Crosswater 'Storms Ahead'

Crosswater says that by continually developing new ranges it anticipates the fast changing trends in the brassware market and that the company's low-pressure products have resolved UK compatibility problems.

The company recently announced the publication of its new brochure. The 2004 collection is presented in a 116-page full colour brochure with two new ranges and over 45 new products.

Email: mailto:sales@crosswater.co.uk
Web: http://www.crosswater.co.uk

Mini Brochure Maximises Hepplewhite Appeal

Fitted furniture brand, Hepplewhite, is investing in further marketing to help the company's retailers, with the launch of its first mini brochure.

The Hepplewhite brand was created to meet the specific needs of furniture independents. As part of the company's on-going campaign to help its retailers, Hepplewhite has produced a glossy, DL-size mini brochure, displaying quality photographs of 7 of its 21 ranges.

Graham Jones, Trade & Sales Marketing Director said, 'The Hepplewhite brand provides independents with fitted furniture expertise and quality products. We are continuously developing and moving forward with the retailers and have produced our mini brochure to help broaden the marketing campaign.

'As well as our standard, full size, A4 brochure, we now have the new DL size - it means the mini brochure is easier to mail out. It's ideal for the retailers to give to their consumers who are eager to view our ranges but don't want a large brochure,' he added.

Web: http://www.hepplewhitefittedfurniture.co.uk

lndesit Launches New Freestanding Brochure

The newly launched freestanding full colour brochure from lndesit is designed to act as a clear, easy to understand selling tool to both retailers and consumers. This new brochure provides details of the complete freestanding collection, covering all areas of cooking, cooling, washing and dishwashing.

The lndesit freestanding range has been designed with the consumer in mind. embracing the brand philosophy 'We Work You Play'. The brochure displays each appliance clearly with a product image and bullet pointed text listing features and benefits. Logos and descriptions of all special programmes are presented at the beginning of each section. Programme logos are also used to clearly illustrate the special appliance features throughout the brochure and these have also been used on the POS material. Each section also concludes with a clear and concise specification table to summarise each range.

Key features on Indesit's freestanding collection include special Sports Wash programmes on the washing machines: specifically designed for trainers and sports kit fabrics. Time4You Programmes on the dishwashers clean a full load in just over an hour. Indesit's new freestanding No Frost fridge freezers incorporate the Play Zone feature. which creates space by storing cans and bottles efficiently.

Sarah Pascal, Indesit's Marketing Communiccltions Manager, comments; 'Our new brochure is an excellent communication tool for our sales team, retailers and consumers to view the fantastic range of freestanding appliances. Retailers can call the lndesit trade brochure line to request copies as they are now in stock. We also understand that brochures are vital to consumers and are confident this one will provide a simple and clear guide for all who use it.'

Tel: 0870 777 6485
Web: http://www.indesit.com

Kinedo - New Name, New Brochure

Kinedo is the new name by which Blanc Shower products are being marketed in the UK. As part of its re-branding, Kinedo has published a new 28 page colour brochure detailing its ranges of quality shower products.
 
Kinedo (pronounced kin-eh-dough) is the European brand name for a wide range of bath and shower products.
 
These include enclosures, self-contained cubicles, hydromassage, steam and shower columns. The brochure covers the ranges of Capricorn and Cosmos enclosures, door and bath screens, self-contained shower cubicles with and without hydromassage and shower columns for over bath and enclosures.
 
Freely available on request, the brochure pictures the Capricorn Deluxe products that feature fully frameless styling, rise and fall hinges and a quality chrome finish. Full information is also contained on the silicone free range of cubicles that in addition to eliminating tiling and grouting provide a leak free environment without use of silicone sealant.

Astracast

Shires Introduces New Specifiers Manual

Bathroom manufacturer, Shires Limited, has completed a six month project to update its Shires Bathrooms Specifiers Manual; designed to give quick and easy access to full technical and specification details on all Shires and Visions products. The manual has been produced with specifiers and house builders in mind, providing them with a guide when planning fitting and installation for sanitaryware in homes and living spaces.

Available free to all building specifiers, the manual comprises over 200 pages inside an A4 ring binder, making it easy to update with future inserts. The manual is divided into twelve sections for easy reference; from washbasins, bidets and acrylic baths to furniture, accessories, fireclay products and special needs products.

