Literature, Brochures, CDs: July 2005

Siemens Launches Dedicated new A4 Brochure for 2005 Collection of Freestanding Washing Machines

Just published by kitchen appliance manufacturer Siemens is a dedicated brochure for its award winning 2005 collection of freestanding washing machines.

The company's distinctive top-of-the-range 'Serie IQ' washing machine with its illuminated blue push button control stars on the front cover and throughout the brochure.

Produced in an new format, the eye catching A4 brochure design has a new corporate style consisting of a wide grey band right across the base of the publication, front and back.

Featured along the base is the company's new strap line: 'Siemens. The future moving in'. This now appears on all corporate literature and advertising material for the brand.

Inside, large pictorial close ups are juxtaposed with concise copy to create a visually appealing reference to the twelve front loading automatic freestanding models that comprise Siemens' comprehensive laundry line up for 2005.

Each product - or group of products - merits its own double page spread in this brochure to give the potential customer a clear idea of the extensive choice now available from Siemens. Full product details are laid out in an easy-to-read style and related models are mentioned alongside with any additional benefits highlighted.

The company's new top-of-the-range 1800 spin speed WIQ1835 has pride of place in the new brochure together with its sister appliances in the award winning 'Serie IQ' collection.

Also featured for the first time is luxury stainless steel washing machine, model WXL125S, designed to coordinate with other stainless steel freestanding appliances in the 2005 range.

For brochures & stockists, call 0870 840 3300 or visit http://www.siemensappliances.co.uk


Ashley Bathrooms Launches New Brochure

‘Made in Britain’ bathroom manufacturer, Ashley Bathrooms, has launched a new comprehensive product brochure. Fully updated for 2005, the brochure includes all of Ashley’s popular contemporary and classic models along with this spring’s new ranges. These include the Hazlewood, Repton and Kedleston suites along with the Sutton, Quarndon and Walton ranges of contemporary brassware - all named after villages local to the company’s Derbyshire based head office.

David Smith, Ashley Bathroom’s Marketing Director says, ‘Our new Kedleston basin which features on the front cover is an embodiment of Ashley’s achievements as a forward looking manufacturer - integrating traditional British qualities of craftsman-finished products with innovative, modern design. The 88-page full colour brochure is an important part of Ashley’s ongoing commitment to fully support our network of approved dealers.’

Tel: 01332 830 404
Web: http://www.ashleybathrooms.com


Maytag UK's Raft of New Literature

Maytag UK, the genuine American appliance specialist has a raft of new product literature including brochures, specifications and price sheets.

March saw the launch of completely new refrigeration ranges from the company's three brands, Amana, Maytag and Admiral and heralded the introduction of the Maytag TriLogy - the first three-door side-by-side. To emphasise the gamut of introductions Maytag UK has produced extensive brochures for all three brands.

The new 30-page Amana brochure 'Just Imagine' has an eye catching front cover adopting an easy-style and layout. Alluring photography, engaging copy and beautiful presentation all add to the aspirational value of the brand. The new collection of designs, Reflection, Precision and Definition refrigerators adorned in stainless steel and glass add a contemporary air. While the crème de la crème, the sophisticated Amana Alaska in all its assorted guises is detailed in full. The 140-year history of the brand is comprehensively covered and there is a complete specification insert for those necessary additional details.

The Maytag and Admiral brochure is a novel back-to-back edition featuring the entire collection of refrigeration, cooking, dishwashing and laundry appliances.
Taking the front page is the world first three door side-by-side Maytag TriLogy with the ZigZag, 22 and 26 Series following and finishing with the latest in American laundry. On turning the brochure back to front it reveals the Admiral range of appliances featuring the range of genuine American refrigeration and laundry.

For convenience and retailer ease at point of sale Maytag UK has also produced separate specification and pricing sheets for all three brands.

Mat Morrison-Clarke, Marketing Director adds, ‘Maytag UK's brands continue to grow in strength along with our continuing commitment to quality service. The simplicity of our new brochures is deliberate to specifically demystify the complexities of our appliance ranges. We now have stunning brochures with outstanding photography that truly captures the essence of each brand.’

