Automatic
Stain Removal for New Siemens Laundry
Arriving
in the UK this autumn (October) is an entirely new line up of freestanding
laundry appliances from kitchen appliance manufacturer, Siemens, it was
announced today (September 15th).
There
are four newly designed freestanding washing machines in the 2006 range,
namely models WM14S493GB, WM16S493GB, WM16S794GB & WM16S794GB, each
with a double 'A' rating for energy & wash performance in addition
to a top 'A+' rating for energy efficiency.
All four models are finished in white and incorporate an extra large 7kg
(15lbs) capacity with larger doors to accommodate more laundry in each
wash. This not only prevents excessive creasing but also reduces the amount
of ironing and the number of washes required per day.
A number of new features can be found within the 2006 line up, notably
an automatic stain removal system (autoStain) to take care of 14
different everyday stains without any special pre-treatment. Whether it's
red wine, cosmetics, tomato or even grass, all you have to do is choose
the appropriate setting and the machine does the rest, even at low temperatures.
This 'world first' in laundry technology is ideal for today's lifestyle;
it is certain to be welcomed with open arms by busy households all over
the UK.
Also incorporated into this range is a self-cleaning detergent tray to
rinse away any residue, the largest drum on the market and a new two-way
water system (rainFlow) to reduce soaking time and save water whilst
simultaneously improving the distribution of water & detergent in
the machine.
Spin speeds vary on the new Siemens range between 1400rpm and 1600rpm
to take account of all spin requirements and faster wash times are now
offered as standard for even more time saving benefits across the range.
New programme options on this range include a new lingerie programme for
delicates and a rapid 15 minute programme for when time is not on your
side. Special programmes for dark fabrics (easy care), curtains, shirts,
woollens and textile guard are also offered. Other useful options include
a hand wash option, mixed fabric programme & less ironing option.
For the first time, all the new models incorporate a touch control electronic
display panel to let you know how the selected programme is progressing.
On the top-of-the-range models, a temperature selection facility and LCD
display are also included to advise how long the programme has left to
run.
All four new models include a free 5 year parts and labour warranty, adding
additional value to these sophisticated washing machines. A dedicated
brochure is now available to highlight these new models. In addition,
an intensive advertising campaign focusing on the autoStain treatment
will be running throughout the autumn period in key national home and
lifestyle consumer publications and weekend supplements.
Siemens is also introducing three new tumble dryers, two of which are
condenser models (WT46E387 & WT46S598) and one is vented (WT34V397),
plus a combined washer dryer (WXD1260).
For brochures & stockists, call 0870 840 3300 or visit http://www.siemensappliances.co.uk.
Siemens
Big Up Stains in Intensive October Advertising Campaign
Next month Siemens will be unveiling a new range of freestanding washing
machines featuring autoStain, 'the world's first automatic stain removal
system' with an intensive 4-week advertising burst in key weekend newspaper
supplements, such as the Sunday Times magazine, 'Live' (Mail on Sunday)
magazine and Stella, Sunday Telegraph magazine.
This will be followed by a further 2-month rotated advertising campaign
in the above titles. Reverting back to the company's distinctive landscape
styling, the rotation will include a new washing machine execution, as
well as executions featuring the new 'LiftMatic' built in oven, the new
Porsche Nespresso coffee centre and other new kitchen appliances.
Siemens has taken the unusual step of commissioning four unique pieces
of artwork to make this important launch stand out from the crowd. Each
one is designed to highlight one of the 14 most common stains that can
be treated by the new autoStain Removal system built in to these washing
machines.
The four stains demonstrated by the intensive 4-week campaign are grass,
red wine, cosmetics and tomato. Each execution depicts a well known annual
event at which you would expect to find excessive staining, such as the
famous Cheese rolling competition in Coopers Hill, England (grass) &
the colourful tomato festival in Valencia, Spain (tomato).
Comments Siemens Brand Manager, Jane Massey:
'You cannot fail to notice this unique advertising campaign as it is so
different from any other kitchen appliance advertising currently featured
in the national press. It fits in perfecfly with the thinking behind the
autoStain Removal system which is also totally unique to Siemens. We think
it will be welcomed by every home in the land that has to deal with stained
clothing on a daily basis!"
As an added bonus, the two new models in Siemens's autoStain washing machine
range both come with a free 5 year warranty for labour and parts. A special
DVD is also available on request from Siemens area sales managers.
For brochures & stockists, call 0870 840 3300 or visit http://www.siemensappliances.co.uk
AGA
Accelerates Foodservice Expansion
AGA
Foodservises has acquired Amana Commercial, the international market leader
in commercial microwaves. Turnover in 2005 was $43m (£22.6m) and
operating profits $4.7m (£2.5m). Amana Commercial is trading
well in the current year. Net assets being acquired are $5m (£2.6m).
Amana Commercial makes microwaves specifically customised for many of
the leading US foodservice quick service and casual dining chains. Amana
Commercial also has some of its lines manufactured for it by leading Far
East producers. It has a strong new product pipeline and is developing
a new generation of combined microwaves and convection ovens for the growing
accelerated cooking market. A quarter of Amana Commercial’s
turnover is outside the USA.
Based in the town of Amana, Iowa, its administration and production facilities
are currently integrated into the Whirlpool domestic refrigeration plant. Under
the agreement Amana Commercial will move to a new site within two years
and the Whirlpool manufacturing facility in Amana, Iowa will continue
to manufacture microwaves for Amana Commercial until the move is complete. The
related $4 million investment programme will cut operating costs and raise
efficiencies.
'Amana Commercial, taken together with Eloma the German combi-oven maker
acquired in February this year, Stellar Steam acquired last year and the
development of the Infinity fryer range, adds to our portfolio of prime
cooking solutions at the cutting edge of foodservice technology.'
