Symphony
Adds to its Bedroom Collection with Chocolates and Creams
Symphony
has been continuing its investment in retail brand Embrace, introducing
five new bedroom designs to its extensive collection as well as a portfolio
of new lifestyle photography.
The
five new ranges add to Embrace’s collection of beautifully styled
fitted furniture and offer a range of sumptuous tones from rich, dark
walnut to creamy ivory.
Erin, Hannah and Rebecca help designers create a sophisticated look in
the bedroom. With its dark, sultry walnut tones, Erin offers a chic, glamorous
design, while the light walnut of Hannah and Rebecca is a refreshing alternative
to the paler shades of oak and pearwood.
Sophia and Zara sit at the other end of the colour spectrum. Zara is a
high gloss ivory slab door, creating cool, contemporary clean lines and
can be teamed with Erin as an added design feature. Sophia on the other
hand is the perfect embodiment of romanticism with its timeless ivory
finish and stepped frame detail.
As with all of the ranges in the Embrace collection, each one helps designers
make the most of all the available space in the bedroom and offers a wide
selection of fitted furniture options from wardrobes to low level storage.
In a bid to support the launch of these new ranges for its 200 retail
partners, Symphony has invested in a series of strong, new lifestyle shots
to bring the product to life. The new dressing rooms shots help retailers
showcase the wide variety of internal storage options available and the
versatility of the Embrace range, and will be used for a consumer PR campaign.
Senior Brand Manager for Embrace, Megan Esmond, says: 'It’s often
the case that there isn’t enough space in a showroom to fully illustrate
the flexibility and the wide range of storage solutions available in the
range. With our new lifestyle photography and a revamped brochure, we’re
hoping to provide our retailers with a strong sales tool that shows the
fitted furniture in a lifestyle setting and captures the imagination of
the consumer.'
A collection of bedroom styles ranging from contemporary to classic, Embrace
is available through a network of around 200 independent bedroom design
studios across the UK.
Further information on Embrace bedrooms is available through Symphony's
Marketing Department on 0870 120 8000 or visit http://www.embracebedrooms.com
Smartrobes
Lattice Walnut from Caple
Caple’s
popular Lattice wardrobe from the Smartrobe collection is now available
in a Cocoa Walnut carcase with a dark, rich, chocolate finish.
Lattice
is defined by its unique horizontal slash of glass, available in a range
of glass options including: Frosted glass, Pearl White, Slate Grey or
Jet Black. With such a wide variety of finishes on offer, a look
can be created for this freestanding wardrobe to fit into any room.
The contemporary Smartrobes Lattice creates an impressive impact in the
bedroom with its strong design, which features slatted wood doors available
in Warm Beech, Light Beech, Satin White, Honey Birch or Cocoa Walnut (pictured)
with matching carcase colour. Mix and match with selection of glass and
wood options to create an individual oriental look.
Available in five widths; 1244mm, 1634mm, 2024mm, 2424mm and 2624mm, Smartrobes
Linear measures 2284mm high and 680mm deep with a 22mm carcase. The three
largest sizes include two and three door options.
Designed not only to be aesthetically pleasing in the home, the Smartrobes
collection also has a diverse range of storage solutions that mean the
wardrobes can be organised to suit the needs of each individual.
Each Smartrobe is supplied with a standard shelf and rail arrangement,
but extra accessories can be ordered including a shoe rack, a selection
of drawers, a trouser rail and a pull out mirror and belt rack.
The Smartrobes collection includes ten ranges with designs including slatted
or plain wood, coloured or frosted glass and mirror. The Lattice
range retails from £969.31 to £1748.94 incl. VAT. For
further details on Smartrobes or to order an exclusive brochure, contact
0870 606 9606 or visit http://www.caple.co.uk
Silentnight
Launches Book at Bedtime Award and Encourage Children to get Creative
Bed
manufacturer Silentnight is reaching
out to children by launching a nationwide search to find up and coming
authors to write a brand new bedtime story, which will be published.
Launched in association with children’s favourite publisher Puffin,
the Silentnight ‘Book At Bedtime’ initiative hopes to encourage
youngsters under 12 to get creative - as well as promoting bedtime reading
with parents over watching TV and playing computer games.
The search will run across the country until June 30th with the winner
being announced at the grand final at Waterstone’s Piccadilly on
August 7th, during Silentnight’s annual ‘National Love your
Bed Week’.