To receive the latest literature from Maytag UK contact your Area Sales Manager or call the brochure hotline on 01737 231000.


New Design Guide Sets Imperial Bathroms as ‘A Modern Classic’

British bathroom manufacturer, Imperial Bathrooms, has published a new 96-page design guide that serves to underline the company’s newly adopted brand-positioning platform – ‘A Modern Classic.’

Created to portray the depth, diversity and quality of Imperial Bathroom’s traditional and contemporary product offering, the new design guide features pages of bathrooms suites, furniture, fixtures, fittings and ancillaries.

This latest publication from Imperial Bathrooms features some 24 pages dedicated to the company’s latest array of new products including a range of cast iron baths that are supplied ready and prepared for painting and which require no preparatory work by the customer. The six-model line-up, all named after some of the most prestigious hotels in the world, features double-ended, slipper, roll top, antique and classic styles.

Also featured are the new Etoile and Firenze bathroom suites, digitally controlled whirlpools, and an array of other additions including the Expression range of bowls, wash stations and new bathroom furniture. Other new products depicted within the design guide includes new ranges of precision operated taps, together with showerheads, accessories and additional free standing furniture.

The design guide also provides the retailer and consumer with an illustrated insight into the handcrafted skills that are deployed throughout every stage of the manufacturing process to deliver timeless products of discerning quality.

Comments Managing Director, Antonio Garrido: 'We are all extremely excited by the look and content of the design guide. It is not only packed with a host of new, exciting and refreshing products, it has been totally re-styled to reflect the new and innovative direction of the business. We feel confident that it will be well received by both the trade and consumer alike, as it serves to not only position Imperial Bathroom’s as ‘A Modern Classic’, but underlines the benchmark standards that the company continues to set in terms of product innovation and quality.'

Copies of the new design guide can be obtained by contacting Imperial Bathroom’s customer services team on 0870 60 61 62 3, or by logging onto the website: http://www.imperial-bathrooms.com.


New James Latham Environment Brochure

UK timber and panel distributor James Latham is so committed to its responsibility of sustaining forests throughout the world, that is has produced a special guide to environmental certification schemes.

The guide not only outlines James Latham’s strict environmental policy, detailing certifications such as the Programme for the Endorsement of Forest Certification (PEFC) and the Forest Stewardship Council (FSC), but also shows how it follows an important ‘Chain of Custody’ when purchasing products.

James Latham’s verified legal and certified timber and certified panel products are also detailed, allowing customers to make a concerted choice about buying responsibly sourced timber products.

Chairman Roger Latham, says, ‘It is very important for us to produce a guide like this for our existing and potential customers, because as a company, we take our responsibility to the environment very seriously.

‘By buying in products from well-managed forests and condemning illegal logging practices we are helping to do our bit towards ensuring the sustainability of forests and eco-systems.’

To find out more, or to receive the James Latham ‘Guide to Environmental Certification Schemes’ please contact the marketing department at mailto:marketing@lathams.co.uk, visit http://www.lathamtimber.co.uk or call 0116 257 3415.


Inta Highlights New Range

Thermostatic equipment specialist Inta has launched a new 2005 catalogue and price list. It shows a considerably expanded and refined range of thermostatic showers, thermostatic mixing valves, infra-red taps and complete washroom solutions.

The highlight is a new and stylish thermostatic tap, the Intatherm, designed to meet all the new requirements of Doc M as well as TMV3. Other products include Intamix, TMV2 and TMV3 temperature reduction valves.

Commercial Director Cynthia Fisher said ‘We take a lot of care to keep technical and product information up to date, particularly on the website, but it's not until you gather everything together for a new catalogue that you realise just how much the range has evolved in twelve months.

We believe that our range, as well as being the most stylish, includes some of the best and most effective products on the market.’

Inta supplies leading plumbers and builders merchants as well as bathroom boutiques right across the UK. For your copy of the brochure, or your nearest stockist click on http://www.intaco.co.uk or call 01889 207200.