William McGrath, Aga’s Chief Executive commented: 'The Amana Commercial
acquisition adds to an already powerful foodservice product portfolio
and enhances our links with the leading foodservice groups. ‘Quicker,
cheaper, healthier’ are what matters in foodservice and we have brought
together the best products to fulfil these objectives. Our sector is now
changing fast and we are right on the pace.'
AGA
Reports Record Interim Results
Revenue
for Aga Foodservice Group plc in the six months to 30th June 2006 increased
by 21.3% to £273.3m. Of the turnover growth, 8.1% was organic. Group
operating profits rose by 18.9% to £20.1m. Profit before tax rose
11.1% to £20m with interest, as expected, lower than last year when
£0.7m interest on overpaid tax was received.
Highlights:
* Record first half profits.
* Continued progress within our Consumer operations with Aga and Rangemaster
demonstrating the success of growing the business internationally and
of new product introductions.
* Good progress in Foodservice operations, particularly bakery and refrigeration
in Europe.
* Strong financial position with net cash of £10.7 million at the
half year.
* Dividend increased by 16.7% to 3.5 pence
'Aga and Rangemaster are now well established forces in the premium appliance
market and the combination of international expansion, product innovation
and strong routes to market all helped drive growth. Even against a slow
UK consumer backdrop, record profits were achieved. The operational gearing
available to both businesses from cooker volume growth remains a major
driver of the Group's profit growth and both operations are benefiting
from the ongoing expansion of our cookware and refrigeration lines.
'In the first half we have sold 9,000 cast iron cookers under the Aga,
Raybum and Stanley brands and we have set a target of 20,000 for the full
year. The rise of the electric model as a proportion of Aga sales continues
and Aga is establishing itself internationally in both heat storage and
conventional cooking products. We sold 6,500 Aga branded cookers in the
first half of which 2,300 were outside the UK and we expect a strong end
to the year. Our own cooker retail operationS performed well. The Fired
Earth chaln is now under the control of a
single UK Aga retail team and we have focused the range on paint, tiles,
bathrooms and now kitchen furniture made by Grange.
'Rangemaster had another strong period with overall cooker sales up 7%
to 32,500 with international sales growing well representing 18% of sales
compared with 13% in the prior year. Performance in the Irish, French
and US markets was strong as the benefits of investment in these markets
over recent years paid off. We expect these trends to continue as our
powerful product offering combines with a shift in demand being seen in
these markets from built-in to free-standing kitchens. Brands like La
Comue and Heartland are also beneficiaries of this trend.
'We have seen continuing growth from our refrigeration operations with
significant improvement for Victory in the USA and particularly good performances
in China and Australia. In prime cooking, the UK remains quiet, although
the steady increase in sales of the lnfinity fryer is an important feature
- as are sales of the Eloma combination oven, which are gaining recognition
beyond their German domestic base following the acquisition in February.
'Our conviction is that the commercial kitchen has seen years of under
investment and that higher energy costs and health, hygiene and emission
concems are growing rapidly. Change is coming - a point now widely accepted
by equipment producers. As Governments focus on carbon emissions and major
companies address the subject, higher equipment efficiency standards can
be expected. The Group's commitment to innovation and energy efficiency
means it is well placed to provide the capital equipment much needed in
many kitchens. This is seen not only in the lnfinity fryer but also in
our refrigerators, which are leaders on efficiency grounds. We have been
named as a 2006 US Energy Star Partner of the Year for the US Federai
Government.
'We continue to perform well in our core UK consumer appliance markets
and have the products now available to sustain that position. Our determined
efforts to develop new markets for our cookers are proving effective and
we expect to see further growth in the second half, notably in lreland
and France .
Electrolux
to Scale Back Manufacturing Operations in Australia
Electrolux
is to scale back Australian manufacturing operations with a decision to
close its washer/dryer and dishwasher plants in Adelaide over the next
18 months. Production will be moved gradually to other Electrolux factories.
The Electrolux dishwasher plant will close at the end of April next year
and the Electrolux washer/dryer plant, by the end of first quarter of
2008. Approximately 500 jobs will be affected by the closures.
The closures are part of the ongoing restructuring programme, which was
announced in 2005. The closures will incur a total cost of approximately
SEK 300 million, which will be taken as a charge against operating income
in the third quarter of 2006.
Web: http://www.electrolux.com
HomePro
Makes the French Connection as Schmidt Kitchens Adopts Insurance Backed
Guarantees
Kitchen
and bathroom brand Schmidt Kitchens is recommending the award winning
HomePro Insurance Backed Guarantee scheme to its UK network of installers.
With a 50 year pedigree in the sector, Schmidt is the leading French brand
and exporter of kitchen furniture. It has been established in the UK market
since 1987 and now has over 30 Advice Centres. Schmidt believes that providing
additional protection for their customers in the form of an Insurance
Backed Guarantee can only enhance their customer care package.
HomePro
Insurance – one of the UK’s leading providers of Insurance Backed
Guarantees (IBGs) – offers a dedicated warranty product for the kitchen,
bathroom and bedroom retail installation sector. HomePro’s IBG scheme
for the KBB sector is a four-stage product covering deposits, stage payments,
work in progress and quality of workmanship for up to a decade.
Providing value and re-assurance for the industry, the IBG is cost-effectively
priced and highly competitive. Premiums not only cover the cost of the
installer’s own guarantee; but also provide deposit protection up
to 25% of the contract value. The IBG policy also covers an installer’s
guarantee obligations for periods up to an industry-leading 10 years.
