Receiving the Blanco press release last week, heralding its participation at KBB Birmingham (see the release below), made me realise that it’s only a few weeks before the industry meets up at the NEC to network, examine the latest innovations, discover the most popular styles and trends and have a look at what the opposition is up to.

I can’t wait!

The organisers tell us that more than 400 leading suppliers from the UK and overseas will be exhibiting at the event, which takes place from 6th – 9th March, so there will be lots to see and play about with and plenty of people to meet.

You can register for your free ticket at https://registration.n200.com/survey/1yjdujk98ujp1 and if you’re exhibiting, do make sure you send us your press releases for a chance of being included in our exhibition preview. With everyone starting to get their visits and appointments booked in, it would be daft to miss out on the potential new business such publicity could bring, by keeping your news to yourself rather than sharing it with our readers, wouldn’t it?

That may sound a bit of a silly statement but John and I are always surprised at how much some companies are prepared to spend on their stands, hospitality and staff expenses when they exhibit at these shows, but who completely neglect the press relations side of the business. It’s all very well pushing the boat out when it comes to your exhibition space and stand team, but if you fail to maximise on the number and calibre of visitors to the stand, it can be money down the drain…

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Yours,

Jan Hobbs