Welcome to THE K&BZINE News 24th February 2006

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New KBSA Four Way Insurance Receives Overwhelming Support from Members at KBB

The KBSA introduced an enhanced insurance package to the industry at KBB 2006, which received overwhelming support from the members. Details of the insurance were made available for the first time on the stand and a series of Q&A sessions for members were also well attended by members keen to find out more. The KBSA introduced the concept of the new insurance at the last series of regional meetings, held last year.

‘We took on board the feedback from our members that we received at the regional meetings and went back to our insurers to develop this unique and comprehensive insurance,’ says KBSA Managing Director, Graham Hayden.

‘This new insurance will herald a significant change in the industry; it will set our members apart in the market place, giving the consumer massive confidence in our specialist retailers.

‘We believe that the time is right to introduce this new insurance because the market place is changing and consumers are looking for even more added protection and peace of mind. The Government has also focused on this sector and is preparing to launch Trust Mark, which will require three way insurance cover to be offered by all approved firms.

‘Whilst the KBSA is supportive of the Government scheme and hopes to be granted Trust Mark status in 2006 we wanted to press ahead with our own enhanced insurance for members.’

The new KBSA insurance package, ConsumerCare Plus will be offered as an optional benefit in addition to the existing ConsumerCare deposit protection scheme. Members can choose to continue to offer deposit protection only or the new four way cover.
ConsumerCare Plus gives consumers total peace of mind from four protected areas, which are; deposit protection, second stage advanced payments, work in progress and a six-year insurance backed guarantee on workmanship.

‘The introduction of this insurance, which is planned for spring 2006, is one of the most significant benefits we have ever introduced. It gives our members an extremely strong marketing tool that will make a major contribution to maximising their sales and profit margins,’ adds Graham.

‘Our members will benefit from an extremely competitive premium for this insurance because of the power of the KBSA brand and the strict criteria for retailer membership. No other association can provide such comprehensive cover at such a competitive rate.’


Sanitec to Coordinate Shower Production in the Nordic Countries

Sanitec currently has two shower enclosure and cubicle production facilities in the Nordic countries; one in Norrtälje, Sweden, and one in Mörrum, Sweden. Sanitec has decided to concentrate the production to the Mörrum facility. Consequently, consultations with the employee representatives will begin regarding the closure of the Norrtälje unit.

'The decision is taken for strategical reasons. We consider larger units to be more cost-effective and profitable in the long run', says Richard Alm, Corporate Vice President, Bath & Shower Production.

In the analysis, two separate alternatives were considered, the Mörrum alternative and one in a low-cost country. 'We chose Mörrum, as we believe it's crucial to maintain production in close connection to our market and secure the delivery performance', Richard Alm continues.

Web: http://www.sanitec.com


abode - Local Student's Work Exhibited

Kitchen tap manufacturer abode, based in Wakefield, has published winning photographic images from a competition the company ran in conjunction with Batley School of Art and Design at the end of last year. The winning pictures were included in the abode point of sale pack handed out to over 1,000 distributors and visitors to the company’s stand at the Kitchen Bedroom Bathroom Exhibition held at the NEC Birmingham.

The competition was aimed at those studying photography at the college and the task was set by abode's Design Manager, Paul Illingworth. Students were given samples of the new taps to be launched and were asked to produce imaginative and creative imagery. Using a monochrome medium, the task was to produce innovative pictures that encapsulated the design of the product in a format that captured the imagination. ‘For students to have their work recognised at a very early stage is important’, comments Illingworth, ‘having the talent to commercially depict a product in a creative way and then having work published whilst still at college is a wonderful opportunity for those taking part and we hope to run similar competitions again in the future’.

The results were absolutely fantastic. Students submitted up to 20 shots covering three separate tasks, using the whole tap, secondly a close up shot showing enhanced details and thirdly a ‘free choice’ shot focusing on the best way to publicise the selected tap.

All costs of the competition were covered by abode with the winning work being reproduced with the student's name alongside, in a commercial environment. The overall winner of the competition, Craig Watts also received a cheque for £250 which was presented at the Dewsbury College prize-giving reception. Three other 'highly commended' students Marc Rothery, Kate Wilson and Jana Planz also had their work published.

The winning images will be enlarged into point of sale posters to hang in retail showrooms and also the reception area of abode's new premises that will become operational later this year.

