Appliances November 2007

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ATAG's New Graphite Black Finish Extends to Cooker Hoods

ATAG says that new colours and finishes are emerging within the industry, but are not often available across a range of appliances or as sophisticated and timeless as ATAG's new Graphite Black.

ATAG's Graphite Black Line is not only a versatile colour that works with contemporary high gloss furniture and harmonises with many others, the range is an unusually comprehensive one. The Graphite Black range includes a complete line up of appliances including compact ovens, single ovens, gas hobs and the often forgotten cooker hood; ATAG introduces a range of Graphite Black, high performance wall and chimney mounted cooker hoods.

The cooker hood is an essential element and probably the most important appliance in the kitchen today. However, its value is often under estimated and any visual promise is let down by the operational reality.

ATAG's Graphite Black cooker hoods not only look the part, they incorporate the company's powerful, patented Air Logic extraction technology. Air Logic guarantees maximum extraction right across the filtration surface at the lowest possible power (and therefore the lowest possible noise level during operation). It features a specially formulated pattern of holes in the filter panel, with the holes increasing in diameter as the distance from the motor increases. This results in uniform extraction across the filter surface, enabling an ATAG hood to be as effective at a lower capacity as those from other manufacturers at a much higher capacity.

ATAG Air Logic filters are made from a special stainless-steel mesh designed to prevent high-pitched whistling at high extraction speeds, and they can even be washed in the dishwasher for maximum convenience. Meanwhile, the motor is mounted on rubber suspension blocks to further minimise vibration and noise.

You can also specify ATAG cooker hoods with an external motor for even better extraction performance, while re-circulation extraction is also available if required.

Ellis Bardsley, Business Development Director concludes: ‘We are extremely proud of the new Graphite Black Line. It matches the current consumer demand for individual choice and gives the designer and kitchen specialist an innovative and distinguishable range of appliances, in a sophisticated and elegant finish that harmonises and integrates beautifully with kitchens.’

For further information on ATAG's new range of Graphite Black appliances call: 01993 852908 or email: g.gleave@homeproducts.nl


Premium Appliance Brands goes Cosmopolitan

Premium Appliance Brands has launched a further challenge to the SDA market by launching a range of party products with magazine Cosmopolitan.

The Cosmopolitan party range, which is designed in an eye-catching pink and white casing, includes six party products, which are aimed at the twenty something female and are an ideal offering for the Christmas market.

Products in the range include:
* The Cosmopolitan drink fountain RRP £39.99, has a 3-litre capacity and provides a perfect centrepiece for any party.

* The Cosmopolitan mini chocolate fountain RRP £29.99, which performs as well as full size products but takes up less worktop space.

* The Cosmopolitan chocolate fondue RRP £14.99 which comes complete with 4 fondue forks, 10 chocolate moulds and 2 spatulas.

* The Cosmopolitan doughnut maker RRP £19.99 which has a 7 doughnut capacity, a cool-touch housing and cooks doughnuts in between 2 and 4 minutes.

* The Cosmopolitan popcorn machine RRP £19.99, which can produce 300 - 500ml of piping-hot popcorn at the touch of a button and in only 3 minutes, with no oil required.

* The Cosmopolitan mini drinks/smoothie blender RRP £19.99, which has a 500ml capacity for creating smoothies, drinks and cocktails. The jug is detachable for easy serving and cleaning and the compact design saves worktop and storage space.

Guy Weaver, Chief Executive of Premium Appliances Brands, comments ‘We are delighted to be creating a range with such an exciting and well-loved brand as Cosmopolitan. We now have a wide range of high specification celebrity-endorsed portfolios, all aimed at different markets including Rosemary Conley enerGi, Oz Clarke Connoisseur and now Cosmopolitan Party, and we plan to continue to expand our offering in the next 12 months.

‘Cosmopolitan is the trade mark of Hearst Communications, Inc. Cosmopolitan is published in the UK by The National Magazine Company.’

Web: http://www.pabl.co.uk


Maytag's Eco-Savvy Laundry

Environmental awareness is a hot topic, currently at the forefront of everyone's mind. Making small changes to help the environment - like choosing a more eco-friendly appliance - can have a big impact. For the discerning consumer, Maytag has a suitable choice; the company’s 60 Series washing machines are its most ecologically sound yet.

Maytag's washing machines have been built with durability and reliability in mind. Setting off the sleek contemporary styling, only the highest quality recyclable stainless steel is used. An abundance of programmes make life easier, ensuring that clothes are washed perfectly every time, using the minimum of our finite environmental resources, enhanced by the ability to customise programmes and settings to suit each individual lifestyle. Attention to detail proves the quality of engineering, such as the suspended drum, for less vibration and noise, and the seal is mounted on the door, not the machine, to reduce wear and tear when clothes are unloaded.

Adding to Maytag's commitment to quality, steel is always used for essential components in preference to plastic, meaning that parts will last longer and waste is reduced. This is especially eco-friendly, considering that Maytag washing machines and tumble dryers are built to last at least 3000 cycles, or 15 years at 200 cycles a year. And at the end of its life you know you can have a clear conscience as each part over 50 grammes, whether steel, plastic or rubber is labelled for recycling.

