Electrolux Hosts Home of the Future Seminar with TV Personality Jason Bradbury at Grand Designs Live May 08

Electrolux's Senior Industrial Designer Adam Szczepanowski (pictured) was the key speaker along with TV Channel 5 Gadget Show celeb Jason Bradbury at the Grand Designs Live Home of the Future Seminar which took place on Saturday 3rd May 2008.

Grand Designs Live is the UK's no. 1 consumer show for design and innovation, based on the hugely successful Channel 4 TV series - presented by design guru Kevin McCloud. The show was on 3-11th May in London's Excel - and was filmed live by Channel 4.

Adam spoke to a packed seminar of 500 plus consumers on what the future has in store for us around the home. Max Fraser, Seminar Curator at Grand Designs Live said, 'His input met just the right balance between reality and tangible visions for the future and was delivered with the right tone for the consumer audience. Ultimately, we wanted to inspire the audience and this was fulfilled perfectly.......'

Adam offered up 'Ten Safe Bets' for the Home of the Future:

Ten Safe Bets for the Home of the Future:
1. Your home will collect its own energy: When you consider that 10% of energy is lost during transmission to your home from the power station its not a bad idea. We've seen lots of projects globally for small scale energy production. For example, last year 50,000 domestic geothermal wells were sunk in Sweden alone. It's a normal thing your see in someone's garden here. Wind turbines, air heat pumps, solar water heating and solar electricity generation....its going to become everyday stuff

2. A new level of energy smart appliances: We've been making good progress, with a massive difference between the energy consumed in 1990s and today. By replacing appliances that are more than 10 years old, we could cut CO2 emissions by some 22 million tonnes per year in Europe. Energy taxation, and home energy production will push for quantum leaps in energy efficiency....not just ten or twenty percent but 80-90 percent.

3. London Fresh..In the Future, air conditioners and purifiers will come together and evolve to give the right temperature, humidity - the right FEEL to the air in your house, removing particulates, allergens and odours...so if you want to wake up in London, but feel you are in the heart of a Norwegian Fjord breathing in super-fresh air, that will be possible.

4. You will always find me in the kitchen at parties... In the years to come it will be the norm to 'live' in the kitchen - the kitchen, living and dining area will fuse into one zone ...which means: even quieter appliances, even greater focus on aesthetics...fans to remove the unpleasant smells, fans to enhance the nice ones...entertainment fridges...the list goes on.

5. Washing machine with a sense of smell? The washing machines of the future will sniff out any stain and take care of it. Across all appliances - problems will be solved without you even knowing about it. Tech will become more 'human, softer, invisible'.

6. Future of cooking...the Electrolux Inspiro is the start of how ovens will be in the near future: advanced sensors weighing the dish, setting temperatures and cooking modes to give you the perfect result every time!

Looking ahead, possibilities include future ovens networking to food retailers where package are scanned and the perfect cooking settings downloaded.

7. A mirage in the Sahara..., basking in the Florida sunshine or lazing in the warm sea, listening to the waves lapping on the shores of a tropical island.

The home spa will evolve to include true air conditioning to change the feel of the air...humidity, temperature and taste....add audio visual experience, ultimately allowing you to recreate your dream location in the bathroom.

8. Any colour so long as it's.........my colour!!
Mass customisation is approaching.... send your own print, pattern or colour and it will be produced in the scratch free surface of your fridge, TV or whatever..

9. Wash your clothes once a month
Do our clothes really get dirty? Isn't it that we just want to freshen them up and straighten the wrinkles? What might the future hold....we could be hanging our clothes back in the wardrobe, shutting the door while a robot zips around to sense which clothes need refreshing in the wardrobes refresher unit.

10. The robots are coming!
The easiest way of doing something is to have someone else do it for you.
We already have the Electrolux Trilobite, the most advanced robot vacuum cleaner and that's just the start. In the future, a team of minibots will ensure that your floors are dust free and clean everyday, even polish wooden and clean bathroom floors.

Product of the Future from Electrolux on Show at GDL
Electrolux Design Lab 2007 E- Wash and Pebble, as well as The Trilobite were also on display as the centre piece of the stand 'The Home of the Future' - where half hourly shows talked the audience though home live decades ahead. Pictured below Jason Bradbury with Electrolux E Wash.

The House that Kevin Built'
Electrolux 'A' rated appliances were chosen for Channel 4 Grand Designs Live's ambitious live TV project to build a sustainable home in 6 days. The House that Kevin Built. Taking place in and around London's Docklands 4 - 9 May 2009, Kevin McCloud's challenge, with the help of celebrity friends was to build a sustainable home in six days on site around Excel.

Kitchen appliances for the project needed to be as energy efficient as possible and Electrolux appliances were been chosen 'for their sleek contemporary look and eco-friendly A energy ratings.'

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Web: http://www.electrolux.co.uk