Schmidt UK’s General Manager Jason Glover says, 'Customers are unhappy
to pay deposits as some of the large high street names have closed down
taking clients deposits. HomePro helps bridge the gap with customers’
concerns with deposits'.
Nick Egdell, Managing Director of HomePro Insurance said, 'Offering Insurance
Backed Guarantees (IBGs) as part of a package of works is a superb means
of enhancing confidence in a business – and a powerful tool when
it comes to increasing quote acceptances. Schmidt is one of best known
brands of kitchen and bathroom solutions – and we are delighted to
be supporting its customer care programme with access to our IBGs'.
All HomePro IBGs exceed, and are compliant with; the Government’s
TrustMark standards and all policies are underwritten and managed under
the auspices of the Financial Services Authority (FSA). HomePro Insurance
was one of the first in the sector to achieve FSA authorisation and is
also listed by the Office of Fair Trading (OFT) in its advice to homeowners,
published in the Having Work Done on Your Home: Organisations That Can
Help booklet.
All HomePro insurance products are underwritten ‘on shore’:
IBGs by IGI Insurance Company Ltd and Red Sands Insurance Company (Europe)
Ltd; while other policies are underwritten by Allianz Cornhill.
Tel: 0870 7 344 344
Web: http://www.Homeproinsurance.co.uk
LG
HI-MACS® Natural Acrylic Stone™ will be showcased in Hall 17,
Stand J11 at the Association of Suppliers to the Furniture Industry (ASFI)
exhibition, which this year will be part of W6 (8-11 October, Birmingham
NEC).
The
Solid Surface range, manufactured by LG Chem and exclusively distributed
in the UK by James Latham, has continued to grow in popularity among architects,
designers and specifiers due to its versatility and cutting-edge aesthetics.
James Latham is proactively targeting the commercial and residential markets
with LG HI-MACS®. The Solid Colours range is available in fresh and
energetic shades such as Fiery Red, Orange and Banana, helping to add
a contemporary twist to interiors.
More unique and luxurious colours can be found in the LG HI-MACS®
Volcanics range, where large translucent chips in the surfaces help to
intensify the clarity of the product. There are six new Volcanics colours
which will be showcased at W6.
LG HI-MACS® is supplied in thicknesses of 12mm, 9mm and 6mm, and is
offered in over 50 shades and patterns. Each non-porous LG HI-MACS®
product also comes with a specialist hygiene certificate, making it suitable
for kitchens and bathrooms.
Steve Robinson, LG product manager for James Latham, commented: ‘W6
is another exciting opportunity to promote LG to a new audience. We were
at another exhibition recently and had a fantastic response, so we are
confident that we will generate a lot of interest in the range at W6.’
For more information on any products available at James Latham, please
visit the website at http://www.lathamtimber.co.uk,
email marketing@lathams.co.uk,
or phone 0116 257 3415.
FIRA
Celebrates Product Excellence at the House of Lords
Some 218
guests from over 70 companies attended FIRA's annual reception on Friday
8th September reception hosted by Lord Hoyle of Warrington in the House
of Lords where kitchen companies picked up four of the five gold awards.
To
be successful in achieving the FIRA Gold Award the product/ranges have
been tested by FIRA experts to meet all the relevant industry standards
be it British, European, International or FIRA's own by assessing the
product's suitability in terms of strength, stability and material properties.
FIRA will continue to work with all its award winners by providing regular
audit programmes to ensure that the product stays of good quality.
Gold Award Winners included
JTC Furniture Group for the Craftsman collection of kitchen furniture
(Donald Chalmers)
United House for the Flag kitchen range (Alistair Saville)
Regency Kitchens for theMoorland & Profile kitchen ranges (Simon Ward
- 2 certificates)
Sylmar Technology for Maia solid surface domestic worktop (Robin Trotter)
Managing Director Hayden Davies, who welcomed the guests, said: ‘I
am delighted to be able to welcome so many key people from the industry
to witness the success of so many companies this year. The recognition
of these products will enable the companies who have developed them to
utilise the FIRA stamp of quality when marketing to the general public.’
Ken Fullalove, FIRA's Chairman presented the certificates to the successful
companies from the furniture, kitchen and related industries.
Satisfaction
Guaranteed from Baumatic
Baumatic
is doubling its free parts guarantee to two years - providing additional
value and enhanced confidence in the brand.
Appliances from Baumatic have always come with a free one year parts and
five-year labour guarantee so that all its retailers can sell Baumatic
products with confidence. Now, as part of its on-going dedication to customer
support and brand confidence, the Italy-based manufacturer of high quality
appliances has upped the ante and extended its offer to two years for
parts and five years for labour.
Furthermore, there is now also the option to extend the guarantee for
an additional one-three years after the initial free guarantee has expired,
enabling retailers to add further value to their offer. In recent years
Baumatic has invested heavily in its after-sales service provisions and
has an extensive repair team that operates throughout the UK and Ireland
to ensure that all problems are dealt with quickly and efficiently. The
newly extended guarantee is thus indicative of the company's strong commitment
to customer support.
Tel: 0118 933 6900
Web: http://www.baumatic.com
ArtiCAD
Relocates to Wolsey Business Park
ArtiCAD
Limited, the CAD software specialist for kitchens, bedrooms, bathrooms
and home offices, announces that on 29th September 2006 the company moves
from Greenhill Crescent in Watford into York House on the Wolsey Business
Park, situated between Watford and Rickmansworth.
York
House provides ArtiCAD with a modern office space, together with new demonstration
areas, a dedicated customer training suite and conference rooms.
Theresa Turner, a director of ArtiCAD said: 'Our relocation to York House
is a significant event in the history of the company and is further confirmation
of our continued growth and expansion. We have been in Greenhill Crescent
for 12 years and over that time we have grown from a small CAD software
company operating solely in the UK to an organisation with over 3,000
users in this country alone, subsidiaries in Ireland and South Africa,
and an expanding number of overseas distribution partners.'