Only the necessary water is used for each wash too - each machine uses just 54 litres per 6kg wash, whereas environmental guidelines cite that less than 96 litres per 6kg wash is necessary for environmental friendliness. Maytag has also perfected the spin cycle on its machines so that more water is taken out of the clothes before you dry them - using spin speeds of up to 2000 rpm leaves just 42% residual moisture in the laundry. This saves on electricity when using a dryer, and takes less time for clothes to dry naturally on the line.

Maytag has also taken into account the trend for open-plan kitchens. The decibel ratings are well within the stated 56 dB(A) during the wash cycle and 76 dB(A) during spin required as part of the criteria for obtaining the European Eco-Label, at 54 dB(A) and 73 dB(A) respectively.

Stuart Frost, Product Marketing Manager, says: ‘It is imperative we focus on ways to be more environmentally friendly. We feel that we have the perfect solution - not only are the majority of parts recyclable, every process and feature has been thought of and its effect on the environment considered, from water and electricity use, to noise levels.’ He continues: ‘This is a great opportunity for retailers who want to offer something more eco-friendly to their consumers. It's a no-brainer really, as they can help the environment at the same time as enhancing their reputation as responsible retailers, offering the consumer the opportunity of purchasing an efficient, performance-driven, reliably long-lasting appliance that is not only environmentally friendly but kind to their pocket too!’

For more information on Maytag's 60 series, or for a brochure, please contact Maytag UK on 01737 231000, or visit the website at http://www.maytag.co.uk.


Whirlpool Brand's centralpark™ Connection keeps Memories Fresh Right on your Fridge

The first generation Whirlpool US brand centralpark™ connection allows consumers to flaunt the refrigerator and precious family photos with CEIVA®, the world's only connected digital photo frame.

Born from Whirlpool brand's innovation pipeline, the centralpark™ connection is the ultimate union of appliances and electronics; offering an aesthetically integrated solution to refrigerator clutter with a digital hub on the door. The centralpark™ connection with the CEIVA Digital Photo Frame, available at Best Buy locations in the USA, provides a place for consumers to display thousands of pictures without a single magnet.

'With the CEIVA Digital Photo Frame, consumers can have fresh pictures and food each day, while keeping the refrigerator door free of clutter,' said Mark Hamilton, director, centralpark™ system new business development. 'The new centralpark™ connection plug-and-play platform is the ultimate choice for consumers who want devices integrated with appliances and the flexibility to use the refrigerator with or without them.'

With the life cycle of appliances being significantly longer than that of consumer electronics, Whirlpool brand's platform offers industry-first flexibility. The centralpark™ connection allows consumers to update their electronics at anytime so multiple devices can be used interchangeably. Consumers also may remove the devices for a more standard refrigerator facade. The plug-and-play platform on the refrigerator adds functionality for today's digital consumer while leaving the door open for the technologies of tomorrow.

'Our customers are looking for innovative and meaningful ways to utilise technology in the kitchen,' said Lisa Smith, vice president of appliances for Best Buy. 'The centralpark™ connection is a great example of form and function coming together to solve a real need for the consumer.'

Photo frame functionality includes the ability to automatically receive pictures sent via a wireless connection, as well as from a camera phone, with a CEIVA PicturePlan™ subscription.

'Partnering with Whirlpool allows CEIVA to expand beyond the office and living room and into the most popular family meeting place, the kitchen,' said Dean Schiller, CEO of CEIVA Logic. 'We feel privileged to help families share their keepsake moments.'

CEIVA Digital Photo Frame

CEIVA, Inc. is the inventor of the digital photo frame and provider of the world's first and only connected Digital Photo Frames™. Designed for the centralpark™ connection, the frame is wi-fi ready and features an 8" high- resolution LCD screen with a built-in card reader. With on-screen menus, the frame is easy to use and capable of automatically receiving photos sent by camera phone or though an online CEIVA account. The CEIVA digital picture frame is available at Best Buy with an MSRP of $249.

Whirlpool Brand Refrigerator with centralpark™ Connection
The side-by-side refrigerator will be available in monochromatic stainless steel with the brand's most popular features. From Fast Fill water filtration to the In-Door-Ice® system, consumers can get more done and look good. Whirlpool brand's centralpark™ connection provides a plug-and-play platform for consumer electronic devices and retails with a MSRP of $1,999 at Best Buy.

Whirlpool brand will announce additional consumer electronics partners, further integrating the familiar refrigerator into today's digital lifestyle. The CEIVA Digital Photo Frame and refrigerator are sold separately. To learn more visit http://www.whirlpool.com/centralpark.


Wash more Clothes and Save Time and Money

The launch of Electra's new range of large capacity washing machines responds to the growing trend amongst consumers for added convenience in the kitchen. By extending its range to include the even larger 6, 7.5 and 8.5kg washing machines, Electra says that it firmly positions itself at the forefront of the competitive mid-market.

With the new 8.5kg washer offering a load capacity up to 70% bigger than a standard 5kg wash load, these new machines - with their energy and time saving benefits - are designed not only for the modern family but also for the environmentally-conscious consumer.

