Welcome to THE K&BZINE News 1st June 2007

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BEKO Launches New Ad Campaign

BEKO plc, the appliance manufacturer, is set to launch a new high profile consumer advertising campaign. The four month campaign began on the 29th May 2007 and represents a real gear shift for the brand, including both online and print advertising across a range of weekend paper supplements as well as consumer lifestyle titles. The adverts are expected to reach over 15 million UK adults more than five times.

Commenting on the campaign, BEKO plc's Sales and Marketing Director Huw Buckle, said:

‘We are delighted to announce the new campaign, which demonstrates BEKO plc's commitment to investing in the brand and supporting retailers. Already the UK's No 1 Refrigeration brand, we expect to see a strong increase in sales across the cooling and home laundry sectors as a result of increased consumer recognition and interest created by the ads.

‘Reflecting the increasing importance of the online market, we will be using search and banner advertising for the first time. This is another indication of BEKO's dedication to moving the brand forwards in 2007.’

The end of 2006 saw BEKO launching into the Side-by-Side refrigeration market and already in 2007 the brand has introduced the new Xpress Washing Machine.

The Xpress machine is an example of the success of BEKO plc's extensive research and development facilities. Responding to consumer demands for user-friendly time saving features, the '30 minute Xpress' programme can tackle a 7kg load at 30ºC in 30 minutes. And for those occasions when that much loved outfit always seems to be at the bottom of the laundry basket, the 14 minute '2kg Super Short' washing programme provides a speedy solution to this familiar dilemma.

The brand is currently working on a range of projects that will deliver real benefits to the consumer, setting standards in the appliance market. With yet more developments planned for 2007, this campaign is only the beginning from BEKO, with further above-the-line marketing activity planned over the next 12 months.

Web: http://www.beko.co.uk


Eco House 3 and Electrolux Work Towards the 'Zero Carbon Emission' Home

Electrolux has recently co-operated with Professor Sue Roaf to help with her Oxford Eco House which strives for zero carbon emissions. Professor Roaf recently Chaired the very successful 2nd International Solar Cities Congress in 2006 in Oxford and the 4th International Conference on Comfort at Windsor.

This is what Professor Roaf chose for her Oxford Eco House:

Dishwashers
Install a dishwasher. Independent tests (University of Bonn) showed that handwashing comparative size loads used 2kWh, while dishwashers, like the the AEG-Electrolux F80860 dishwasher which Sue Roaf picked for her Eco House, consume as little as 1.05kWh. This model is the quietest dishwasher in the world at 41dB - and has features which allow her to make best use of her solar power i.e. a time delay allows her to stagger operation with a washing machine or use when solar power generation is at its highest. The visually striking Electrolux VISI also uses as little as 1.05kWh.

Cooling
Buy an A+ rated fridge like AEG-Electrolux S72348KA1 in stainless steel - chosen by Sue Roaf for her latest Book Ecohouse 3. This roomy 335 litres model has designer looks but uses just 141kWh pa - 0.380kWh per day - less than a light bulb!

Hobs
Consider installing an induction hob - this is more energy efficient than any other type of hob. It automatically senses how large each pot is and uses only the energy required. The magnetic field heats the pot and not the hob itself. The pot heats the food by conduction. Very little heat is transferred back to the hob. Induction hobs have other benefits too. They are safer, easy to clean (food never bakes on), faster - than even gas, highly responsive and more controllable than any other type of hob. Style wise, they are cutting edge - clean, simple, sleek with intuitive touch controls and all technology hidden beneath. Sue Roaf picked the AEG-Electrolux 60cm induction hob C68001KFN for her Eco House.

Energy consumption when heating 1 litre water to approx 100 deg C
* Induction 134Wh
* Glass / ceramic 178Wh
* Cast iron 241Wh
* Gas 258Whn
Induction SAVES 51% compared with gas

Laundry:
A+ washing machines like the AEG-Electrolux LL1620, chosen by Sue Roaf for her Eco House, uses just 1.19kWh - 38kWh a year (based on average usage of 200 times pa).

This machine also weighs the washing - so no under loading (which is very common) therefore optimising results and maximising efficiency. The delay start allows Sue to make best use of her solar power.

