Welcome to THE K&BZINE News 8th June 2007

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Aqata Expands Midlands Factory

Aqata, one of the UK's leading independent British manufacturers of shower enclosures, is extending its factory space at its headquarters in Leicestershire. The extension, which will add another 16,000 sq ft of space to Aqata's growing operations, is due for completion in August 2007. This will provide over 66,000 sq ft of fully owned industrial space.

Aqata's factory expansion will provide the family-owned company with more space to optimise efficiency levels, increasing the capacity of the faster moving products and providing more holding space for raw materials.

The factory in Hinckley, Leicestershire, is centrally located within the UK and has good motorway links together with excellent facilities. The location enables Aqata to service its nationwide network of specialist retailers, ensuring the increasing number of orders are manufactured and delivered to retailers on time.

Jayne Barnes, Sales and Operations Director of Aqata, says: 'Aqata is growing and investing in its future. In order to support our careful and controlled growth, and to maintain our strong and independent foothold in the market, we need more space. Aqata took the decision to purchase the land adjacent to our existing location, enabling us to remain on our original site and expand naturally. The extension will allow us to continue to use the highest quality materials and maintain the highest manufacturing standards.'

In 2004 Aqata built an additional 9,000 sq ft of space in order to increase its operations, and is pleased to be able to continue to further develop the site which will provide over 66,000 sq ft of fully owned industrial space and extra car parking.

For more information about Aqata's products please visit www.aqata.co.uk or email info@aqata.co.uk.


Bathroom Academy Students Lead on Water Efficiency

Bathroom Academy students are leading the way on water efficiency with Dorota Pawlik and Richard Clarke, both of Wilky Bathrooms, being the first two Members of the Bathroom Academy to complete the Water Efficiency Merit.

The Water Efficiency Merit differs from other Merits as it is not linked to a Generic Industry Guide and instead students must conduct guided research using the BMA website at www.bathroom-association.org/watersaving, the BMA fact sheets Let's Use Water Wisely and Sky To Tap, plus any other useful sources they come across.

To attain this Merit, students must complete a workbook consisting of generic questions covering all aspects of water efficiency in the UK. They must also report about the work of other organisations that promote water efficiency; research into water efficient products that are currently on the market; answer 40 multiple choice questions; and finally, choose a water efficient product which they would recommend to a customer and write a 200-word report explaining why they would recommend the product.

Pawlik, who already holds her Certificate in Bathroom Studies for successfully completing six Merits, plus a further Merit in Bathroom Furniture, was able to attend B&K Expo in May 2007 to collect her Water Efficiency Merit Certificate at the Bathroom Academy's Training Workshop held on Monday 14 May.

In commenting on her achievement, Pawlik says: 'I was very keen to complete the Water Efficiency Merit because it is such an important topic. I thought I knew quite a lot about water efficiency, but there is always something new to learn!

'Now, thanks to the research I conducted for the Merit, I am fully au fait with the water efficient products currently available on the market and I can confidently advise my customers.'

In praising Pawlik, BMA Chief Executive Yvonne Orgill says: 'We are extremely proud of the students from Wilky Bathrooms. Dorota and Richard have done extremely well to achieve their Certificate in Bathroom Studies and it is a huge compliment to the Bathroom Academy that they are keen to go beyond that with further studies.'

All study material in the form of Generic Industry Guides is available free of charge from the new virtual Bathroom Academy at www.bathroom-academy.co.uk. The Guides are extremely popular with more than 5,000 downloaded each month.

Written by Industry experts, each Guide offers a consistent voice and follows the same five elements: right choice of product; generic industry design; generic industry installation; FAQ; and, Industry terminology, providing invaluable product knowledge to installers, merchants and retailers.

Students wishing to receive a certificate to authenticate their knowledge can pay a small fee to complete the workbooks and sit the tests, all online at www.bathroom-academy.co.uk.

Pawlik concludes: 'I would recommend that all students complete the Certification Programme. There is nothing like receiving the certificates to prove that you have taken the time to become more professional. I am very proud of my Bathroom Academy certificates and the level of knowledge I have attained.'

