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28th January 2021

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KBSA announces new corporate member

The Kitchen Bathroom Bedroom Specialists Association has just announced a new Corporate Member, Keller Kitchens.

Keller is an established Dutch kitchen manufacturer with over 75 years' experience of producing contemporary, traditional and designer handless kitchens, and is one of the Europe`s largest kitchen furniture suppliers.

The company, which offers premium, design led, but affordable kitchen furniture, has supplied the UK market since 1985, operating via a three-tier dealership structure. Incidentally, one of its dealers, The Keller Kitchen Centre in Altrincham, has also recently become a member of the KBSA, on a retail membership basis, demonstrating the company's real recognition of the benefits membership has to offer.

Peter Sherwood-Clarke, Area Sales Manager, says: "We are continually developing new products to appeal to the changing needs of the consumer and the challenging demands of the kitchen furniture market. Becoming corporate members of the KBSA allows us to join forces with the KBSA members by offering them a superb range of quality kitchens that are adaptable to suit a variety of consumers taste, design and budget.

"Keller has a clear policy only to operate in the Independent Kitchen Specialist channel and therefore Specialists are able sell our products confidently and with a high degree of exclusivity away from the major high street players which can only mean there couldn`t be a better organisation than the KBSA for us to be aligned, helping us to expand our current network of approved dealerships and growing the business to our mutual benefit.

"Acknowledging we will all face tough and challenging times ahead it`s a no better time to start forge trading partnerships with associations such as the KBSA and its members to add value to all our businesses. Over the coming months we look forward to making contact with the members and building a number of trading relationships."

Ruth Ward, Marketing Director for the KBSA, says: "We are delighted to welcome Keller Kitchens Europe as a corporate member and look forward to working closely with the company in the future."

www.kellereurope.com / www.kbsa.org.uk

3rd February 2012