Tumble dryers may be the black sheep of appliances when it comes to energy efficiency - but it is a fact that some homes simply cannot do without one. Electrolux has introduced the first A rated tumble dryer. The AEG-Electrolux T59800 uses a specially developed 'Heat pump' technology which works like a refrigerator in reverse to achieve this unprecedented energy efficiency. The Energy consumption is so low, it exceeds the requirements for A Energy rating by 30% - and dries using just 2.4kWh - which is nearly 50% less than a C rated dryer would use.

Web: http://www.electrolux.com


Showers Take Upper Hand as we Get Too Busy to Bathe

Bath or shower: it's an issue that threatens to split the nation - and the signs are that the shower is beginning to get the upper hand, according to leading home furnishing retailer Housing Units.

'We're definitely seeing a trend towards customers specifying showers instead of baths. We wouldn't say that the bath is going to become extinct, but we have a solid core of customers who probably haven't had a bath in three years - in the nicest possible way,' said Nick Fox, director of Manchester-based Housing Units.

'There's still the hard core bath fan who loves nothing more than a long, hot soak - but they're becoming the exception rather than the rule as people get ever busier both work-wise and socially.

'A shower can take seconds, a bath can take half an hour - and people who want to get up and go to work feeling fresh and clean simply don't have that time to spare anymore.

'They want to get out of bed, get freshened up and out of the door in minutes.

'But climate change is also having an impact as well: people have one eye on the future. Very soon we are all going to have water meters, and a shower uses a fraction of the water needed for a bath.

'There is a core market of busy professionals who are taking the bath out and installing a shower - in some cases it costs less to buy and use, but many people are specifying super-luxury showers for the price of mid-range bathrooms.

'There is a perception that perhaps the removal of the bath may affect the value of a house, but for people who want efficient, easy-to-run lives, a bath can actually be seen as a liability while a shower becomes a bonus.

'High-energy professionals who live in smaller houses and apartments are much better suited to having a shower.

'But bigger homes, where there is enough room for two bathrooms, really do need a bath - although while the shower becomes a fast and functional part of their lives, the bath is almost becoming a special occasion room where people pamper themselves and relax after a long, hard week.'

Housing Units recommends the Showerscape Shower for those fast-moving professionals, while the Celtia whirlpool bath by Jacuzzi is a must for whom the luxury of the long, hot soak is a crucial luxury.

Housing Units - known for its top-hatted doormen - was established in 1947. It is a family-owned furnishings retailer based in Failsworth to the north of Manchester. It stocks 30,000 high-quality lines across a range of departments in two buildings and prides itself on its unique style of customer service, the value of its goods and the shopping experience it provides.

www.housingunits.co.uk


SEIEFFE Industries and OKITE

In 1995, the Izzo family and its Group of companies already well established in the building industry in central-southern Italy for over 35 years, decided to carry out detailed market research to internationalise the Group's business. After meticulous research the decision was taken: the field in which notable investments in term of money, human resources and energy would be made, would be the quartz agglomerate industry and the company chosen to run this venture would be SEIEFFE Industries.

In 1998 the first production line for quartz agglomerate slabs was purchased. SEIEFFE pioneered the use of a brand new technology for producing quartz composite slabs. It was necessary to work closely with internationally renowned Italian manufacturers of production machinery in order establish the sophisticated production unit developed.

Initially the factory ran two shifts producing 300-400 slabs per day. Today OKITE production is 1000 - 1200 slabs per day and three shifts on many days. In 1998 SEIEFFE employed about 30 people. Today, with its commercial and marketing systems fully in place it employs more than 170 staff making the company one of the moving forces of IZZO Group.

By 2002, as a result of the impressive continual increase in market demand thanks to the aggressive marketing and sales policies, it became necessary to install a second production line.

The company that was formed to expand the family's business internationally, is still today fully run by the Izzo family and this year plans to inaugurate a third production line.

Research, Promotion, Marketing
The company invests a lot of time and resources in Research & Development, in fact about 20% of its turnover. Similar levels of investment are made for promotion and marketing.

The efforts in research produced a major breakthrough when in 2003 SEIEFFE produced an aesthetically stunning type of quartz slab unique in the world, whilst retaining the same exceptional physical-mechanical characteristics, which already sets OKITE apart from the competition.

