

Anjum Ahmed, head of marketing at Magnet, said: ‘Kim’s passion for her children, the family, ethical living, cooking and the garden makes her the ideal ambassador for the Magnet brand.

‘She will help to grow our media voice in core home interest titles, as well as generate press coverage for the brand in women’s, parenting, gardening and cookery titles – all read by our main target audience.

‘The campaign will focus on the kitchen as the heart of the home and encourage families to turn off the TV to partake in fun and practical activities such as horticulture and cooking.’

Kim Wilde said: ‘I’m really excited to be working with Magnet to launch the new Urban Citrique kitchen and show how kitchens can be used for all sorts of different purposes – from entertaining, activities with the kids and how to create a greener kitchen, all the things I am passionate about.’

Magnet’s PR agency is Manchester based Brazen PR who is leading the campaign. Magnet’s retail advertising and web activity is handled by CheethamBellJWT, also based in Manchester.

For further information about Magnet visit http://www.magnet.co.uk