More A's For Prima

The PJH Group has re-launched its Prima Appliances Home Collection by enhancing the portfolio with an extended new choice of appliances as well as an improved level of energy efficiency ratings across the range of electric ovens, dishwashers, refrigeration and laundry.

Prima, an own brand range exclusive to PJH customers, is characterised by its superior standard of manufacture and finish, yet at highly competitive pricing. The range now includes more models with the 'A' or 'A/A' energy rating, meeting the rising demand for a more energy efficient way of living - lower running costs as well as more environmentally-friendly.

James Calverley, appliance category director for PJH Group says: ‘As fuel bills continue to rise, combined with society's heightened awareness of protecting our environment, consumer knowledge and demand for a more eco-friendly home has never been so high. Consumers want more control over running costs in order to save money in the home.’

The new collection of appliances from Prima, which includes ovens, hobs, hoods, microwaves, splashbacks, fridges/freezers, wine coolers, dishwashers and washing machines, feature the latest technology combined with a contemporary look - ideal for any modern kitchen setting.

‘Due to the PJH Group's sheer scale of distribution and buying power’, continued James, ‘we are able to provide the latest high quality appliances with greater functionality, energy efficiency and style, but without the additional costs that some manufacturers may add on.’

For further information on the new Prima Appliances Home Collection, including stockist display terms, brochures, POS, showroom merchandising/fit-out and sales & marketing support, contact the PJH Group on 01204 707070 or visit http://www.pjhgroup.com.