Such has been the company’s success in opening up overseas territories
that it won the prestigious UK Trade & Investment and Institute of
Export’s Passport to Export Award for ‘Success in Accessing
International Markets’ in 2005.
ArtiCAD Ltd
York House
Wolsey Business Park, Tolpits Lane,
Watford, Hertfordshire WD18 9BL
Tel: (01923) 888101
Fax: (01923) 888096
Web: http://www.articad.cc
RAK
Ceramics Launches RAK UK Midlands
Tile
and sanitaryware manufacturer RAK Ceramics has announced the third in
a series of major regional developments to the company's UK distribution
arrangements.
RAK UK Midlands is a new, wholly owned, distribution centre located in
Coleshill, Birmingham. The operation commences trading from October 1st
providing bathroom, kitchen and tile specialists throughout the Midlands
with a new way to source all RAK Ceramics' products including sanitaryware,
baths, kitchen sinks, and the complete range of porcelain and ceramic
tiles.
The
new Midlands distribution operation features a 16,000 square foot warehouse
manned by an experienced team of sales and logistics personnel. Operating
across a territory previously serviced by local distributors PSD, the
new exclusive distribution arrangement for all RAK products in the region
is by mutual agreement. Of particular relevance to bathroom and tile dealers
looking for a comprehensive offering of design-led products, for the first
time the entire range of RAK Ceramics sanitaryware and tiles will be available
ex stock from a dedicated Midlands hub. Ensuring fast and efficient deliveries,
RAK UK Midlands also has its own dedicated delivery fleet.
The opening of the distribution centre comes in the wake of the formation
RAK UK West based in Bristol covering the South West and South Wales regions
and the formation of a key alliance with Bedfordshire-based BBD covering
the South East of England. RAK Ceramics also has working relationships
with other progressive independent distributors, which can also be seen
in other regions - City Distribution in the North West, Frontline in the
North East, FBS in Scotland and JJC in Northern Ireland.
‘We intend to inject RAK Ceramics' well-known energy into the operation
to provide a proactive and dedicated distribution service throughout the
Midlands,’ said RAK Ceramics MD Rob Jull.
‘We are always looking at practical ways of improving service to
dealers in every region of the UK and RAK UK Midlands does just that.
The opportunity for any RAK dealer to buy both sanitaryware and tiles
from one source must be advantageous and there are buying advantages too.
As demand of our products continues to grow apace year on year getting
distribution right has become the crucial aspect of supporting our Gold
and Platinum Medal dealer base.’
To mark the launch of RAK UK Midlands, the company is running a number
of special offers on new orders placed by dealers in the Midlands throughout
the month of October. These include 60% discounts for Gold Medal Dealers
and 75% discounts for Platinum Medal Dealers off display orders, backed
up with a free showroom design service. In addition, there is a special
5% discount on all tiles and sanitaryware over the same period. To take
up any one of these offers, dealers in the region can contact RAK UK Midlands
directly on telephone 01675 437337, email midlandsinfo@rakceramics.co.uk
or visit http://www.rakceramics.co.uk.
The
Bathroom Manufacturers Association has responded positively to a request
from its membership to compile an e-learning module on the basics of the
Competition Act in particular Articles 81 and 82.
Following numerous investigations by the Office of Fair Trading (OFT)
into many elements of the Construction Industry - which has been identified
by the OFT as one of its five priority industries - it is important that
companies look at their current systems and procedures and takes a duty
of care to ensure that all employees who come into contact with competitors,
retailers, distributors or product sourcing on an OEM basis are fully
conversant with the do's and don'ts of the Act.
The Bathroom Manufacturers Association e-learning module is now available
to all interested parties who trade in the UK bathroom Industry at a cost
of £75 + VAT per student. The module is web based and takes 40 minutes
to complete at the learners own pace and ensures the learner has a full
understanding of what you can and cannot do. The pitfalls of discussing
elements of business and the penalties of price fixing and market sharing,
is one of the most serious infringements of the Competition Act and can
attract a penalty as high as 10% of global turnover and even imprisonment.
The module concludes with a 'quiz' to check the learner's knowledge and
by completing the 'quiz' successfully will be evidence that you have undertaken
and understood the basics of Competition Law.
If you would like to know more about the e-learning or wish to undertake
the module please contact, linda.williams@bathroom-association.org.uk
For more information on the Bathroom Manufacturers Association please
contact;
info@bathroom-association.org.uk
Tel: 01782 747123
A
complaint from Topps Tiles plc objecting to national press ads, a TV ad
and a radio ad for Tiles R Us, Bridgend was upheld on only one of the
four objections according to information published by the Advertising
Standards Authority (ASA).
Complaint:
Topps Tiles plc complained about national press ads, a TV ad and a radio
ad for Tiles R Us.
a. The first national press ad claimed 'MUST END SUNDAY All Bathroom Wall
and Ceramic Floor Tiles* £7.99 per M2 or Less! ... *border &
decor tiles not included ...'.
b. A second national press ad claimed 'Tiles R Us Closing Down Sale ...
All Base Tiles 1/2 Price or less!! Everything must go!!! DON'T MISS OUT!
...'.
c. A TV ad showed rows of tiles in a Tiles R Us store. On-screen text
stated 'All base tiles 1/2 PRICE or less CLOSING DOWN SALE DON'T MISS
IT'. A voice-over stated 'Tiles R Us closing down sale. All base tiles
half price or less. Everything must go.'
d. A radio ad claimed 'The Tiles R Us closing down sale. At Tiles R Us
all base tiles are now an incredible half price or less ... Do not miss
out on these amazing deals because absolutely everything must go and the
Tiles R Us closing down sale must end soon at your local Tiles R Us at
Stoneferry Road opposite B&Q ...'.