A choice of programmes will satisfy most consumer washing needs including washing duvets, sleeping bags or any bulky items. A digital display monitors the progress of the wash and a stylish aluminium porthole gives the new range a distinctive design edge. With the capacity to wash over 10 bath towels or a full double bed set and two single bed sets, in one load, the new E6860 saves approximately 52 litres of water, and will automatically reduce wash times and water usage accordingly for smaller loads.

Gill Hewitson, Marketing Manager, comments, ‘UK consumers now recognise that larger capacity drums can cut running costs in the modern home; larger loads mean fewer washes therefore greater energy efficiency. By increasing our drum size we will be able to pass on greater savings to our customers. This machine is 'A' rated for wash performance, energy and spin, making it one of the best on the market today.’

Electra E6860 Washing Machine:
* Wash load: 8.5kg
* Spin speed: 1600rpm
* Performance: A Wash/A Energy/A Spin
* Porthole: 30cm
* Colour: white
* Cold fill
* Wash programmes include Anti-bacterial and stain action
* Time delay
* Digital display
* Automatic load adjustment
* Adjustable spin speed control
* Aluminium port hole

For further information regarding Electra, tel: 0121 568 8333 or visit http://www.electra.uk.com.


Kitchenaid® Beats the Rest - Buy Once, Buy Right, Buy a Kitchenaid® Artisan™ Mixer

To be worth its space in your kitchen, a stand mixer needs the muscle to tackle heavy cake mixture and bread dough, as well as the lightness of touch to whip up an egg white.

Rated ‘Simply the Best’ in a recent test carried out by Good Housekeeping magazine, the KitchenAid® Artisan™ Mixer got top marks for being the best at coping with the heavy mixing of the Christmas pudding and also ticked the box for whipping up less weighty ingredients. The handle on the 4.83 litre bowl makes it easy to pour from and even at top speeds, the sturdy KitchenAid® Artisan™ Mixer remains stable.

The original, iconic KitchenAid® Artisan™ Mixer is available in the widest range of colours on the market and now in new Pearl Metallic.

Every Mixer comes complete with standard accessories: a stainless steel mixing bowl, wire whisk, dough hook and flat beater. Further useful accessories include a pasta making attachment. The KitchenAid® Artisan™ Mixer has a guarantee of 5 years.

New Pearl Metallic costs around £349 and is available from House of Fraser, Harrods, John Lewis Partnership, Selfridges and independent cook shops nationwide. Prices differ depending on the shop and the finish.

The Complete KitchenAid® Collection includes: Blender, Toaster, Espresso Maker, Burr Grinder and Food Processor, as well as the original Mixer. KitchenAid has also extended its culinary expertise with the launch of premium built-in major domestic appliances. Stylish and simple to use, the range now includes ovens, microwaves, hobs, cooker hoods, refrigerators, and dishwashers.

For further information and stockists, contact the Consumer Helpline FREE on 00800 3810 4026 or visit http://www.kitchenaid.co.uk


Black is 'Cool' for Siemens' New American Style Refrigeration

Arriving in the UK in November is the KA58NA50GB, an eye-catching new American style double door freestanding fridge freezer finished in elegant black with stainless steel handles and trim.

Introduced to coordinate with the new black freestanding dishwasher and laundry appliances launched by Siemens earlier this month, the new fridge freezer is CFC and HFC free and boasts a top 'A' rating for energy efficiency.

Externally, this model incorporates an illuminated dispenser for chilled water, crushed ice and ice cubes with up to 100 ice cubes being produced per day. A 2.5 litre water storage container is provided to supply the water dispenser.

Inside the deluxe interior of this new black frost free appliance is a fridge section of 352 litres and a freezer section of 184 litres capacity. The fridge offers height adjustable safety glass shelves and removable door storage compartments plus two interior lights and two salad drawers.

The freezer section provides two baskets and two safety glass shelves plus considerable door storage capacity.

For total peace of mind, the KA58NA50GB includes built in acoustic alarms for malfunction & high temperature, plus a child lock and door open alarm.

This model is also available from Siemens in a 'stainless steel look' finish as model KA58NA40GB.

Web: http://www.siemensappliances.co.uk.


The Perfect Touch

The only element that breaks the sleek, clean lines of Baumatic's new P660SS built-in oven is its handle - and even this essential component has been designed for make minimum intrusion.

In-line with the contemporary aesthetics of Baumatic's Pythagora range, the P660's flat touch control fascia is easy to keep clean and easy to use. Effortlessly controlling the oven's 10 cooking functions - which include fan cooking, defrost and a thermostatically controlled grill - the touch control panel also allows the creation of personalised recipes to make cooking favourite meals a one-step process.

Additional high spec features include tough telescopic runners - a safer way to access food - and removable liners for easy cleaning. Pizza fans will also love the special Pizza Function, which uses the lower and circular element while the heat is distributed by the fan reproducing the same conditions as a traditional clay wood-fire stove.

A-rated for energy, the P660 measures 60cm wide, is finished in mark resistant stainless steel and will retail at around £750.

Tel: 0118 933 6900
Web: http://www.baumatic.co.uk


Stoves' Cool Collection

As part of the launch of its premium built-in collection, Accolade from Stoves offers a new collection of coordinating cooling products designed to reflect the quality and style the brand, has come to represent.

