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Big Brother Oven Joins Essentials Range from Waterline

New to the aggressively priced Essentials brand of appliances from Waterline is the 900 ELSS double built-in electric oven in stainless steel. According to Waterline, 'the new addition has been introduced to meet demand for 'big capacity cooking' from the more traditional end-user and at the same time, offer the best price, British-made, quality double oven available.' The 900 ELSS has a 2.3 kW fanned main oven and 1.3 kW top oven with variable dual circuit grill. It joins the established 720 built-under double oven.

The Essentials brand offers a one-stop shop for an economy kitchen fit, including ovens, hobs, refrigeration, laundry/dishwasher and cooker hoods. 'As with all things Waterline, value-for-money Essentials is supported by a high level of customer service: competitive pricing, fast-track delivery and free product training to maximise sales opportunities.' says the company.

Contact: Tim Hutchinson
Tel: 01908 219730

New Evolution Washer from lndesit Frees Up Time

lndesit has introduced the Evolution WIE 157 S silver washing machine, designed to give the 21st century consumer a more stylish aesthetic combined with practical programmes. Indesit's latest technology on this new washer incorporates time saving features operated by a new digital display and easy-to-use dials and buttons. With a triple 'A' rating, this machine includes two new Sport Programmes designed to take specific care of both sports kit and trainers.

The 45 minute Special Sport cycle is suitable for synthetic sportswear, while the Special Shoes cycle will take care of trainers. Joining Indesit's new features list is Time4You, a number of programmes that deliver an optimum 'A' rated performance within an hour, with fast performing programmes such as Flash Clean, Flash Colours and Flash Nylon, designed to take care of specific colours and fabrics in the most efficient time, without compromising cleaning results.

Sarah Pascal, Indesit's Marketing Communications Manager comments 'The Evolution washers have always offered the lndesit brand those extra trade-up features and design for retailers to sell consumers. This latest model adds even more than ever before, the core message of the lndesit brand is all about taking away those little domestic hassles in life that use up valuable time. Features like our latest Sports and Time4You programmes do just that, along with the fantastic new design we feel really confident that retailers have a great seller on their hands'

Features and Benefits Include:
• Dimensions: H85 W59.5 D53.5 cm
• Spin Speed: 1500 rpm
• Number of Programmes: 15 + Memory
• Max Wash Capacity: 5kg
• Digital Display
• Time4You Programme
• Sport Programmes
• Handwash Programme: Endorsed by the Woolmark Company
• Daily Wash Programme
• Wash Performance Class: A
• Energy Class: A
• Spin Efficiency Class: A

Tel: 0845 7660 405

Plan Pyrolytic Oven from Candy

Candy has introduced a Pyrolytic self-cleaning, multifunction electric oven to the built-in Plan Collection of flat front, sleekly-styled cooking appliances. With electronic programmer, the single oven model FP 855 has seven cooking functions. There are options for conventional, fan and fan assisted cooking, plus a confectionery programme, variable grill and rotisserie.

The 48 litres capacity oven also offers triple glazed, cool-touch door and has an integral fan cooling system. It is available in brushed stainless steel, black or white finishes.

Marketing Manager, Heather England, commented: 'The new oven offers the quality of a great brand and all the benefits of Pyrolytic self-cleaning - which burns off grease and dirt at high temperatures - plus a range of electronically programmed cooking functions to suit increasingly busy lifestyles.'

Hoover-Candy is a Corporate Member of the KBSA.

Tel: 0151 334 2781

LG Electronics Introduces the Side-by-Side Refrigerator 2004 Series

LG Electronics has introduced 95 models for the side-by-side refrigerator 2004 series, which are equipped with a linear compressor made possible through the energy-saving technology in Korea.

The product lines will be introduced to many countries this year starting from the US and European markets.

Early last year, LGE introduced side-by-side refrigerators equipped with the linear compressor which the company says results in electricity savings of 30%. LGE has upgraded the efficiency of linear compressor by 5% in the process achieving greater electricity conservation.

LGE has innovated the technology to improve the industry's usual estimate for the limit of electricity consumption for side-by-side refrigerators.

The LGE's new refrigerator has received the 2004 Kitchen and Bath Award from 'Home magazine', a leading US magazine. The award is given to new products each year. Likewise, the product was awarded 'the Energy Winner Prize of the Year' in Korea and acclaimed by 'Appliance Manufacture', global appliance trade magazine, bringing LGE's linear compressor technology to the attention of the world.

The linear compressor allows the motor to have a linear motion, saving energy and requiring no joints where friction and abrasion occur.