To find out more about the Bathroom Academy visit www.bathroom-academy.co.uk or contact Training Manager Phil Lumley at phil.lumley@bathroom-association.org.uk.


Pyramis Distributes UK Wide

Pyramis, the Greek stainless steel sink manufacturer which produces over one million sinks a year, has signed up a further four well-known companies to distribute its range of sinks and taps throughout the UK. This brings the total number of distributors to seven.

The new distributors are: Briten who have been established over 25 years and distribute wholesale throughout the Midlands offering a next day delivery. AC Distribution based in South Wales, a medium sized company who offer a 'one stop shop' for kitchens, sinks, taps and worktops. WAD, a very successful company who distribute appliances and kitchen sinks and taps across the Hampshire areas and lastly, The Kitchen Sink Company, servicing the Home Counties and specialise in the undermount market. They are delighted to be associated with Pyramis.

The comprehensive range of designs within the Pyramis collection of stainless steel sinks offer a selection of combinations and finishes manufactured to stringent standards. Pyramis sinks are manufactured from high grade 18/10 stainless steel and are fully guaranteed.

The new range of precision made contemporary and traditional styled taps have been selected for their aesthetic and ergonomic qualities and all work well with the full range of sinks.

Visit www.pyramisuk.co.uk to view the complete range of sinks and taps.


Bristan Keeps Pace with Demand

Stealing a march on the competition, Bristan reports that its 24 hour delivery service is helping its customers to keep ahead of the game.

Bristan is offering its entire enclosure portfolio delivered within 24-hours. Since today's customers are incredibly tight for time this is great news for installers, designers and specifiers, who can now keep the customer sweet and finish the job in record time.

"When we were planning our shower enclosure collection we conducted a great deal of research into our customer's top priorities and speedy delivery was one of the highest on their lists. So we began working with a third party logistics company and are delighted that all our enclosures are available within 24-hours of an order being placed," explains Bristan Group head of marketing Judith Gibbons.

Launched in May 2007, Bristan's shower enclosure collection features three ranges, Java is aimed at the merchant market, Jute is perfect for new build and contract projects, while Prism is aimed at the designer market. As with all its products, Bristan's enclosures are backed by the company's renowned MascoCare after sales service and the enclosures also come with a 5-year guarantee.

For more information/stockists call Bristan on 0870 4425555, www.bristan.com.


Clearwater Distributor In France

Freestanding bath manufacturer Clearwater Collection has announced a deal with a new French distributor, Lazer.

Based in Marseilles, Lazer has specialised in bathroom products for over 20 years. It will be selling a selection of both the traditional and contemporary styles from the Clearwater Collection portfolio.

Darren Allison, managing director of Clearwater Collection comments: 'We are delighted with this new association. Our baths are proving extremely popular with many overseas countries, particularly in Europe and the Middle East. The outstanding design and high quality of our baths along with their versatility makes Clearwater baths a hugely popular choice.'

Akhima Fakhir, director of Lazer comments: 'We are very pleased to be selling Clearwater Collection baths in France. Freestanding baths are a fairly new concept in this country; however they are gaining popularity all the time, mainly because they add an additional element of luxury and design to a bathroom.'

Clearwater Collection specialises in the manufacture of double-skin acrylic freestanding baths and prides itself on the superb quality of its baths along with the vast range of designs it offers, covering both traditional and contemporary styles.

The company exports to 25 countries and has recently announced a significant deal with a major American company. Americh Corp is a well-respected private company that has been established in the USA since 1982 and has become the exclusive importer and distributor for Clearwater Collection Ltd in North America.

Clearwater Collection has also become the exclusive importer and distributor of Americh products in a number of its export markets.

All Clearwater products feature the distinctive Clearwater badge, which serves as a unique hallmark of excellence, and come with a lifetime guarantee. Clearwater Collection recently achieved the internationally recognised quality accreditation ISO 9001.

For stockist information, please contact Clearwater Collection on 01274 738140 or email: enquiries@clearwater-collection.com
www.clearwater-collection.com.


