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Smeg
UKSTX2-1 Fully Integrated Dishwasher - Combining Increased Load Capacity
with AAA Performance
Smeg's
new generation of 21 dishwashers were announced at the end of 2002. Mostly
AAA rated, the range consists of 60 and 45cm dishwashers that benefit
from increased load capacity, the result of a radical redesign of the
interior baskets. 60cm machines can accommodate a 14 place setting load
(the industry standard is 12 places) and the 45cm machines can wash a
10 place setting load (as opposed to the traditional 9 places).
The flagship of Smeg's built in range of dishwashers is the UKSTX2-1.
This 60cm, fully integrated dishwasher has a stainless steel door and
handle and co-ordinates with other Smeg stainless steel appliances. 'Soft
touch' controls are hidden along the top of the door, and include 12 programme
options plus an electronic display that confirms programme selected together
with advising of salt and rinse aid status. A tilting upper basket (to
enable oversized plates and awkward shaped pots and pans to be loaded
in the lower basket) and air fan drying are additional benefits of this
efficient, and quiet, AAA rated dishwasher.
A freestanding version, fully clad in stainless steel (UKSTX1-1) is also
available, as is a 45cm build in model sharing similar design aesthetics
(UKSTX45-1).
Tel: 01235 828315
Email: mailto:agiammetti@smeguk.com
Web: http://www.smeguk.com
FP229
Multifunction Pyrolytic Oven with Easycook
The
Brandt 2003 oven range features the
new Euro cavity design, which has improved insulation and is therefore
more energy efficient which the company says makes this oven the first
‘A’ rated pyrolytic oven on the market. Thanks to the improved
air circulation it is much kinder to surrounding furniture. Additionally,
its redesigned interior is smoother and easier to clean and has been coated
with high quality anti-splash enamel. Other features include improved
positioning of the light, resulting in optimal visibility, electronic
temperature control (which regulates heat to the nearest degree and responds
very quickly when the door is opened) and adjustable door opening positions,
ideal for grilling. In addition to this, the Euro cavity complies with
the 2004 European directive for recycling of electronic products (90%)
and packaging (100%).
This ‘A’ rated multifunction pyrolytic single oven features
10 cooking functions: fan, conventional eco, conventional, pulsed conventional,
pulsed bottom element [bottom element plus fan], pulsed grill [grill and
fan], variable grill, warming function, Easycook and Grill+. There is
also an electronic programmer with preset cooking temperatures.
The new Brandt patented ‘Easycook’ cooking system acts ‘intelligently’
to make cooking really simple. It works by placing the food in the oven,
choosing the dish required, i.e. pizza, poultry, flans, fish and beef
etc. and the oven will select the right cooking function, temperature
and duration regardless of the food being fresh or frozen.
It also benefits from the Brandt patented Grill+ feature. Once selected
the grill is automatically activated five minutes before the end of cooking
to brown the food, ideal for cheese toppings. This grill is variable,
which means that the grill automatically adjusts from the lightest to
the most thorough grilling levels dependent on the level of heat required.
It also has an eco function, which allows the user to reduce the level
of energy used by 20% on the cooking and pyrolytic options.
As
it is a pyrolytic oven, it can also intelligently clean itself. With four
layers of glass on the ‘cold door’, which automatically locks
during the pyrolytic function, the 50-litre cavity can heat up to a temperature
of 500 degrees centigrade and quite literally disintegrate the dirt and
grease from the oven to a fine ash, which can be easily wiped away.
It also features digital clock displays, a minute minder plus a full range
of accessories (2 anti-tip wire shelves, baking tray, grill pan and handle).
Capacity: 50 litres
Built-in size: H 585, W 560, D 550
Fuse rating: 16 A Capacity: 55 litres
Built-in size: H 585, W 560, D 550
Fuse rating: 16 A
Colours: Black, White, Stainless Steel and Aluminium
Tel: 01256 308 000
Web: http://www.brandtuk.com
Sovereign
SOV23 Side-by-Side from Maytag
With
its range of American refrigeration and the advent of the sovereign styling,
Maytag says it has set the benchmark
in design and aesthetics too. The sovereign styling has flourished for
over a decade and there are no signs of it diminishing yet.
'Consumers
have an insatiable desire for American appliances especially those with
renowned, respected and aspirational pedigree like Maytag. The addition
of the highly desirable sovereign styling has been the icing on the cake,
and has added to Maytag's phenomenal success,' says Ellis Bardsley, Sales
and Marketing Director.
