Surf to a Beautiful Bath – New Digital Delight from Victoria & Albert

Victoria & Albert Baths has launched a new website to show off the company's growing range of contemporary and classic baths - http:www.vandbaths.com features the latest products from V&A including an exclusive new freestanding taps range and the V&A 02 airspa collection.

As a resource for planning the centrepiece of any dream bathroom, the site also includes detailed technical drawings of each model and information about QuarrycastTM, Victoria & Albert’s 100% solid surface material.

Showerlux Launches new Website with Luxury Health Spa Competition

Bathroom specialist Showerlux has unveiled its new-look website and is marking the launch with an online competition.

Visitors to http://www.showerlux.com between now and 30th October 2004 are in with a chance of winning a luxury weekend for two at Champneys, one of the UK’s premier health spa resorts. Worth more than £600, the weekend break includes full use of Champneys’ extensive facilities together with the very latest health and beauty treatments.

The competition, which is open to both trade and consumers, is just one of a whole host of new features and additions, all designed to refresh, update and improve the Showerlux site, making it even more user friendly.

'The website’s fresh new look makes accessing information quicker and easier, and a host of new interactive features provide visitors with a unique web experience. says the company.

Product selection is now much simpler thanks to the new user-friendly ‘product wizard’ facility which searches according to user criteria and the enhanced bathroom planner enables consumers to create two-dimensional bathroom layouts with co-ordinated product and pricing lists. Visitors to the site will also soon be able to view a new collection of 3D virtual bathrooms, providing inspirational design ideas.

The new website also has a dedicated trade section designed to help and support retailers, architects, plumbers and installers. As well as downloadable specification information and installation instructions, the new trade pages feature downloadable dxf files for CAD software use. With the ongoing development and improvements to the site, soon to be added are a new ‘hints and tips’ facility providing helpful, easy to understand advice and suggestions, and an improved ‘parts finder’ tool making identifying and ordering spares quicker and simpler.

Showerlux Marketing Manager Danielle Lillis comments: ‘Our new website has been designed to satisfy the differing needs and interests of our trade and domestic customers. For retailers and installers, the re-designed site means ordering products online is much simpler and the installation support available is now far more comprehensive. And for homeowners, the website offers no end of inspiring ideas and design solutions to help them create their dream bathroom. We are really delighted with the results of the re-design and hope that people will take a look for themselves to see just what the new website has to offer.’

The new website also features a showroom locator and the latest Showerlux news together with Showerlux contact details. To enter the competition or for further information on the Showerlux Bathroom Collection, please visit http://www.showerlux.com

New Website for ATAG

Premium Appliance Brands Ltd (PAB), exclusive importer of the ATAG brand into the UK, has launched a new website dedicated to the UK market.

http://www.ataguk.co.uk is a comprehensive easy to navigate site designed to meet requirements of consumers, retailers and distributors alike.

The site incorporates the photography which was first seen in the ATAG brochure,(also produced by PAB exclusively for the UK market).

The site features the following:
* Product information including specification sheets.
* Brochure request page.
* Distributor listings.
* Press releases.
* Contact page.
* Servicing page.

ATAG appliances are available through national distributors Allied Manufacturing, Bradshaw's, Broughton Crangrove, Leaker Direct and through Taney Distribution in Ireland.

Tel: 01925 248980

Homeportfolio.com selects Miele Coffee System as 'Product of the Day' for April 26th, 2004

HomePortfolio selected the Miele built-in Coffee System to be its 'Product of the Day' for April 26th, 2004. HomePortfolio.com offers affluent consumers and design professionals hundreds of thousands of home design choices. The website's editors pick one special product each day to feature as Product of the Day.

Introduced in 2000, the Miele CVA 615 Coffee System is a built-in coffee system producing espresso, cappuccino or latte while integrating into any kitchen décor, butler’s pantry or master bedroom suite. With the push of a button, this system dispenses and grinds the beans to perfection, then heats the water to the ideal temperature. The CVA 615 can also froth or steam milk and pour hot water for tea or hot chocolate. It comes in black or stainless and is available with optional plate/cup warmer to ensure perfect results.

'We're delighted to be working with Miele and to be featuring their beautiful, innovative products,' said HomePortfolio Founder & President, Rolly Rouse. With 350,000 registered users, 20 percent of whom are design professionals, HomePortfolio has powerful, design-savvy audience. The HomePortfolio.com Web site attracts 200,000 unique visitors per month.

Web: http://www.homeportfolio.com
Web: http://www.miele.com

London Remade Remakes its Website

London Remade has launched its new redesigned website. The site developed by London Remade, Future First Technologies and DTW Public Relations and Design, now has a fresh, modern look and user friendly feel with a wealth of information on recycling and London Remade initiatives.

The London Remade site retains the popular recycled product database which provides an excellent source of information on a wide range of recycled products from building and construction materials to stationery, garden and office products.

Visitors to http://www.londonremade.com will have the opportunity to vote on the new online poll which will be updated every month and gain further information on:
• amazing facts on recycling and waste;
• how to recycle in the office and home;
• how London Remade is supporting small businesses and entrepreneurs;
• London Remade research, events and presentations;
• the latest news in the new media centre; and
• how to obtain a free ream of Evolve 100% recycled paper and a free Bywaters desktop recycler.

Chris Crofts, Communications Manager of London Remade, said: ‘The new look London Remade website is a great source of information for all those wanting to find out more about activities in the recycling sector in the capital. We took a careful look at the type of visitors and enquiries we were getting from the site and re-organised the homepage and design to simplify navigation. As a result, the site now contains easy to find information for the general public, recycling industry professionals, businesses and the media.’

Log on to http://www.londonremade.com now to let London Remade know what you think of the new site.