Dyson Vacuum Ad Attracts 36 Complaints

A TV ad for Dyson vacuum cleaners featured a voiceover that stated 'The filter in most vacuums clogs with dust, so there is a drop in suction, but a Dyson doesn't rely on a filter so there's nothing to clog". On-screen text stated 'others clog ... ours don't ... Dyson. No clogging. No loss of suction'.

Hoover Candy Group and 35 members of the public challenged whether:

1. the claim 'a Dyson doesn't rely on a filter so there's nothing to clog' was misleading, because it implied Dyson cleaners did not have filters, yet they understood Dyson cleaners contained filters, which became clogged over time and use and

2. the claim 'No clogging. No loss of suction' was misleading, because they understood that Dyson cleaners lost suction as a result of clogging.

Dyson said vacuum cleaners picked up dirt and dust from the household, separated it from the airflow, and retained it inside the machine. They said all three of those tasks required the cleaner to maximise its suction power. They said non-Dyson cleaners clogged and lost efficiency as they performed those tasks.

They said cleaners that used barrier filtration (bags) clogged because, as the dirty air passed through the bag, it deposited that dust and dirt on the bag's interior surface. They said large particles hit the bag sides and fell to the bottom but finer dust settled, penetrated the bag and covered the small holes that allowed air to travel through the bag, causing a reduction in the air flow and suction power.

They said non-Dyson bagless cleaners replaced the bag with a combination of bin and filter. They said, in those cleaners, the larger dirt particles collected at the bottom of the bin and the finer dust particles were carried on to the filter. They said, as with the bag cleaner, the finer particles settled on and penetrated the filter and covered the small holes that allowed air to pass through the filter. They said that type of cleaner also suffered from clogging, because the suction power dropped as more dust was picked up.

Dyson said their cleaners were different, because they used two cyclonic sections to separate dust and dirt from the air. They said the outer cyclone separated out the larger dirt particles and deposited them at the bottom of the clear bin. They said the inner cyclones spun the air around quickly enough for the fine dust particles to be separated from the air and fall to the bottom of the bin. They said there was no loss of suction because there was no clogging.

Dyson said their vacuum cleaners used two filters: one was a pre-motor filter, designed to protect the vacuum motor from fine dust that could find its way into the motor, for example, if the machine was overloaded. The second was a post-motor filter that captured emissions of carbon and other particles from the motor itself, which ensured that the final air emissions were suitable for allergy sufferers. They said the primary function of a vacuum cleaner was to remove dust and dirt from the collected air and neither of the filters in Dyson cleaners performed that function. They said the instructions for the use of the Dyson cleaner stated that the pre-motor filter should be cleaned every six months to avoid clogging and loss of suction.

Dyson said the periodic cleaning of the filter as a preventative measure was part of the instructions for normal use of their cleaners. They explained that, if the instructions were not followed and the filter not cleaned, there could then be some loss of suction performance. They said loss of suction performance as a result of not following the instructions for use was different from loss of suction performance as a result of clogging in non-Dyson cleaners, which contained bags or filters that clogged even if they were cleaned.

Dyson sent evidence which showed that five of their cleaners showed no loss of suction when 500g of dust was added; one of their cleaners showed no loss of suction when 550g of dust was added and another one of their cleaners showed no loss of suction when 600g of dust was added.

Dyson said the ad did not claim that their cleaners did not contain filters but merely stated that, unlike other machines (including other bagless ones), theirs did not rely on a filter to achieve the primary separation from the air of dirt, dust and fibres vacuumed from surfaces; that was achieved by the outer cyclone and inner cyclones. Dyson said the ad, in particular the claim in the voiceover 'The filter in most vacuums ... but a Dyson ...' made clear the difference between the way in which filters in Dyson cleaners and filters in other cleaners worked.

They said the fact that the ad stated 'a Dyson doesn't rely on a filter', not '... a Dyson does not have a filter...', made clear to viewers that Dyson cleaners had filters but that those filters operated in a different way from those found in other cleaners. They said the complainants all had Dyson cleaners and would therefore know that they had filters; they said their point of sale material made clear that the cleaners contained filters.