Topps Tiles plc complained that:
1. ad (a) was misleading, because the offer did not end on the Sunday
after the ad appeared;
2. the half price offer referred to in ads (b), (c) and (d) was not genuine,
because the tiles had previously been offered at £7.99 per square
metre and were still being offered at that price;
3. the claim 'Closing Down Sale' in ads (b, (c) and (d) was misleading,
because they believed Tiles R Us were merely changing their name, not
closing down and
4. ads (b), (c) and (d) misleadingly implied all tiles were being offered
at half price.
Adjudication:
1. Complaint not upheld
Tiles R Us said they planned for the £7.99 offer to end on the Sunday
after the ad appeared but later decided to extend it by one week because
of customer demand. They explained that it typically took a few days to
complete a tiles purchase because of the need to discuss measurements
and quantities and obtain other quotes and, consequently, there were strong
requests from customers for the offer to be extended. The day after the
offer was due to end, Tiles R Us placed signs in their stores announcing
that the offer had been extended. They said they had booked radio advertising
space months in advance and, after having decided to extend the offer,
they changed the script of the radio ad to reflect the new closing date.
They also amended their website to state the new closing date of the offer.
The ASA noted Tiles R Us had extended the offer only once, for one week.
We noted further ads for the offer did not appear in the press, which,
we considered, indicated that Tiles R Us did not plan the offer's extension
in advance of the ad appearing. We considered that the extension to the
offer did not disadvantage consumers, because it gave them a further opportunity
to buy tiles at a reduced cost. We concluded that, although the offer
did not end on the Sunday after the ad appeared, the offer's extension
did not cause disappointment or detriment to consumers.
On this point, we investigated the ad under CAP Code clauses 7.1 (Truthfulness)
and 27.4 (Sales promotion rules) but did not find it in breach.
2. Complaint upheld
Tiles R Us explained that, after the £7.99 offer had ended, they
selected a range of tiles and offered them at half their established price.
They said less than 30% of the tiles in the half price offer were £7.99.
GCap Media responded on behalf of Plymouth Sound, who aired the radio
ad. They said it was a coincidence that a few of the tiles in the half
price offer were £7.99 at half price.
The Broadcasting Advertising Clearance Centre (BACC) said any base tiles
that were available in the £7.99 offer were also available in the
later half price sale. The half price was reached by taking 50% off the
original price of the tiles, not by taking 50% off £7.99.
Viking FM, who also aired the radio ad, did not comment.
We noted that, in between the tiles being offered at their original price
and at half price, a different offer had resulted in all bathroom wall
and ceramic floor tiles being £7.99 or less. We noted some of the
tiles were £7.99 at half price and considered that other tiles could
have been more expensive than £7.99 at half price. We considered
that consumers would not expect from the claim 'All Base Tiles 1/2 Price
or less' that some of the tiles were recently offered at the same price
or a cheaper price than that facilitated by the half price sale. Because
consumers could have got a better deal or the same deal on some of the
tiles at an earlier date, we considered that the half price offer was
misleading and exaggerated the benefits available to consumers. We told
Tiles R Us to ensure that, when advertising sales in future ads, they
did not exaggerate the benefits afforded by that sale. We advised them
to contact the CAP Copy Advice team when advertising sales in future non-broadcast
ads.
On this point, the press ad breached CAP Code clauses 7.1 (Truthfulness)
and 27.4 (Sales promotion rules).
On this point, the TV ad breached CAP (Broadcast) TV Advertising Standards
Code rules 5.1 (Misleading advertising) and 5.2.2 (Implications).
On this point, the radio ad breached CAP (Broadcast) Radio Advertising
Standards Code section 2 rule 3 (Misleadingness).
3. Complaint not upheld
Tiles R Us, the BACC and GCap Media provided confidential information
on the details of Tiles R Us closing down.
Viking FM did not comment.
We understood that Tiles R Us were closing down and were being replaced
by a new company with a different name, different stock and a different
trading format. We understood that the intention of the closing down sale
was to clear the old Tiles R Us stock. We concluded that the claim 'Closing
Down Sale' was not misleading.
On this point, we investigated the press ad under CAP Code clause 7.1
(Truthfulness), the TV ad under CAP (Broadcast) TV Advertising Standards
Code rule 5.1 (Misleading advertising) and the radio ad under CAP (Broadcast)
Radio Advertising Standards Code section 2 rule 3 (Misleadingness) but
did not find them in breach.
4. Complaint not upheld
Tiles R Us, the BACC, GCap Media and Viking FM did not comment specifically
on this point.
We understood that not all tiles were included in the half price offer
and that Tiles R Us had used the term 'base tiles' to distinguish between
ordinary tiles, which were being offered at half price, and border and
decor tiles, which were not. Although we considered that, in the absence
of qualification, consumers were unlikely to understand what the term
'base tiles' meant, we were satisfied that the claim 'All Base Tiles 1/2
Price or less' suggested that not all tiles were included in the half
price offer. We concluded that, although the ads did not make clear which
types of tiles were excluded from the offer, consumers were likely to
realise that not all tiles were being offered at half price.
On this point, we investigated the press ad under CAP Code clause 7.1
(Truthfulness), the TV ad under CAP (Broadcast) TV Advertising Standards
Code rule 5.1 (Misleading advertising) and the radio ad under CAP (Broadcast)
Radio Advertising Standards Code section 2 rule 3 (Misleadingness) but
did not find them in breach.
The ads must not be broadcast or published again in their current form.