Caught on the Web

The new TTA website is proving popular. It was the star attraction on the TTA stand at Expotile where members were able to check out the link to their own websites.

The TTA says that January’s traffic report for the site shows 277,000 hits and 12,000 visits by 9292 visitors – in just one month. Some strange statistics – 127 visitors were from the NHS. 474 from universities, 123 from Government Offices and 2 from Parliament – Tony, Gordon, The Deputy PM?

The most visited pages were the tile galleries and the directory.
'That’s the very good news but in order to fund the site and optimise it for the maximum traffic; from February onwards photographs in the galleries and supporting press releases will be charged at £75+VAT for 6 months. There are also banner advertising opportunities available. If you are interested email mailto:judi@tiles.org.uk' says the TTA.

'Every member gets their own page free of charge with their logo, 120 words a link to their website and an email link. If you haven’t sent your logo and 120 words for your own page on the website better do so straight away – the world is watching http://www.tiles.org.uk.'

In-toto's New 'Easy Use' Website.

In-toto has redesigned its web site www.intoto.co.uk to make it quicker to download, simpler to navigate and make its kitchen products and services easier to understand. Examples from In-toto's ninety-nine strong collections are pictured, together with colour choices and featured accessories. Famous brand appliances, worktop options and major accessories have their own pages, showing how they can be best used in a contemporary kitchen.

It is easy to locate your nearest In-toto showroom. Each is marked on a map and a click on the map or town will take you to the showroom. The franchisees are introduced, services and kitchen displays described and full location / parking details given.

Web: http://www.intoto.co.uk

Making Things Easy: The New User-Friendly Web Site from Thomas Dudley

The new web site of midlands based manufacturer Thomas Dudley Ltd, makes it easy to find the information you need.

The site, which can be visited at http://www.thomasdudley.co.uk, provides information on the company’s range of Dudley plastic WC cisterns (traditional and concealed), Hydroflo inlet float valves, flushing syphons and valves, wall-hung sanitaryware supports and accessories. Details are also provided on the company’s Dauntless range of plumbing and construction castings.

The site displays products in easy to use, colour-coded sections. These are consistent with Thomas Dudley’s literature, catalogues and merchant price lists.
Furthermore, information on all bathroom products is divided into clear sub-sections:

• Product Description
• Uses
• Special Features
• Technical Information

This enables products to be simply and quickly compared, allowing you to find the one that best suits your needs. Brochures can also be downloaded instantly for many products.

Andy Burton, Marketing Manager at Thomas Dudley commented ‘we are continually looking at ways of improving our service to customers. When we sat down to design the new site, we put ourselves in the shoes of everyone who was likely to use it - including installers, merchants and specifiers. Presenting information in clear, easy-to-use sections should help make life easier for both the installer and merchant.’

Haro Sanitary Launches Redesigned Web Site

Hamberger's Sanitary Division has unveiled its newly designed web site. The objective was to stage a modern, state-of-the-art internet presence as the company's international business card. The new marketing line has been included into the web site and is reflected, for example, in the change from the previous Haro type with the wavy line to the Haro Sanitary logo.

The pages have been customised to simplify contact with partners in the trade and industry. A good example would be the database-assisted WC Seat Selector which implements the functionality of the fitting list and simplifies a selection by ceramics, dimensions or seat properties. Clear-cut in design, this tool displays technical features and criteria such as size, hinge selection, colour, material and weight.

Additional pages provide detailed information on the company and offer the fitting list to the trade for download. The web site is enlivened by animations which illustrate the technical aspects. The pages are presented in English and German at http://www.haro-sanitary.com.

Hamberger Industriewerke GmbH in Rosenheim near Munich, Germany, claims to be the largest manufacturer of WC seats today with production facilities in Germany. The Sanitary Ware division has been manufacturing WC seats made of wood and plastics since 1912, with the development of its own designs and hinge technology forming the basis of its success.

The enterprise which was founded in 1866 is today managed by Peter Hamberger and Dr. Peter M. Hamberger, who represent the fourth and fifth generations of the family. Besides the Sanitary Ware division, Hamberger Industriewerke also includes the Interior Decoration division comprising hardwood, veneer, laminate and cork flooring as well as panelling, Sports Flooring division, and Farming and Forestry division.

With a staff of approx.1300 employees and on a production area of 250 000 m2 (i.e. approx. 60 acres), an annual turnover of approx. 200 million Euro is achieved. The export share of the company is over 35% - exports are world-wide into more than 50 countries.

Web: http://www.haro-sanitary.com

Fagor UK widens its net…

Fagor has launched an updated and improved website designed specifically for the UK market.

As well as offering comprehensive information about the company, its origins and its unique philosophy as part of the world’s largest cooperative, www.fagorappliances.co.uk provides a wealth of new information designed to help the trade and public alike appreciate Fagor’s advanced product range to the full.

Visitors to the new website can view details and pictures of every product in Fagor’s extensive range of ovens, hobs, hoods, washing machines, dishwashers and refrigeration appliances – including the exciting new electronic Innova range. Even better, all the consumer-focused features of Fagor’s highly sophisticated and elegant products are explained in laymen’s language, along with their benefits- to the user.

Fagor UK is a subsidiary of Fagor Electrodomésticos, a division of the Mondragón Corporación Cooperativa (MCC) based in the Basque Country in Spain. Founded in 1956, the Fagor Group manufactures in three continents. It is the market leader for household appliances in Spain, with a 24% share, and maintains subsidiaries across Western and Eastern Europe. The company employs over 6000 people.

www.fagorappliances.co.uk

Hoffmann Launches new Website

The Hoffmann Machine Company has launched a new website detailing its systems, products and applications. http://www.hoffmann-uk.com.