With six new products to choose from, the comprehensive new collection gives retailers a variety of aspirational products that appeal to consumers, ensuring maximum sales potential. From American style fridge freezers, to under counter refrigerators; Stoves' new collection enables retailers to meet all their customers' requirements without compromising on style.

The new American style, 90cm wide, side-by-side fridge freezer features a 550 litre capacity, and much sought after storage space with deep door shelves, a specially designed meat drawer, large capacity dairy compartment and handy wine rack.

Incorporating the latest in cooling technology, the 'A' rated side-by-side fridge freezer has frost free technology, concealed cool air circulation and shut tight doors to enable food to be stored for longer and encourage efficient use.

Other benefits include a water dispenser and ice maker and dispenser, which allow the user to select cubed or crushed ice through the door and feature a useful light, for better visibility.

Also available within the Accolade from Stoves collection is a new ST FF5050FF integrated combi-refrigerator, featuring frost free technology, safety glass shelves and reversible doors for that sleek, coordinated built-in look. For those looking for extra space the new collection offers both 50x50cm and 70x30cm fridges. Both models are 'A' rated and feature fast freeze technology for added convenience and efficiency.

In addition the collection will also include under counter options with an 'A' rated, built-under larder fridge, featuring three safety glass shelves, three door containers and a reversible door as well as an 'A' rated built-under larder freezer also benefiting from fast freeze technology.

Caroline Johnson, product manager for cooling appliances comments: ‘The refrigeration industry has developed significantly in recent years and with innovative features and stylish design becoming a must, consumers are seeking more from their appliances.
Stoves is committed to providing its consumers with the latest in design and technology. Accolade not only presents a collection full of innovation with the latest features but also a selection of affordable products that look and feel great within the kitchen, without compromising on style or the overall design.’

For further information visit http://www.accoladefromstoves.co.uk or call 0871 222 2625.


Homark on the Range

Premium Appliance Brands has recently expanded its Homark portfolio to include two stainless steel 90cm range cookers, the first time that range cookers have been part of this brand. With prices starting from around £799, the Homark range cookers will bring an aspirational product, to a mid-market audience.

Both models, the Homark DF900CSS and the Homark DF900SS, accommodate a five-burner hob including a powerful 3.6kW wok burner, a 57 litre multi-function oven and a 41 litre electric secondary oven and include fanned cooking, grill and defrost functions.

The deluxe model, the Homark DF900CSS, also has cast iron supports, a choice of fanned, conventional and grill cooking and an electronic programmer.

Guy Weaver, Chief Executive of Premium Appliance Brands, comments, 'Homark is a fantastic mid-market range and has been very successful in ovens and hobs. We wanted to expand this range to offer retailers an aspirational and popular product at a price point that is ideal for the average consumer, and our two Homark range cookers will do just that. Both design and feature led, priced from £799, they offer exceptional value for money.'


First Black Laundry Duo from Siemens

Kitchen appliance manufacturer Siemens has introduced its first pair of black laundry appliances in the shape of a matching washing machine and tumble dryer, models WM14S79BGB and WT46S59BGB respectively.

Both new 60cm wide top-of-the-range appliances have the very latest technology with LCD visual programme progress display and totalTextile Management system to ensure that the laundry is treated with utmost care on every cycle. What's more, both models offer an extra large capacity of 7kg (15lbs). Special features abound on these two new machines, as detailed below:

New Black WM14S79BGB Automatic washing machine

With a choice of 15 programmes plus an in built stain removal system for the automatic removal of 14 different everyday stains (ASR), this new washing machine can cope with increased wash loads of all fabric types. In addition to regular programme options, programmes include specialist options for easy care darks, blouses, lingerie, curtains and hand wash to name but a few. In addition, a new rapid programme for those last minute requirements is completed in only 15 minutes. Automatic functions such as an auto load and detergent recommendation mean that this model can take the programming decisions out of your hands, if desired. As a result, energy saving is a priority on the WM14S79BGB and it has earned an APlus energy rating and A for washing.

New Black WT46S59BGB Condenser tumble dryer

The matching condenser dryer provides a choice of 15 alternative drying programmes, including a new Rapid Dry option and anti crease cycle to minimise ironing time. Using touch controls, you can tailor each programme to your specific requirements with the help of a number of special option buttons while the visual display keeps you up to speed with the whole process. Inside the machine, the drum is textured for ease of use and a special paddle action guarantees gentle treatment for total fabric care. Delicate fabrics like wool and lingerie are totally safe in this dryer and there is even a Super Delicate drying programme for total peace of mind on this sophisticated model. Energy rating: B

Comments Siemens Brand Manager, Jane Massey: ‘These two new black laundry appliances form part of a brand new collection of black models being introduced to the Siemens freestanding range this autumn. A black dishwasher is already in the line up and an American fridge freezer is being launched shortly too. Black is making a major comeback in kitchens this year as it blends in well with modern kitchen décor and offers a stylish alternative to stainless steel.’

Web: http://www.siemensappliances.co.uk


Black is Back: New Jet Black Appliance Range Launched by Servis

Servis has recently launched a new range of black appliances as a response to the demand from style-conscious consumers seeking appliances that combine both technology and chic design but provide an alternative to silver and white.