Improving further on this planning tool, the Shires Bathrooms Specifiers Manual will soon be available on CD Rom and will feature fully accessible CAD drawings.
The Shires Bathrooms collection features a wide choice of bathroom suites to all tastes and budgets, vitreous china suites, steel and acrylic baths, furniture, taps and mixers, shower trays and valves plus and extensive range of fireclay products and heavy duty cisterns. Each of the products is designed to help cut down on installation time and cost, but without sacrificing design detail or quality.

Nick Brown, Sales & Marketing Director of Shires Limited says: ‘Having introduced a number of new products into the Shires and Visions brand portfolios over the last few years, we have updated the manual to include these. It has been designed as a working reference for specifiers and house builders and we hope it will make their jobs that little bit easier.

For a free copy of the Shires Bathrooms Specifiers Manual, specifiers can call 0870160 4414 or email mailto:marketing@qualceram-shires.com

VitrA Launches New Arkitekt Brochure

VitrA has produced a new brochure of contract products. The 20 page booklet, entitled 'Experience: Sensual Living With VitrA Whirlpools', highlights the wellbeing benefits of hydrotherapy and defines the features of VitrA's four whirlpool systems - the 6 Jet, the 18 Jet, the Combi and the Combi-Lux.

Designed not only as a selling tool, the booklet also contains advice on installation, operation and cleaning, making it a useful manual for customers to take away.

The guide appears with VitrA's new signature literature design - a contemporary, eye-catching look that is to be rolled out across the company's entire suite of brochures, booklets and point of sale material.

Tel: 01235 750 990

‘Classic’ Brochure from DiLusso

A new 15-page brochure from DiLusso Distribution called ‘The Classic Collection’ is a visual representation of the company’s varied product ranges.

Sixteen doors are illustrated by beautifully lit room set photography which shows up individual features and qualities. DiLusso says its portfolio of doors is distinguished by its variety and styles like the 5-piece Richmond door exemplifies the quality available.

The range also ensures that there is a style to cover all tastes – from traditional to contemporary and even the avant garde.

Included in the Classic Collection brochure are sections on handles, table legs and stools. The outside back cover a choice of 11 carefully selected worktops to suit the DiLusso kitchen units.

‘ With our new range in quality carcassing recently launched, DiLusso remains one of Britain’s pre-eminent suppliers to the kitchen industry with a significant stock holding supporting fast delivery logistics anywhere in the UK.’ Says the company.

For a copy of The Classic Collection brochure contact DiLusso on Tel: 0161 230 0700 or Fax: 0161 230 0701. Email: mailto:enquiries@dkdistribution.co.uk

VitrA Launches New Whirlpool Booklet

VitrA has launched a dedicated whirlpool booklet to support its range of hydrotherapy products.

The 20 page booklet, entitled 'Experience: Sensual Living With VitrA Whirlpools', highlights the wellbeing benefits of hydrotherapy and defines the features of VitrA's four whirlpool systems - the 6 Jet, the 18 Jet, the Combi and the Combi-Lux.

Designed not only as a selling tool, the booklet also contains advice on installation, operation and cleaning, making it a useful manual for customers to take away.

The guide appears with VitrA's new signature literature design - a contemporary, eye-catching look that is to be rolled out across the company's entire suite of brochures, booklets and point of sale material.

Tel: 01235 750 990

Bauformat Issues New 2004 Brochure and Planners Guide

Bauformat has just issued its new 2004 Brochure and Planners Guide, highlighting the company's upgraded standard kitchen cabinet specification - which includes the latest Heittich 'silent system' drawer boxes (not available to UK suppliers until April), and protective coverings to all sink base units.

The brochure features 12 new price group one fronts and new dragged effect fronts in price group three, as well as 36 new handle options. New 60mm thick worktops are available with real wood multiplex or real Aluminium edges.

Email: mailto:bauformat@blueyonder.co.uk

New Cuisina Brochure from Waterline

Additions to the Cuisina Collection of exclusive appliances for the kitchen specialist are featured in a new brochure from Waterline. These are the DF 100 dual fuel double oven Range Cooker and 'perfect partner', the RCG20WS American Food Centre, an 'A' rated, budget-priced fully clad stainless steel side-by-side fridge-freezer.

The brochure also includes the new, improved Specialist Cooker Hood offer, featuring a more competitive pricing structure and wider product range.

Contact: Tim Hutchinson
Tel: 01908 219730

New Amana Range Catalogue by Maytag UK

Maytag UK's Amana literature has been expanded to 49 pages and has moved to catalogue proportions. Produced on a heavyweight, satinised, quality paper, the full colour catalogue incorporates the entire range of Amana refrigeration and new dishwashing appliances.