The Broadcasting Advertising Clearance Centre (BACC) said they sought expert advice from a consultant and discussed the ad in their secretariat meeting before clearing it. They said they agreed with Dyson's argument that, although the ad stated 'a Dyson doesn't rely on a filter', it was not misleading, because it did not state that there was no filter at all.

They said their consultant had stated ' ... As dust collects in a filter it gradually fills all the spaces and this can be likened to the effect on the letters. The demonstration [of clogging] is therefore a fair representation. Dyson does not 'rely' on filters as at least 99% of filtration is undertaken in the cyclones. However they [filters] are fitted to Dyson vacuum cleaners, usually after the cyclones and after the motor (to prevent carbon particles from the motor from entering the atmosphere) ...'.

They said they had previously approved the claim 'No Dyson cleaners lose suction as a result of clogging'and had been satisfied by Dyson's evidence at that time.

Assessment

The ASA noted the report the BACC had commissioned from their expert stated '... The cyclones do not filter out 100% of the dirt and some of the finest particles will pass completely through. These are trapped in the pre-motor filter, which, on some Dyson cleaners, is meant to be washable to keep it in best condition. There will inevitably be a collection of very fine particles in this filter, however, in normal use and if treated in accordance with Dyson's user instructions will not affect the suction. In addition, any [dust] passing through the pre-motor filter will be trapped in the final motor exhaust filter along with the carbon dust particles previously mentioned. This final filter is not meant to be user serviced and is intended to last the entire life of the vacuum cleaner without attention ...'.

1. Upheld
We understood that neither the pre-motor nor the post-motor filters fitted in a Dyson cleaner were used in the primary separation of dust and dirt from the air. We recognised that Dyson had intended the claim to highlight the difference between the filtration system of Dyson cleaners and that of other cleaners that relied on a filter or bag for the primary separation process; the clogging of that filter or bag would result in an eventual loss of suction.

We considered, however, that viewers were likely to understand the claim ... a Dyson doesn't rely on a filter so theres nothing to clog' to imply Dyson cleaners did not have a filter, which meant they could not become clogged, although we appreciated that this was not the message Dyson had intended to convey.
We noted the post-motor filter collected carbon particles and other emissions to prevent their passing into the atmosphere, but also understood that it did not clog and was designed to last the lifetime of the cleaner. We considered that with reference to this filter, therefore, there was no viewer detriment in the ad's suggestion that that filter did not exist and the phrase 'a Dyson doesn't rely on a filter', in isolation, in relation to the post-motor filter only, was unlikely to mislead.

We also noted, however, although it was not involved in the primary separation of dust, and this was the difference that Dyson wanted to point out, the maintenance of the pre-motor filter was essential to ensure it did not become clogged. We considered, therefore, to state, without qualification, '... a Dyson doesn't rely on a filter so there's nothing to clog' was likely to mislead.

2. Upheld
In the context of an ad that focused on the role of filters in vacuums, we considered that viewers would understand the claim 'No clogging. No loss of suction' to mean that Dyson vacuum cleaners did not have filters, which meant they could not become clogged and lose suction.

We noted the expert commissioned by the BACC had accepted Dyson's evidence that the suction power of certain Dyson cleaners remained constant when the dust collection bin filled up with certain quantities of dust.

We also noted Dyson's operating instructions indicated that the pre-motor filter should be washed periodically to prevent it from becoming clogged and to maintain the suction power of the cleaner. In the context of the ad, we considered that, because Dyson cleaners contained a filter that required periodic cleaning to maintain suction performance, the claim 'No clogging. No loss of suction' was misleading.

On points 1 and 2, the ad breached CAP (Broadcast) TV Advertising Standards Code rules 5.1 (Misleading advertising), 5.2.1 (Evidence), 5.2.2 (Implications) and 5.2.3 (Qualifications).

Action
The ad should not be broadcast again in its current form.