Across the range, the high-gloss black finish contrasts with contoured lines and aluminium handles specific to individual appliances making a striking statement in any kitchen setting. Set to compete with leading brands in the mid-market, the new range will benefit from marketing support in the shape of a full-colour postcard coupled with product details, which will be welcomed by independent retailers and their potential customers.

Four individual appliances, all matched in the same pantone colour, make up the collection: the M6755 7.5kg, A+ rated washing machine, the M2007 7kg vented tumble dryer, the M4705 A-rated full size family dishwasher and the M0331 A-rated 60cm wide frost free fridge freezer. Besides sleek, good looks all products offer the highest levels of functionality, practicality and energy efficiency - all high priorities on consumers' agendas.

Gill Hewitson, Marketing Manager for Servis comments, ‘Black brings a considerable elegance to the domestic appliance market; introducing this new colour across a full range meets the needs of consumers who are aware of the impressive impact that black across the board achieves. Both retailers and consumers alike can feel confident in the quality of the product whilst also enjoying the attractive aesthetics of its appearance.’

Tel: 0121 568 8333
Web: http://www.servis.co.uk


The Perfect Solution for the Festive Season

Admiral, the lead-in brand for the Maytag group, has a new range of stylish refrigerators, complete with the ranges most sophisticated technology ever, to take all the hassle out of the holidays.

On the outside, smooth lines and the minimalist look of the stainless steel models provide beautiful aesthetics. A drinks and ice dispenser has been integrated into the door architecture, giving a seamless appearance. Whilst the Base range and Duos have a new high gloss fingerprint-proof finish in a choice of black or white, now there is also the choice of satin silver extending the range into new uncharted territory.

However, it's the features within that make the new range extra special and will make Christmas a doddle. External controls give immediate view of internal temperatures and settings, putting a groundbreaking level of efficiency right at the users fingertips, and allowing instant modification if required.

The capacious 20 cubic feet of capacity holds everything needed for a party - as well as all the usual groceries. Fast freeze and fast cool modes prepare the freezer or fridge for large quantities of freshly purchased goods, ensuring their quality and keeping them fresher for longer. Both these features also turn themselves off automatically after 24 and 6 hours respectively, to optimise efficiency and reduce energy wastage.

If you prefer to spend the holidays away from home, the new models even have a Vacation Mode, which switches off the fridge but keeps the freezer running, to save energy. In keeping with this, the freezer has an acoustic alarm, which indicates if the temperature is too warm, if the door has been left open too long, or if there has been a power failure and the quality of the food is compromised.

For more information call your Area Sales Manager or Maytag UK on 01737 231000, or visit their website at http://www.admiral-appliances.co.uk.


ATAG's New Intelligent and 'Taller' Dishwashers

New to ATAG's increasing portfolio of dishwashers are the VA6411TT and the VA9411TT. The company says that they are probably amongst the most intelligent, efficient and quietest dishwashers available today.

Ever more conscious of our environment, there is no better way to wash up than with a dishwasher. Saving water and therefore electricity, a dishwasher is also very hygienic, saves time and kitchen clutter too. With the hectic festive season coming up there is no better time to put a dishwasher to the test.

ATAG's new pair are triple 'A' rated and use just 12 litres of water in a standard wash, whispering their way through at just 42 dB(A); perfect for the contemporary, open plan kitchen today.

However, for specialist kitchen designers, ATAG's new dishwashers are not only available fully integrated, they offer a choice of height. There is either the standard 810mm (VA6411TT) or in the Maxi-Line version at 860mm (VA9411TT). The taller, Maxi-Line version caters for the growing trend of 'taller' kitchens with raised worktop heights, plus it offers the additional advantage of more room inside, accommodating plates of up to 35 cm diameter in the lower basket instead of just the familiar 30cm.

Designed to be 'invisible' through integration with the surrounding furniture they have an out of sight, touch control panel located on the inner doorframe. Being so quiet and so 'out of sight' there is a neat and disceet LED that projects a beam of light on to the floor whilst washing, to ensure you know it is doing its job.

For complete convenience you don't even need to worry about selecting a programme - the dishwashers use various sensors to assess how dirty the dishes are and then will adjust the water, washing temperature and estimate how long it will take to ensure the best results most economically.

Ellis Bardsley, Business Development Director, ATAG UK explains: ‘A dishwasher is a crucial appliance for the specialists' kitchen, but it must be unobtrusive. This new pair are the ultimate. Full integration and operating at the lowest noise levels makes them invisible, letting the furniture make the statement, not the dishwasher!’

Features:
* Fully integrated.
* Available in two heights for flexible installation including into a tall housing unit for waist height convenience.
* Multi-lingual, touch control panel, integrated into the inside of the door.
* Triple 'A' rating for energy, wash performance and drying efficiency.
* 12 place settings with additional upper knife rack for safety and convenience.
* Fully automatic programme; sensing the load and dirt levels and estimating the temperature, programme time and water consumption for the best results!
* End of programme indicator - LED projection on to the floor
* Easy height adjustable top basket - raises and lowers without removal.
* Delayed start option for use with cheaper rates of electricity.
* Special glass protection programme.
* Heat exchanger drying system and no exposed heating element.
* Aqua stop system for automatic water protection preventing overflows.
* Full stainless steel interior.

