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Wrighton
International Introduces 2008 Brochure
Wrighton
International, the retail kitchen brand from Now Kitchen Group
Ltd (a TSC Industries company), has introduced its new full colour 32
page brochure for 2008. The landscape format graphically illustrates the
complete spectrum of new and established designs in the range, which are
distributed directly from the company`s new headquarters in Preston, through
a nationwide network of independent kitchen retailers.
Following a major restructuring of the business in 2007, the company has
invested heavily in stocking all of its new products, which are available
to dealers on a weekly delivery schedule with replacements and add-ons
within 24 hours.
Commenting on the re-positioning of the company, Chris Grattan, TSC Industries
Marketing Director said, Product quality and value, service consistency
and a tangible commitment to back our dealers, are the watch words for
this revitalised business. Grattan continued an additional
service offered to Wrighton dealers in response to their requests, is
the option to take delivery of the kitchen in assembled or ready-to-assemble
form. Admittedly, it adds a few days to the lead time if delivered assembled,
but provided the timing dovetails into the retailers fitting schedule,
everyone is happy and it meets a specific need, Grattan confirmed.
The 2008 range from Wrighton has a contemporary and fresh look to it,
containing a wide variety of finishes and textures designed to appeal
to today`s kitchen savvy consumer. The bright, high gloss look of California
and San Diego are complemented by the trendy styling of linear white Miami
and the geometric door design of Atlanta. For the more traditionally inclined,
the rich tones of European pippy oak in the Winchester range fits the
bill, for example. A new selection of handles and accessory pieces have
been introduced to complement and contrast across the range.
Web: http://www.wrightoninternational.com
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