The site is divided into a Home page followed by System & Concept, Dovetail Key, Machinery, Morsø Guillotines, Contact Us.

The System & Concept page is a detailed background on the Hoffmann system of dovetail jointing. This is followed by the Dovetail Key page which provides a comprehensive list of applications and key sizes. For instance, various furniture and cabinet making applications are described alongside door and window frame manufacturing, conservatories, bar and shop fitting, work surfaces and heavy frame construction. There are also a variety of specialist applications handrails, architraves, lattice frames, Georgian bars, face frames and plant-on panel framing.

The machinery page lists Hoffmann’s standard range of dovetail key router options and the Morsø Guillotine page explains how these machines are used in conjunction with the Hoffmann system for particular applications like face frames.
The Contact page allows visitors to contact Hoffmann direct for brochure application or any other reason.

Tel: 015242 62500
Email: mailto:info@hoffmann-uk.com
Web: http://www.hoffmann-uk.com

In the Mood on the Web

Now an integrated part of its consumer marketing strategy, http://www.bathroom-moods.co.uk, the dedicated web site of Hopkinsons Fourways’ contemporary ‘Moods’ bathroom collection, has been upgraded to showcase the company’s extended range as well as a new ‘Dealer locator by postcode’ function.

The Moods Collection was launched two years ago to satisfy the growing demand for minimalist European looks in the bathroom and features a range of ceramics, baths and brassware. Stockists can now benefit from enhancements to the Moods web site which include postcode searches – providing full stockist contact details, an enlarged product portfolio, enhanced graphics and large product images.

Sally Parkinson, Marketing Manager for Moods, says: ‘The user-friendly Moods Bathroom web site gives consumers best of both worlds. It’s an inspiring site offering plenty of bathroom ideas, styles and information, providing visitors with the opportunity to browse, then call into their nearest stockist, see the actual bathroom suite or product for real, and then possibly refer back to the web site to make the final decision – and vice versa of course.’

A division of Hopkinsons Fourways, Moods say its internet-originated sales and enquiries are rising and proving to become a useful sales tool for stockists: ‘We are constantly exploring new and different ways of helping to make our customers’ businesses a success. The Moods web site has been designed to appeal highly to the increasingly fashion-conscious home owner and forms part of an integrated marketing campaign we are targeting at the consumer, aiming to help raise awareness of our contemporary bathroom brand,’ explained Sally.


With over 300 UK outlets now selling the Moods bathroom range, Hopkinsons Fourways is pleased the site is helping both stockists and end-users alike. The on-line facility features some of the latest looks in contemporary bathroom design and includes many mix and match solutions for today’s bespoke interiors.

For further information on the new enhanced Moods Bathroom web site, visit http://www.bathroom-moods.co.uk or call 01204 707070.

Maytag Corporation Webcast Announcement

Maytag Corporation will hold its 2003 Analyst Conference today, Friday November 21st, and will simultaneously host a webcast from the event on the company's corporate Web site http://www.maytagcorp.com.

During the broadcast, Maytag will update members of the investment community on its business operations and plans for the future. The meeting will be from 8:30 a.m. to 12:30 p.m. ET at the New York Palace Hotel, 455 Madison Ave., New York City.

What: 2003 Financial Analyst Conference and Webcast
When: Friday, Nov. 21st, 2003. Webcast begins at 8:30 a.m. Eastern Time
Who: Maytag Chairman and Chief Executive Officer Ralph Hake and
Several Key Maytag Executives
Where: http://www.maytagcorp.com

The presentation will be live over the Internet and can be accessed through the Corporate News Center on Maytag Corporation's Web site under 'CEO presentations,' or by clicking here: (http://www.firstcallevents.com/service/ajwz393790148gf12.html)

To listen to the live call, persons should go to the Web site at least 15 minutes prior to the start of the call to register, download and install any necessary computer audio software. For persons unable to listen to the live Internet broadcast, replays will be available on the Maytag Web site through Nov. 25th.

Maytag Corporation is a $4.7 billion home and commercial appliance company focused in North America and in targeted international markets. The Corporation's primary brands are Maytag, Jenn-Air, Amana, Hoover, Jade and Dixie-Narco.

Moores Launches Web Site For Home Owners

Moores Furniture Group has launched a new online service aimed at customers who have purchased a new home with a Moores fitted kitchen. This service allows customers to purchase a range of products direct from Moores at their convenience.

Along with a number of useful design tips and information for the homeowner, http://www.mooresdirect.co.uk  features an intelligent search function, allowing users to identify their existing kitchen and purchase the products that match with ease.

Said Richard Fitzmaurice, Brand Manager of Moores Furniture Group:
'Research indicates that new homeowners are spending more on accessorising their property shortly after occupation. With so much more media coverage of DIY and home improvement, demand for extra units and accessories is at an all time high.'

Among the products available for purchase are:
* ranges of units including wall, base and tall units, 
* worktops in various sizes and styles, 
* accessories, from lighting and wirework through to cutlery trays, 
* built in and freestanding appliances from Zanussi.

Tel: 01937 862169
Web: http://www.mooresdirect.co.uk

New from Kaindl: B2B Platform on the Internet

Kaindl, manufacturer of wood products and laminated flooring, launched its new website in mid-September. The company is presenting itself as a B2B platform at http://www.kaindl.com. Kaindl customers can now use the Online Megastore to order items from the entire range of more than 500 products at its logistics centre in Salzburg at any time of the day or night. All you need to log in is a password, which you are given the first time you use the online shopping service. There is also a download service where you can obtain the company's latest wood product and flooring brochures. 

From the newly adapted Internet portal you can also access the Kaindl Flooring site and the multimedia database, both of which have been successful over the past few years.The picture gallery, which is updated constantly, contains more than 1,000 images of products, accessories and patterns and about the company itself. The wood panel and laminated flooring manufacturer's entire product range can now be ordered online at www.kaindl.com.