Maytag continues to expand its product strategy and address the emergence
of a new market sector. The SOV23 is the next generation of American fridge
freezer, a side-by-side without ice and water.
Ellis Bardsley explains the benefit of additional freezer space, normally
allocated to the icemaker 'The Maytag brand is enjoying its forth decade
in the UK and has generated a loyal and buoyant replacement market. Many
consumers have experienced the must have side-by-side, with the trend-setting
ice and water feature, but would prefer more convenient useable space.
The benefit of an uninterrupted freezer door adds additional, practical
and purposeful useable space, adding approximately another cubic foot
of storage capacity. The SOV23 meets these consumer need'.
The Maytag SOV23 sports the distinctive fully clad brushed stainless steel
exterior, enhanced by the addition of a 5cm top, and doors with tubular
handles, to match the European design trends seen in many other brands
in the market place today.
The SOV23 is equipped with Maytag's Dual Cool technology that ensures
4* freezing throughout the freezer section and it includes the entire
door. Spill proof, slide out tempered glass shelves, elevator shelf for
ease of internal load management, adjustable humidity crispers, temperature
controlled drawers and beverage centre are all part of the SOV23's charms.
Its shallow depth makes for ease of installation into European style kitchens,
and it has a nett capacity of 23 cu.ft.
For those who desire automatic ice making facility, an optional icemaker
is available.
Tel: 01737 231000
Web: http://www.maytag.co.uk
Waterline
Extends Essentials Range of Appliances
According
to Waterline the new EssentiaIs double
built-under electric oven offers the best price on the UK market. Also
new to the Essentials range is a five-burner gas hob. Both additions are
in stainless steel finish.
The 720 ELSS has a 2.3 kW fanned main oven and 1.3 kW top oven with variable
dual circuit grill. The H70GSS 70 cm hob includes a wok burner, a feature
that is becoming increasingly popular with end-users.
The Essentials brand offers a one-stop shop for an economy kitchen fit,
including ovens, hobs, refrigeration, laundry/dishwasher and cooker hoods.
Essentials is supported by a high level of customer service: Competitive
pricing, fast-track delivery and free product training to maximise sales
opportunities.
Contact: Tim Hutchinson
Tel: 01908 219730
Maytag
UK Introduces MON60CZ
Maytag
UK
has introduced the MON60CZ side-by-side fridge freezer, fully clad in
aluminium,. The distinctive 5cm top, doors complemented with distinguishing
tubular handles emphasise the European trends. However, the beauty on
the outside is mirrored with functionality on the inside.
At just 62 cm deep, the counter-depth MON60CZ fits neatly into the European
kitchen, offering a generous capacity of 22.2 cu.ft. and incorporates
Maytag's ClimateZone™ technology. Three individual storage drawers
operate like mini-refrigerators within the refrigerator. The touch of
a button creates the ideal temperature and humidity in each drawer for
either meat, vegetables or produce, keeping food fresh, preserving taste,
texture and nutritional value for longer.
The refrigerator has spill proof tempered glass shelves and includes the
novel elevator shelf. The freezer has both shelf and basket storage for
flexibility and convenience. There is also an illuminated, electronic
crushed and cubed ice and water dispenser, ideal for summer entertaining.
Tel: 01737 231 000
Web: http://www.maytag.co.uk
Wolf
Domino Hobs - You Call the Shots!
Wolf has launched its new two zone
Domino hob designed to let the consumer create their own ideal cooking
environment. Wolf's 50 cm Domino hobs can be used individually to supplement
an existing hob or combined in any configuration to create a tailor-made
cooking station, ideally suited to individual requirements.
The Wolf Domino CT15G gas hob offers instant flame activation, enabling
cooking to commence at the simple turn of a dial. In addition, it is fully
equipped with a failure safety device, which ensures re-ignition of the
flame and avoids the risk of spoiling culinary delights. Easy to use ergonomic
dial controls, coupled with digital display ensures complete control over
the cooking process.
The ultimate appliance choice for any budding chef, the gas hob features
two high performance gas burners. Although both burners have simmer settings,
the powerful 3.5 kwh burner is ideal for rapid boiling whilst the smaller
burner is perfectly suited for simmering at 2.7 kwh.
