PAB Launches 'Cuisina by James Martin

Warrington-based appliance company, Premium Appliance Brands has teamed up with one of the UK’s most high profile chefs; James Martin to create a range of design led cooking appliances.

The Cuisina by James Martin range boasts an impressive selection of cooking appliances including; branded range cookers, multifunction ovens, steam and compact ovens as well as an extensive range of stainless steel gas and contemporary ceramic hobs.

The range has a distinctive look with stainless steel and black finishes, the handles and control knobs are solid metal communicating both the quality and look of the products. The iconic logo, in racing green is influenced by James’ love of sports cars.

James has been closely involved with the design process, helping to achieve a range of products that combine practicality and stunning looks.

He comments: 'Premium Appliance Brands have a great reputation so I was keen to work with them. I have enjoyed giving my input into both the design and functionality of the products and I am confident that we have produced an exciting range of appliances that tick both boxes.'

Guy Weaver, Chief Executive of Premium Appliance Brands comments: 'James’ professional insight is definitely reflected in the new Cuisina range, we’ve worked together to develop a professional range of appliances which consumers can enjoy in their own homes. We hope to continue our relationship with James and expand the range over the next year or so.'

James Martin first hit TV screens in 1996 on ‘Ready Steady Cook’ and went on to become a household name, fronting BBC1’s hugely successful ‘Saturday Kitchen’. In autumn 2006 James attracted a new host of fans with his newfound prowess on the dance floor in ‘Strictly Come Dancing’.

Last year, James presented his own cookery show on BBC1 entitled ‘Sweet Baby James’, where he shared his love of puddings with a comprehensive guide to desserts, puddings and cakes.