You can also obtain detailed product information such as technical product information and the latest environmental data, as well as trends and news. The site offers in-depth know-how on the subject of laminated flooring, for example - including instructions and tips for a professionally laid floor. There is also a search engine containing the details of all Kaindl dealers worldwide. 

New ‘Invigorating Showering’ Website Promotes Performance Showering from NewTeam

NewTeam, the showering manufacturer, has totally redesigned its website to reflect the range of new 2003 products.

The contemporary designed ‘Invigorating Showering’ website has been created to ensure consumers can easily obtain, and understand, the information they need to make the right showering purchase for their water supply. By answering simple, multiple choice questions in the Product Selector, the consumer is advised on the minimum water pressure required for each product, which is then featured in detail. Installation information includes colour diagrams with the added facility to download full installation guides. Added to which there is a comprehensive Troubleshooting section.

As obtaining spare parts is an important after-sales service offered to consumers, NewTeam has ensured that identifying the correct part is made easy, with part numbers highlighted as hot-spots. Purchasing the part is then straightforward with a ‘shopping basket’ ordering facility.

This interactive website can be found at http://www.newteamshowers.co.uk and for more information about the 2003 range of performance showers from NewTeam contact sales on 01536 409220.

Astracast Springflow goes Live

At the end of September Astracast, sink and tap manufacturer, is launching an in-depth web site for its Springflow filter taps, http://www.springflow.co.uk. The site offers retailers and the general public a comprehensive support service.

Key features of the web site, specifically for the Springflow range, gives existing and potential customers the opportunity to browse through the pages of:

• lifestyle photographs and details of the full range, including the taps' ease of use
• news and features about the range and new innovations
• check out the questions and answers page which give assurance of the health giving properties of Springflow
• comparisons of standard tap water versus Springflow filter water
• technical specifications including functions
• how to fit and change the filter
• brochure requests
• register guarantees
• order replacement filters
• nearest stockists

Paul Mulready, Brand Manager for Astracast Springflow said: 'The web site is designed as a means to give the consumer a wealth of information on our Springflow taps and the benefits they can bring. It is intended to be an interactive experience whereby consumers can gather information and contact us direct with any specific questions.'

Web: http://www.springflow.co.uk

Maytag UK Launches Amana Website

American appliance specialist, Maytag UK, has launched a dedicated website for the Amana brand of refrigeration. Located at http://www.amana.co.uk the new Amana website reflects the brand's credentials through a clean, cool and contemporary appearance.

The easy to use site, illustrates the 140-year Amana heritage, with details of refrigeration by category, side-by-side, bottom mount and the Alaska. Each is illustrated in the Amana formats including the stainless steel Classic and Pro Line designs and the latest steel and glass combination, the MX-M Design. The site includes an interactive product specification on the interior of each refrigerator.

The 'Design Your Own' section is refreshing and great fun. You can create your very own Amclna refrigerator. Starting with type, and then the style, the site takes you through all the options available. Finally, the model number of your 'designed' appliance is revealed, directing you to the store locator to help choose the nearest retail outlet.

A special 'Amana Owners' section contains details on parts and accessories and care and user guides that are all downloadable too.

The FAQ's section has everything anyone would ever wish to know about their American fridge freezer. And if you need to you can email or call Maytag UK direct for more information.

Holly Burrow, Marketing Manager explains, 'lt is our intention to take every opportunity to be as flexible as possible in our communiccltion with our retailers and the consumer. This site is a very important part of delivering the Amana message to both, and we hope it will help both parties maximise and fully appreciate the flexibility of the Amana refrigeration range.'

The site was developed in co-operation with ITFX, part of the full service marketing group, CW Advertising. Holly goes on to say, 'ITFX has proven and demonstrated their expertise and flair and also a great understanding and feel for Amana's excellence of reputation. The site echoes Amana brand values and demonstrates some novel twists to make it practical, interesting and extremely user friendly.'

The Amana website is all part of the on-going commitment by Maytag UK to buiid the Maytag family of brands through substantial investment in marketing, advertising, public relcltions and promotional support.

Tel: 01737 231 000
Web: http://www.maytag.co.uk

KBSA to invest in Website rather than 'Virtual Exhibition'

The Kitchen Bathroom Bedroom Specialists Association has shelved plans to launch a new online ‘Virtual Consumer Exhibition’.

KBSA Corporate Chairman Patrick Love has announced, that following a period of consultation with corporate members, there is insufficient support to allow a financially viable launch of VE at this time and that plans to invest in the KBSA website will progress instead.

“The association serves the needs of the members and they would rather see more investment in the hugely successful KBSA website, so that is the route that we will follow over the next twelve months,” said Patrick.

“The KBSA website is an invaluable marketing tool for members, with figures released for the past 12 months showing a marked increased in both site hits and links registered. We intend to build on the 500,000 consumer visitors each year and continue to improve the site which offers our members a unique opportunity to showcase their products.”

http://www.kbsa.co.uk/

Maytag UK Develops Amana Website

Maytag UK, the leading premium American appliance specialist, is developing a dedicated Amana website. ITFX, part of the full service marketing group, CW Advertising, has been appointed to formulate the site.

Holly Burrow, Marketing Manager explains, 'This was a very important appointment for Maytag UK and lTFX demonstrated their expertise and flair in their business to date, but also a great understanding and feel for Amana's excellence of reputation and necessity for the site to echo its brand values. Progress to date is exciting and the very high quality site demonstrates some novel twists to make it interesting yet extremely user friendly.'