Sturdy cast-iron black pan supports ensure the CT15G can accommodate a
full selection of saucepans and are easily removed for effortless cleaning.
Displaying a stylish stainless steel frame, the gas hob neatly fits within
the kitchen and complements the current ideal of stainless steel in the
kitchen.
For
those who prefer an electric hob, the Wolf CT15E (pictured) is the perfect
solution. Identical in size to its gas counterpart, the black ceramic
hob features two elements and is surrounded with a stainless steel trim.
Boasting three temperature zones ranging from 750W to 2200W to ensure
energy efficiency, the CT15E also provides a melt facility ideal for heat
sensitive foods.
Effortless temperature management is ensured with illuminated electronic
touch controls, which also make the hob easy to clean while hot surface
indicators eliminate the risk of burnt fingers.
Ideal for those with a smaller kitchen, the CT15G and CT15E can fit almost
anywhere in the kitchen, including small island worktops and are perfect
to mix and match with other Wolf dominos: the fryer, steamer, grill and
multifunction gas hob to be launched later this year
RCA
Brings Fully Clad Stainless Steel Style to the Middle Market
GE
has recently expanded to encompass its new RCA
division, which offers consumers American style fridge freezers under
the new RCA brand name. Competitively priced, the RCA brand is aimed at
the middle market, offering a fully clad stainless steel fridge for a
lower price.
RCA will launch its first fridge freezer, the RCG20S this month. Until
now, American style fridge freezers have only been available with a stainless
steel finish. Fully clad in genuine brushed stainless steel, the competitively
priced RCG20S offers a solution for consumers wanting stainless steel
without the price tag that usually accompanies the real thing.
With a generous capacity of 20 cu ft, the RCG20S is cabinet depth and
fits perfectly into the standard European kitchen. Featuring squared edges
and full length black handles, the American ideal is completed by the
water, ice and crushed ice dispenser, built into the freezer door.
Inside the Frost Free RCG20S several innovative storage solutions ensure
food will be kept fresh. The fridge features three adjustable tempered
glass shelves as well as a fourth fixed shelf. Two clear container drawers
with adjustable temperature and humidity functions, provide the ideal
storage area for fruit and vegetables. The fridge door features five shelves,
including extra wide shelving for larger bottles, ensuring there is always
plenty of room to chill your drinks.
The freezer also provides plenty of space for food storage with four pocket
shelves in the door, three sturdy and spacious shelves inside the freezer
and an extendable wire basket to allow easy access.
Electronic controls unsure the RCG20S is easy to use and a door alarm
tells you if you've forgotten to shut the fridge door, avoiding unnecessary
cold air loss.
Providing both sophisticated style and functionality, the fully clad stainless
steel RCG20S will suit those who aspire to the image ideal of American
refrigeration but have previously been put off by cost.
Tel: 0800 7318 657
Get
the Look with GE's Front Clad Fridge Freezers
GE Consumer Products has added a front
clad stainless steel option to a selection of GE American fridge freezers.
Style and aesthetics are of increasing importance in the kitchen and combined
with the rise in popularity of American refrigeration has resulted in
the side-by-side fridge freezer becoming a style icon in itself and often
the central focal point of the kitchen.
Stainless steel is the look most synonymous with prestige and is now an
integral part of contemporary kitchen design. As an alternative to fully
clad stainless steel, GE offers front clad stainless steel on four of
its models.
Key Account Manager, GE Consumer Products, Matt Jinks said, 'More than
75% of our sales are to people who are redesigning the whole kitchen and
build their GE fridge freezer into the new kitchen units.'
Where most front clad stainless steel refrigerators have a stainless steel
door, all GE front clad models also have a 100mm stainless steel false
lid to conceal hinges and a 100mm strip of stainless steel down each side.
The result is a fridge freezer that looks like a fully clad model when
integrated into the cabinetry.
'The attraction of the front clad models is that they offer fantastic
value for money. They give the impression of a fully clad stainless steel
fridge freezer from every angle but cost less as you only pay for the
minimum amount of stainless steel,' said Matt.
Web: http://www.geappl.co.uk
DOD348
Multifunction Double Pyrolytic Oven the First of its Kind on the Market
De
Dietrich
has introduced its 2003 built - in range of cookers, the highlights of
which are as follows:
This
multifunction double oven has a pyrolytic cleaning function in the main
and the top oven, both of which can work independently of each other.
