New Look for One of Britain’s Best Loved Brands - Makeover for Belling

The UK’s number one cooking brand* Belling has unveiled a new look as part of a marketing makeover designed to broaden the company’s appeal, and reaffirm its market-leading position.

Belling, which retains its ‘Belling thinks of everything’ proposition, has invested in sleek product photography, an updated brochure and website, dedicated Point of Sale materials and a brand new advertising concept for both consumer and trade.

Established in 1912 by Charles Reginald Belling, Belling is one of the UK’s best known and longest established cooking appliance brands and the company’s famous Baby Belling continues to be popular with consumers.

From the legendary Baby Belling, to freestanding cookers, built-in ovens, and integrated appliances, Belling is renowned for producing affordable appliances with mass market appeal that are geared towards family life.

The new advertising and marketing materials have been devised to reflect the changing needs of Belling’s customer base and to widen the brand’s market appeal.

A series of consumer and trade advertisements aimed at four distinct segments of the market; the first time buyer, hectic mum, busy professional and retiree, will be visible in key publications over coming months.

Jane Rylands, spokesperson for Belling, said: 'We are extremely proud of the Belling brand and its fantastic heritage. We feel that the new creative materials reflect our stylish and innovative products and will help to communicate the Belling brand message to a wider audience.'

*Source GFK June 2008 MAT Value.

For further information on the Kensington and other Belling products, visit http://www.belling.co.uk or call 0871 222 2635 for a brochure.