ATAG Establishes Partnership with World Champion Chef

ATAG has announced that Toine Smulders, Dutch Master Chef and 'Chef of the World' is to work with the company as culinary advisor and ambassador.

Toine Smulders owns the restaurant Villa Copera in Tolkamer, Holland and has won many national, international and global accolades. Last year he was selected as the best chef in Europe and on 15th May 2008 he won the title of 'Chef of the World'.

Toine will be working ATAG at Home Expo in Amsterdam wowing visitors with his technical expertise and preparation skills demonstrated at the world championships. Over the next two years' Toine will be lending his culinary expertise and knowledge in the development of new cooking products, as well as supporting ATAG with practical demonstrations, conducting workshops and publishing cookery books.

‘This is an exciting development for ATAG and a partnership that will generate and bring new and innovative opportunities for us all. His wealth of knowledge and culinary expertise will a great asset and he will be a superb ambassador for us,’ comments Ellis Bardsley, Business Development Director ATAG UK.

For further information on ATAG's range of built in appliances call: 01993 852 908; email: g.gleave@homeproducts.nl or visit the website at http://www.atag.co.uk