Not only that, but the main oven is also 'A' rated for energy consumption.
The 32 litre top oven benefits from seven cooking functions: fan, combined,
turbogrill, conventional, single grill, double grill, keep warm and has
an electronic minute minder. It also has a cool door, with four panes
of glass, which can withstand extremely high temperatures. This oven has
the Pyromax pyroclean function where the oven will literally clean itself
for a two-hour duration.
The 51 litre main oven has soft touch controls and an animated interactive
multistart programmer with preset temperatures and an amber illuminated
display. This allows it to automatically recommend the temperature appropriate
to the chosen cooking method and it controls it to the nearest degree,
to provide the optimum cooking results. It also has seven cooking functions
as well as a time-delayed rotisserie, which will continue to rotate the
food even after the oven has switched off to ensure even cooking of the
food. It also benefits from three pyroclean options: Eco, Normal and Super.
Safety is paramount with De Dietrich products and this oven comes with
a cool door, and child lock. It also has an automatic clock and minute
minder and a range of accessories including anti tip shelves.
Also available in Black DOD348B and White DOD348W.
Tel: 01256 308 000
Brochureline and stockist finder: 08707 503 503
Web: http://www.dedietrich.co.uk
AD289
90 cm Decorative Stainless Steel and Glass Hood
A
hood is an essential element of any modern kitchen. Whether included as
a design statement or discrete and unobtrusive, each Brandt hood is efficient
and functional, removing fumes, steam and cooking smells from the kitchen
ensuring a cleaner and more pleasant cooking environment says the company.
This stainless steel and glass hood also has a low decibel level, 38db,
providing a good extraction rate in a quiet environment.
* Maximum airflow: 650m3 / h
* 3 speeds
* 48db at level 2
* Electronic Controls
* LEDS: 50W halogen
* Carbon Filter
Also available in 60cm version: AD286
Tel: 01256 308 000
Web: http://www.brandtuk.com
DRP329J 275 Litre Electronic Duo Fridge Freezer
De
Dietrich has introduced its 2003 built - in range, the highlights of which
are as follows:
This integrated duo fridge freezer is 'A' rated and has two motors for
independent control of each refrigerated area. It has an electronic temperature
control, which ensures that the temperature is regulated to the nearest
degree, thanks to individual sensors in each area. To check that the appliance
is storing food at the correct temperature, there is a control panel at
the top of the appliance, which displays the right settings.
Additionally, the fridge freezer has two useful functions - Super Refrigeration
and Super Freezing. When a large amount of fresh food is introduced into
the fridge or the freezer, the overall temperature within the cavity can
drop. These two functions will respectively ensure that the right temperature
is restored very quickly.
The interior of the fridge has clear glass spill-proof shelves, transparent
compartments, door shelves and a bottle holder, both with chrome supports.
The freezer has three white freezer drawers, a freezing capacity of 13kg
and a high temperature alarm.
Also available KG8319 280 litre DUO with B energy rating.
De Dietrich: 01256 308 000
Brochureline and stockist finder: 08707 503 503
Web: http://www.dedietrich.co.uk
Exact
heat when and where you want it is provided by the PIE 645E induction
hob from Bosch, which has 17 temperature
settings. Heat is created only when the pan, which must be high-ferrous,
is placed on the hob and stops as soon as it is removed. Only the area
beneath the pan becomes hot, so that splashes or spillages can be quickly
and safely wiped away with a damp cloth. The company says the black ceramic
glass hob is twice as fast as a standard ceramic hob, and up to 40 per
cent faster than gas, bringing faster cooking times and considerably reduced
energy consumption.
Still in the kitchen, the compact multi-function single oven HBK 3550,
small but perfectly formed, is a new concept from Bosch. The oven, which
stands just 45cm high, is suitable for the smaller kitchen or for cooks
who need a second oven for useful extra capacity and versatility. It offers
five cooking functions, and a full set of catalytic self-cleaning liners.
Web: http://www.bosch.co.uk
New
World Introduces Budget Range Cooker
New
World is extending its contemporary Vision collection with
the launch of a 90cm stainless steel range cooker, the DF90. At a competitive
price, the dual fuel DF90 is a suitable product for customers looking
for professional Range styling at an affordable price point.
The first range to be included in the Vision collection, this single cavity
cooker has strong lines and chunky design. A full-width metal handle curves
across the oven door, above a large glass viewing window sporting the
distinctive Vision 'wave'.