Tel: 01924 202010
Web: http://www.abodedesigns.co.uk


Britannia Launches New Reward Scheme for Dealers

Range cooker specialist Britannia has launched a new reward scheme for its dealers that offers extra discounts to those who support the promotion of the Britannia brand.

The new reward scheme offers a Marketing Support Discount on top of the standard trade discount for those retailers who comply with the brand and marketing criteria established by Britannia.

‘In recent years, we have invested substantially in developing the Britannia brand. We have, for instance, improved our brochures last year and recently issued new POS material. We are also working on a website upgrade. Everything we do is in line with our brand values of style, pleasure in cooking and quality,’ said Britannia marketing manager Henneke Duistermaat.

She went on to say: ‘We recognise that our retailers have an important role to play in our overall communication with consumers. We need their support to maintain our position as a premium brand and to ensure our brand is not devalued. The new discount structure rewards those retailers that work with us to support this aim.’

The new scheme will be operational from 1st April.

For further information, visit http://www.britannialiving.co.uk.


Log On and Win with Stoves Microsites

Stoves is offering online visitors to its Genus and range cooker microsites the chance to win top products.

By logging on and answering a simple question, visitors to www.stovesgenus.co.uk can win a state of the art Genus 90cm double oven; which can cook food up to four times faster than conventional ovens without the need for preheating and without affecting the quality of the end result.

In addition, visitors to www.stovesranges.co.uk, which contains information about Stoves' Sterling, Richmond and Gourmet range cookers, can win a set of Le Creuset cookware.
Designed to offer consumers advice and support when choosing a new appliance, the microsites detail the features and benefits of the cookers and also include a number of recipes designed to help make the most of the products.

For further information visit the sites at http://www.stovesgenus.co.uk and http://www.stovesranges.co.uk or call 0870 458 9663.


Electrolux Declares War on White

Electrolux has announced that it has officially declared War on White, a shift which marks the company's official move into thoughtful design innovation; meeting consumer demand for appliances that reflect more individuality in the home. Modern kitchen appliances do not have to be white or indeed hidden away in cabinets or placed unceremoniously in cellars or garages. The kitchen is the hub of the home and Electrolux believes that modern appliance design should reflect this.

The revelation of three new prototypes at the Salon de Prêt à Porter in Paris is the second in a series of steps the company plans to undertake to develop household products that go beyond current appliance design. Drawing parallels with the fashion world and home interest, this is a collaboration which has produced a set of sophisticated and stylish appliances.

The three prototype ranges unveiled comprise:

The 'Inspiré par Noir' collection
The appliances' unique dark design represents a mélange of modern and historical inspiration sourced from clothes designs ranging from the early 1920's to today.

Practically, black appliances work well with almost jewel-toned shades of red, blue or green. Grey kitchens with black appliances can give a very dark result but are often liked by progressive or at times even conservative consumers.

  

The 'Inspiré par Bleu' Collection
Psychologically, blue has always provided a calming effect due to its natural origin in water and as the base colour for the sky. Overall it works well in a kitchen environment to provide an overall feeling of relaxation after a tough day. Practically, blue appliances primarily work well with white cabinets to enhance cleanliness and purity in the home, or grey cabinets to add a more modern, corporate and structured feel.

The 'Inspiré par Blanc' Collection
Psychologically, white offers a feeling of purity and innocence. The colour white is primarily used to enhance other colours on its neutral setting.

Practically, white patterned appliances are best combined with pastel coloured kitchens and cabinets. White makes pastel tones more lively and makes combinations seem fresh, spring-like and soft. White helps make dark and light reds, blues and greens look brighter and more prominent.

The Salon de Prêt à Porter Paris offers the company a platform for further driving co-operation with, and getting inspiration from, leading designers in the clothing industry.

Trade contact details
08705 650 650
Consumer contact details:
Electrolux
08705 950 950
Web: http://www.electrolux.co.uk


Electrolux Floorcare Puma Football Promotion Kicks off May 06

As a warm up to the summer of football, Electrolux is running a free Puma football promotion on two of its flagship models - the Cyclone XL cylinder cleaner with 'the biggest dirt capacity' and the Cyclone Power Ultima - Electrolux's most powerful upright to date.