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Injury the Most Common Accident for UK Workers
Industrial
injury statistics consistently reveal that back injury is the most common
type of accident affecting workers in the UK. Back injury and other associated
manual handling injuries result in high levels of absenteeism and unproductive
working environments. FIRA is running a manual handling training course
in Stevenage on 12th October 2006 to help employers and employees cope
with the challenges associated with manual handling.
It is a common perception among employers that those who hurt themselves
in manual handling operations have only themselves to blame, but to what
extent is that perception correct? As an employer you are required by
law to provide safe equipment and premises for your employees but it is
the correct use of these facilities that is key to ensuring the safety
of those workers. Litigation is now a common route for employees in the
UK that feel they have suffered an injury at work that could have been
avoided. This is tremendously expensive for employers that have to defend
themselves and can result in costly pay-outs to injured parties.
FIRA's tailored made training course will help to ensure that injury is
avoided and that the commercial success of businesses is not threatened.
At a cost of £95 (£75 FIRA members) this is one not to be
missed. To book your place on this half day course please contact Janet
Voss at FIRA on 01438 777605 or email jvoss@fira.co.uk
MB
Distribution Promotes Geo-panel
MB
Distribution the maintenance free building product specialist has recently
opened a new retail showroom at its premises in Middlesbrough. Among the
many products on display the showroom is Freefoam’s interior decorative
panelling system, Geo-panel.
Geo-panel is an interior decorative panelling system. It is available
in a range of 19 different designs and colours and is a hygienic, low
maintenance, installer friendly alternative to traditional tiling.
Geo-panel’s design ensures a watertight finish between each panel
giving it waterproof properties and making it ideal for bathroom walls
and ceilings.
It is also suitable for a wide range of additional applications in homes,
offices and in industrial applications where hygiene is a key factor.
Michael Greenup, Director of MB Distribution, comments 'the amount of
people renovating or revamping their bathrooms and kitchens is increasing
all the time which shows that there is a substantial market for both MB
Distribution and Freefoam to tap in to. Our new deluxe showroom enables
customers to view the impressive Geo-panel range and demonstrates how
the product looks in real life.'
For more information or to receive a Geo-panel sample swatch, contact
Freefoam directly on 01604 759871 in the UK, 021 4911055 in Ireland, or
email marketing@freefoam.com
Recycle,
or Pay the Consequences
The
UK is facing a massive challenge to increase recycling rates in order
to meet strict EU regulations on reducing landfill and escape fines of
up to £180 million a year*.
The UK currently recycles around 23 per cent of waste, but this will need
to almost double to achieve the European Union’s 2010 target**.
Commenting Ashley Munden, Sales & Marketing Director for In-Sink-Erator
– the manufacturer of food waste disposers said; 'Reducing landfill
is of crucial importance to local authorities over the next 15 years.
Failure to meet EU targets will result in fines which could ultimately
be met by an increase in taxes.'
DEFRA (Department for Environment, Food and Rural Affairs) has already
spent £336 million on initiatives to reduce landfill, which has
contributed to an increase in the proportion of municipal waste being
recycled in England from 13 per cent in 2001-02 to 23 per cent in 2004-05***.
To meet the 2010 target set by the EU, DEFRA states that the UK will need
to be recycling at least 40 per cent of municipal waste****.
A cost effective and simple method of increasing household recycling rates
and reducing the volume of municipal waste going to landfill, is the food
waste disposer. Several studies, including one conducted jointly by Worcestershire
and Herefordshire councils, have shown the installation of a food waste
disposer can reduce household waste by between 20 to 25 per cent.
Continuing, Ashley said; 'The UK as a whole needs to realise that the
environment needs our help. Recycling is not optional, it is essential
if we are to create a sustainable environment for our children. The food
waste disposer can work in harmony with other recycling methods, such
as composting, to meet these strict EU targets.'
About In-Sink-Erator:
In-Sink-Erator UK, a division of Emerson Electric Co., is the UK and world’s
largest manufacturer of food waste disposers. For more information about
In-Sink-Erator products, call 0800 389 3715 or visit the company’s
web site at http://www.insinkerator.co.uk.
About Emerson:
Emerson, based in St. Louis, is a global leader in bringing technology
and engineering together to provide innovative solutions to customers
through its network power, process management, industrial automation,
climate technology, and appliance and tools businesses. Sales in fiscal
2005 were $17 billion. For more information, visit http://www.GoToEmerson.com.
* Department for Environment, Food and Rural Affairs, Reducing the reliance
on landfill in England, Summary and Recommendations, Section 4
** Department for Environment, Food and Rural Affairs, Reducing the reliance
on landfill in England, Summary and Recommendations, Section 4
*** Department for Environment, Food and Rural Affairs, Reducing the reliance
on landfill in England, Summary and Recommendations, Section 4
**** Department for Environment, Food and Rural Affairs, Reducing the
reliance on landfill in England, Summary and Recommendations, Section
11
For a full copy of the National Audit Office’s research document:
go here
Time
To Stamp Out Scalding with TMV
Why
does scalding continue to occur and how can it be stamped out for good?
Pegler's Product Manager Barrie Plant offers a specialist opinion from
one of he UK's leading suppliers of Thermostatic Mixing Valves (TMV's)
and calls for more focus on maintenance:
Thermostatic Mixing Valves (TMV's) have proved to be an essential product
in driving down the number of injuries caused by scalding water and Pegler
has been at the forefront of this development. Yet the fact remains that
injuries, some fatal, as a result of immersion in hot bath water, remain
at an unacceptably high level.