Silentnight has enlisted the help of award winning children’s author
Jeremy Strong who will read out the ten finalist’s stories in the
flagship store before joining an expert-judging panel to decide who will
be crowned the winner of the prestigious Silentnight Book At Bedtime award.
Amanda Jones, Marketing Controller for Silentnight comments:
'We launched the campaign to not only get children creative but to also
encourage parents to read to their children.
'This is an important family tradition that seems to have been forgotten
and we wanted to raise the awareness and importance of this as it allows
their minds and imaginations to be nurtured daily.'
Jeremy Strong comments:
'Hopefully by encouraging kids to put pen to paper we will bring out their
natural creativity and also steer children away from computer games and
television and towards the bedtime story'.
The lucky winner’s book will then be published and, in addition,
they will win a Silentnight bed and be treated to a night for the family
in the Silentnight Pyjama suite at Alton Towers and tickets to the Alton
Towers theme park.
Finalists will also win a Silentnight bed, tickets to the Alton Towers
theme park and goodies from Puffin.
Entrants can be aged seven to 12 years and full entry information can
be found at the specially designed microsite http://www.silentnight.co.uk/bookatbedtime.
SleepForm™
Memory Foam Mattresses Control Temperature for a Cool Kip
The
body-moulding benefits of memory foam mattresses promise undisturbed slumber
for joint and back pain sufferers, pregnant women, or those with restless
partners - however, excessive heat build up can be a common problem with
most brands. SleepForm says that it
has the answer with its temperature controlling Outlast layer, which 'keeps
customers cool while they kip - at prices that won't have them waking
up in a sweat'.
John Clark, director of SleepForm, says: 'Until now, users of memory foam
mattresses have discovered that heat build up detrimentally affects sleeping
patterns - not a compromise you should have to make when investing in
a new mattress. The SleepForm mattress range provides 100% comfort and
customers can be equally as confident with our 60-night money-back trial.'
Durable, hypoallergenic, and temperature-responsive, SleepForm mattresses
consist of high quality materials developed from NASA technology at down-to-earth
prices. Now, anyone can afford to enjoy a perfect night's sleep. By selling
only online and over the phone, SleepForm says that it keeps the cost
of its mattresses to less than half the price charged by the leading brand
in memory foam mattresses.
SleepForm mattresses are also being championed by health practitioners,
with over 300 of the largest chiropractic and osteopathic practices across
the UK offering the brand.
Unlike many companies that sell products mass-produced in the Far East,
SleepForm guarantees attention to detail and trusted workmanship from
its UK manufacturer. Every mattress comes with a 15 year warranty.
Prices start at £399 with free delivery. For orders and enquiries,
customers can call 0800 183 0583 or visit http://www.sleepform.co.uk.
The
average bed could be home to up to 1.5 million house dust mites* so it
is important to give your bed a regular spring clean, turning the mattress
and washing items such as duvets, pillows and mattress protectors.
Whirlpool's collection of washing
machines includes four models with extra large 7kg capacity drums, making
them perfect for washing lots of bedding at the same time and bigger loads
. The company's range of Blue Touch machines also have antibacterial programmes
which hold the temperature of your machine at a super-hot 80°, to
ensure that your bedding is completely clean of bed bugs and allergens.
* Source = BBC Health
Web: http://www.whirlpool.co.uk
La
Crème de la Crème - JJO plc Adds a New Colourway to its
Colonial Bedroom Collection
J&J
Ormerod PLC
(JJO plc), the independent UK manufacturer of quality bedrooms and kitchens,
announces that it has added one of the nation's most popular colourways,
cream, to its Colonial Bedroom range. This addition reflects the ever
increasing popularity of cream doors in the kitchen market and recognises
that cream is the perfect colour for a contemporary bedroom. The availability
of cream doors means that JJO plc now offers stock doors in 7 quality
finishes in 6 stylish bedroom designs.
The
cream finish is now available in three of JJO plc's Colonial bedroom designs,
Henley, Ascot and Melford. Each of the three bedrooms creates a different
look and feel; Henley offers the perennially popular Shaker styling which
looks cool and uncluttered in the new cream. Ascot's traditionally art
deco styled bedroom door has soft rounded saponetta edges, which when
combined with the cream finish affords a contemporary image. The Melford
bedroom door is sheer and smooth. Its opulent proportions are beautifully
emphasized in rich cream.
