De Dietrich Gains Great Exposure at Grand Designs Live!

For the first time in the company's history, De Dietrich Kitchen Appliances took a branded stand at the Grand Designs Live! show to display and demonstrate its appliances direct to consumers. In partnership with online retailer, Appliance City the company also offered the opportunity for people to buy products during the nine-day event at the ExCel Exhibition Centre in London.

De Dietrich also collaborated with the event's organisers; Media-Ten who created the Sony sponsored 'House of the Future'. The 'house' was laid out on a stage and visitors sat theatre-style to view half-hour professional demonstrations of the most innovative appliances and gadgets featured at the show. The DTi732X induction wok, DTi741X Modular Continuum Induction Zone, DTE768X Teppan Yaki, DOP795X ICS intelligent oven and the DHD7000X downdraft extractor were chosen for the kitchen demonstration area and were further showcased on the De Dietrich stand to achieve optimum exposure.

Richard Walker, sales and marketing director of De Dietrich Kitchen Appliances says:

'This year, we have exhibited to the trade at KBB 2008 and to consumers at Grand Designs Live! and both have delivered excellent results for us in different ways. Grand Designs Live! was the ideal platform for us to further increase brand awareness to the right consumer target audience of AB adults that visited the show. Enhanced by the excellent product presentations in the Grand Designs 'House of the Future', our stand was constantly busy with interested customers; many of whom were immediately looking to purchase our state-of-the-art appliances for their kitchens. Overall, the show was a great success and we look forward to being at Grand Designs Live! in 2009.'

De Dietrich Sales (Trade) 01256 308 067
Email: sales@fagorbrandt.com
Web: http://www.dedietrich.co.uk