With the adoption of R-600a, an environment-friendly refrigerant, it also reduces the ozone destruction index and the global warming index to zero, the first of its kind in Korea, together with blowing agent Cyclo-Pentane. In other words, it helps protect the environment from further destruction.

Another feature of the linear side-by-side refrigerator 2004 series is that it reflects consumers enhanced health awareness and applies the silver nano antibacterial technology as approved last year by international accreditation agencies such as FDA, EPA, ISO, and SIAA.

The 2004 series comes in crystal silver, crystal white, and other premium colours introduced last year as well as new colors such as wine and marine blue with striped patterns.

'Consumers responded very favourably to our innovative side-by-side refrigerators last year. This year, our side-by-side refrigerators received the Kitchen and Bath Award from a US Home magazine; thus boosting their recognition worldwide as innovative refrigerators equipped with powerful linear compressors. Inspired by such confidence, we will continue to expand overseas sales,' said Vice President of LGE, Mr. Park, Young-il.

Linear compressor VS. existing compressor
The existing compressor converts the motor's rotating motion into linear motion to compress refrigerants, resulting in 20% more energy loss in the process. On the other hand, the linear compressor allows the motor to have a linear motion, eliminating the corresponding energy loss, requiring no joints where friction and abrasion occur, and reducing noise . The technology forms part of the next-generation green technologies.

In addition, the existing compressor requires frequency conversion systems such as inverters designed to change the motor speed according to temperature changes. Since the linear compressor controls the piston travel distance through a digital circuit, however, no separate frequency conversion systems are necessary. Likewise, it responds automatically to the food quantity inside the refrigerator and external temperatures, enhancing cooling efficiency.

Hobnob with the Best

Among the range of hobs CDA has introduced for 2004 are these stylish models. Differing in design, the Picazzo X4 and the CD91 are both made to the same high standards and quality.

The stainless steel CD91 90cm gas hob has front controls, and features 5 burners, automatic ignition, enamelled dishwash- able pan supports, wok burner with support, rapid, ultra rapid, semi rapid and auxiliary burners. The CD91 retails for approximately £190.

The design lead Picazzo X4 is a 60cm gas hob in stainless steel, featuring fully automatic ignition, cast iron pan supports, side controls, and a rapid, 2 semi rapid, and one auxiliary burner. The Picazzo X4 co ordinates in design with CDA's CP series of stainless steel sinks. The Picazzo X4 retails for approximately £412.

Brochure Hotline: 0115 970 3553
Email: mailto:sales@cda-europe.com
Web: http://www.cda-europe.com

Brandt CFA361 Stainless Steel Apollo Fridge Freezer

The Brandt CFA361 'A' rated stainless steel fridge freezer is designed for those who wish to make a statement in their kitchen, at an affordable price. It looks good, has features that are not always found in similar priced freestanding models and has the added advantage of being frost-free, which means the user can always see the food in the freezer.

Fridge:
* 3-multi position Safety Glass shelves with anti spill border.
* Maxi-crisper and double bottle section.
* 'Easy Slide' vegetable drawer, much easier to handle even when full.
* Interior control panel with warning lights visible from the outside.
* Automatic defrost and integrated evaporator.
* 'Crystal' effect transparent door handles.

Freezer:
* 4* Freezer withsuper freeze function.
* 4 clear fronted plastic drawers.
* 2 integrated ice storage sections with multi-function trays.

Dimensions: H1870 x W595 x D665

Energy Rating: A

For more information and for placing orders please contact:
Swift Electrical Sales:
Tel: 01782 441 923
Email: mailto:brandtsales@swiftuk.co.uk
Web: http://www.brandtuk.com

Hotpoint Champions UK Cooking

Hotpoint is introducing an extensive new collection of 60cm cookers this summer to further strengthen its cooking offering. Designed specifically for the UK market, gas, electric and dual fuel models bring together new styling and user-friendly features.

At the top of Hotpoint's feature list is the Smart Cook Timer, which incorporates ten pre-set recipe programmes including casserole, pizza and roast. Each allows aspiring chefs to cook the meal with minimum effort as the programme automatically adjusts to the requirements of the recipe - simply select the programme and sit back and wait.

This new 60cm collection joins Hotpoint's existing 50cm cooking range, for those with limited space, and current range-style cookers offering 60cm and 90cm widths.