A free Puma football will be given away free from May 06. The football will be pre-packed with the vacuum cleaner - and a striking (!) POS sticker will appear on the exterior of the promotional packs. The promotion will run during May and June 06 (or while stocks last).

Elizabeth Farmer, Marketing Manager at Electrolux Floorcare comments, ‘The offer is timed to capitalise on the football fever which is sure to be building up as summer approaches.’

Web: http://www.electrolux.com


Good Housekeeping Innovations 2005 Awards Runner-Up Prize to Electrolux

The Electrolux Twin Clean™ has been awarded the prize of runner-up in the Good Housekeeping Institute Innovations of the Year Awards 2005.

This prestigious award celebrates the very best in smart designs for easier living, pushing forward products that offer real solutions to everyday problems.

The Electrolux Twin Clean™ is the first and only bagless vacuum cleaner to clean its own filter and was praised not only for its innovative self-cleaning filters, but also for its outstanding cleaning efficiency, ergonomic remote control, automatic adjustment to floor type and easy empty 'one action' dust container.

‘We are delighted that the Electrolux Twin Clean™ has been recognised by Good Housekeeping and are confident that awards such as these will ensure an edge over our competitors and see Electrolux's position as one of the leading brands in floorcare strengthen even further,’ says Elizabeth Farmer, Electrolux Floorcare Marketing Manager.

Electrolux Floorcare
For brochures & stockist information:
Tel: 08706 055 055
Web: http://www.electrolux.co.uk


Small Hinge Opens Big Conversations for Bemis at KBB 2006

A small hinge fitted to a range of toilet seats made by Bemis created surprising levels of interest among visitors to its stand at the KBB 2006 show, held in January at the NEC.

In spite of the number of products that were on display within the company’s stand, Bemis says that it was hugely impressed by the number of questions they were asked about the state-of-the-art ‘Silentium’ technology that is employed in the toilet seat hinge that operates the range of slow-close seats which it manufactures and distributes as the ‘Bemis 2019CL’.

‘The hinging mechanism that creates a braking effect as a toilet seat closes under its own weight, after little more than a nudge whilst in the raised position, has been the outcome of many years of research and development, and has been tested to withstand the equivalent of many years of use by a typical family,’ says the company. ‘It may also make a contribution to domestic harmony in many homes, where the correct resting place of the toilet seat after use has been a point of disagreement between men and women.

‘Bemis believes that the technology involved in our hinge is the best in the market, and what intrigued visitors to the stand was how such a highly sophisticated mechanism was capable of being concealed within such an unobtrusive hinge.’

In addition, Bemis’s toilet seats have been designed to meet the company’s ‘Hygenic-plus’ concept. Smooth, low-rise buffers on the underside of the seat offer the easiest of wiping, having no niches or corners where bacteria can accumulate. The material used in the construction of the company’s seats also meets the Hygenic-plus specification, as the composition manifests anti-bacterial properties, further improving hygene in the home.

Another product that created particular interest was a seat that converts an existing toilet seat into a fully functioning bidet with a minimum amount of plumbing. The bidet seat is currently only available in the USA, but it made its UK public debut at KBB2006 in order to gauge the response from potential buyers and stockists.


opticolour® Touches Down at Birmingham Airport

Interior Glass Solutions (IGS) the Bath based manufacturer of coloured glass wall coverings, has been selected to supply opticolour® glass for the Gallery Café Bar refurbishment at Birmingham International Airport.

opticolour® is a special type of coloured glass that is chosen for its durability and visually spectacular properties. It's supplied in large sections and commonly used as a wall covering alternative to ceramic tiles for both commercial refurbishments and domestic kitchen and bathroom applications.

The Gallery Café Bar refit was designed & specified by interior and architectural designers - Orangepeel Design Ltd. Orangepeel specialises in the restaurant and bar sector and has been responsible for many high-profile establishments both on the high street and in places such as; Gatwick Airport, Leeds Bradford Airport, etc and it's currently designing a Yates's wine bar, also within Birmingham Airport.

Orangepeel designer Wesley Moss comments ‘We were looking for something to really add some sparkle to the project and bring the bar to life. It hadn't been performing well and was not as inviting as it could have been. We found opticolour® on the internet and have been extremely pleased with the results, we have used blue lighting to complement the glass, which looks simply amazing at night. The whole project has run smoothly and the owners 'Select Service Partner' have reported a massive resurgence in trade. We will definitely be using opticolour® again.’

opticolour® is available in a wide range of colours and effects. The company says that the 6mm toughened glass requires no grouting and remains like new throughout its considerable life. More details can be found at http://www.opticolour.co.uk. IGS also supplies a measuring and fitting service and welcomes trade enquiries.