Screwfix Freshens Up With Grohe Showers And Taps

Grohe is the latest leading brand name to appear in the new Screwfix catalogue (issue 87). Incorporating showers, taps, cisterns and cistern frames for use in domestic and commercial applications, the extensive Grohe range has joined over 15,000 high quality, low cost building, maintenance and refurbishment items for use by all areas of the trade. Full details can also be seen at screwfix.com.

Featuring Grohe SilkMove technology for smooth operation as well as optimum control on water flow and temperature, the taps also benefit from the Grohe StarLight finish which provides a deeper chrome shine. Typical examples include the Concetto, a super-slick design with forward-leaning body and clean lines for a fresh modern look, and the Europlus, a bold, powerful design with enlarged loop-shaped lever that is both convenient and comfortable to use. Those who prefer a chic, sporty design will like the dynamic fin-shaped lever of the Eurodisc, whilst the Victorian-style Arabesk offers the refinement and elegance of days gone by with its' authentic cross-head design and pleasing curves.

 


In showers, constant temperatures can be assured, regardless of water pressure, with the Grohe TurboStat technology found in the Grohtherm 1000 and 2000, whilst the Avensys Traditional model combines period charm with a Grohe StarLight finish. The Tempesta Duo benefits from Grohe DreamSpray technology which offers two spray settings as well as Speed Clean nozzles to prevent the build up of limescale, and Grohe CoolTouch technology to ensure that it is never too hot to handle.

The ingenious design of the Freehander with its movable shower arm means that it can switch from head to side shower in one easy movement. In addition to two spray settings and DreamSpray technology it incorporates Stop and Eco functions to save both water and energy. Grohe Precision Wireless Shower Kits are also available to ensure that a warm, inviting shower is ready and waiting at the touch of a button. The fully adjustable temperature and flow rate can be pre-set and the use of Grohe TurboStat technology ensures that the thermostat reacts instantly to any changes in water pressure.

Commercial ranges include Contropress Pillar Taps, Eurodisc Showers and Taps, an Infrared Basin Tap, Automatic 2000 shower and an Anti-vandal Shower. A water-saving, dual flush Concealed Cistern with discreet air button (which does not require direct connection to the cistern and, therefore, can be located in any position) is also offered for use with back-to-wall WCs and bathroom furniture. In addition the Grohe range at Screwfix includes pre-assembled Cistern Frames complete with sanitaryware and fixings to provide a secure and quick method of installing wall-hung basins, bidets, urinals and WCs.

Each of these items is supplied with a full 5-year manufacturer's warranty.

Fully committed to customer care and support, Screwfix despatches, on average, more than 70,000 parcels a week from its state-of-the-art, 325,000 sq ft fulfilment centre. Each item in the catalogue can be ordered 24 hours a day, 365 days a year and all products are supplied complete with a 30-day money back guarantee. Simply click online at the award winning screwfix.com, call Freephone on 0500 414141 between 7am and 10pm from Monday to Friday, and 8am to 8pm on Saturday and Sunday, or visit one of the Screwfix Trade Counters.

For a free catalogue, call Freephone: 0800 317004 or Freefax: 0800 0562256, for sales assistance Freephone: 0500 414141, or visit the Screwfix Internet site: screwfix.com. Catalogues are also available at Screwfix Trade Counters. Visit screwfix.com/tradecounters for address information and opening times.


Whirlpool Changes Air Control and Cooking Platforms in North America

Whirlpool Corporation has announced changes to its North American air control and cooking platforms to strengthen its position in the global home appliance marketplace. The changes are part of an ongoing comprehensive worldwide plan to optimise the company's regional manufacturing facilities, supply base, product platforms and technology resources to better support its leading global brands with innovative products.

As a part of the ongoing global initiative, Whirlpool is negotiating a licensing agreement with potential global partners to manufacture, market and distribute air control products that will carry the Whirlpool brand name.
'This approach brings new opportunities for the Whirlpool brand presence in air control,' said Marise Kumar, Whirlpool vice president, Business Strategy and Core Competencies. 'This future transition will offer our customers expanded product offerings and services.'