Featured at the front of the catalogue is the luxury Alaska refrigeration range, so flexible that they may be customised to reflect everyone's individual style. The catalogue details the intricate customisation options for both inside and out. Side-by-sides and bottom mount refrigeration are highlighted in many formats including Classic, Pro Line and the increasingly popular stainless steel with inset glass design, the MX-M.

However, the most immediate change to the range has been the addition of dishwashers. 'Our strategy is to expand all brands across all appliance ranges. This is the start of many appliance additions. The new dishwashers offer phenomenal capacity, tremendous stacking and loading flexibility and up to 15 place settings. Triple 'A' ratings and benchmark water consumption of just 9.9 litres of water in a standard wash programme will set them apart from the competition and the top of everyone's list,' says Paul Dayrell, Product Manager, Maytag UK.

For your copy of the new Amana catalogue by Maytag UK call your Area Sales Manager or call Maytag UK on 01737 231000.

New Maytag Appliance Brochure

Maytag UK has introduced a comprehensive Maytag appliance brochure featuring five appliance categories across the Maytag and Admiral brands by Maytag UK. Following the launch of numerous new appliances at the KBB 2004 exhibition, Maytag UK's product portfolio extends beyond the company's American refrigeration range.

The newly designed cover highlights not only the establishment of the Maytag brand in 1893 but illustrates the collection of new appliances encompassed by the new literature. Featuring both Maytag and Admiral brands, the new brochure includes American and new Euroline refrigeration and laundry, range cooking appliances with options and colours, the expanded dishwashing range and introduces Maytag's first venture into the small appliance category with the launch of the Handy Chiller.

The brochure illustrates features, benefits and models in full colour with internal shots to add additional clarity to help the retailer sell. The new appliance brochure incorporates full product specification, tabulated at the end of each product range. Concluding on the outside back cover is an outline of the American 100 year heritage.

For your copies of the new Maytag refrigeration brochure contact your Area Sales Manager or call Maytag UK on 01737 231 000.

Deva Launches New Mini Price Guide

Brassware specialist, Deva, has launched a new, handy B5-sized, mini catalogue, containing all pricing, technical information and full colour photography of its comprehensive range.

With such a wide variety of users of the A4 sized catalogue, Deva decided that particular customers, such as plumbing contractors and merchant counter staff, could benefit more from an easier to use guide that fits conveniently into a back pocket.

Deva’s sales and marketing director, Neil Overton, said: ‘Research we undertook showed that some customers wanted faster access to product specifications and codes, to calculate prices quickly and have a catalogue that was easy to carry around yet still conveyed a professional look. The mini guide was our answer and initial feedback is very positive.’

The new lightweight catalogue features more than 1000 products over 132 pages and Deva also plans to launch a heavy duty, desk-top version later this year. The company will also be updating the entire collection in the Spring, which will be incorporated into the mini guide.

Neil continued: ‘Due to the dynamic nature of the market, coupled with having such a comprehensive choice of brassware available to such a wide range of users, we will continue to carry out extensive research and fulfil our customers changing needs wherever necessary.’

For a copy of the new Deva mini guide or for further information call the company on 0870 848 8400 or log onto http://www.devatap.com.

Ancient Elements Guide new Approach from Airbath

Aquabeau Ltd has launched its new Airbath brochure introducing three new baths and featuring a radical new design approach.

The brief for the new brochure focussed on highlighting the range of Airbath USPs including the warm air injection system, constant bathing temperature and unobtrusive microjet system - whilst reflecting the premium nature of the products and brand.

Based on Airbath's use of air, heat and water, the design of the brochure revolves around ancient abstracts symbolising these vital elements of life, married with earthy colour tones from nature - terracotta, burnt sienna and cocoa.

Zoe Ombler, marketing manager, Airbath says: 'We are delighted with the new brochure - we feel it correctly reflects our commitment to the development of the brand and the products. It is extremely consumer-friendly and promotes an emotive and aspirational reaction to the Airbath range.

'The design, selective use of imagery, new photography and premium paper stock, ensure there is no doubt Airbath offers the ultimate in relaxation and exquisite quality.'

Debuting in the new brochure are three new Airbaths, which were all fully operational on-stand:

Sorrell (pictured) - a 2m x 1.2m bath available with highly polished stainless steel legs and selection of panel options including black granite. A concept version featured on-stand.

Dundas - the D-shaped contemporary bath with a sculptured onepiece wrap-around panel,

Barlee - a single ended rectangular bath of simple and modern yet comfortable design.

Tel: +44 (0) 1 13 255 6666
Web: http://www.aquabeau.com

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