Literature, Brochures, CDs: May 2005

Merlyn Launches New Brochure

Merlyn Shower Enclosures has announced the launch of its 2005 sales brochure.

• The new Merlyn brochure was launched in early February

• The 108-page ‘bible’ is glossy and produced in an easy to use A4 format

• The series 3, 5 and 7 range are comprehensively featured throughout the brochure

• In addition there are dedicated sections featuring wet rooms, walk ins and all the Merlyn latest products

• The brochure gives Merlyn the opportunity to showcase the new additions to its range, including the new hydro massage products.

‘Merlyn is at the cutting edge of enclosure design and innovation. Across all Merlyn products there are three ranges; the 3, 5 and 7 – each with superb engineering, excellent quality and recognisable style.' says the company.

Tel: 00353 56 7724770
Web: http://www.merlynbathrooms.com


Total Showering Package from Roman's New Brochure

UK shower manufacturer Roman Ltd is launching a new brochure offering the total showering package.

Everything, from the latest style in shower enclosures to thermostatic control showers and even bathroom storage accessories, are available in the relaunched Roman Original brochure.

The brochure features a number of new products and ranges including the recently launched 'Roman Waterfall Collection' of showers.

The new Roman Waterfall collection has been designed to offer luxury eight inch shower heads and can perform with a standard low pressure water supply. 'Roman Waterfall' thermostatic technology allows the user to set the temperature level, guarding against hot or cold water variations and failures.

New Orbital and Collage shower enclosures in the brochure have an even more minimalist look than their predecessors. Frameless curved glass quadrants and sliding doors are the main additions, maximising the feeling of space and providing a contemporary bathroom.

To complete the bathroom package, Roman's accessories, a selection of chrome framed baskets, are available to store any bathroom clutter. The shower baskets are a solution to unruly bottles of shampoo, which could spoil the look of a minimalist new bathroom suite.

David Osborne, Roman's Marketing Director said, 'Our new brochure pulls together what we see as the latest trends and technological advancements in bathroom design. We have invested substantially in research and development to ensure we are providing retailers with what the customer wants in their bathroom right now.'

Web: http://www.roman-showers.com


A New INSIGHT for Hopkinsons

The latest edition of INSIGHT, the complete product and pricing guide from the UK distributor of bathrooms, kitchens and appliances, Hopkinsons Fourways, is now available.

Bigger and better than ever, the one-stop catalogue is packed full with a comprehensive portfolio of the latest products available, including many new additions for this year – from both leading manufacturers as well as the company’s competitive own-brand ranges.

Featuring over 240 pages of product information, pricing, technical data and specifications, dimensional information and colour photography, Insight is the independent retailer and builders merchants’ ultimate guide for all that is best in bathrooms, kitchens and appliance products. Straightforward and user-friendly, both the catalogue and on-line ordering via the web site, http://www.hopkinsonsfourways.co.uk, enables stockists to claim trade discounts of up 40% on leading brands.

New additions in the kitchen collection include a new range of Prima door designs – featuring highly competitive prices, as well as a Luxury Upgrade option allowing consumers to match an 18mm coordinated carcase with a Prima door.

The bathroom collection has been substantially enlarged with the very latest styles to stimulate sales. The Moods range now offers an even more comprehensive collection of some of the most stunning bathroom designs currently available, including a new range of contemporary heated towel rails and the increasingly popular Whirlpool and Air Spa systems. Also check out the new lines and competitive pricing available from Niagara, Roca and Triton.

The appliance section has also been extended, offering more choice than ever before. A luxurious range of Bosch Freestanding appliances has been added to the portfolio, plus a wider selection of Prima appliances. Many of the appliances are also featured in the new Appliance Saver promotional brochure, now available from Hopkinsons Fourways, offering many great offers.

The new Insight catalogue is now available from Hopkinsons Fourways - for further information, call 01204 707070 or visit http://www.hopkinsonsfourways.co.uk


It’s Essential ...

A fifth edition of Häfele’s quarterly Essentials catalogue for men on the move - kitchen, bedroom and bathroom fitted cabinet installers - continues to grow and is off the presses now.

The range of products extends from assembly fittings and components through architectural ironmongery and security systems to decorative accessories, materials and consumables, tools and protective clothing. Product volume listed is up for the first quarter of 2005 by around 10% in sales director Ray Fisher’s estimation.