The ATAG VA6411T/VA9411TT fully integrated dishwashers are available now from ATAG UK. For further information call 01993 852 908 or visit the website at: http://www.atagkitchenappliances.co.uk


Slimline Fridge Freezer makes Big Difference where Space is Tight

Measuring just 500mm wide, the M0263 'A' rated frost free fridge freezer from Servis is ideal where kitchen space is limited. This slimline version offers a practical alternative to many of the larger style cooling products available on the market.

Despite its narrow width, it offers ample storage space with a 143 litre fridge and 118 litre freezer capacity. The solid freezer baskets not only provide useful storage space for frozen food, but also prevent leaks and spillages when the door is opened.

It is completely CFC free; plus a fast freeze facility means extremely low temperatures are achieved when fresh food is frozen, a process which helps to preserve the food's natural goodness.

The totally frost free system means there is no ice build up on food or within the freezer, eliminating the need for any regular defrosting maintenance.

As this system is located in the fridge compartment, cold air is blown to all areas of the fridge ensuring active cooling. Efficient antibacterial linings also provide protection against the spread of bacterial germs.

Gill Hewitson, Marketing Manager, comments: ‘We are extremely pleased to bring the M0263 to the market. Measuring 100mm less in width than conventional kitchen appliances, the new fridge freezer can fit into those awkward kitchen spaces, allowing easier planning for many new kitchen installations, and can make a really big difference in a small room, as well as providing adequate storage space for the whole family.’

Servis M0263 Fridge Freezer Features:
* Fridge Capacity 143 litres
* Bottle retainer
* 2 glass shelves + 2 dairy shelves and 2 salad crispers
* Anti-bacterial linings
* Freezer capacity 118 litres
* 4 star freezer
* 3 solid freezer baskets and fast freeze compartment
* Energy rating: A
* Colours: white or silver
* Reversible doors
* Measurements: H 1670mm, W 500mm, Depth 580mm

For further information regarding Servis, tel: 0121 568 8333 or visit http://www.servisuk.co.uk.


ATAG's Accessible Ovens

ATAG UK, the premium Dutch appliance supplier, has an extensive range of aesthetically pleasing built in ovens for the specialist kitchen designer. Not only do they offer cool sophisticated looks, they offer intelligent functionality and importantly, accessibility through clever design.

One of ATAG's most accessible ovens is the electronic Magna Design Line OX611T with its atypical side-opening door. The importance of this feature often goes unrecognised. The side swing door extends installation possibilities with the added benefit of convenience and ease of access.

Available either left or right hinged, the side-opening door automatically increases access. The door opens a full 180 degrees so that you can reach into the oven without the interruption of a drop down door. Further accessibility is gained through the pull-out oven shelves that intrude into the room. Finished with a triple glazed oven door makes certain it is cool to touch and suitable for installation at under-counter height.

Ellis Bardsley, Business Development Director, explains: ‘It is all about choice, flexibility and convenience. The consumer seeks individuality and functionality through design, offering maximum cooking flexibility to suit individual requirements. ATAG's Side Opening door range creates a focal point of distinction with intelligent design excellence that will appeal to the design conscious homeowner and serious cooks alike. ATAG aims to deliver this every time.’

For further information on ATAG's ovens and portfolio of built-in appliances call ATAG UK on 01993 852 908 or visit the website at http://www.atag.co.uk


The New Minimalist Face of Maytag's Laundry

Maytag UK has extended its 60 Series laundry range with a new washing machine and tumble dryer with a stylish fascia. Minimalism is the face of the new laundry pair - all the information is displayed on one row, in a very slim LCD control panel.

Stuart Frost, Product Marketing Manager remarks: ‘This is such a departure from the traditional laundry fascia. Minimalist, clean and sleek are avidly sought by the modern consumer and this fascia really delivers. Its unusual blue-green, LCD interface is not the only thing that is new it has a novel detergent dispenser that swings out for easy access and loading. Everything about this machine is new, except its legendary build quality, which means it has 15 user years' of life, based on its superb engineering.’

The new MAF2002AES is differentiated from all other washing machines with it new user interface. Information is displayed in a single line on the screen, controlled by a jog dial. Programming is very simple, very logical and very intuitive. First selecting the programme, then customising with any additional settings, and finally pressing the start button.

The new high-spec washing machine is fitted with a robust induction motor without carbon brushes, which means the machine delivers the highest of spins, whilst remaining extremely quiet. It is designed and built to spin at 2000 rpm in the cottons programme. Of course, spinning cottons at 2000 rpm means that drying will be quicker and more economical when using a tumble dryer.

