Decorate Life: Tendence Autumn and Winter

From 4th to 8th July 2008, visitors to the fair in Frankfurt will once again be called upon to Taste it! Under this motto, numerous tableware and kitchen suppliers will be presenting their products at the international Tendence Autumn + Winter consumer-goods fair. Taste it! in Hall 4.0 will show trade visitors from all over the world the trendy ideas and interesting subjects relating to products for the table and kitchen.

Under the name 'Taste it! for professionals', Messe Frankfurt and the German Association for Tableware, Housewares and Home Culture (Bundesverband für den gedeckten Tisch, Hausrat und Wohnkultur e.V. - GPK) will present a varied and interesting programme for trade visitors on all days of the fair. This will supplement the wide range of products to be seen in the hall with an interesting series of lectures by experienced speakers, first-class cooking shows and numerous practical sales and presentation tips.

Practical advice for the trade and delights for the tongue
The focus of Taste it! is once again on an activity area with an integrated lecture theatre where visitors have the chance to find out about topical issues such as customer retention, trade marketing, future shop concepts, assortment compilation, differentiation strategies and visual merchandising. The speakers include the successful image trainer, Imme Vogelsang, trend expert Oliver Schmid and trade expert Max Peter Plänker.

The name Taste it! says it all. In other words, there will be lots of cooking and tasting going on. Naturally, celebrity chefs will demonstrate their skills in a show kitchen. They include gourmet chef Alfons Schuhbeck, Italy's high-spirited Sante de Santis, humorous television chef Mirko Reeh and award-winning star chef Heinz Winkler.

Outstanding product innovations
In addition to trends, trade subjects and cooking ideas, innovative products are the key to a successful business season. For the second time, this year's Taste it! is the venue for the presentation of the 'Kitchen Innovation of the Year' award presented by FoodVision Deutschland GmbH and its 'Besser Leben' (Better Living) initiative for innovativeness and quality in the case of products from the kitchen and tableware sector. The winner of the Kitchen Innovation Award is chosen firstly by a jury of experts and then via an extensive consumer poll. Visitors will be able to see all award-wining products in a special exhibition in Hall 4.0 from Friday, 4th July 2008. The awards ceremony will be held on Saturday, 5th July 2008.

DekoREZEPTE - trend-oriented presentations
Which trends can the trade expect in the coming year? At Taste it!, an answer to this question will be supplied by the 'DekoREZEPTE' trend show produced by well-known trend expert Oliver Schmid. In the show, he will reveal not only the colours, shapes and materials that are likely to be popular in the coming season but also demonstrate how new themes can be presented effectively and how super window and shop presentations can be created using simple decorative ideas.

Decorate Life: four at once
Four events - Tendence Autumn + Winter, Collectione Preview, Spring + Summer, Outdoor Living and The Design Annual - will be held in parallel at Frankfurt Fair and Exhibition Centre under the name Decorate Life from 4th to 8th July 2008.

Web: http://www.tendence.messefrankfurt.com
Web: http://www.messefrankfurt.com