This is all part of Maytag's continuing commitment to the market to build the Maytag family of brands through substantial investment in advertising, public relations and promotional support. Also included is outdoor advertising at key sporting venues, sponsorships and various exciting consumer and trade promotional activities for the forthcoming year.

Tel: 01737 231 000.
Web: http://www.maytag.co.uk

Boere Launches New Website

Dutch widebelt sanding specialist Boere has re-designed and upgraded its website to offer a comprehensive information source for sanding solutions.

The new site - http://www.boere.com - is logically planned and easy to navigate. From the home page the visitor can access the following sectors: News, Company, Products, Examples, Occasions, Service, Information.

The Company sector is sub-divided into four sections - Boere in Holland, Boere UK, Vacancies and Directions.

The Products sector is a comprehensive guide to the entire Boere range, divided into Woodworking, Metalworking and Other specialist sanders. The Woodworking section details machines for wide belt sanding, planer-sanding, lacquer sanding / fine finishing and edge sanding. All Boere's existing and new ranges are detailed demonstrating the comprehensive nature of the program to offer customised solutions for every sanding requirement - 'Perfection in Sanding' is the Boere motto.

The Occasions sector deals with fully re-furbished models bought back from customers who have progressed to newer or larger machines.

In the Information sector there is an email response form for any additional information that the visitor may require.

Email: mailto:info@boere.nl

Prize Draw for Franke Website Survey

Franke is inviting customers to take part in a website survey with automatic entry into a monthly draw for two digital cameras - one for end-users and one for the trade. The survey questionnaire is designed to give feedback on how http://www.franke.co.uk could be further improved to meet user needs.

Product Manager John Swain commented: 'In addition to providing full product details, the site includes after-sales advice and customer service information. In the last 12 months, visits have doubled and currently stand at around 250,000 sessions p.a. The importance of the site as a communication vehicle can only continue to grow and the survey will help us in its future development.'

Tel: 0161-436 6280
Email: mailto:john.swain@franke.com
Web: http://www.franke.co.uk

KBSA Website Continues to Attract Record Numbers of Hits!

The Kitchen Bathroom Bedroom Specialists Association's website is continuing to prove an invaluable marketing tool for Association members, with figures released for the past 12 months showing a marked increased in both site hits and links registered.

The total hits recorded from June 1st last year to May 31st this year is 9,426,362 compared with 6,113,613 for the previous 12 months, whilst links to member websites for the same periods are up from 36,799 to 47,338.

Requests for the KBSA 'Dos and Don'ts' brochure have also increased dramatically, from 2,676 from 2001 to 2002 up to 4,123 in the 12 months up to May 31st 2003.

'This is excellent news, both for the KBSA and for all its members' says KBSA Chief Executive Graham Hayden. 'Our website is proving a real force to be reckoned with in spreading our key messages to the consumer.'

His comments are echoed by John Kinder, Managing Director of KBSA member Intoto . . . . 'We get more quality leads from the KBSA site than from any other source,' he says. 'I would certainly say that this produces more direct business than any other national promotional activity.'

The KBSA website, which now offers a shopping link with Amazon, can be accessed at http://www.kbsa.co.uk

Sub-Zero and Wolf Honoured by Web Marketing Association

Sub-Zero Freezer Company, the manufacturer of residential refrigeration and wine storage, and Wolf Appliance Company, a manufacturer of professional cooking instruments, are recipients of the Web Marketing Association's 2003 Internet Advertising Competition Award.

Sub-Zero/Wolf's co-branded site won in the category of Best Manufacturing Interactive Application. The WebAward Internet Advertising Competition (IAC) is the only industry-based advertising award competition dedicated exclusively to honouring excellence in online advertising.

More than 145 entries were recognised for their outstanding work and were awarded IAC awards based on industry and medium. Other winners included Absolut, Disney, Hot Jobs (a Yahoo! company), Palm, Philips and Fuji Film.

'We are honoured to be selected as a winner by the Web Marketing Association,' said Jim Bakke, president and chief executive officer for Sub-Zero and Wolf. 'Our co-branded Web site has simplified the online experience for consumers while equipping them with a wealth of knowledge about Sub-Zero/Wolf products.'

Since its inception in November 2002, online traffic and brochure requests have more than doubled. Sub-Zero/Wolf has recently redesigned and integrated its separate Web sites to bring the two brands closer and create a powerful tool to help consumers build their dream kitchens.

The Web site can be accessed through two individual entry pages at either http://www.subzero.com or http://www.wolfappliance.com

New Electrolux.com Launched

A new Electrolux.com site has been launched this month. This third generation Internet portal for Electrolux was created based on research across all visitor sectors. Designed to make life easier for users, the site features a modern design, additional functionalities, and up to the minute content.

Quick and easy to use, the new site is relevant to a wide-ranging audience. Consumers will find it easy to search for their perfect product through the improved search engine. Covering the entire Electrolux brand portfolio, a product and services locator routes the user to a list of Electrolux brands and links in a particular country. Likewise for trade customers, the new site makes it easy to review the different brand offerings from the Electrolux portfolio.

Keeping up to date on Electrolux news has also been made easier. Investors keen to have the latest information can take advantage of the new message centre that has been developed. Through this, anyone can subscribe to news about the company, and receive it by email, SMS, fax or snail mail. A flexible and interactive share price indicator is also available and can be programmed to go back to 1987. Share transaction information is also detailed within the site. For the media, press releases dating back to 1997 are available on the site as well as all of the company's environmental reports going back to 1994.

Web: http://www.electrolux.com

Rational Offers Consumers a 360 Degree Kitchen Perspective

Rational, manufacturer of high quality German kitchens has just launched its new website. which demonstrates the length and breadth of Rational's experience in kitchen design. Rational has designed a website which provides consumers with a comprehensive kitchen guide whilst having user-friendly features. At the touch of a button, once on the home page consumers have five viewing choices: Kitchens, News and Information, Specialist Dealers, Company and how to contact Rational.