Tel: 01225 446629
Email: sales@opticolour.co.uk


Inclusivity is All About Opportunity - Arlington Shows Flexibility on Access

In a recent article in KBB Review, entitled 'You don't know what you're doing', the impression was given that the vast majority of retailers are both ignorant of the real needs of people with disabilities and fundamentally unwilling to offer them solutions. RWK and the company’s agents, Arlington International Agencies, think they are missing a great opportunity, and have already developed fully adjustable, flexible-height kitchens that not only provide for people with disabilities, but give any user an enhanced experience in the kitchen.

Adam Thomas - a well-respected advocate of design for independent living - has been quoted as saying 'We're going to see more and more companies setting up in the sector, being tokenistic and not really understanding the market properly.' ‘Mr Thomas notes that a number of retailers have dabbled in providing for people with disabilities, and says he knows of 'three or four' companies who have tried and failed. This may be true, but with companies like RWK putting its research and development money where its mouth is, things are set to change - and soon,’ says RWK.

‘RWK is a company that has developed innovative, well-researched, tried and tested products that provide highly flexible, easily accessible storage and work-surfaces, facilitating people to be more independent in their own kitchen. We feel that the article paints a somewhat unbalanced, negative picture of the industry,’ says the company.

RWK's range of electronically and manually adjustable kitchen units have been specially designed in collaboration with Ropox of Denmark, to provide comfortable and safe access to storage, sinks and work surfaces.

 

The ability to adjust the height of worktops and wall units enables anybody working in the kitchen - whether they are seated or standing - to do so at the height they find most comfortable. They benefit not just the elderly or those with disabilities, but everyone who eats, entertains or prepares in the kitchen. Fully compatible with other RWK units, the system allows everyone to have a fully-functional, adjustable, accessible kitchen without compromising aesthetics.

‘RWK and Arlington International Agencies believe that retailers who ignore the issue of access are missing a major opportunity. There is a growing demographic that includes people with disabilities, the older independent user, and even families with younger children who want them to be involved in the preparation of food. It is a benefit to everyone to work at a height that suits them precisely. With the Ropox system comfort and convenience come as standard.’

Barry Abrahams of Arlington International Agencies notes, 'We are not really sure whether to be depressed that more people have not yet woken up to the fantastic opportunity these new challenges and new customers bring to our marketplace, or feel reassured that we are so far ahead of our competition. People who want flexible, independent living need look no further than RWK kitchens, and our retailers will be able to offer tried, tested, high-quality systems demonstrating outstanding craftsmanship, with all the backing of a major European manufacturer.

‘The Comfort Line range from RWK allows you to find your own level - and our skilled, highly trained designers are there to help make these ergonomic kitchens a reality.’

‘RWK does not see access and inclusivity as a 'hell of a pain' or a costly imposition - we see it as an opportunity to make our kitchens even more ergonomic and accessible to all.’

Tel: 0113 2323233
Email: info@arlingtondirect.co.uk
Web: http://www.arlingtondirect.co.uk


KBSA Member Makes History at KBB Review Awards

Once again KBSA members have figured prominently in the prestigious KBB Review Industry Awards, with Norwood Interiors achieving a first in the history of the awards, by winning the coveted title of Master Retailer for Kitchens for the second year running.

Fellow KBSA member Design Matters scooped the Design Award for Accessible Kitchens, and In Design - a probationary KBSA member, pending completion of 2 years in business - won the Showroom Award for Bathrooms.

‘We are proud and delighted that KBSA members have again been recognised for excellence in design and retailing,’ said KBSA Managing Director Graham Hayden. ‘It is particularly pleasing that the awards were presented both to kitchen and bathroom specialists within the KBSA. We extend our warm congratulations to all three worthy winners, especially to Ron Potts of Norwood Interiors for his exceptional achievement.’

Ron Potts, whose business was described by the Awards judges as 'head and shoulders above the rest', holds the position of Regional Chairman with the KBSA, and says the Association is ‘definitely part of the Norwood Interiors success story!’