Cooking Made Simple with Indesit

To help further understand the cooking collection, Indesit has introduced an easy to understand cooking wall chart.

This attractive reference chart gives retailers a comprehensive guide to the cooker models and their key features and benefits. The Indesit range includes: 90cm, 60cm and 50cm sizes, double and single freestanding ovens available in electric, gas and dual fuel.

Indesit is equally as buoyant in the built-in cooking market and has introduced a new brochure to further promote its built-in range. Again styled by Italian designer Guigiaro, Indesit's built-in cooking collection reflects fresh, simple and stylish lines while at the same time the appliances have been designed with functionality in mind.

Indesit Marketing Communications Manager Sarah Pascal comments, ‘The introduction of the Cooking Wall Chart and new updated brochures signifies Indesit's continued commitment to providing retailers with the best possible support to sell our products. With such a plethora of appliances available on the market, the retailer needs a clear understanding of why Indesit is different. We hope that these new sales tools give retailers that confidence.’

Tel: 08701 50 60 70
Web: http://www.indesit.co.uk


Showerlux Launches New Bathing and Showering Brochures
 

Shower and bath expert, Showerlux has launched two new stylish and contemporary brochures – Pure Showering and Bathing Experience - which showcase its updated shower and bathing ranges.

The brochures mark a change in image for the company by focusing on the invigorating nature of showering and luxury of bathing through lifestyle images and product photography.

The Pure Showering brochure includes information on Showerlux’s new SLX valve systems, extensive enclosure range including new Simply, over bath screens and Bespoke service, positioning Showerlux as the complete showering solution provider.

Bathing Experience outlines Showerlux’s six new bath ranges and complementary hydrotherapy systems, highlighting the lifestyle and wellness benefits that can be enjoyed through bathing.

The brochures have been written with the consumer in mind with clear explanations for industry terms plus detailed product descriptions. They use images and concise explanation to convey the benefits of different product types, aiming to guide consumers through the shower purchasing process simply and easily.

There is also a separate price guide for retailers’ use and customer convenience (with VAT inclusive and exclusive pricing) which can be easily cross referenced with the brochure.

For further information on the brochures or any of the new products, contact Showerlux sales on 02476 88 25 15.

Ceramica Dolomite Introduces New Brochure

In response to customer feedback, Ceramica Dolomite is launching a new A4 size brochure to showcase its versatile and affordable choice of bathroom solutions, designed to suit all tastes and budgets.

Fully priced and coded, the first part of this new full colour brochure gives both retailers and consumers a comprehensive guide to coordinating suites, whereas the second half of the brochure shows individual product options, again all coded.

Easy to use, the brochure reflects the extensive range of contemporary bathroom suites as well as emphasising the attractive and functional appeal of the successful Ceramica Dolomite furniture ranges.

Complementary brassware collections and co-ordinating accessories are also highlighted towards the back of the brochure to help customers add the finishing touch to their bathroom.

Technical drawings and specifications sit alongside quality, lifestyle photography to help customers plan their bathroom with ease. There is also useful graph paper at the back of the brochure to facilitate bathroom planning.

Jenny Williamson, Marketing Manager for Ceramica Dolomite comments, 'The new Ceramica Dolomite brochure has been designed to reflect the highly versatile nature of the brand. Customers today are becoming more prescriptive when it comes to choosing a bathroom. The latest brochure highlights both the ease of choosing a complete suite as well as assisting people in choosing more individual product options.'

For further information or for a brochure contact Ceramica Dolomite on 01782 645406 or visit http://www.ceramicadolomite.co.uk


New Candy Built-in Brochure
 

The new Candy Built-in brochure includes all the latest product introductions and shows that Candy has built-in appliances to harmonise with all kitchen styles.

Just launched are Candy 2D single multifunction fan ovens in stainless steel and featuring curved, soft lines for a rounded appearance. Extending the flat-front, sleekly styled Candy Plan range is a new multifunction double oven while a ‘first’ for Candy is the addition of a built-in coffee maker.