The powerful performance of the DF90 matches its aesthetic appeal. The
82-litre fanned electric oven holds an integral electric grill, which
heats up in just a few seconds. The five-burner gas hob features a central
wok burner, with sturdy cast-iron pan supports to enhance its chunky look.
Mark Abbott, marketing manager for New World, comments, 'Range cooker
sales remain the strongest of the total cooking market, but not every
consumer can afford the premium models. New World's DF90 will extend the
reach of this lucrative market for retailers, who can offer it as a stylish
and affordable solution for consumers keen to get a range cooker within
a limited budget.'
New World has also maintained a focus on practicality with the DF90's
design. A sizeable storage drawer is situated beneath the oven, providing
the ideal space to keep pans or cooking utensils. A wipeclean interior
ensures that splashes and spills can be easily cleaned away, and the inner
glass door of the oven can be removed and wiped down.
Additional features include two adjustable shelves, a grill pan and an
interior light in the oven.
Tel: 0151 426 6551
Web: http://www.newworldappliances.co.uk
AEG's
Retro Fridge Freezers Strike the Perfect Balance
AEG has introduced two retro-style
fridge freezers that are brimming with original features. Striking a balance
between retro and modern, the S4288 DTR7 and S4285 DTR7 marry the trend
for nostalgia with the latest stainless steel and silver finishes. Offering
the clean lines and sharp styling typical of the AEG brand, the stainless
steel S4288 DTR7 also has a large embossed logo on the freezer door, adding
to its fashionable, chunky appeal.
Available in left or right handed versions, both models measure 165cm
high by 70cm wide and in keeping with retro style, the freezer compartment
is above the fridge. In terms of capacity and engineering, both fridge/freezers
provide the latest in efficiency and innovation. Rated 'A' class for energy
efficiency, both models are low in energy consumption and running costs
at 361 kWh per year.
With a net capacity of 297 litres, consisting of three glass shelves and
two large transparent salad drawers, the refridgeration compartments on
both models provide generous storage space. The freezer compartments offer
a net capacity of 74 litres, divided by a single glass shelf, in which
4kg of fresh food can be frozen over 24 hours and contents remain safely
stored for up to 25 hours if the mains power fails.
Tel: 08705 350350
New
Admiral Side-By-Side with Stainless Steel Clad Doors Only
Maytag
UK has added another derivation to its Admiral refrigeration
line, the Admiral 60 ADiBDS, with stainless steel clad doors and black
ice and water dispenser, cabinet and handles.
The new Admiral with stainless doors provides the retailer with the opportunity
io sell a genuine American side-by-side fridge freezer. The advantage
of stainless steel in the right place means it is suitable for locating
in a run bf kitchen furniture and has the added advantage of a depth of
just 600 mm.
Ellis Bardsley. Sales and Marketing Director explains, 'At every opportunity
we want to bring the American dream to a wider audience and the Admiral
6OADiBDS does just that. A perfect model for building into a run of units,
without the wasted cost of side panels. The consumer gains the advantages
of a genuine, born and bred, American refrigerator at an extremely competitive
price and experiences Maytag's values of dependability and performance.
This entry level model gives everyone the chance to benefit from stainless
steel with American provenance at an entry level price point.'
As well as shallow depth, 22 cubic feet/603 litre, the Admiral side-by-side
is fully featured with an illuminated, external ice and water facility;
spill proof slideout tempered glass shelves, all fully adjustable; two
freshlock adjustable
humidity controlled crispers to create the perfect environment for maximising
the storage of fruit and vegetables: temperature controlled drawer for
meat
and cheese, maintaining a temperature up to 4 deg C cooler than the main
refrigerator. The extra deep fridge door storage swallows the largest
of milk and fizzy drinks containers, and to top it all the Admiral 60ADiDBS
is maintenance free.
The four star freezer is frost-free; the refrigerator is auto defrost
with a coil free back and is mounted on easy roll wheels. The Admiral
range also benefits from a 5-year parts and labour warranty on the sealed
refrigeration system and compressor.
The retailer is supported with Maytag's free home delivery service, to
ensure a planned ond trouble free delivery. Retailers are not engaged
in time and cost consuming deliveries and the customer has their appliance
delivered and installed by a dedicated and professional team.