Consumers have the opportunity to explore both traditional and contemporary kitchen settings whilst enjoying the 360 degree panoramic views of each kitchen. The site is fully equipped with imagery, whether you want to see in-detail photography of the craftsmanship or discover more about the many features incorporated within each design.

Bodie Kelay, Marketing Manager for Rational says 'Our new website ensures consumers can effortlessly navigate around the site and experience a virtual 360 degree tour of any Rational kitchen. Throughout changing consumer trends we have always offered an array of timeless designs and the site clearly illustrates Rational's continuing commitment to it's new product development, reflected in the latest ranges onda and fjord'.

Consumers wishing to contact a Rational kitchen specialist to discuss their thoughts and ideas are offered a direct link through the website. A convenient Rational retailer directory enables clients to find the nearest retailer combined with the essential email and telephone information.

Bodie Kelay continues by saying. 'Rational understands the kitchen is no longer simply a working area, it is now seen as a place of entertainment, relaxation and communication. With these elements in mind, the website has been designed to truly reflect consumers individual requirements and help them in their quest to find a stylish and functional living space.'

Tel: 01543 459459
http://www.rational.de

Screwfix Direct makes Life Easier for the Trade with New Website Features to Improve User Interaction

Purchasing via the net just got easier for builders, plumbers, electricians, carpenters and DIY enthusiasts with the launch of new, user interactive features at http://www.screwfix.com. Developed with the benefit of its customers in mind and offering a full order history for all purchases made both on and off-line, the site also includes an inc/ex VAT button, online help, an improved search facility and order tracking.

Screwfix Direct is a UK mail order supplier of quality, low cost products for next day delivery to the trade. With over 15% of its sales coming via the internet already, the site is expected to further improve sales once the new features are fully realised.

Phil Cochineas, e-Commerce Manager at Screwfix Direct, explains, 'Our new full order history, for example, has been designed to provide a complete single customer view via the website which, amongst other things, gives the customer the power to bulk order on regular items and take advantage of our discount rates. The introduction of order tracking will also enable customers to track the progress of their orders through links to our carriers.'

He continues, 'Allowing prices to be viewed on screen either inclusive or exclusive of VAT, the inc/ex VAT button simplifies the costing process for both non-VAT and VAT registered companies. As we are selling to the trade as well as small, medium and large commercial organisations this is a simple yet important feature that we believe will make the website even more popular. Combined with the improved search facility which has brought a myriad of new search keywords and a more visible pop-up online help menu, we feel that these improvements will not only benefit our customers but will ensure that we continue to meet our promise of a quality service.

'Boasting an average of over 5 million hits each week with a dwell time of 15 minutes, http://www.screwfix.com is going from strength to strength and has just received the coveted ECMOD Award for Best Transactional Website (Turnover £1.5M+). The company also received ECMOD awards for Outstanding Customer Service and Best All Round Catalogue Business (Turnover £50M+). Each award was in the business-to-business category.' concludes Phil.

With a turnover of over £140M, Screwfix Direct is committed to customer care and support and despatches over 60,000 parcels a week. In 2002 it was also awarded the e'tailer of the Year Award by Retail Week as well as the West Of England Business of The Year Award sponsored by PWC, HTV and Western Daily Press.

KBSA Launches Shopping Link with Amazon

The Kitchen Bathroom Bedroom Specialists Association has launched a new shopping link with leading web retailer Amazon. The KBSA Online Kitchen and Bath Shop, which can be accessed direct from any section page within the KBSA website, will enable anyone browsing the site to purchase products direct from Amazon instantly and without having to change website.

Five product categories are available to KBSA site visitors, namely kitchen appliances (blenders and bread makers, for example), cookware (pans, bakeware), personal care (electric shavers and toothbrushes), cutlery and knives (bread knives, cutlery sets) and kitchen accessories and gadgets (chopping boards, corkscrews).

Information about new products becoming available is fed through to the KBSA website on a daily basis so the online Shopping lists are constantly updated. Visitors to the KBSA Expo stand from May 11th to 13th saw how the online shop works, when it was demonstrated throughout the show.

'Our new online shop will provide visitors to the KBSA website with a unique shopping opportunity,' says KBSA Chief Executive Graham Hayden.

'E-commerce is definitely the way forward for all kinds of businesses and the kitchen and bathroom industry is no exception. We've already experienced the considerable benefits of running a successful website, with visitor hits increasing month on month, and we're planning a virtual exhibition to be produced shortly in conjunction with our corporate members.

'It made perfect sense to link up with Amazon in this way and we're delighted to be able to offer the consumer this valuable product information and shopping facility.'

Tel: 01905 621 787
Email: mailto:info@kbsa.co.uk
Web: http://www.kbsa.co.uk

First Online Retailer for Reginox

The new website One Stop Kitchens has recently launched with the intention of providing one port of call for consumers wishing to purchase parts for kitchens directly over the internet. To get up and running, this new enterprise was launched initially in February 2003 selling exclusively a range of Reginox sinks and taps to consumers.

One Stop Kitchens is the first online retailer to stock and sell Reginox's brand exclusively through the internet, as opposed to via traditional high street channels. Based in Hampshire, One Stop Kitchens Ltd sells through the website http://www.1stopkitchens.co.uk and has been set up to sell product direct to consumers at discounted prices, with free delivery anywhere in the UK. Delivery is guaranteed 5 working days from receipt of order.

The site went live in February 2003, with an introductory range consisting of Reginox sinks, taps, accessories and waste disposal units. One Stop Kitchens stocks a full range of RegiFit integrated sinks, RegiLux stainless steel and RegiCeramic and RegiGranite sinks, as well as an extensive selection of taps that are designed in Italy.