Dehumidifiers and air purifiers currently manufactured by Whirlpool at the LaVergne, Tennessee manufacturing facility will be phased out after the 2007 air control season. Approximately 330 positions will be eliminated following the decision. The company will fulfill all consumer requirements for the 2007 air control season before production ramps down at the LaVergne plant. Beginning in 2008, Whirlpool customers will see expanded product offerings and increased services through the new provider.

Whirlpool also announced changes for its North American manufacturing cooking facilities. As part of the ongoing global initiative, Whirlpool is optimising production capacity and adjusting its workforce levels to optimize production capabilities within its cooking manufacturing facilities and platforms. Single cavity freestanding range units built at the company's Cleveland, Tennessee manufacturing facility will be relocated to Whirlpool manufacturing locations in Tulsa, Oklahoma and Celaya, Mexico. Approximately 400 positions will be eliminated in Cleveland following the relocation, mainly through normal attrition and the reduction of temporary positions. The company has not yet determined the number of positions being created at Tulsa and Celaya. The production ramp down of the freestanding cooking platform in Cleveland will be complete by the end of 2008.

These changes reflect the strategic role of the company's North American manufacturing base within its global manufacturing and distribution network. Products from the North American facilities are sold to consumers in the United States, Mexico, Canada, and in markets around the world.


Chalon Ancestral Range to be Launched at House & Garden

Chalon UK Ltd, designers and manufacturers of hand crafted kitchens and freestanding furniture, will launch its new Chalon Ancestral kitchen range at this year's Daily Telegraph House & Garden Fair (27th to 30th June) at Olympia.

Constantly striving to create that nowadays all too hard 'wow factor' for potential clients, the latest new kitchen range from Chalon is exclusively handcrafted from Oak - the first time the company has created a whole kitchen range using this premium priced, premium quality material.

Chalon's last new (consumer) kitchen range to launch was the modular, fitted Simply Chalon range, which offered a more contemporary look than the classic freestanding style for which the company is synonymous. By contrast, the process for thinking about the new Chalon Ancestral range started with the Research & Development (R&D) team metaphorically turning around by 180 degrees and looking further back into the past.

Taking inspiration for the range from National Trust / English Heritage properties and English kitchens of the past, there was a desire to create an even more traditional kitchen range (a product offering that no main manufacturer is satisfactorily fulfilling).

'At Chalon, we strongly believe that the traditional style and appeal of our furniture will never go out of fashion,' commented Stephen Carter, Managing Director of Chalon UK Ltd. 'There has been so much contemporary and minimalist influence in recent years and at some point I believe there will be a widespread return to more traditional designs,' he said.

After the House & Garden Fair, initial plans include displays at the head quarters showroom in Hambridge, Somerset, as well as at the flagship King's Road, London showroom.

Chalon UK Ltd view the launch of their new Ancestral range as another important step in their continuous programme of investment in the brand, one that has been growing in recognition for well over 25 years.

2007 continues to be a busy one for Chalon, with a new showroom opening soon in St Albans, several new displays currently being completed at the King's Road, London showroom and a media Open Day, planned for September at their Somerset head office.

www.chalon.com.


Price Increase for Lucite® Cast Acrylic

Lucite® cast acrylic for sanitary ware, will be subject to a price increase of €160 per tonne from 1 July 2007. The new pricing will be applied to customers in the Europe, Africa and Middle East (EAME) region and is a necessary step to underpin Lucite International’s firm commitment to remain a reliable, quality supplier to the bathrooms sector.

Clive Makin, Materials General Manager of EAME region commented: 'Continuing escalation of raw material costs and a marketplace where supply remains tight, means prices must follow if we are to sustain and protect the health of our businesses. While some are questioning their continued involvement in this highly competitive market place, at Lucite International we remain firm in our intent to invest and grow with our partners.'


Operations Changes at Poggenpohl

The senior management team at Poggenpohl has been strengthened with the appointment of Simon Richmond as Operations Manager. With more than 15 years’ management experience with Saint Gobain Building Distribution, Simon is bringing his knowledge and expertise to the contracts side of Poggenpohl’s business.