Tel: 01737 231 000
Web: http://www.maytag.co.uk
Zanussi
Launches Mirror Finish on Slot-In Cookers
Zanussi
has introduced two freestanding cookers with a mirror glass finish which
is available on two stainless steel double oven cookers - the ZCE7702X
electric and ZCG7902X gas model. The highly reflective polished glass
finish looks like a mirror and offers the ultimate in modern, sleek styling.
Combining performance with a wide range of user-friendly functions, including
easy grip controls and large viewing windows on both the main multifunction
oven and combined grill/top oven cavity, these products are thoughtfully
designed to help consumers feel control of their cooking. As well as being
ergonomically safe to use, the one piece hob design ensures that there
are no dirt traps, making the hobs easy to clean.
The ZCE7702X is purpose-built for instant cooking, with a ceramic hob
and fast grill. For those who prefer to cook on gas, the ZCG7902X has
four gas burners with mirror safety glass lid, combined fast grill in
the top oven and a multifunction main to provide the perfect slot-in cooking
solution for the contemporary kitchen.
Web: http://www.zanussi-electrolux.co.uk
Steel
Works - Zanussi Launches two Extra Capacity Fridge Freezers
Zanussi
introduced two extra capacity fridge freezers at the end of May - the
ZTX520 and ZTX410.
The ZTX520X is an A energy rated frost free fridge with top freezer in
stainless steel. With a stainless steel finish and curved brushed steel-effect
door handles, the ZTX520X makes a style statement in any kitchen.
The ZTX520X is 167cm high, 79.4cm wide and 78.4cm deep. The fridge has
a gross capacity of 389 litres and the frost free freezer comfortably
stores up to 130 litres of goods, saving consumers time on repetitive
shopping trips.
The fridge has two flexible full width shelves and one fixed position
glass shelf, a handy bottle rack, two half width salad bins - specially
designed to keep your salad fresh for longer - and one chiller compartment
with humidity control. The door houses two half width dairy compartments,
one full width bottle shelf and four half width storage shelves. The freezer,
situated at the top, contains one full width adjustable wire shelf and
one door shelf.
The A rated ZTX410 is a narrower version of the ZTX520X at 64.4cm wide,
the fridge stores up to 305 litres of food whilst the freezer has a capacity
of 101 litres.
Both the ZTX520 and ZTX410 are CFC free and available in stainless steel
and white.
Web: http://www.zanussi-electrolux.co.uk
AEG
Launches High Performance Designer Cooker Hood
Combining innovative design and sleek styling with high performance and
the minimum amount of noise, AEG's Competence HDD8795-m cooker hood is
the latest addition to AEG's extensive built-in range.
The Competence HDD8795-m is a high performance cooker hood with stainless
steel extraction vents and side panels. Its design gives consumers optimum
use of cooking space, as it can be wall mounted between kitchen furniture
or as a stand alone wall unit.
Features include: four-speed electronic controls, including one intensive
timed setting for clearing strong odours; three halogen lights for excellent
cooking visibility and a dimmer control for a softer light setting.
The Competence HDD8795-m offers a choice of either recirculation or extraction
- giving the consumer the choice of either recirculating clean air back
into the kitchen or extracting from the kitchen by a vent. The washable
metal grease filter cassette prevents build up of grease residue and maintains
the efficient functioning of the hood whilst the washable charcoal filter
removes cooking smells when using the recirculation mode. An electronic
saturation indicator lets the consumer know when both the metal grease
filter and charcoal filter need to be cleaned.
The side panels for the CHDD8795-m cooker hood are also available in AEG's
award winning aluminium AluTec® finish.
Web: http://www.electrolux.com
Brandt
AD289 90cm Decorative Stainless Steel and Glass Hood
A
cooker hood is an essential element of any modern kitchen. Whether included
as a design statement or discrete and unobtrusive, each Brandt
hood is efficient and functional, removing fumes, steam and cooking smells
from the kitchen ensuring a cleaner and more pleasant cooking environment.
The Brandt AD289 90cm stainless steel and glass hood has a very low decibel
level, 38db, providing an excellent extraction rate in an ultra quiet
environment.