Sarah Bentley, one of the two founding directors of One Stop Kitchens explains, 'An online retailer has lower overheads, and we can pass those savings on to our customers. We have started with sinks, taps and accessories but are likely to extend the product range further, probably with the addition of a white goods range next.' She continues, 'Because we are based in Hampshire, we set our expectations initially for the local region and have therefore set up a search engine optimisation programme to attract visitors to the website. Our initial local trial was successful above expectations, and we can already deliver to customers anywhere in the UK.'

Orders can be placed by fax, telephone, e-mail or online and they will be delivered in 3-5 days free of charge. Visit http://www.1stopkitchens.co.uk or call 0800 072 1220.

Kitchen Buyers Invited to 'Click Before you Pick' - Guide to Kitchens and Suppliers on new Website

Anyone thinking of buying a new kitchen can make the process easier, more effective and more enjoyable by first logging on to www.almostimpartialguide.co.uk and then clicking on the 'Kitchen Buyer's Guide' option.

This 'insider's guide' to designing and buying the kitchen of your dreams, a sister site to www.conservatoriesonline.com, tells potential buyers everything they need to know before making a decision - and lots more besides.

There are practical sections on kitchen planning and design that not only examine such essentials as layout and storage but also include an example project and a selection of useful planning tips. 'Ask the Expert' gives answers to the most-frequently-asked questions on the subject of kitchens, while a bookstore lists relevant titles.

Once buyers are ready to move to the next stage they can click onto the 'Find a Supplier' section which lists companies, by area throughout the UK, from whom they can request brochures and/or quotations.

'Most people only buy a kitchen once or twice during their lifetime,' said site content manager Aafke Krol. 'That makes it difficult to keep up with changing trends. This site aims to guide consumers through the decision-making process with a step-by-step manual that is easy to follow and is filled with useful information.

'These 'almost impartial' sites - currently covering conservatories and kitchens and soon to include bathrooms and bedrooms - are becoming the ultimate consumer reference guides. People want to find out the facts for themselves from an unbiased source rather than plunge straight in and be subjected to a hard sell from a salesman with one eye on his commission. Our guide is one place they can get such advice from industry experts who will help buyers avoid pitfalls and uncover hidden agendas.'

Tel: 01903 856679

Imperial Towel Rails Launches new Website


Imperial Towel Rails has just released its new website to promote its product portfolio to consumers and the trade.

Recent research by Imperial has shown that consumers are using the web to research products before purchasing at a store. The purchasing process traditionally began by obtaining brochures, but for many homes with PC's now the web is the first port of call.

The webslte is designed to reflect Imperials brochure and takes the customer step by step through the selection process. This goes through which style, traditional or modern and whether the towel rail required should be dual fuel, electric only or suitable for a hot water central heating system. Each product is clearly priced with sizes and heat outputs shown.

This website is good news for the retailer and merchant as staff can access the information online and can use it as a selling tool, guiding the customer through the various choices easily and visually.

Web: http://www.imperialtowelrails.com

In-toto's Web Site Featured in DTI Study

In-toto's web site was chosen for a case study in the Department of Trade and Industry's 'UK on line for business - Furniture benchmarking tool.' Prepared jointly with PricewaterhouseCoopers the In-toto study plus others in specific industry sectors show how reaching customers, spreading information and maintaining a competitive edge is achieved through the Internet.

The DTI launched the tool at the Furniture Show on January 19th 2003. DTI analyst, Jo Bernstein said, 'We hope that the In-toto story will encourage other companies in the furniture sector to follow its' lead and embrace e-business as successfully as In-toto.'

In 2002 In-toto's site attracted 90,000 visitors, up 32% on 2001. In January this year there were 12,338 visitors, confirming an upward trend. Contribution to sales is estimated to be 10%. In-toto's site is constantly updated. It has just been re-launched to include in-depth customer stories, new kitchen ranges and easier navigation. Also In-toto is supporting a new kitchen advice site (http://www.kitchenadvice.co.uk). The site will help kitchen users and prospective customers be more aware of safety, design, appliance use and consumer affairs.

http://www.intoto.co.uk

The UK's One-Stop Kitchen Information and Resource Centre

Kitchens4uk.com which launched at KBB 2002, is a new Internet based concept comprising a one-stop information source for anyone thinking about a new kitchen, kitchen equipment or appliances.

Kitchens4uk.com provides:
* A large Help and Information section containing a wealth of information and impartial advice of benefit to prospective purchasers.
* A Where to Buy section comprising a Database of over 3000 suppliers nationwide, searchable by area, product and manufacturer.
* A Featured Manufacturers section containing mission statements and links to Websites.

The site is backed up by a national advertising campaign, and a specialist search engine optimisation programme to help to attract maximum visitors to the Website.

Tel: 01543-676776
Email: mailto:info@kitchens4uk.com
Web: http://www.kitchens4uk.com

New Kitchen Advice Web Site

www.kitchenadvice.co.uk is a new web site that gives free advice concerning design, safety, hygiene and style in the kitchen. Although supported by kitchen specialist chain, In-toto, all advice claims impartiality and is based on common sense.

Cooking, health and safety, design and furniture, consumer advice and cooling are covered. Should a particular topic be lacking, users may e mail a free enquiry form for a prompt reply. Answers to questions submitted this way are featured on a 'frequently asked questions' page, building up a useful file of information. This will allow the site to grow according to demand.

In-toto's managing director, John Kinder, is pleased to support this site. 'A badly thought out kitchen can be a dangerous place. We want to help homeowners solve kitchen problems, allowing them to make informed decisions when using and buying kitchens.'

