KBzine: your kitchen and bathroom industry news - first
17th May 2013
All you need is Essential from Carron Phoenix
Carron Phoenix has relaunched its popular Essential Collection and renamed it the Essential Value Sink & Tap Pack Range with an overhauled product profile and a clearly designed new eight page brochure.
Carron has carefully researched the market to come up with a range that offers an 'All-in-One Exceptional Pack Price', strategically geared to give the retailer a competitive selling tool with attractively discounted prices on pack purchases together with wider design flexibility and simplicity of use.
A key benefit of Carron Phoenix's range over competitors is that a sink can be combined with any of the taps in the range for a single fixed price, without having to juggle between upgrade options. This gives the benefit of wider design flexibility for the consumer, while also keeping things simple for the retailer.
The product range has been upgraded to respond to current market needs with a wider offer in both sinks and taps. There are five sink ranges available offering a choice of 13 different models. These are: Precision Plus in three stainless steel options, offering excellent value for money whilst combining good looks with high performance and durability; Zeta in stainless steel, a user-friendly sink with spacious bowls and practical accessories, available in three inset and two undermount models; Carisma round bowl in stainless steel; Summit 105 and 150 in granite offering generous sized bowls and drainer areas; and Shonelle in two options, offering a contemporary interpretation of the classic ceramic sink. All have been selected for their broad-based appeal to consumers.
The improved tap selection offers seven different tap styles, increased from just two previously and counting different finishes, makes a total choice of 11 options to choose from. The choice includes: two brand new styles of Pura and Henley; the existing Aztec tap; and popular sellers of Zeta, Lucida, Alba and the Inca Filter drawn down from the retail offer and which will now only be available on the Essential Value range.
The new tap offer directly responds to growing market demand for style and affordability in the £100-150 price range. The company's research shows that the value-conscious consumer has downgraded his or her average tap spend from £200 to £100-150 and the taps here fall comfortably within and also underneath this bracket, appealing to the consumer while offering the retailer a sufficiently generous margin.
Says Neil Clark, sales and marketing director:
"The Essential offer gives retailers the product quality and assurance of a Carron branded product with the benefits of greater design flexibility, ease of use and great margin opportunities. We have shaped this offer around their needs and are confident that it will give them a strong selling tool more than ever in the current market."
T: 01324 638 321
8th June 2012