Features of the new MAF2002AES

* Triple A rating: A for washing and spinning; A+ for energy
* Large 6kg capacity
* LCD screen with in-line information, including remaining time, fault indication, end of time.
* 12 programmes plus auto wash and timed programmes.
* Sensi-save - saves water, energy and time by adjusting to the load automatically.
* Customisable options for pre-soak, anti-crease, high water level and delayed start.
* Quick wash using just 35 litres of water and 0.17 kWh energy at 60 degrees in half an hour.
* Super rinse option - up to 7 additional rinses.
* High water level option with up to 2 extra litres per main wash and every rinse.
* Anti-crease setting - the drum rotates once every minute at the end of the programme for up to 2 hours' to prevent undue creasing.
* Built and tested to last up to 15 years' with cast iron counterweight and four point suspension.
* Induction motor without carbon brushes for high spin speed without undue noise.
* Stainless steel construction and outer door gives noise levels of just 44 dB(A).
* Up to 24 hours delayed start.
* Audible end of programme indicator.
* Auto door opening.
* 7-fold advanced water protection system with a variety of sensors to ensure a leak-safe appliance.
* Safety lock on detergent dispenser.
* Child safe control panel so the temperature cannot be raised throughout the programme.
* Dimensions: H x W x D: 850 x 595 x 585 mm

Finally, it will look good anywhere. Finished, fully clad in stainless steel, the side hinge exterior door delivers stylish elegance so it will look good in the kitchen as well as in the laundry room.

And at the end of its life you know you can have a clear conscience as each part over 50 grammes, whether steel, plastic or rubber is labelled for recycling.

For more information on Maytag's new 60 Series laundry call your Area Sales Manager or call Maytag UK on 01737 231000.

http://www.maytag.co.uk/


Stoves Launches Built In Collection for the Premium Sector

Making a stylish mark on the premium appliance sector, Stoves has launched a new collection of built-in appliances, which the company says is set to position the brand into first-class territory.

The new collection, appropriately named Accolade from Stoves, offers a full suite of products designed to reflect the demand for coordinated styling in the kitchen, giving consumers a one-stop-shop for a stylish built-in look. With a complete set of A energy rated ovens, even the more eco-minded consumer can be catered for.

Ovens
Accolade offers a full portfolio of 600mm, 700mm and 900mm electric ovens, 450mm compact ovens and 900mm landscape ovens, all A rated for energy efficiency. All ovens in the range come with full width furniture as standard, to ensure use of the spacious cavity, and incorporate an array of new features, including EquiFlow™, a fanned cooking system that ensures even cooking results and the Intelligent Meat Probe which notifies the user when their meat is cooked to perfection, and the cooker even turns itself off. With a mix of rotary and full touch controlled panels, fingerprint resistant stainless steel and Stoves' handy cleaning aid, SteamCleanse, which releases steam from the cavity to loosen debris, the premium appliances not only make a statement in the kitchen, but also give consumers the ease of use and functionality they demand.

Hobs
Within the range Stoves' launches its most comprehensive collection of built-in hobs to date. Replacing all its existing hob options the new range includes a selection of 'gas-thru-glass' and linear models, a new 'hybrid' hob, incorporating both ceramic and induction elements in order to give consumers the chance to experience induction cooking without the higher price tag. Also included is an advanced induction hob with an innovative recessed induction wok to really secure Stoves' position in the premium market.

One-Stop-Shop
What's more, for the first time ever Stoves launches its premium collection with matching, high-specification accessories giving retailers a complete package of quality affordable appliances as well as providing consumers with the latest European influenced streamlined aesthetics.

Microwave
The range introduces another first for the popular brand, the Accolade true built-in microwave, which is frameless to ensure a sleek look, reflects the same aesthetic of the new ovens' sleek stainless steel and black finishes. The combination microwave even has a stainless steel cavity and features six programmes, including grill, reheat and defrost, which automatically starts to cook once the defrost action is complete.

Coffee Maker
With the trend for creating coffee shop bought coffee at home the new fully automatic Coffee Maker has three cup sizes, steam function / milk frother, an integral water tank and coffee grinder as well as low water and coffee indicators.

Warming Drawers
Available in two sizes, 145mm and 295mm, Stoves' new warming drawers offer a flexible design to fit beneath a 450mm and 600mm space. In both black and stainless steel, the new warming drawers add a premium addition to the modern kitchen and offer the end user a suitable place to prove dough, rest meat after roasting or warm up to 20 plates, 36 soup dishes or 30 bowls.
With a 400W electric heater, a variable thermostat and a maximum temperature of 85°C, Stoves warming drawers are a must for serious cooks and reflect the stylish look of the built-in ovens.

Integrated Dishwasher, Washing Machine and Washer Dryer
Ensuring a complete streamlined look, the collection incorporates an integrated dishwasher and washing machine with AAA ratings and a washer dryer offering a respectable BAB rating.

Designer Hoods
Providing the finishing touch that every kitchen needs, Accolade from Stoves features a choice of three stylish hood options, offering consumers a range of different looks to suit their taste.

The 900DTC is Accolade's sleek designer hood, mirroring the collection's aspirational aesthetics with a modern stainless steel finish and clean cut lines. Features include three fan speeds, two halogen lights, delayed stop timer, adjustable chimney piece and touch control for complete usability.

The 900K-Line is the dramatic hood option for consumers looking to create a futuristic design statement. Sculpted in black glass with a stainless steel trim, this stylish angled hood also offers three fan speeds, two halogen lights, delayed stop timer and touch control.

Ideal for smaller kitchen spaces, the 600DCP is a compact, 600mm designer hood, available in a choice of black or stainless steel, with adjustable chimney piece and illuminated push button control.

