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17th May 2013
Gorenje sponsors BTCC Pro racing driver
Gorenje, has announce its sponsorship of the 2012 British Touring Car Championship with driver Andrew Jordan, who races with Pirtek racing team.
Gorenje’s sponsorship is for the 2012 season of BTCC, and sees the brand’s logo on Andrew’s Honda Civic NGT (next generation touring car), the garage boards, hero cards, posters and race truck. These will be clearly visible to both race visitors and television viewers, providing superb visibility of the Gorenje name.
BTCC is currently shown on ITV, and is the most watched motor sport after F1. As expected the viewing figures are impressive, with over 19.4 million achieved for the last season, and track day figures of over 325,000 for the season. Online, there are over 70,000 unique visitors to the www.btcc.net website.
“Sponsoring Andrew is an excellent marketing opportunity for Gorenje, and we believe the television coverage will prove a valuable method for getting the Gorenje name in front of millions of people on a regular basis,” says Bill Miller, Gorenje’s Sales & Marketing Director. “BTCC is a very popular sport with an excellent reputation, which continues to grow, and we are thrilled to take part by sponsoring such an exciting driver.”
Picture shows: Bill Miller, Sales & Marketing Director for Gorenje, with Andrew’s Honda Civic NGT
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11th May 2012