* Maximum airflow: 650m3 / h
* 3 speeds
* 48db at level 2
* Electronic Controls
* LEDS: 50W halogen
* Carbon Filter
Also available in 60cm version: AD286
Tel: 01256 308 000
Web: http://www.brandtUK.com
Miele
Introduces Innovative New MasterChef Oven Collection
Miele
has introduced the MasterChef oven series of fully-programmable digital
ovens. The MasterChef Collection was developed specifically for the North
American marketplace through intensive consumer research and is designed
to make life easier for anyone who’s ever uttered the words 'I just
want to cook a turkey' in frustration at their oven’s complicated
controls.
'We spent hours videotaping consumers in test environments trying, in
vain, to understand and operate a variety of ovens,' says Matthew Kueny,
Manager of Miele USA’s Product Development Group. 'Ease-of-use was
their number one desire, and our motivation in designing the MasterChef
oven. You don’t need an instruction manual to operate this oven.You
don’t even need a recipe book. You won’t have to call your mother
every time you make a roast,' continues Kueny. 'You are always just two
or three touches on MasterChef’s menu system away from a perfect
meal.'
The MasterChef operating system gives gourmet chefs ultimate performance
and control, while novice cooks enjoy intuitively easy-to-use menus. 'Ease-of-use,
performance, design flexibility and quality are the defining characteristics
of the new MasterChef oven line,' concludes Kueny.
How the Miele MasterChef Oven cooks a turkey
The MasterChef oven is like having a personal chef at your beck and call.
Consumers simply choose what they would like to cook, and the MasterChef
programme does the rest, automatically selecting the optimal cooking mode
and temperature.
As an example, here’s how easy it is to cook a turkey with MasterChef:
* Place the turkey on Miele’s Integrated Roasting Pan and insert
roast probe.
* Select 'Poultry' from the MasterChef menu.
* Select 'Turkey' from the 'Poultry' submenu.
* Select the size of bird.
The oven sets the optimum time and temperature, and automatically sears
and cooks the turkey to perfection, constantly reporting on its progress.
You do nothing more: it’s really that easy.
'You can make a chicken dinner or roast simply by entering the type of
food you’re cooking and letting the oven do the rest,' states Vicki
Richter, Miele Customer Support Manager. 'We believe the new MasterChef’s
programmability and easy-to-use operating system will define how all ovens
are made in the future.'
The oven that remembers more than 30 favourite recipes
A new feature unique to the Miele MasterChef oven is the 'Favourites'
programme, which lets consumers store more than 30 customised cooking
programmes of their favorite recipes in the oven’s memory. The whole
family will appreciate the convenience.
* Mum or Dad can go away for a week and leave packaged dinners for the
family, ready to cook under 'Favourites', for every night they’re
gone.
* Novices, babysitters, teenagers - all become 'MasterChefs' in just a
few short touches on the soft key pad.
Accurate to within 1°F - Total control for the true MasterChef
The MasterChef oven may be easy for novice chefs, but it provides a professional
level of total control and accuracy for true gourmets. With 15 cooking
modes, and temperature accuracy to within 1°F, the MasterChef oven
gives chefs ultimate flexibility to bake, roast, proof, dehydrate, broil
and more. MasterChef comes equipped with Miele cooking features, such
as Convection AutoRoast, which automatically sears meat first at high
temperatures to hold in moisture. Miele’s true convection system
delivers even, consistent cooking on six levels, with no flavour transfer.
So you can cook salmon fillets and corn muffins at the same time with
delicious results. And Miele’s dual timer lets you know when each
will be done.
Road-tested with real chefs
MasterChef ovens have been extensively 'road-tested' in professional environments,
logging thousands of operating hours. Chef Mario Arnone of DuJour Gourmet
in Philadelphia, PA was among the first pros involved. 'Baking is the
real mark of an oven’s capability,' he says. 'There are always dead
spots where you literally have to throw away some of your baked goods
every time. We were amazed at the consistent and even results we got with
the Miele oven. So much so, that we don’t even fire up our ‘professional’
ovens any more. We do all our baking in the Miele – for the best
results.'
The only oven that cooks in five languages... and keeps the Sabbath
The MasterChef oven can be operated in five languages - English, Spanish,
Portuguese, French and German - making life more convenient for today’s
multi-lingual households. This oven is even smart enough to convert to
the metric system for recipes with International origins.
'The Sabbath mode allows people of the Jewish faith to programme their
MasterChef oven to stay on for up to 72 hours,' says Tom Foy, Miele National
Customer Support Manager. 'Additionally, the oven will not activate until
the food is placed inside, further balancing Kosher cooking needs with
energy consumption concerns. When set to the Sabbath mode, the display
and lighting remain unchanged – another key feature for religious
observance.'