This range was called the ‘Venati Collection’. SEIEFFE says that its R&D dept continues to distinguish itself and remains at the forefront of innovation in this industry.

The R&D dept works closely with the Federico II University of Naples as well as the National Colour Institute of Italy.

The Brand and Brand Image
To make a truly international brand requires the inspiration and experience of a world famous designer, and so the choice fell on Massimo Vignelli, an Italo-American who recognised as one of the leading exponents of contemporary minimalist design, co-ordinator for brand ideation for various other well-know international brands. The OKITE logo, a red circle with OKITE written in capital letters inside, was designed in his Manhattan studios as well as all other collateral marketing tools used to portray the OKITE brand.

The importance of Vignelli as a world famous designer cannot be underestimated: in 2004 he received the ‘International Design Award’ at the White House frome the First Lady, Mrs Laura Bush.

SEIEFFE devotes a lot of effort to marketing and promoting OKITE every year through different medias and through participation in many international trade exhibitions. Today the OKITE brand regularly appears in leading Italian and international high-end interior furniture magazines being an ideal product for use as a work surface in kitchens and bathrooms.

OKITE
OKITE is the brand name that distinguishes SEIEFFE's products. This is a composite material made almost entirely from quartz, which is rated on the Mohs scale as 4th hardest natural material in the world. The main objective from the outset has been to establish OKITE in the mind of the consumer as a product of the highest quality and with unmatchable technical specifications.

Today OKITE has become a category of material on its own and not just the brand of a manufacturer. This has been the result of intelligent management and successful marketing of the brand.

OKITE is produced as slabs in different thickness (1.3 cm, 2cm and 3cm), which when fabricated by authorised stone fabricators can be transformed into work surfaces that are ideal for use in kitchens and bathrooms, but also as tops for tables, desks, shelves and on any interior vertical or horizontal surface. The edge of the slab can be cut and polished as desired.

The OKITE worktop offers many advantages: its surface hardness, resistance to abrasion and chemicals as well as its dimensional stability. Moreover as a non-porous material it does not absorb liquids and does not allow bacterial build-up on its surface. SEIEFFE was among the first companies in the world to get NSF (National Sanitation Foundation) certification for its OKITE products. A series of rigorous tests established that OKITE was a hygienic and antibacterial product ideal for use in food preparation areas.

OKITE is made up of about 93% quartz, which gives it its strength and hardness that is approximately 5 times more resistant than typical granite. The quartz used in the production of OKITE is specially selected and approved by the R&D dept. of SEIEFFE, only after stringent quality control test have been carried out.

OKITE is presently available in more than 90 colours in 7 different Collections.

The success of the line or products launched by SEIEFFE has been incredible. It has transformed the kitchen worktop an important and integral part of the kitchen and not just an accessory.

The main selling points of OKITE can be listed as follows: it is a stone material resistant to scratches and stains, it is anti-bacterial, it requires little maintenance (thus cutting domestic cleaning time) and it is guaranteed. OKITE is an extremely compact material that does not absorb liquids and is resistant to bending and temperature variations.

The large variety of colours is another strong selling point as it offers endless possibilities to satisfy the demands of even the most exacting client. Styles and colours are constantly updated and developed in response to changing market trends.

An example of SEIEFFE's ability to create innovative products was the launch of the ‘Collezione Venati’, the result of 3 years research by the company's R&D dept. This range was launched in 2002 at the Marmomacc trade show in Verona - one of the most important and largest trade fairs of its kind in the world and at which SEIEFFE has been a participant for many years.

Web: http://www.okite.com


The Long Goodbye

What happens when terminating a contract turns into a lengthy and costly dispute?

What kind of financial awards are involved, or should be involved, when a contract is terminated between a self-employed sales agent and the company that uses their services?

In this article Stephen Schneider, a solicitor in the dispute management group at Morgan Cole, looks at how a legal dispute currently making its way to the House of Lords on appeal is already having a major impact on how awards are calculated.

Introduction
The kitchen and bathroom industries rely on self-employed sales agents. The arrangement often suits both parties; companies will not have the same responsibilities and overheads as they would if their salespeople were employees and sales agents can often earn very high levels of commission.

The Courts' interpretation of the law concerning how agents should be compensated when their contracts are terminated is currently in a state of flux, which puts both sides at risk of difficult, lengthy and costly legal disputes.