Steve Dickson, Product Manager, for Stoves built-in products, comments: ‘Built-in sales are going from strength to strength and with more demand than ever for appliances that make a statement in the kitchen we have created a collection that not only gives consumers the coordinated finish they desire, but products that offer real benefits like high energy efficiency ratings and practical and functional features so products are enjoyable and convenient to use.

‘We have worked hard to ensure the new Accolade collection goes above and beyond consumer expectations by incorporating good looks with beneficial features and functions that really stand out from the crowd. By offering a comprehensive range of aspirational yet affordable products we aim to support our retailers and independents by providing a one-stop-shop for all their customers needs.

'The design and feel of the new collection reflects the brands desire to set itself apart from the competition and with sleek straight-lines, ergonomic controls, finishes of black or stainless steel, high energy efficiency ratings and furniture that fits the full width of the interior, as standard, the products are sure to achieve their very own accolade in the future.'

For further information visit http://www.accoladefromstoves.co.uk or call 0871 222 2625.


Delicious Coffee in Style

AEG-Electrolux's fully integrated coffee maker PE8038 makes coffee making easy - with its electronic touch controls, pre-programmed coffee selection, LED display and halogen light.

The PE8038 provides an endless supply of quality espresso, cappuccino or your preferred style of coffee. It has a hot water dispenser for coffee drinks, hot chocolate or tea making and steam spout for frothy milk drinks too. The 'Brita' filter ensures a perfect coffee taste without the need to be 'plumbed in' and its telescopic shelf runners make cleaning and filling a breeze.

It incorporates a grinder for a supply of freshly ground beans.

Co-ordinating Accessory Drawer (PKD6070) also available to keep everything stylishly to hand and all accessories can be cleaned in the dishwasher for total convenience.

Both available in stainless steel they will make a stunning addition to any stylish kitchen.

'Seen in shops' at around £550.00

Consumer Contact Details:
AEG-Electrolux
Tel: 08705 350 350
Web: http://www.aeg-electrolux.co.uk


Enjoy Cool, Colourful Refreshment with the New Spectra Aqua Fountain Electric Water Chiller

Water filter expert BRITA has launched a colourful new addition its popular water filter chiller range. The Spectra Aqua Fountain, with ever-changing illumination and contemporary aluminium finish, uses BRITA technology to filter and chill tap water delivering perfect refreshment.

With the importance of hydration well documented, drinking your 8 glasses of water a day is easy with the Spectra Aqua Fountain which delivers perfectly chilled refreshment, at the push of a button. The Aqua Fountain is the first household chiller to dispense BRITA filtered water reducing limescale, chlorine and other impurities to improve the taste, smell and appearance of water.

Created in partnership with Breville, the chiller offers the best of both worlds: innovation from leaders in both electrical appliances and water filtration. The chiller (RSP £124.95) also offers exceptional value with the inclusion of  6 month’s supply of Maxtra, BRITA’s best performing filter cartridges.

The Spectra Aqua Fountain comes with a brushed aluminium body and multicoloured illumination. The chiller holds up to 3 litres of filtered water, features an easy fill flip-top lid and a convenient illuminated dispense lever offering filtered and chilled water on tap as a great alternative to bottled water. The Spectra will also gain large public awareness as part of a £2million integrated Brita marketing campaign over the summer months.

The Aqua Fountain can be used within the home as a countertop chiller as well as in an office environment, to dispense chilled, filtered water throughout the day.

For further information and stockists call BRITA Customer Care on 0870 487 1000 or visit http://www.BRITA.co.uk.


Smeg Adds Red Option for its 100cm 'Opera' Range Cooker

The A2RW-6 is an addition to the Smeg 'Opera' Range Cooker collection and is finished in an attractive burgundy red.

This fashionable yet understated colour blends in with a variety of kitchen designs from traditional wood through to contemporary laminates. The six-burner gas hob in polished stainless steel is fitted with heavy-duty pan stands and the A2RW-6 benefits from having two high performance electric ovens, equipping it to satisfy the demands of the most demanding chef.

The Main Oven has eight functions including fan cooking and fan assisted defrosting. A Smeg patented analogue LED electronic clock / programmer adds to the external aesthetics as well as providing the user with a simple method of programming the oven, which has a capacity of 51 litres.

The static Auxiliary Oven has six functions including Rotisserie, and has a 27 litres capacity. Both ovens contain a powerful grill and have triple glazed doors that are easy to remove to allow thorough cleaning.

Stay clean liners are fitted as standard, and each oven has a chrome shelf and grill pan. A practical storage drawer occupies the space beneath the ovens - ideal for storing baking trays and roasting tins.

The A2RW-6 costs around £2760 including VAT. An optional stainless steel splash back (KIT1A2SE6), and matching hood (KD100RW) are also available.

The A2RW-6 will be on sale from September 2007.

Smeg appliances are available from department stores, quality kitchen studios and electrical retailers nationwide. Consumer readers requiring further information can call Smeg's Consumer Brochure Hotline on 0870 990 9908. Trade enquiries only should call Smeg (UK) Ltd on 0844 5570070. Smeg's website is http://www.smeguk.com


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