KBzine: your kitchen and bathroom industry news - first
17th May 2013
Insinkerator UK tops leaderboard!
InSinkErator UK - a business unit of the world's largest manufacturer and inventor of food waste disposers - has been awarded the '2011 Emerson business leader award for outstanding performance in 2010/11'.
The award comes after the UK business unit not only outperformed many other Emerson European companies but also the wider market in general, with significant sales increases of 50% over the last two years.
The award was presented to the InSinkErator UK team in Monte Carlo at the Emerson European planning conference.
"We are thrilled to have been given this award as it's a reward for our hard work in this tough economic climate economic," says Ashley Munden, InSinkErator's Sales & Marketing Director.
"We've outperformed our market the midst of the recession and we're very proud of the whole team's achievements, including bringing food waste disposer TV advertising to the UK for the first time ever.
"Our sales growth is particularly uplifting given our market sector has previously seen lows in excess of 15%. InSinkErator UK has benefited from a consumer desire for efficient and time saving appliances in the kitchen, both across food waste disposers and steaming hot water taps, and we have capitalised on this to sell the hygienic and convenience benefits that the products offer. Our advertising investment continues to generate additional sales for our customers and paves the way for a bright future."
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27th January 2012