‘Demand for cream furniture has been unprecedented,’ said Richard
Proctor, Sales Director, JJO plc. ‘We have found the colour's popularity
has not been limited to JJO plc's bedroom range but also our kitchen brands,
eco and Colonial. Cream is a sophisticated choice for the bedroom.’
The Colonial Bedroom range is manufactured to the highest standards with
an 18mm carcass and is available in the widest range of wardrobe, drawer
and cupboard options including stable doors, four sizes of corner wardrobes,
angled or diagonal corner robes and an L-shaped corner cabinet for planning
flexibility. A range of internal accessories, including internal drawers
and shelves, maximises the use of available storage space. Mirror wardrobes
are available in all finishes which, together with a choice of cornices,
pelmets and pilasters, creates a very personal space.
Colonial Bedrooms retail pricing starts at £84 incl. VAT for a 200mm
bedside cabinet in Ascot and Melford and £185 incl. VAT for a 300mm
wardrobe and £225 for a 300mm wardrobe and £94 incl. VAT for
a 200mm bedside cabinet in Henley.
JJO plc is a corporate member of the KBSA (Kitchen Bathroom Bedroom Specialist
Association), a long term member of ASFI (Association of Suppliers to
the Furniture Industry) and a supporter of FIRA (Furniture Industry Research
Association).
For further information please contact JJO plc directly on 01706 877877
or alternatively email Natalie Peters on npeters@jjoplc.com.
Crown
Imperial Makes Big Changes to its Bedroom Furniture Offering
Continuing to provide bedroom concepts to the industry, UK manufacturer Crown Imperial has made substantial changes to its bedroom pricing structure with many products being reduced by up to 21% or price frozen until April 2007.
The
restructured, seven tiered pricing system, includes two new lower-end
product groups, plus price reductions on six of the seven continued ranges.
Ten new designs have been introduced to complete the full bedroom furniture
range.
To fully support retailers with these changes, Crown Imperial has produced
a selection of marketing material, which includes: New bedroom photography,
a glossy brochure, point of sale pack and price list.
For further information on these exciting new changes, Crown Imperial
retailers should contact their distributor or call 01227 742424.
Web: http://www.crown-imperial.co.uk
Embrace
Slides into the Bedroom with the New Glisse Collection
Embrace
Bedrooms
has extended its collection and introduced a new range of contemporary
sliding wardrobes, to help meet the demands of modern living.
The new Glisse range offers a clever, clutter free storage solution, fitting
neatly into small or unusual spaces to create a modern, stylish look befitting
any sophisticated bedroom sanctuary.
Available
in two or three metre lengths with a gentle soft close mechanism, the
wardrobes can be tailored to each individual room. Each door can be quickly
and easily installed, and can be fitted between two walls or in alcoves
for a flush, contemporary finish.
The versatile wardrobe doors come in a range of finishes, featuring timber
effect panels, with an aluminium frame. The individual panels are available
in four different colours, including light oak, dark oak, pearwood and
frosted, and can be easily be mixed and matched to personalise the room.
For example, the light oak panels teamed with dark oak accents create
modern, clean lines with a warm, rich finish, whilst the light and airy
pearwood panels with frosted accents inject some texture, resulting in
a cool, crisp look. Alternatively, for a striking solid block of colour
choose all light oak, dark oak or pearwood panels.
Commenting on the launch of the new Glisse collection, Brand Manager,
Megan Esmond, said; 'The trend for clever and sophisticated storage is
no longer limited just to the living room or kitchen. The bedroom is equally
important. This new range of sliding wardrobes is a first for Embrace
and has been designed based on feedback from our retailers and consumer
demand for multi functional and stylish storage in the bedroom.
'As well as traditional fitted furniture, consumers also need a more flexible
and versatile solution so that they can make use of all the space available
in their room, particularly in homes with recesses, and this new range
helps them to do just that.'
And it's not just the colour that can be tailored. The flexible interior
storage provides the option for full length, half length and double hanging
space, with a choice of internal drawers and/or shelving for shoes and
accessories.
The sliding wardrobe doors can be quickly and simply installed, with a
co-ordinating frame in oak or pearwood, and complement the existing bedroom
ranges in the Embrace collection for added impact.
Embrace is part of The Symphony Group, the UK‚s largest privately
owned furniture manufacturer. Further information on a full choice of
Symphony's ranges is available through the Marketing Department on 0870
120 8000.