The high number of scalding cases could be reduced if TMV's were fitted
as standard in domestic buildings. There have also been a number of cases
highlighted in the press (HVP September 05) where death occurred due to
poorly maintained TMV's. Members of the Thermostatic Mixing Valve Association
(TMVA) like Pegler have been pressing for these areas of concern to be
addressed to further reduce scalding levels.
A thermostatic mixing valve installed in the pipe work close to a bath
tap is a solution that supplies domestic hot water at a safer lower temperature.
The problem is, high water temperatures remain the preferred method for
killing many types of water borne bacteria such as Legionella, and for
this you require sustained water temperatures of over 60°c. TMV's
allow distribution of water temperatures to remain high, while ensuring
the supply to the end user is safe enough to avoid scalding.
The Peglertherm 402 TMV3 (D08) product, introduced to meet the demanding
standards of the NHS, has provided the basis for the development of a
range of TMV's for the domestic market. The new Peglertherm 404 range
has been designed specifically for the domestic market, and is independently
approved to the Buildcert TMV2 scheme.
Both valves are designed to ensure the delivery of safe hot water at the
point of use and are pre-set at a safe 43°C. On site commissioning
will allow the TMV's to be set at recommended temperatures according to
the outlet they are supplying, be it bath tub, wash hand basin, shower
or bidet.
There have been many articles in the trade press* on the importance of
legislation for the control of hot water temperatures in the bathroom.
Many groups including the Child Action Prevention Trust (CAPT) have concerns
about the care and maintenance of the products once fitted. It is no use
having a TMV if it is not correctly installed and maintained, with serious
scalding a potential risk.
Regular maintenance, including inspection of the filter, checking valves
and shuttle, will ensure that the valves continue to perform accurately
in accordance with their design. Just as you would not buy or drive a
car without a service history or MOT Certificate, the same view should
be taken of all mechanical devices and TMV's should not be an exception.
Pegler recommends that all valves are scheduled for annual servicing,
but in areas where there is a high instance of lime scale build up or
likelihood of system debris, such maintenance may need to be carried out
more frequently.
The installation of a TMV, particularly in bath fill applications, should
be a minimum requirement, which is proved by the reduction of scalding
cases in environments where TMV's are in use. Thermostatic mixing valves
have prevented scalding in Hospitals and Care Homes for a number of years,
all we need now is the same consideration for protection in the home.
Legislation for the installation of thermostatic controls in the bathroom
and servicing carried out in line with good plumbing practice is the key
to stamping out bath time scalding.
Is 'Fail-Safe' Possible?
TMV's that shut off the hot water supply automatically should the cold
water supply fail for any reason are spoken of in the trade as a 'fail-safe'.
All Pegler TMV's operate this way, but Pegler's view, along with other
members of the TMVA is the term 'fail-safe' is a misleading one, since
it implies the valves are fool proof. The truth is that all TMV's (no
matter who the manufacturer) are mechanical devices and if not serviced
regularly, there is always the possibility they may fail.
Forthcoming Legislation
Legislation covering the mandatory installation of thermostatic mixing
valves in the home has been in place in Scotland since May 2006. The introduction
of similar legislation for England and Wales is progressing following
lobbying from charitable organisations and supported by the TMVA (Thermostatic
Mixing Valve Association). Mary Creagh (MP for Wakefield) has given this
her support and raised awareness of the hot bath water scalding issues.
Progress is being made through two government departments (DCLG and DEFRA),
and once in place the legislation will support the installation of these
anti-scald valves in new build and refurbished properties.
The supply of safe hot water in the home has been a topic for discussion
in the trade and national press. The response from the public and press
has accused the Office of the Deputy Prime Minister (ODPM - now DCLG)
of 'nanny state politics'. The general comment relates to how the public
is being told 'how hot you can have your bath.'
This point is acknowledged in so far as consideration for the maximum
temperature likely to be recommended will still provide a hot bath. This
temperature will also give the ability to top up a cooling bath if required.
The major concern is to be able to provide protection for those most vulnerable
- young children and the older generation. Both groups suffer hot water
burns more readily because of thinner skin and in a shorter period of
time. The installation of TMV's will provide safe hot water for these
high risk groups and at a relatively inexpensive cost.
It certainly seems that national legislation is set to follow in the not
too distant future and the demand for Thermostatic mixing valves will
gather pace. Many manufacturers are already meeting this challenge and
Pegler is among them. The target is for Pegler to ensure that development
of these products is in line with current and future standards and legislative
requirements.
The result will be to provide anti-scald products that can be fitted with
confidence and fulfil the needs of specifiers, builders and end users.
Working together with these bodies and the TMVA, there is no reason why
hot bath water scalding casualties cannot be significantly stamped out.
*Reports in many Trade Publications, including HVP.
Tel: 0870 1200 284
Web: http://www.pegler.co.uk
Expert
Speakers from FIRA and TRADA Impart Industry Knowledge at W6
Visitors
to this year's W6 (Working with Wood exhibition) at the NEC from 8th -
11th October will be in an unique position to hear from timber and furniture
experts about significant issues affecting the trade. FIRA and its sister
organisation TRADA, will manage a full programme of seminars throughout
the Birmingham exhibition covering subjects as diverse as major health
issues affecting the wood processing industries, innovation in recycling
of wood and successful lean manufacturing.
The rolling seminar programme has been designed to be both topical and
thought provoking, covering a variety of subjects that will help attendees
to gain a clearer understanding of business issues within the furniture
and timber industries. The timing is such that delegates will be able
to take this knowledge away with them as they visit suppliers around the
exhibition.
Managing Director of FIRA, Hayden Davies commented: ‘Both FIRA and
TRADA felt it was important that the seminar programme was designed to
impart knowledge that visitors would find of use when talking to exhibitors
on their stands. We hope that the information they gain will help visitors
to make better informed buying decisions.’
