ATAG UK Launches New Gas Hob Range

Changing lifestyles and the challenges facing today's families have played a pivotal role in the design of household appliances as consumers increasingly look for flexibility, performance and integration of appliances into their homes. The kitchen is now the 'in-place' in the home and appliances must offer convenience, provide solutions in terms of saving time and energy, whilst remaining stunningly stylish.

ATAG UK is continually reviewing these challenges and has recently launched the MAGNA Design Line that includes a cutting-edge collection of gas hobs. Visually striking the Stainless Steel Hob, 900mm wide, HG9711MT, is designed to cater for a diverse range of cooking styles and personal tastes from the sophisticated dinner party to the casual weekend brunch. The solid and professional materials are combined with ergonomic design, complemented by functionality. The four versatile and fast A+ burners have a high heat bandwidth, plus there is a very flexible semi-professional wok burner that goes from a low simmer of 0.2kW, right up to powerful wok capacity of 5.7kW.

Integrated into a one-piece seamless stainless steel base and with the most up-to-date gas burner technology, the hob is finished with handcrafted solid stainless steel burner controls.

ATAG's Stainless Steel hob benefits:
* Spacious layout with the wok burner on the left for perfect ergonomics.
* ATAG's unique, compact-design A+ burners are so effective they reduce the time to boil a litre of water by 2 minutes.
* Powerful 5.7kW wok burner for cooking perfect Asian cuisine.
* Fast, flexible and efficient burners with the cleanest combustion possible.
* Infinitely controllable high heat bandwidth burners for melting and simmering (0.2kW) to high-powered wok burners (5.7kW) eliminating shuffling across burners for control.
* Easy to maintain A+ burners with one-piece construction with Flex-enamel and non-stick, Keradur coatings for longevity of look.
* For safety each burner has automatic thermo-electric flame failure.

‘The requirements and expectations of consumers have risen dramatically and they are demanding extremely high standards of performance and clean-cut, ergonomic design. No longer are consumers buying just an appliance, they are buying a lifestyle and retailers have to recognise they are selling a lifestyle,’ comments Ellis Bardsley, Business Development Director ATAG UK.

Ellis concludes: ‘ATAG is famous for its leading-edge design and technology and it is clearly demonstrated in our new MAGNA Design Line collection. Stainless steel is a beautiful material, especially when it has been finely crafted. Not only does this hob look good with the stainless steel blending with a myriad of materials in the kitchen, it is practical, robust and extremely versatile. Designed to look good for many years to come it is ideal for the modern home.’

For further information on ATAG's new MAGNA Design Line gas hobs and portfolio of appliances, call 01993 852 908 or visit the website at http://www.atag.co.uk.