Häfele’s seven regional outlets are listed, including the Rugby head office where computer controlled auto-pick warehousing has just been extended skywards to a full 25 metres in height. A new and recently commissioned London office is also now listed and all relevant postcode areas on the ground are covered nationally with access available via telephone, fax and e-mail as well as to calling trade.

The vast product inventory - more than 50,000 individual items - is carried on the Complete Häfele website where buyers can browse and order on-line. Purchases can be made by non-account holders using a range of credit and debit cards - Häfele’s superb website is a secure trading environment.

Although now nearly 100 pages in length, Essentials from Häfele is soft covered and printed on lightweight stock as a product reference aid for site workers - it rolls up to fit comfortably into an overall or working jacket pocket.

Contact: Ray Fisher
Tel: 01788 542020
Email: mailto:ray.fisher@hafele.co.uk


Franke Produces New Brochure for Taps

Franke, the manufacturer of kitchen sinks, has produced a brochure dedicated solely to its extensive range of taps.

Including many features such as water filters, adjustable nozzles and pull-out spray attachments, Franke taps are both practical and stylish.

The brochure is divided into the several different categories of taps supplied by Franke. The Professional range taps deliver quality at an affordable price and the Specialist range features top-of-the range taps that combine design with outstanding build quality.

The Triflow range of taps have three handles providing the standard hot and cold water supplies, which are mixed, and filtered water which is delivered completely separately via its own under-sink filtration unit. Ideal for drinking and cooking, the filtered water also helps to avoid limescale build up in kettles. Trispray taps, also within the brochure, have all the benefits of Triflow taps but with the added benefit of a spray head which can be built into worktops for rinsing, spraying and much more.

New taps in the Franke range also include The Little Butler, a stand-alone tap which dispenses near-boiling water for hot drinks and cooking, therefore eliminating the need to boil the kettle whenever hot water is needed. Easy to operate and pleasing to the eye, there are two models to choose from, the Little Butler 1000 which delivers near-boiling water only and the Little Butler 2000 which dispenses near-boiling filtered water and cold filtered drinking water.

To request a tap brochure or to request further information about other Franke products, please call 0161 436 6280 or log on at http://www.franke.co.uk


New Look – More Style

Aqualux has relaunched its product brochure to further reflect its commitment to providing stylish and contemporary options in the shower enclosure market.

Aqualux has chosen a new front cover for the brochure that complements its 2005 advertising and media campaign.

The new cover will be product lead and show Aqualux's steam cabin, an area that reinforces Aqualux's strategy to promote the benefits of steam cabins to the consumer market.

The new brochure will also feature Aqualux's recently launched Energy Sail and Oval bath screens as well as its popular Elite Quadrant and Euro bath screen.

Sandra Hyde, Marketing Manager, said 'We wanted to produce a new brochure that reinforces the Aqualux brand, especially as we are now concentrating on raising our profile in the consumer market. We are very much a product focused company and our new style brochure reflects this.'

The new brochure will be sent out to Aqualux's customer database. To request a copy of the brochure please telephone Aqualux Trade Enquiries on 0870 241 6131.


The Neff Collection for 2005

Recently published by Neff is a 220-page brochure featuring the entire new 2005 built-in collection in one comprehensive volume.

Neff says that by tackling the complicated process of appliance selection in a logical way, the company has managed to simplify the decision-making procedure and guide the reader through the maze of information readily available on the subject.

The new brochure clearly reiterates the values of the Neff brand, offering practical advice to the reader as well as specific answers to questions of concern to the Neff customer, such as 'What is CircoTherm?'

For the first time, Neff's cooking appliances are shown only in a stainless steel finish, as this now accounts for over 70% of the company's appliance sales. Apart from the leading oven image, which is shown in simple white furniture, all the appliances are shown as cutout images for greater visual impact.

Opening with a double page lifestyle spread to display all the qualities of the Neff brand in a timeless kitchen setting, the brochure continues with individual product sections, from cooking and cooling to dishwashers and laundry, all delineated by special tabs to aid navigation.

The cooking sections all begin with an 'At a Glance' spread to refer you to the correct product for your individual requirements. A hierarchy of information means that it is easier than ever to access the details required to make an informed choice of appliance from the selection now available.

Food is an important element of the new brochure, reflecting the love of cooking enjoyed by Neff customers. Throughout the collection, there are inviting images and graphics to illustrate the Neff ethos of cooking expertise by showing food being prepared, cooked and then finally, ready to eat.