‘To run a successful business you must have the energy and enthusiasm to constantly evaluate your own operation and be in a position to learn from other high quality companies,’ he comments.

‘The KBSA has provided a valuable forum for its members to meet with their peers in the sector to exchange ideas. It has certainly opened doors for me and has proved an excellent sounding board for my business.’

The KBSA is a strong supporter of the Awards, which contribute towards driving up standards within the industry, and this year sponsored the 'Travelling Scholarship Award for the Young Designer for Kitchens'.

The 12th annual KBB Review Industry Awards ceremony was held on 23rd January and was attended by over a thousand representatives from the bathroom and kitchen industry.


Whirlpool Corporation Named to KLD's Domini 400 Social Index

Whirlpool Corporation announced yesterday that it has once again been included in KLD’s Domini 400 Social(SM) Index. Whirlpool was among the initial companies selected and it has remained on the Index ever since.

Launched in 1990, the KLD Domini 400 Social Index consists of 400 U.S. companies that demonstrate leadership in corporate social responsibility.  It is widely used as a financial benchmark for equities and portfolios that exhibit positive social and environmental records. As of January 2006, $2 billion in assets were invested in funds based on the Index.  Its 15-year return of 438.79 percent was nearly 60 percentage points higher than the S&P 500’s returns during the same period.

'We are proud to once again be part of the Domini 400 Social Index,' said Jeff M. Fettig, Whirlpool’s chairman and CEO. 'Long before corporate social responsibility became a focus of business and society, Whirlpool employees were conducting business with integrity and extending a helping hand to others. I am proud of all of our people around the globe who personify Whirlpool’s values and make recognition like this possible.'

The Index holds companies that exhibit positive social and environmental records. KLD evaluates company performance on environment, community relations, diversity, employee relations, human rights, product quality and safety, and corporate governance. Companies that manufacture alcohol, tobacco or firearms, or earn significant revenues from weapons contracting are not eligible for inclusion.


NKBA Increases Legislative Committment

The National Kitchen and Bath Association has announced that at its Strategic Planning Meeting, the Board of Directors authorised an expenditure of up to $500,000 for legislative activities on the national and local level for calendar year 2006. 

Michael Kelly, CEO of NKBA, explained that the authorisation was necessary due to increased activities on the part of other design organisations to limit the ability of NKBA members to practice their profession, 'We anticipate a number of state initiatives by design coalitions to introduce title or practice acts in 2006, and our Board has recognised that NKBA may need to act promptly and decisively in order to protect the interests of our members.  We now have the ability to respond wherever and whenever we need to in order to ensure the continued ability of our members to work.'

'The proposed bills being introduced by the design coalitions contain definitions of interior design that are so broad that they clearly have the capability of impacting our members and limiting their right to work' said Edward Nagorsky, Esq., general counsel for the NKBA. 'As a trade association, we must take all steps necessary to ensure that any such legislation does not unduly infringe upon the ability of our members to practice and compete in the marketplace. We look forward to working with the state coalitions and our local representatives to make certain that our rights, as well as the rights of the general public, are protected.'


RAK Ceramics Scoops Major Industry Award

RAK Ceramics has been awarded the prestigious MRM Business Award, presented at the Dubai World Trade Centre last month. The company, which has enjoyed significant growth within the UK in recent years, says that it is one of the most successful ceramic and porcelain tile and sanitaryware producers in the world.

The MRM (Mohammed Bin Rashid Al Maktoum) Business Award for Industry was handed over to RAK Ceramics' chief executive officer Dr Khater Massaad by Dubai Crown Prince and United Arab Emirates defence minister General Sheikh Mohammed bin Rashid Al Maktoum himself.


RAK Ceramics' chief executive officer Dr Khater Massaad (right) and Crown Prince General Sheikh Mohammed bin Rashid Al Maktoum (left).

‘This award marks a major milestone for RAK Ceramics and one of which everyone within the company is justly proud,’ said RAK Ceramics' UK managing director Rob Jull. ‘The award has been introduced to recognise and celebrate the success of companies that have significantly contributed to the economic development of the United Arab Emirates and criteria for assessing applications focused specifically on factors that led to outstanding business success.’

RAK Ceramics is based in the United Arab Emirate of Ras-Al-Khaimah. Founded in 1991, the company now employs in excess of 6,000 people worldwide and exports to some 135 countries.