'My primary focus will be to ensure the continued, controlled and targeted growth of our contracts division and ensure that levels of service underpin the brand’s enviable reputation for quality and cutting edge design,' says Simon, who is 39 and based in the Northampton office.

Simon’s appointment enables Neil Bailey, formerly Sales Operations Manager, to focus more clearly in his newly promoted role as Sales Director for Poggenpohl Group UK Ltd. As part of his new role Neil will be responsible for the further development and management of Poggenpohl’s retail showrooms'


Whirlpool Names Presidents

Whirlpool Corporation has announced that Michael A. Todman, currently president, Whirlpool International is being named president, Whirlpool North America. Todman replaces David L. Swift who has resigned as president, Whirlpool North America and as a member of the company's board of directors. Whirlpool also announced that Paulo F.M.O. Periquito, currently executive vice president Whirlpool Corporation and president, Whirlpool Latin America is being promoted to the position of president, Whirlpool International, succeeding Todman.

'Mike Todman is an experienced global leader with a strong track record of performance in leading major parts of our global business,' said Jeff M. Fettig, Whirlpool chairman and CEO. 'He has previous experience running our North American, European and International businesses and is an outstanding leader. I am confident that he will provide great leadership for our North American business as we capitalize on the benefits from the Maytag acquisition and continue our focus on growth by providing innovative products and services to our customers under our leading brand names.

'Paulo Periquito's experience and success in profitably growing our Latin American business make him an ideal fit to help fully leverage our global operations, and continue to accelerate the positive growth momentum we have in all of our international businesses. Paulo is an exceptional leader who will add great value to all of our international businesses.'

Fettig continued: 'Dave Swift has contributed a great deal to our company during his five and a half years at Whirlpool Corporation. Dave played a critical leadership role in overseeing the successful integration of the Maytag business into our company. Given that this integration is now largely complete, I respect Dave's decision to now pursue his long-term career aspirations outside of our company. I appreciate Dave's contribution to the success of Whirlpool Corporation.'

Todman was named president, Whirlpool International and a member of Whirlpool's board of directors in December 2005. Prior to this assignment, he served as executive vice president and president, Whirlpool Europe since October 2001 and previously served as executive vice president, North America Region.

Todman began his career with Whirlpool in 1993 as director, Finance, United Kingdom and has held a variety of leadership positions since that time. Prior to joining Whirlpool, Todman worked for 10 years at Wang Laboratories, Inc., a computer hardware and software company. A native of St. Thomas, U.S. Virgin Islands, Todman earned a bachelor's degree in business administration from Georgetown University.

Periquito was named executive vice president and president of Whirlpool Latin America in 1997. He joined Whirlpool as president of the appliance business in Brazil in 1996. Prior to joining Whirlpool, he spent more than 20 years at Alcoa-Brazil and Latin America. In 1989, he was named Alcoa chief financial officer for Latin America and was also elected member of the Alcoa Board of Directors in Mexico. From 1991 to 1993, he served as chief executive officer of Grupo Aluminio (an Alcoa subsidiary in Mexico). In 1994, Paulo was named executive vice president (responsible for all operations) and member of the Board for Alcoa in Latin America. A native of Recife in Pernambuco, Brazil, Periquito holds a degree in mechanical engineering from the Federal University of Pernambuco.


FSC Certified Mahogany from John Boddy Timber

John Boddy Timber import and stock high grade FSC certified Central American Mahogany for immediate delivery throughout the UK and Ireland.

Managing Director Frank Boddy has established strong sources of direct supply in different parts of Central America where the Mahogany is harvested and cultivated in strict accordance with FSC regulations and the associated Chains of Custody.

Apart from the increasingly popular Central American Mahogany and Cedar stocked at the Riverside Sawmills in Boroughbridge, North Yorkshire, John Boddy Timber is now importing lesser known species with versatile applications.

For the first time Tropical Hardwoods like Danto and Santa Maria are being stocked in commercial quantities.
Danto is a likely substitute for Iroko and the grain, colour and properties of Santa Maria offer a real alternative to Sapele.