The case of Lonsdale vs Hallam & Howard Ltd has marked a sea-change in the interpretation of the law in this area and although the company involved is a shoe manufacturer, the ramifications potentially affect every industry that uses self-employed agents. This case is being appealed to the House of Lords, and it is possible that it may be referred to the European Court of Justice in Luxembourg. In light of this case, companies who use self-employed sales agents to market their products and agents themselves need to be particularly aware of their rights, and how interpretation of the law has changed.

Compensation or Indemnity?
The Commercial Agents (Council Directive) Regulations 1993 implemented a European directive aimed at protecting self-employed agents. The regulations looked to redress an imbalance. Before they came into force, a sales agent could be taken on to market a company's products, spend years building up a customer base, then the company would often terminate the contract and transfer their customers to employed sales agents on a salary. This saved companies significant sums in commission, but left the agents with uncertain rights of redress.

The regulations looked to tackle this, by giving agents statutory rights to certain payments if their contracts were terminated. Under the regulations, there are two ways of determining a payout - indemnity or compensation. If the agency contract does not specify indemnity, the agent is entitled to compensation. (If an agent has breached the contract in an important way then compensation or indemnity payments may be avoided altogether. The law has now changed for this type of 'fundamental breach' case - though such allegations often lead to bitter and lengthy litigation.)

Broadly speaking, indemnity payments are usually easier to calculate; it is capped at one year's commission and, taking into account factors such as the success of the agency, its duration and past performance, an agreement is often reached for an indemnity payment of between 9-12 months' commission, though smaller awards may apply if the agency has been very short or particularly unsuccessful.

Compensation awards are far less certain. However, until recently, there was at least a degree of certainty that the starting point for calculating payments would be the 'two-year rule' (i.e. taking two year's commission as a starting point). The final award would be subject to adjustments for factors including performance, length of service and, in some cases, expenses.

Lonsdale vs Howard & Hallam Ltd
The current legal dispute between Mr Lonsdale and shoe company Howard & Hallam Ltd has fundamentally changed the interpretation of the law, and thrown up a number of issues of which many agents and companies are as yet unaware. The Lonsdale case overturned the 'two-year' approach and judges decided that compensation awards should be calculated by assessing the market value of the agency (that is, deciding what someone might pay to buy the agency). Factors such as length of service and how competent the agent was were deemed to be irrelevant.

In this particular case, the judges decided upon a figure to be awarded and the decision left the claimant Mr Lonsdale considerably out of pocket. He was a shoe salesman for Howard & Hallam Ltd, whose sales were in decline. Howard & Hallam Ltd sold the assets of their shoe manufacturing business to a competitor. So Mr Lonsdale was left with an agency contract with a company which no longer sold shoes. As a result of the way the business had been sold, his agency was found to be worth very little so the Court awarded him minimal compensation.

When the case was taken to the Court of Appeal, the judge upheld the decision and stated that it would assist the court in these types of cases to have an expert give an independent valuation of the market value of an agency.

Risks and Rewards
As a result of the Court of Appeal's judgment, many companies and agents involved in these types of dispute are instructing independent experts to give valuations, but, evidence from practitioners in this area of law suggests that different experts are producing remarkably different valuations. The battleground has therefore shifted to one over expert valuation.

Companies who use self-employed agents may face major liabilities to agents, particularly if written contracts do not give them the protection they had hoped. For some agents, in growing markets, this can mean a potential bonanza, though others working for companies which are re-structuring or which have falling sales are finding themselves with little reward when contracts end.

The extent of the issue can't be accurately estimated, as many disputes are settled out of court, so the terms of settlement remain confidential. The key point is that in some industries settlements are being made for a substantial percentage of a company's turnover.

Many companies are unprepared for these potentially big payouts and costly disputes. Many agents may not be aware how the law has changed, and whether they will be adequately protected if their agency is ended.

The need for action
With recent developments, there is a danger that your existing agency contracts may be out of date and could expose either side to risks.