A flap at the end of the brochure opens up to reveal details of all the diverse cooking functions now available from Neff's series 1 - 5 ovens and a matrix at the end of each section gives full technical specifications. Line drawings are now on a clear grid system to aid identification.

Other useful sections such as 'Combining your Neff appliances' and 'Choosing the right oven' allow the reader to question his or her requirements in order to achieve the most suitable appliances for their individual needs.

The Neff Collection 2005 is available now free on request from the 24-hour Brochure Hotline 0870 513 3090 or via the Neff website http://www.neff.co.uk


New Product Brochures now Available from Franke

Franke, the manufacturer of sinks and supplier of taps and kitchen products, has redesigned its entire brochure portfolio to ensure its marketing materials are in line with current buying trends.

The new literature includes a Designer Packs brochure, which is dedicated to the company’s best selling sinks and taps, and an updated Professional brochure, which includes new products such as the Belfast sink with weir and the Simplon sink.

John Swain, product manager for Franke UK, commented: ‘With such a diverse number of sinks and taps in the Franke portfolio it can be quite a tricky process for customers to find what they want when faced with so much choice.

‘By looking at our sales figures we were able to identify our best selling sink and tap packs so made the decision to create a Designer Packs brochure to make the selection process simpler for the customer.

‘We also spent some time visiting Franke retailers to find out what they thought of the marketing materials and have taken on board their input in the new literature.’

Franke will also be introducing a number of other brochures throughout 2005. These include a Master Brochure for retailers, which will act as a comprehensive reference guide on all Franke products, as well as brochures dedicated to the new Kubus range, the Active Kitchen and taps and Triflow.

John commented: ‘Creating a brochure for our taps and Triflow range was a real priority for us for two reasons.

‘Firstly, design is proving to be as important as functionality for today’s buyer, so the demand for stylish new taps to complement the latest sink ranges is higher than ever. As a result, we’ve introduced a number of new taps over the last 18 months and felt that it was necessary to create a brochure solely for this range.
‘Secondly, a brochure dedicated entirely to taps provides customers who are just looking for a tap with a clearer and more helpful guide.’

The Designer Packs and Professional brochures will be available from a Franke distributor in April.

For further information contact Franke on 0161 436 6280 or visit http://www.franke.co.uk


New Brochure Launched for Myson Underfloor

Myson has launched a new brochure to help people find their feet in the world of underfloor heating (UFH).

'Luxury Beneath Your Feet' comes hot on the heels of two new products launched by Myson to extend the range.

In January 2005, Myson’s existing hot water systems were joined by Myson Electric Underfloor and a wireless control system.

The brochure gives an insight into how UFH works and how to go about having it installed, from drawing up a room plan to getting a quote and having the wet systems fitted by Myson’s service team.

Copies of the brochure are available from Myson’s Brochure Hotline on 08457 697 509.


Prima’s Full Range of Products Together in New Brochure

Now, with the addition of Upstands, Splashbacks and new Worktop designs to the Prima range, Bushboard has introduced an updated brochure to promote the Prima collection.

The fold-out 12 page brochure opens in a handy wall chart format and clearly illustrates each of the 50 designs. Now incorporating design and specification information for the Splashback and new Upstand ranges, the brochure has been redesigned both as an aid for the end-user and a reference guide for the designer. New design introductions include Perlato Granite and Natural Black Walnut which continue the natural look of the Prima Collection and capitalise on the flexibility of Prima's three and four metre sizing options.

Bushboard's Prima Collection of Worktops are available in either three or four metre lengths, with Splashbacks available as Midway panels measuring 3030 x 600mm and Hob panels at 1500 x 1200mm. Bushboard's patented Splashback System with silver satin anodised or black trims provides an attractive alternative to tiling which can be combined with the newly launched Upstand Collection to enhance the simple uncluttered look of natural stone.

Martin Lowe, Bushboard Business Development Manager comments: ‘The new A4 Prima brochure demonstrates how well the Worktop designs coordinate with the Splashbacks and Upstands and acts as a great communication and design tool for retailers. The Prima collection offers a comprehensive range of designs to suit both contemporary and traditional kitchens.’

For further information, brochures or samples for Bushboard's Prima collection call 01933 232 242 or visit http://www.bushboard.co.uk.


 

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