Comprehensive Bathroom Information on Tap - Website Offers Step-by-Step Guide to Planning, Design and Supply

Householders thinking of renovating their bathroom can click onto www.bathroom-buyers-guide.com - a website containing practical information on every aspect of bathroom planning, design and supply.

With advice on fixtures and fittings, flooring, walls, storage and lighting plus a range of useful tips, the user-friendly website acts as a step-by-step manual that guides the browser through the process of decision making. And with details of suppliers around the UK included, the site even takes the leg-work out of sourcing products.

There is a facility to ask questions online so, even if you can't find the information you're looking for, there's an opportunity to pick the brains of someone who has the answer!

Jacuzzi Whirlpool Bath Re-Models Website To Focus On Products

Jacuzzi Whirlpool Bath has newly redesigned its website www.jacuzzi.com. The new site is geared towards making the decision-making process an educational and enjoyable one for consumers.

Recognising that consumers typically research products online when planning home remodelling or design projects, Jacuzzi Whirlpool Bath partnered with website developers Zentropy Partners’ Los Angeles office to create a site focused on the increasing consumer desire for detailed, easy-to-access product information.

'This is a first step in becoming more consumer focused at Jacuzzi Whirlpool Bath,' said Debbie Halpern, Vice President of Marketing for Jacuzzi Whirlpool Bath. 'The new Jacuzzi website responds to consumers’ desire to simplify the experience of purchasing a whirlpool bath and helps to demystify the category. Through the advanced search feature alone, a newcomer to the category can learn about the category and can easily determine and find what they need'

'We're pleased to take this important step with Jacuzzi. Now, anyone interested in a Jacuzzi® product can easily research, compare and determine the best match for their needs,' commented Steve Woolford, Managing Director, Zentropy Partners.

Site features include easy access to key product information; filtering by category, price or size; and product comparisons. Consumers can easily search for products by name, or partial name, from the homepage. The history of the company is also showcased on the site.

'The new website illustrates a shift in focus at Jacuzzi Whirlpool Bath to our consumers,' said E. Kent Baker, Jacuzzi Whirlpool Bath president. 'The information found on the site is the result of extensive consumer research and is in response to what our consumers told us they wanted: product information at their fingertips.'

Axiom introduces 'Virtual Kitchen'

Axiom, the UK laminate work surface manufacturer, has launched its new web site, http://www.axiomworktops.com. This launch coincides with the unveiling of the company's new collection of kitchen worksurfaces, splashbacks and profiles.

The site is well designed, featuring the Tiger Lily theme that is used throughout the new Axiom brand identity. It not only offers users more information, it also allows them to design their own kitchen, see the new range of designs, order samples, and source local kitchen studios.

The most innovative aspect of the site, and the richest part of the online experience for the user, lies in the Axiom 'Virtual Kitchen' facility. This allows the user to create their 'dream kitchen' using a range of kitchen styles and shapes. Users can select door finishes, wall and floor coverings and colours and, of course, Axiom worksurfaces and splashbacks.

Once designed, the user can print out their design and worksurface selection or email Axiom directly to request a sample and details of local stockists.

The site is targeted at consumers, interior designers, specifiers, designers and kitchen studios. It includes all the information that a consumer would require to purchase an Axiom worksurface, as well as distributor details for kitchen studios.
The 'Virtual Kitchen' is not only a useful tool for consumers but also for kitchen studios, specifiers and designers who can use it to demonstrate what a full worksurface would look like.

The new site has already received high acclaim, with substantially increased usage and positive feedback from both consumers and studios. The site is designed to make the worksurface selection process not only easier but also a lot more enjoyable.

Web: http://www.axiomworktops.com

Showerlux Launches Web Based Bathroom Planner

Showerlux has launched a new service on its website – a web based bathroom planner.

The bathroom planner allows you to plan your individual bathroom layout in 2 dimensions, with the full range of Showerlux products. First you must select your room shape, and enter the dimensions, for a ‘blank’ room to be displayed. Each product is selected from an easy access menu system, with visual references and sizing details. The product is dropped into the room plan for you to manoeuvre as you wish. Products can be moved, rotated or deleted if no longer required. Windows and doors can be added, as can internal walls, to create an accurate room layout.

The Showerlux range includes, baths, shower enclosures, shower trays, furniture and hydrotherapy, so a full bathroom layout can be planned, with the option to include one of a selection of basins and toilets.

Once complete, the bathroom plan can be printed, with a full list of the products within the room. This can be taken to your local bathroom showroom, where you can tell the showroom staff exactly which products you require.

Email: mailto:custseve@showerlux.co.uk

Web: http://www.showerlux.com

KBC Launch New Website

The Kitchen and Bathroom Collection have just launched a new website. The website shows some of the company's kitchens, bathrooms and bedrooms. It can be viewed at http://www.kbc.co.uk.

The company's showroom, in Salisbury, won the prestigious UK Kitchen Industry Showroom of the Year Award in 1998. The showroom includes five bathrooms and seven kitchens - all of them fully-working.

The Kitchen and Bathroom Collection employs a team of draughtsmen, craftsmen and fitters to create individual hand-built rooms of character and quality. They can handle projects from initial design to installation.

The Kitchen and Bathroom Collection use an extensive range of natural and quality man-made materials. The company's own brand of Bench Marque furniture is hand-built in their own workshops at Old Sarum.

As well as providing a showcase for Bench Marque furniture, and kitchen appliances from Miele and AEG, the Salisbury showroom is a Poggenpohl Design Centre.

Worktops supplied by The Kitchen and Bathroom Collection include granite, Corian, stainless steel and solid wood. Floorings favoured by the company include slate, terracotta tiles and Amtico.

Email: mailto:info@kbc.co.uk

Web: http://www.kbc.co.uk

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