Advice to companies who use self-employed sales agents:
* Review all contracts drafted before 2006, as they may no longer be appropriate.
* As a matter of practice, review all contracts with your agents regularly, with legal advice.
* Compensation or Indemnity?
Think about what will happen if there is a need to terminate the agency contract. You will need to look at the profile of the business, and its future prospects, to assess whether it is best to opt for 'indemnity' or 'compensation' in a contract.
* If it becomes necessary to terminate an agent's contract, or a dispute concerning termination rights seems likely, get early legal advice. You may need to instruct an expert valuer, and substantial sums are likely to be at stake. Instructing lawyers experienced in resolving disputes over commercial agency contracts puts you in the best bargaining position.

Advice to agents, to include:
* Review your contract as soon as possible, seeking legal advice.
* Consider whether you are likely to be better protected with compensation or with an indemnity provision, and think, in advance, what will happen to you if your contract is terminated through no fault of your own?.
* Seek legal advice ASAP if you think there is any risk of termination.
* Be aware that there is a one year time limit to notify a company that you are making a claim under the Regulations.
* If you belong to a union, or industry association, contact them to see if there is support or advice they can offer.

Conclusion
Lonsdale vs Howard & Hallam Ltd is going to the House of Lords in May 2007. Whatever happens with the case - whether it is referred on to Europe, whether the previous judgement is upheld, or whether it is overturned, both agents and companies should be reviewing their contracts and considering the likely outcome if their sales agency contracts had to end.

Morgan Cole is a UK law firm with offices in South Wales, the Thames Valley and London providing a comprehensive service to commercial and private clients throughout the UK. The firm is committed to providing legal services of the highest possible standards and enjoys a reputation for being commercially aware and progressive, offering strong and practical advice.

Web: http://www.morgancole.com


Jean Nouvel Reveals ‘Corian® Nouvel Lumières’

Jean Nouvel, one of the most creative and challenging architects in the world, presents ‘Corian® Nouvel Lumières’, a futuristic, multi-sensorial interior environment concept that explores the creative interface of Corian® with light and high-tech elements. ‘Corian® Nouvel Lumières’ - a project organised and sponsored by DuPont™ Corian®.

Echoing the theme of light, the project is an exploration of the translucent and sensorial qualities of Corian®, the original solid surface material by DuPont. It demonstrates the interesting effects that can be achieved with the material using different light sources, and the natural partnership between Corian® and new technologies, creating a vision of multi-sensorial living in a futuristic, but realistic space.

Lighting specialist Targetti is responsible for the different lighting effects that help transform the space into an animated arena for poetic expression, while Legrand and Bticino, renowned for their electronic re-interpretations of home controls, have contributed the innovative domotic systems that enable the user to control the sensory elements of the ‘intelligent’ environment.

International kitchen brand Ernestomeda has provided its know-how for the development of the kitchen area. Listone Giordano® brand by Margaritelli supplied the innovative solutions for vertical cladding and flooring. Scholtès (Indesit Company), made available the advanced built-in domestic appliances required by the project.

The fabrication of Corian® has been done by German company Hasenkopf. Special decorative panels in Corian® have been produced by French firm Marotte.
In realising the project, Jean Nouvel and his design team have worked in close collaboration with Massimo Fucci, consultant of DuPont Surfaces to the architecture and design sector.

Known for a personal vision that combines urban awareness with a fluidity of form, and sensitivity to context and function, Jean Nouvel's objective in creating ‘Corian® Nouvel Lumières’ was to retain the poetic dimension of the DuPont material, while using it to create a realistic home environment rather than an abstract installation.

‘How do you make an absence present? That is the difficult and eternal question...and the main reason why I was passionate about the proposition of designing a space in Corian® that talked about light,’ Jean Nouvel comments.
Jean Nouvel also wanted to reveal domestic scenes that demonstrated the sensual ‘skin’ of Corian®, and the intriguing light patterns that can be diffused through different thicknesses of the material.

‘I wanted to play with the contrast between the monolithic look of Corian® - which is made possible by the apparently seamless way it is joined - and the sense of refinement that is contained in its mass. This is a very mysterious dimension of this material,’ Jean Nouvel explains.

Using the theme of light to reveal this paradox, Jean Nouvel has conceived the employment of different techniques, such as back-lighting, 'bas-relief' surface effects and engraving, to create interesting light-plays on the material's surface.
A tour around ‘Corian® Nouvel Lumières’

The environment consists of a 20 metres long ‘wall’ covered on both sides with horizontal and vertical layers of Corian® (mostly Glacier White and Ice White, a recently-developed colour with added translucency). Jean Nouvel has used the expressive qualities of light to differentiate the distinct areas of the space - kitchen, dining area, library, living room, bathroom and bedroom - filling them with ambiances that can be changed by means of touch-controls, and punctuating the environment with a series of iconic images.