JJO
Launches White Colonial Bedrooms Collection
J&J Ormerod
PLC (JJO plc) has added one of the nation's most popular colourways,
white, to its Colonial Bedrooms range. This addition means that JJO plc
now offers 16 stock doors in seven quality finishes in six stylish bedroom
designs.
The
modern white finish is available in two of JJO plc's Colonial bedroom
designs, Georgian and Virginia. Both bedrooms create a different look
and feel; Georgian Smooth White offers a traditional look, while the Virginia
Smooth White is a traditional/contemporary fusion, with soft curves and
subtle detail.
'We have found that the demand for white furniture has been unprecedented,'
said Richard Proctor, Sales Director, JJO plc. 'We have found white's
popularity has not been limited to JJO plc's bedroom range but also our
kitchen brands, eco and Colonial.'
The company recently realigned its brands and brought its Stately Bedroom
range under the market leading Colonial brand. To mark this change, JJO
plc has launched a new Book of Bedrooms, a brochure that illustrates the
full range of quality bedrooms the company has to offer which can also
be found online at www.jjoplc.com.
The Colonial Bedroom range is manufactured to the highest standards with
an 18mm carcass and is available in a wide range of wardrobe, drawer and
cupboard options including stable doors, four sizes of corner wardrobes,
angled or diagonal corner robes and an L-shaped corner cabinet for planning
flexibility. A range of internal accessories, including internal drawers
and shelves, maximises the use of available storage space. Mirror wardrobes
are available in all finishes which, together with a choice of cornices,
pelmets and pilasters, creates a very personal space.
Colonial Bedrooms retail pricing starts at £185 including VAT for
a 300mm wardrobe and £84 for a 200mm bedside cabinet in Ascot and
Melford.
JJO plc is a corporate member of the KBSA (Kitchen Bathroom Bedroom Specialist
Association), a long term member of ASFI (Association of Suppliers to
the Furniture Industry) and a supporter of FIRA (Furniture Industry Research
Association).
For further information please contact JJO plc directly on 01706 877877 or alternatively email Natalie Peters on npeters@jjoplc.com
JJO
plc adds Ferrara Oak Finish to its Colonial Bedrooms Collection
J&J Ormerod PLC (JJO plc), the
independent UK manufacturer of quality bedrooms and kitchens, has revealed
that it has added the stylish Ferrara Oak finish to its Colonial bedroom
range. This colourway has been designed to meet the changing market trend
toward browns and beiges and move away from the 'green/yellow' tones of
traditional oaks.
The
classic Ferrara Oak finish is available in Ascot and Henley bedroom designs;
the Ascot Ferrara Oak bedroom door has soft rounded saponetta edges, which
when combined with the oak woodgrain affords a contemporary image. The
Henley Ferrara Oak bedroom door comprises of clean lines and brings the
shaker feel that is so popular in the kitchen, to the bedroom.
‘We found that demand for our Ferrara Oak kitchens had become very
high after its launch in 2005, therefore it made good sense to add it
to the Colonial bedroom collection,’ said Richard Proctor, Sales
Director, JJO plc. ‘The Ferrara Oak surface combines a coffee and
latte palette to provide a unique, warm, straight-grained timber look.’
The company recently realigned its brands and brought its bedroom range
under the market leading Colonial brand, which already encompasses its
luxury kitchen range. To mark this change, JJO plc has launched a new
Book of Bedrooms, a brochure that illustrates the complete collection
of quality bedrooms the company has to offer which can also be found online
at http://www.jjoplc.com.
The Colonial Bedroom range is manufactured to the highest standards with
an 18mm carcass and is available in a wide range of wardrobe, drawer and
cupboard options including stable doors, four sizes of corner wardrobes,
angled or diagonal corner robes and an L-shaped corner cabinet for planning
flexibility. A range of internal accessories, including internal drawers
and shelves, maximises the use of available storage space. Glass and mirror
wardrobes are available in all finishes which, together with a choice
of cornices, pelmets and pilasters, creates a very personal space.
Colonial Bedrooms retail pricing starts at £185 plus VAT for a 300mm
wardrobe and £84 plus VAT for a 200mm bedside cabinet in Ascot and
Melford.
JJO plc is a corporate member of the KBSA (Kitchen Bathroom Bedroom Specialist
Association), a long term member of ASFI (Association of Suppliers to
the Furniture Industry) and a supporter of FIRA (Furniture Industry Research
Association).
For further information please contact JJO plc directly on 01706 877877
or alternatively email Natalie Peters on npeters@jjoplc.com.