Hotpoint's new EW93 60cm Cooker Features Include:
* Smart Cook Timer
* Ceramic Hob: 1 Halogen and 3 Solarglo cooking zones including 1 Dual Plate Ceramic Zone
* Conventional Top Oven
* Solarplus Grill in Top Oven
* Multifunction Main Oven with Smartcook Feature
* Programmable Electronic Timer for Main Oven
* Flexible Shelf Positioning
* Grill Pan and Roasting Tin
* Hot Hob Warning Light
* Light in Both Ovens
* Stay Clean Catalytic Liners
* Air Cooled Double Glazed Glass Doors
* Removable Inner Door Glass
* Dimensions: H 900 x W 600 x D 600 (mm)
* Available in White, Black, Sandstone and Graphite

Hotpoint Trade Information Line: 08709 060060
Hotpoint Consumer Information Line 08701 506070
Web: http://www.hotpoint.co.uk

'Best-price' Iconic Fridge-Freezer from Waterline

The new American Food Centre from Waterline is a quality, budget-priced, fully clad stainless steel side-by-side fridge-freezer. A suitable partner for Waterline's new Cuisina Range Cooker, the RCG20WS with 'A' class energy rating meets growing demand for large-scale food storage plus chilled water and ice dispenser.

Marketing Director, Tim Hutchinson, commented: 'This introduction is yet another example of our commitment to offering retailers exclusive, high quality, best price appliances to compete with High Street and Internet sales. At the same time, retailers can make extra margin.'

To aid kitchen planning, the RCG20WS has counter-depth dimensions. It has a capacity of 20 cubic feet, electronic water and ice dispenser and gallon door storage. It is fully clad in stainless steel (including top box to conceal hinges) door-open alarm, adjustable tempered glass shelving and variable temperature controlled storage bins.

Contact: Tim Hutchinson
Tel: 01908 219730

Cool Options from CDA

Among the latest fridge freezers from CDA are two models, the PC48 and the PC46. The PC48 80 cm wide, American style model, with a fridge capacity of 357 litres and freezer capacity of 143 litres, the stainless steel PC48 features an A energy rating,'fuzzy logic' temperature sensor, a door alarm, electronic LED control panel, 4 star freezer and fast freeze button. The fridge has adjustable shelves, a 'super airflow' feature, quick cool button, 6 door balconies, bottle compartment and 'super fresh' vegetable compartment.

  
(L-R) The PC48 and the PC46

The PC46 'designer' fridge freezer, is available in silver, and features digital LED 'keyStroke' control panel, temperature alarm, holiday setting, R134 gas, cyclo pentane insulation, and has a total capacity of 302 litres (freezer 95 litre capacity). Fridge has chrome wine bottle shelf, large crisper drawer, double depth bottle compartment & 3 door balconies. Freezer has fast freeze function, auto and manual temperature setting, 4 star rating and 4 window view drawers.

Tel: 0115 970 0111
Email: mailto:sales@cda-europe.com
Web: http://www.cda-europe.com

Futura from Elica

The Futura hood from Elica develops the ‘multi-use’ concept which its designer, David Lewis, is inspired by in his ideas for the kitchen environment.

Futura isn't just a hood, but, with incorporated shelf space, a furnishing item for an area where the preparation and consumption of meals is only one of many possible activities. This hood, designed for Elica, is made in tempered glass and stainless steel and includes the Optimised Aspiration System, created especially in the Elica research laboratories to obtain greater aspiration efficiency as well as lower noise levels and electricity consumption.

 
Above and below, the stunning new Futura hood from Elica, via DR Cookerhoods

Futura includes a grease filter in stainless steel, washable in the dishwasher, and, in the air-recycling version, a long-life odour filter. This has a life of almost three years instead of the standard three months and can be renewed simply by being washed in the dishwasher and then dried briefly in the oven. All the functions of the hood can be activated using the back-lit light soft controls: just a gentle touch with the finger switches on four halogen lights and the efficient low-noise Elica aspiration system.

DR Cookerhoods is the UK distributor.

Tel: 01252 351111
Email: mailto:sales@drcookerhoods.co.uk
Web: http://www.cookerhoods.net

Gorenje Pininfarina

The co-operation between Gorenje and Pininfarina, the world-renowned design house known especially for putting the sumptuous curves into Ferraris, has resulted in a range of household appliances with a metallic look and soft lines that match the sophisticated interior of the products. Paolo Pininfarina, whose philosophy is that 'the secret is in the detail', has interwoven functionality and elegance into one. The handles are of ergonomic shape, the surfaces easy to maintain. Sophisticated technology is built into the appliances; but they remain simple to operate.