The audience will include members of both the furniture and timber industries
and seminar content will reflect market trends as well as innovative technical
developments. To find out more about subject matter and timings and to
book a place at any of these seminars, visit http://www.w6exhibition.com.
’
Duropal
Worktops 'Contributing to 20 Year Kitchen Life.'
Pfleiderer
Industrie's Duropal high pressure laminate worktops solved a problem in
up to 7000 kitchens in mhs homes' properties. mhs homes took over former
council houses in the Medway region and is replacing most of the kitchens.
Some had been fitted forty years ago and were still performing well but
rewiring meant that it was cost effective to replace them. However modern
chipboard cabinets soon suffered water ingress and degraded. Spilt liquids
simply poured off the worktop and into cabinet components. The existing
tops merely sent water in to drawers and cupboards.
Duropal worktops have a watertight drip groove and are available in a
comprehensive range of widths, allowing a greater overhang so any liquid
spills go on to the floor rather than in to drawers or cabinets. The 4.1
metre standard length is perfect, allowing sufficient worktop for one
kitchen with minimal waste. Duropal's genuine high pressure laminate is
resistant to kitchen hazards, including scalds, cigarette burns, impact,
abrasion and most chemicals.
mhs homes' asset manager John Titterton said 'We recognise that Duropal
is at the top end of high pressure laminate worktops but still the price
is competitive and the performance outstanding. In addition the range
of decors is superb, enhancing our choice of cabinets. We feel sure that
Duropal worktop will make a major contribution to our target 20 year kitchen
life.'
Tel: 01625 660410
Email: simon@pfleiderer.co.uk
2006
Whirlpool Brand Mother of Invention Grant Recognises Fellow Innovators:
Moms
On
September 13th Whirlpool brand celebrated five moms with brilliant ideas.
Mary Anne Amato, Lido Beach, N.Y., has been named the 2006 Whirlpool Brand
Mother of Invention Grant grand prize winner for her revolutionary Quick
Change Crib, and will be awarded a $20,000 grant to put her idea into
the hands of consumers across the country.
'I am so grateful to Whirlpool for its commitment to moms, and for honouring
inventions like the Quick Change Crib,' said Amato. 'The grant is invaluable
– and I am so grateful for the opportunity to turn my dream into
reality and ultimately, make life easier for other moms.'
Amato’s Quick Change Crib allows parents to change crib sheets without
lifting the mattress or removing the bumpers which is the normal practice
when changing sheets in standard cribs. The invention dazzled Whirlpool
brand’s executive innovation and the programme’s two celebrity
judges. Her design lets parents slide the mattress out of the crib, giving
direct access to change the sheets. As the grand prize winner, Amato
will receive a package featuring a $20,000 grant, a new home office and
a two-day business boot camp to leverage Whirlpool expertise, including
product development and marketing. In addition, Amato also will receive
Whirlpool brand’s most innovative products—a Duet® or Cabrio™
washer and dryer and a Whirlpool® Fabric Freshener.
The Whirlpool Brand Mother of Invention Grant was created to help moms
realise their potential by providing necessary business resources including
seed money and expert advice. Whirlpool received and judged nearly
1,700 submissions based on the following criteria: creating a solution
to an unmet need; uniqueness in the current marketplace; offering a viable
business solution; and the story behind the creation. Whirlpool brand
based the grant’s judging criteria on its own product/innovation
guidelines.
Highlighted below are first prize winners, who received a $7,000 grant,
a Whirlpool Gold® PowerScour™ dishwasher and a Whirlpool®
Duet Sport™ washer and dryer pair:
o Ann Harrington, Duluth, Minn.: Ann has created a device to ease
discomfort during mammograms.
o Alyson Probst, Denver, Colo.: Alyson created the Snack & Play
Travel Tray, a high chair-type lap tray which snaps around the child’s
waist, allowing a child to have snacks and toys at their fingertips during
travel.
Second prize winners will receive a $5,000 grant and a Whirlpool®
Duet Sport™ washer and dryer pair:
o Kathy Osborn, Indianapolis, Ind.: Kathy designed a programmable
musical mobile, compatible with MP3 players and other digital musical
devices, which allows parents to choose the music the child hears.
o Eileen Haas, Gibsonia, Penn.: Eileen invented the Trach Air®,
a tracheotomy air filtration device.
Guest judges for the programme included Baby Einstein creator Julie Aigner-Clark,
who also judged last year’s competition, and Tastefully Simple founder
and CEO Jill Blashack Strahan. To round out the judging panel, Whirlpool
brand experts from product development, business strategy, innovation,
technology and marketing also reviewed entries.
'The number of outstanding Mother of Invention entries this year was jaw-dropping,'
said Julie Aigner-Clark, Baby Einstein creator. 'Choosing the winners
was terribly difficult, and I commend all of those who entered. Don’t
give up on your dreams!'
The second year grant programme spawned even more developed and rationalised
idea and invention creations over the previous year. All of the top five
prize winners have patents or patents pending.
'We feel sincerely honored to have women look to us for the next steps
on their paths to entrepreneurship,' said Audrey Reed-Granger, director
of consumer insight for the Whirlpool brand. 'These moms trust us because
some of our most innovative products are household names, including the
Duet® fabric care system and the first refrigerated range, Polara®.
We look forward to watching all the grant winners’ ideas blossom
into well established businesses.'
Information about the 2006 Whirlpool Brand Mother of Invention Grant recipients
is available at http://www.whirlpool.com/moms.
Winning moms will attend a one- or two-day business boot camp in October
to gain guidance from Whirlpool brand experts from product development,
business strategy, legal and marketing. Highlights from the 2006 business
boot camp, including a podcast, will be available online mid-November
2006.