Neff Is 'At Home' With Jamie Oliver And Royal Worcester

Built in appliance brand leader Neff has teamed up with Royal Worcester and Jamie Oliver to offer a 16-piece starter set from Royal Worcester's new 'Jamie at home' dining collection free to all consumers purchasing selected oven and dishwasher models from Neff's 2008 range during the promotional period.

Any single or double built in oven from Neff's Series 4, Series 5 or Series 6 ranges is eligible for the promotion. For dishwashers, there are four qualifying models to choose from: three fully integrated models S54T59, S55T59, S54T09 and semi integrated model S44T09.

To encourage Neff showrooms to update and expand their displays of Neff's integrated dishwashers during the promotional period, a 16-piece starter set of Royal Worcester's 'Jamie at home' dining collection will also be offered free to all Neff dealers installing one or more of the four participating dishwasher models.

Starting on 1st April and running until 30th July 2008, the Neff promotion is timed to coincide with the airing of Jamie Oliver's latest TV cookery series on Channel 4 also entitled 'Jamie at home'. The new series is all about growing and cooking your own fruit, vegetables and herbs and encouraging us to replace convenience food with home cooking. A book of the same name is on sale now too.

To receive the 16-piece starter set of crockery (worth £108) from the new 'Jamie at home' range, a copy of the receipt or invoice must be sent to Neff attached to the special leaflet produced for the promotion, as proof of purchase. Other point of sale material is also available to publicise the promotion in the showrooms and advertisements have been produced by Neff to be placed in local newspapers.

Royal Worcester Managing Director, David Benjamin, comments: "As built in appliance brand leader, Neff is the natural partner for Royal Worcester for the first Jamie at home consumer promotion. The 16-piece set will look great in the Neff showrooms and encourage participation in the Neff promotion"

Adds Neff Brand Manager, Hannah Watson: "There is real synergy between the three 'brands', which makes for a winning combination. It is the first time that an appliance manufacturer has been linked to Royal Worcester and Jamie Oliver and it is an ideal way for dealers to drive Neff sales during this period.