Gorenje have introduced into the UK a cooker in which the hob is operated by a simple touch; the operation can be adjusted to aid the complete novice or to accommodate the skills and temperament of the more experienced and sophisticated cook. The oven is also economical.

Also introduced is a new fully electronic washing machine that is super-silent and equipped with advanced features to allow selection of all kinds of programmes and combinations. No matter which programme you choose, it will always use the least amount of water necessary and keep washing time to a minimum.

The electronic display keeps the user informed of water consumption, time remaining, spin speed and the moisture level of the clothes. The machine also has the ability to operate an addition rinse, reducing the problem of allergy to washing detergents. With its 1600-rpm spin speed, it has a AAA rating for wash performance, energy consumption and spin-drying.

The tall Gorenje Pininfarina fridge-freezer has a well equipped interior, including glass shelves and chrome wine/bottle rack. In case the door is not closed properly and the interior begins to warm-up, an electronic alarm is triggered.

The range of products also includes built-in ovens, built-in hobs and hoods, which can be installed together, forming an integrated kitchen line.

Gorenje believes any product from the Pininfarina range could become the focal point of any stylish kitchen and that the company has achieved results in offering elegance with innovation and functionality. All Gorenje products come with a 2-year parts and labour guarantee.

Tel: 020 8247 3980
Web: http://www.gorenjegroup.com/pininfarina/eng/default_flash.htm

New Maytag Euroline Dishwashers

Maytag UK says that it is giving the dishwasher market a boost with the launch of new dishwashers with opportunities for the retailer to play at entry price points.

The Maytag Euroline brand features three new freestanding models. These all offer technologically advanced features, programming options and up to the minute styling and finishes in either stainless steel or white.

Maytag Euroline Stainless Steel Dlshwasher MSE 860 FBKS
The freestanding, MSE 860 FBKS is finished in stainless steel with the classic sovereign styled bar handle to team with the Maytag sovereign styled refrigeration and cooking appliances.

New plus features of the models include;
• Energy efficient Triple 'A' performance in washing, drying and energy
• 14 place settings
• 6 programme options with 8 temperature settings including cold and intensive 75 deg C
• For economy, wash top or bottom rack only
• Economical water consumption - 12 litres of water for normal 55 deg C wash
• Special power nozzle for pots and pans
• Dedicated knife tray with own spray arm for safety and concentrated cleaning
• Dedicated cutlery tray with own spray nozzles for perfect cleaning and care
• Fan drying system
• Child safety door catch
• Quiet in operation at 51 dB(A)
• Self cleaning filter system
• Concealed heater element to eliminate lime scale collection
• Delayed start option and audible end of programme indicator

Two additional freestanding models have been added to the range that have been designed to deliver competitive entry level pricing and enable the retailer to grasp profitable sales opportunities across all market sectors with Maytag's brands.

Maytag Euroline Dishwasher MSE 760 FAKS
Freestanding dishwasher with stainless steel door and fascia with silver sides for installation in the aspirational kitchen at keen price points. Features include:
• Energy efficient Triple 'A' performance in washing, drying and energy
• 12 place settings
• 8 programmes including half load and temperatures up to 70 deg C
• Efficient 14 litre water consumption
• Flexible loading via folding components in lower rack
• Height adjustable upper rack, adjustable fully loaded
• Cutlery basket with 3 way split
• Fan drying system for faster and efficient drying
• Programme sequence indicator
• Delay start option
• Timed countdown indicator
• Automatic salt and rinse aid indicaton
• Quiet in operation - 48 dB(A)
• Fully height adjustable feet for convenience of installation

Maytag Euroline Dishwasher MSE 560 FAKW
Freestanding dishwasher complete with white fascia, doors, sides and plinth.
Features include;
• 'A' rated for energy and cleaning and 'B' for drying
• 12 place settings
• 4 programmes and temperature settings up to 65 degree C
• Flexible loading via folding components in lower rack
• Height adjustable upper rack with customisable loading
• Programme sequence indicator
• Automatic salt and rinse aid indicaton
• Quiet in operation - 51 db(A)
• White, harmonising doors, sides, plinth and worktop
• Fully height adjustable feet (+1.5 mm) for convenience of installation

Holly Burrow, Senior Manager, Marketing explains, 'These new appliances come at a great time for the retailer given the increasing popularity and growth of the dishwasher market and the move to becoming an essential household appliance. While our brands normally play in the premium market place it is important to extend the opportunity to the entry level consumer so they may experience and enjoy the performance and dependability the Maytag brand delivers.'

Tel: 01737 231 000
Web: http://www.maytag.co.uk

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