Cleans in a breeze
The MasterChef’s smooth, tempered glass control panel is easy to
wipe clean, and when the oven is in self-cleaning mode, a unique catalytic
converter inside the oven removes any unpleasant cleaning odours.
It looks good, too
In making the world’s smartest oven, Miele recognised that consumers
want an oven that looks as good as it cooks. The MasterChef features a
strong, symmetrically-balanced face that blends the contemporary and the
classical in a 'framed' motif that integrates tastefully with any kitchen.
With single or double configurations available, MasterChef provides complete
design flexibility in stainless, black or white with multiple handle options
from sleek to professional.
'The Miele oven is striking enough to become a design focal point, yet
subtle enough to blend seamlessly into virtually any style of kitchen
architecture,' says Patricia Bender, Miele Showroom Manager and Interior
Designer. 'The sleek, sophisticated appearance doesn’t call undue
attention to itself, won’t look dated over time and provides enduring
beauty and functionality.'
In conjunction with the MasterChef oven series, Miele is also introducing
its Warming Drawer. The Warming Drawer adds even more design flexibility
and consumer functionality. It warms in just minutes, providing busy families
with dinners kept perfectly warm for any unexpected delays, and supplying
the frequent entertainer with warm hors d’oeuvres for hours on end.
'The Miele Warming Drawer is a perfect complement to the MasterChef oven
and cooktop,' states Paul McCormack, Miele Marketing Manager, Domestic
Products. 'In addition to the unplanned delay, it is the ultimate chef’s
tool for keeping everything perfect for holiday dinners. The open-sided
design is ideal for entertaining, providing easy access for large serving
platters, so you don’t burn your hands or spill dipping sauces. We
like to say the MasterChef Warming Drawer perfects the planned and unplanned
wait.
'We are convinced that our MasterChef ovens represent the finest cooking
appliances we have ever produced, and quite possibly the best you can
own,' states Nick Ord, President of Miele USA. 'The Master Chef Collection
is yet another example of how we continually strive to create innovative,
quality solutions to enhance the customers’ experience with our appliances.'
MasterChef oven collection retails from $2,299 for a single oven to $4,199
for a double oven with stainless steel finish; Warming Drawer retails
from $899 to $949.
Belling
Introduces New Freestanding Gas Cookers
Belling
continues to drive sales in the 60cm gas sector with the introduction
of two lidded slot-in double ovens - the G744 and G747.
Available in black, white, green or silver the G744 provides a perfect
combination of sophisticated style and superb performance. A 51-litre
conventional main oven sits below a smaller 21-litre top oven which provides
additional cooking space when the main oven is in use, or a more economical
way of cooking smaller dishes. The top oven also houses an integral variable
grill.
Large viewing windows in both cavities not only add to the overall aesthetic
appeal, but allow chefs to check on the food as it cooks without opening
the oven doors and losing valuable heat and cooking time. Removable inner
glass doors make for easy cleaning.
The four-burner gas hob includes two rapid (3.0kw) and two semi-rapid
(1.8kw) burners with individual enamel pan supports. The design makes
cleaning as easy as cooking - individual spillage wells around each burner
contain spills and splashes and allow them to be wiped away quickly with
a damp cloth.
The lid of the G744 is also a key selling point. Using a design first
introduced to the Belling Cookcenter range cooker, the lid has a formed
handle making it very easy to lift and lower. The auto cut-out safety
feature ensures that if the lid accidentally falls while the hob is on,
the gas supply will automatically shut off, turning the control to the
off position.
A stainless steel variant, the G747 offers the same features as the G744,
with an additional oven light in the main oven. Stainless steel appliances
command a slightly higher price point, and as such, the G747 will offer
retailers high profit margins.
Mark Abbott, marketing manager for Belling comments 'The gas freestanding
sector is stable with high average selling prices although there is room
for growth in both volume and value terms. Less susceptible to price erosion
than other sectors of the cooking market, the strong aesthetics of these
two models, matched with the lasting quality expected from Belling, provide
excellent sales and profit opportunities for our retailers.'
The G744 and G747 are available immediately at approximately £650
and £700 respectively.
Tel: 0151 426 6551
Web: http://www.bellingappliances.co.uk