As more and more furniture and joinery specialists look for interesting Certified alternatives for bespoke projects the source of supply offered by John Boddy Timber gathers growing interest and popularity.

The John Boddy Timber Complete Buyers Guide to Temperate & Tropical Hardwoods & Softwoods 2007 together with our new MOULDINGS PROFILE and FLOORING catalogue are available on request by calling 01423 322370. Both publications are also available on CD.

Tel: 01423 322370
Email: info@john-boddy-timber.ltd.uk.


FIRA to use ukfirst for New Membership Benefit

In a move to deliver increased benefits to FIRA members, an exclusive agreement has been reached with ukfirst - the furniture industry's experts in lean manufacturing, process improvements and supply chain management. All full members are entitled to a free, one-day consultation with ukfirst's team of professionals who have in depth knowledge of how to improve the performance and competitiveness of manufacturing organisations.

The one-day diagnostic, or health check, does not promise to resolve all major issues but businesses will be furnished with a summary report that will enable them to focus on actions that could deliver immediate benefits.

Programme Director John Baldwin said, 'We are very much looking forward to working with FIRA members. We aim to listen to each company and to identify key actions that will help them to kick-start a process of continuous improvement. In addition our consultants will act as conduits for feedback to FIRA so that it can continue to improve its support for industry.'

ukfirst has specialist knowledge of the furniture industry, working with businesses of all sizes including retail, supply, and manufacturing. It has already helped companies improve their operations and has delivered bottom line savings in excess of £3.2 million.

To book a diagnostic day contact JBaldwin@ukfirst.org.uk or e-mail info@fira.co.uk.


UK Gets ‘Sloppy’ Solution to Rubbish Problem

UK consumers are facing yet another knee-jerk initiative which will allegedly help them separate household waste and increase recycling rates – kitchen slop bins!

Announced as part of the Government’s wider waste strategy, the initiative smacks of the dark ages and completely ignores simple, modern and cost effective alternatives. In conjunction with fortnightly bin collections, this could have serious implications for consumers. Summer incidents of rat infestations have already increased 69 per cent since 1999** according to a 2007 report.

Quick Facts:

6.7 million tonnes – the amount of food waste UK consumers throw away each year*
69 per cent – increase in UK rat population since 1999**
1.8 million – the number of houses Gordon Brown has pledged to build by 2016***
20 – the per cent by which consumers can reduce household waste through food waste disposers ****

Ashley Munden, sales and marketing director for InSinkErator, said; “It is ridiculous to think that a single slop bin in each kitchen would be a sufficient solution for a country that produces around 6.7 million tonnes of food waste a year*. With Gordon Brown’s plan to build 1.8 million new homes in the UK by 2016*** this volume will only increase, and finding a proper solution to ensure high waste standards for current and new homes is imperative.

'Instead of limiting the options to one ‘grand idea’, UK consumers need to be made aware of all the solutions available and given a choice. The fact that food waste disposers can overcome hygiene concerns associated with storing food waste and reduce the volume of household waste going to landfill by around 20 per cent****, must mean they are an essential consideration; particularly for new build homes.'

While many local authorities are introducing initiatives that limit or penalise consumers, for example pay-as-you-throw or fines for overweight bins, two forward thinking authorities are incentivising consumers to dispose of their household waste more responsibly through food waste disposers.

The Sink Your Waste campaign run by Herefordshire Council and Worcestershire County Council offers local residents cash back of up to £80 against the purchase and installation of food waste disposers. A simple and proven in-home solution, food waste disposers efficiently separate kitchen food waste from household rubbish and reduce household rubbish by around a fifth.

* Source: WRAP, 2007.
** Source: National Pest Technicians Association January 2007, National Rodent Survey Report 2006
*** Source: www.24dash.com, 2007. Based on 200,000 houses being built each year until 2016
**** Source: Based on information in the WRc Policy Document on Food Waste Disposers, 2005, that shows biodegradable food waste accounts for around 20 per cent of household rubbish

www.insinkerator.co.uk


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