Kitchen
In the kitchen area, Jean Nouvel has used back-lit panels in Corian® Ice White to create a playful ‘Chinese shadows’ feature, which reveals the utensils contained in the kitchen cupboards in shadow.

‘It's a game based on the identification of the objects in the cupboard, contrasting with sharp rectangles of light that centre the working plans and functional areas with precision and intensity,’ says Jean Nouvel.

The structural elements of the kitchen have been contributed by international kitchen brand Ernestomeda. Creators of kitchen solutions based on accessibility and adaptability, Ernestomeda has provided its invaluable know-how, actively collaborating with Jean Nouvel, to design the kitchen unit structure.

One innovative feature, seen for the first time, is the frame in transparent acrylic used to hold the doors in Corian®.

Scholtès (Indesit Company) - high performance built-in domestic appliance brand combining hi-tech features with accessible design - has contributed to the kitchen area of ‘Corian® Nouvel Lumières’ project a variety of products from its offering, including also the innovative, ergonomically-designed built-in oven belonging to the Attitude line.

Combining stainless steel with glass and soft-touch elements, this oven offers the same capacity as a standard model, but is 12 cm smaller, since its control panel is embedded into its handle.

Bathroom
The bathroom is based on a simple concept: each of its functions - shower, bathtub, vanity and wardrobe - has been integrated into four niches in a wall of Corian®.

To this framework, Jean Nouvel has added practical features that are typical of his sensitivity to function, such as the innovative hanging system incorporated into the walls, which was inspired by the way ‘jacks’ plug into speakers. Using the same principle, small holes, drilled at regular intervals, allow stainless steel hooks to be attached, enabling the user to hang towels, bathrobes and other items.

Two other useful features developed by Jean Nouvel in the bathroom are the angled mirror system above the vanity unit, which gives the person using the unit almost 360 degrees visibility, and the long rectangular bench in Corian®, containing mass-produced plastic drawers for storage.

Providing visual interest to the minimal area, a rectangular pool is illuminated with lights by Targetti, throwing caustic effects of light ripples around the room.

On both sides of the bathroom, the area is separated from the adjoining ‘rooms’ by partitions made with DuPont™ SentryGlas® Expressions™ decorative safety laminated glass, featuring an image reminiscent of flowing water.

Not far around the corner

According to Jean Nouvel, the industrial creation of environments similar to those he conceived for ‘Corian® Nouvel Lumières’ is not far around the corner. ‘With its continuous quality on the walls and floors, and its ability to encompass programmable light ambiances, Corian® will be the cause of a sensitive transformation of many apartments and offices, re-thinking and re-organising their interiors,’ Jean Nouvel says.

‘Purity, precision, integration of artistic designs...this is the conviction that shapes the spaces of 'Corian® Nouvel Lumières', and its 'raison d'être' of existing beyond the pleasure that I've attempted to manipulate into this material of illusion,’ concludes Jean Nouvel.

‘The 'Corian® Nouvel Lumières' project is the unique interpretation, by one of the geniuses of modern architecture and design, of the many sensorial and functional qualities of Corian® combined with all the most recent technologies concerning formability and design, integration of electronics and light, and surface treatment. With this project evoking atmospheres linked to the different areas of the house, Jean Nouvel has interpreted Corian® in new and surprising ways, poetically blending technology and aesthetics, conceiving an installation that can be defined as a peak of excellence in design, an installation whose lessons we will carefully listen to.

DuPont is sincerely glad to see that Corian®, combined with the technological excellence brought in by the various companies who participate in this project, has been able to meet the artistic vision of Jean Nouvel,’ says Jean-Yves Bach, business director, DuPont Building Innovations (Europe Middle East and Africa).

The fabrication of ‘Corian® Nouvel Lumières’ was mostly carried out by Hasenkopf, one of the leading European fabricators of Corian®, which has used a combination of techniques in order to realise the design vision of Jean Nouvel, drawing on many years of experience working with the material.

Web: http://www.corian-nouvel-lumieres.com


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