Metropolitan Launches Dealer Charter

Metropolitan Showers has drawn up a dealer charter that is to be signed by all the company’s retailers. Graham Hackett, Marketing Manager of Metropolitan Showers states that ‘the aim of this charter is to have a consistent standard of 'brand' promotion within our chosen dealer network.’ This charter is ultimately the foresight of a top British manufacturer aiming to protect the name of their brand.

Metropolitan says that its shower enclosures and wet rooms are synonymous with style and quality and the charter will ensure that a high standard is maintained. The charter covers a range of areas such as Dealership Status and advises the type of promotional activity the retailer must adhere to in order to maintain the brand image. It will also focus upon displays, so that across the board the same standard of point of sale materials are used, and literature, making sure that all retailers are provided with the adequate materials to support sales activity. Metropolitan does not merely want to dictate to retailers how they should stock the product, but instead promise to give the company’s retailers an unrivalled level of support and training so that they have the best knowledge of the products and will therefore in-turn increase sales.

Metropolitan also feels that it is extremely important to ensure that the company carries out extensive training with any retailer wishing to stock its product. That way the company can ensure that its customers are given the very highest standard of after sales care, as well as informed information when purchasing the product.

This charter should result in a cohesive relationship between Metropolitan and its retailers. It exists to ensure that Metropolitan and its respective dealers are working together for the benefit of the end user.

For more information on this or any Metropolitan product, please contact 0845 257 9050 or visit http://www.metropolitanshowers.co.uk