Contact Hoover Candy Built-in Division on 0151-334 2781.

The Neff Collection for 2005

Recently published by Neff is a 225-page brochure featuring the entire new 2005 built in collection in one comprehensive volume.

By tackling the complicated process of appliance selection in a logical way, Neff has managed to simplify the decision-making procedure and guide the reader through the maze of information readily available on the subject.

The new brochure clearly reiterates the values of the Neff brand, offering practical advice to the reader as well as specific answers to questions of concern to the Neff customer, such as 'What is CircoTherm?'

For the first time, Neff's cooking appliances are shown only in a stainless steel finish, as this now accounts for over 70% of the company's appliance sales. Apart from the leading oven image, which is shown in simple white furniture, all the appliances are shown as cutout images for greater visual impact.

Opening with a double page lifestyle spread to display all the quaiities of the Neff brand in a timeless kitchen setting, the brochure continues with individual product sections, from cooking and cooling to dishwashers and laundry, all delineated by special tabs to aid navigation.

The cooking sections all begin with an 'At a Glance' spread to refer you to the correct product for your individual requirements. A hierarchy of information means that it is easier than ever to access the details required to make an informed choice of appliance from the vast selection now available.

Food is an important element of the new brochure, reflecting the love of cooking enjoyed by Neff customers. Throughout the collection, there are inviting images and graphics to illustrate the Neff ethos of cooking expertise by showing food being prepared, cooked and then finally, ready to eat.

A flap at the end of the brochure opens up to reveal details of all the diverse cooking functions now available from Neff's series 1 - 5 ovens and a matrix at the end of each section gives full technical specifications. Line drawings are now on a clear grid system to aid identification.

Other useful sections such as 'Combining your Neff appliances' and 'Choosing the right oven' allow the reader to question his or her requirements in order to achieve the most suitable appliances for their individual needs.

The Neff Collection 2005 is available now free on request from the 24-hour Brochure Hotline 0870 513 3090 or via the Neff website http://www.neff.co.uk


Reginox Launches UK Product Range Brochure – The Complete Guide to Sinks and Taps

Reginox UK has launched a new brochure which, for the first time, brings together the company’s complete and extensive collection of sinks, taps and accessories.

The 22-page UK Product Range brochure features all of the company’s stock items and demonstrates the breadth and diversity of styles available. All models from Reginox UK’s award-winning Regi-Lux sinks and its Regi-Fit range are included in the brochure. The company’s contract market-led Regi-Pro offer, together with its more specialist Regi-Granite, Regi-Composite, Regi-Ceramic and Aqua-line ranges are also displayed in full.

Reginox UK’s sinks are manufactured in a range of materials, including 18/10 polished stainless steel, fireclay ceramic, Cristalite and composite quartz. With a vast number of styles and shapes available, from one and a half bowl drainer options through to single round or square bowls, the company has a sink to suit all tastes and requirements. Reginox UK’s tap offer, also included in the brochure, comprises a range of traditional and contemporary designs manufactured from chrome, pewter, antique bronze and antique gold.

‘With its clean-cut photography and illustrations that clearly outline the dimensions of all the sinks featured, the new Reginox UK brochure is destined to become an essential guide to sinks, taps and accessories for kitchen retailers, distributors and merchants alike.’ says the company.

For a copy of the brochure please call Reginox UK on 01260 280033.
Email: mailto:sales@reginox.co.uk


Flush with it

Turnstyle Designs has launched its new 64 page 2005 Catalogue, full of new designs. products and finishes.

One of the new collections is the 'Recess Range' of plated brass and leather. As with all Turnstyle ranges the breadth of product covers every aspect of architectural hardware, from window fittings, door levers, pad handles, cabinet pulls and push plates.

The Recess range comes in two forms, Barrel and Square. Solid brass is precision machined to create recessed areas to accommodate the company's range of Bridal leathers. The result is a very minimal, clean look of flush surfaces in contrasting textures and finishes.

Web: http://www.turnstyledesigns.com


 

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