Smirk - Experience the New Showcase

Kitchen specialist Smirk has announced the official opening of its new showroom - 100 square metres of kitchen designs. Smirk has also announced the grand unveiling of 'Simplicity'. Exclusively available in the UK from Smirk, this glass kitchen created by leading Italian designer Ennio Arosio is featured in its own dedicated display area.

Simplicity by Santambrogio
Chris Organ, Managing Director of Smirk says ‘We have created a unique showcase to inspire our customers, we have chosen to combine stunning contemporary designs with state of the art appliances to provide a one-stop shop for all their lifestyle needs’.

The new showroom displays four of the latest Effeti kitchens, featured is Luce, a contemporary style with the natural warmth of oak. In addition on display in its existing York Road showroom are designs from Boform, Milldue and Aqua Collection.


Bütfering Innovation Award

Now in its 60th year, Bütfering, the widebelt specialist manufacturing member of the Homag Group, has proved its technical market leadership again with a special award nomination for the radio thickness gauge technology for widebelt sanders.

The Westphalian company headquartered at Beckum has been nominated for the Innovation Award of the German Economy at a ceremony at the Old Opera House in Frankfurt where Managing Director Franz-Josef Bütfering was congratulated by the Federal Premier for Hessen, Roland Koch.

The Premier emphasised the importance of innovative medium-sized businesses for the German economy and encouraged Bütfering to continue research and development along this path.

Bütfering's ME 5000 radio thickness measurement system was developed by Design Manager Martin Settele and his team and has been integrated very successfully into Bütfering's DIAMOND models of widebelt sanders.

Tel: 01332 856500
Email: info@homag-uk.co.uk
Web: http://www.homag-uk.co.uk


24% Jump in Home Depot Inc.'s Fourth-Quarter Profit

Mild temperatures in January and higher per-customer receipts helped fuel a 24% jump in Home Depot Inc.'s fourth-quarter profit, the US company said on Tuesday.

Shares of Home Depot, a Dow Jones Industrials component, climbed sharply to $43 in early trading before losing momentum amid a broader market decline. Shares ended the session up a penny to $41.87.

Atlanta-based Home Depot said it made $1.29 billion, or 60 cents a share, up from $1.04 billion, or 47 cents a share, in the year-ago period.

Revenue climbed almost 16% to $19.5 billion. Same-store sales, a closely watched measure of receipts from stores open at least one year, rose 5.5%.

The results outpaced the average estimate of analysts polled by Thomson First Call of 56 cents a share on revenue of $18.75 billion.

Home Depot, which is acquiring Hughes Supply Inc. to boost its professional services business, said on its conference call that the deal is expected to close in April. It also forecast sales in 2006 to climb 14% to 17%, with a 10% to 14% rise in earnings per share.

The company attributed the fourth-quarter results to ‘strong performance in its core retail stores, its services business, Home Depot Direct and the continued expansion of the Home Depot supply platform.’ Particularly, Home Depot said, sales were strong building materials, kitchen and bathroom supplies, and paint.

On the conference call, Chief Executive Bob Nardelli said the company would distribute $44 million in ‘success-sharing checks’ with key employees for their work in helping to boost the company's results in the quarter.

He called Home Depot's services business a significant source of new growth, estimating the market to be worth $110 billion.

‘As the largest segment of our population, the Baby Boomers, age we see a definite and growing trend from this group towards more do-it-for-me services,’ Nardelli said.

Home Depot said the average receipt in the fourth quarter was $57.20, an increase of almost 6% from the previous period and a $10 jump from five years earlier.

The pace of that increase is likely to gain momentum, helped by the new spring lineup, said Tom Taylor, the executive vice president of merchandising and marketing.

Analysts responded well by raising quarterly estimates. Goldman Sachs analyst Matthew Fassler upped his fiscal-year forecast to $3.02 a share from $2.98 while increasing the fiscal 2007 projection to $3.32 from $3.28.

‘Home Depot is clearly benefiting from the tail of a powerful housing and refinancing cycle, but excellent cost controls position the firm well for a slowdown and (present) valuation bakes more than enough leeway for an deceleration in sales likely to take place as housing slows,’ he said. He reiterated his outperform/cautious rating on the retailer.


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