Aqualisa
Introduces Improved Quartz Brochure
Aqualisa
has launched a new consumer focused brochure for its best selling Quartz
shower.
Featuring
new photography and graphics, the literature made its debut at KBB, where
installers and retailers alike voted its image-led content a hit. The
Quartz has challenged showering industry standards since its launch in
2001, and has since racked up over £10m of sales, not to mention
design awards and nominations.
However, explaining to consumers about the Quartz’s operation –
the shower effectively blends hot and cold water supplies remotely to
the showering area – was never going to be easy. And on the brink
of a major new consumer marketing initiative that will see ‘Explorer’,
take a display of seven, fully working Quartz showers to a series of nationwide
events, good, imaginative literature was a high priority.
Clear and simple, the new brochure makes Quartz accessible to everyone;
cleverly since its technical detail is fully retained. In addition to
the Quartz, the brochure also covers basic water heating systems, explains
the difference between pumped and non-pumped Quartz systems and also provides
handy hints about Quartz options – such as body jets and the shower’s
remote control button.
Technical/At A Glance Information
Launched in 2001, the Quartz has challenged most people’s common
perception of showers and showering. Central to the Quartz’s operation
is its sophisticated processor – or ‘brain’, which is installed
in a separate location away from the shower. For example, in an airing
cupboard or loft. Hot and cold water is mixed by the processor’s
electronic thermistor, resulting in a delivery of water that has been
accurately heated to a pre-set temperature. And for the safety conscious,
the Quartz’s thermistor also prevents water flowing at higher temperatures
than 45°C.
A simple data cable connects the control box to the shower, leaving only
the system’s stylish push button start/stop control, and showerhead
visible within the showering area. The former flashes red until the desired
temperature has been reached, and there is the further option of a remote
control.
In addition, the Quartz is also offered with an integrated pump, which
is contained within the processor’s housing. Pumped Quartz systems
feature a ‘Boost’ button on the shower’s main control and
as the pump is situated with the processor away from the showering area,
yet more valuable bathroom space can be saved.
Installers used to spending days excavating bathroom walls as a routine
part of fitting a new shower have applauded the Quartz’s configuration,
and with retrofitting possible in just two hours, it is no surprise that
the Quartz has quickly become Aqualisa’s best-selling product.
• The Quartz is available as both an ‘off-the-wall’ or
‘on-the-wall’ design
• The Quartz is compatible with virtually all approved UK domestic
water systems
• A Varispray shower head is included in the Quartz package –
and features three different spray patterns
• Body jets can be added for extra impact
• Chrome or gold finishes are available
• The Quartz has a 5 year, comprehensive guarantee
• Quartz showers start from an RRP of £487.63 (inclusive of
VAT)
• For Quartz stockist enquiries, telephone 01959 560020 or visit
http://www.aqualisa.co.uk
New
Brochure for New Year at Underwood
Underwood
Kitchens
has introduced a new brochure, designed to illustrate just how extensive
the company’s portfolio of bespoke kitchens really is.
‘Many potential customers don’t realise that because we are
truly bespoke we can produce a whole range of styles from contemporary
to traditional. Our brochure has always been an important marketing tool
for us and we needed to update it to include some of the latest contemporary
kitchens that we have completed,’ says joint Underwood MD Jane Cheel.
The kitchens featured in the brochure now include a wide range of styles.
From a small contemporary kitchen in a Georgian home that mixes Shaker
maple with electric colour and stainless steel with deco-glazed glass
to a large family kitchen that is classic contemporary.
In addition, Underwood’s ‘ambassador chef’, TV celebrity
James Martin has his latest kitchen featured. This includes Portuguese
limestone worktops on painted maple furniture and copper splashbacks.
James
Martin in his new Underwood kitchen, as featured in the new brochure
‘We
are delighted with the new brochure and looking forward to showing it
to our customers,’ added Jane.
Tel: 01296 771800
New
Ardesco Brochure Stimulates Consumer Passion for Worksurfaces
Orama,
the independent manufacturer of worksurfaces and associated decorative
products, has catered for emerging fashions, and recreated fresh moods
in its new Ardesco brochure, highlighting the versatility and flexibility
of its worksurfaces in any kitchen setting. As the worksurface has become
an integral component in reflecting the look and feel of any new kitchen,
consumers are looking for designs and ideas to suit their lifestyles and
aspirations.
Orama’s new literature puts the accent on colour charts and offers
both helpful and insightful design selection tips. The worksurface is
a visual and functional element that binds all aspects of a new kitchen.
Marrying worksurface and kitchen unit shades, colours, materials and visual
effects should be an enjoyable experience. Orama’s designers have
made helpful suggestions to achieve the best combinations possible and
to unlock the imagination.
As laminates are becoming more fashionable, they are adapting to different
needs and tastes. Adding the depth of a 50mm surface, for example, lends
a powerful and robust finishing touch. Combined with stainless steel acrylic
edging, these worksurfaces dramatically transform the modern kitchen and
take centre stage. Establishing an environment where originality and individuality
complement functionality and practicality has become a priority:
• Flexible combinations designed to create distinctive ambiences
may be achieved by mixing and matching colours
• Blending different surfaces, for example to break up the kitchen
and dining areas, will transform the space into a multi-purpose living
area for the whole family
• A careful balance of natural laminate materials, including woods
and pastels, will create a warm, cosy and rich environment
In addition to a complete palette of rich laminates, Ardesco is also available
in natural wood, which is the most versatile material. It can provide
beauty and warmth to any kitchen setting. Furthermore, Ardesco composite
modules bring life to the work, wet and cook triangle where all the activity
takes place. Manufactured from a durable material, these composites are
heat, scuff and scratch resistant. They can seamlessly be incorporated
into the laminate worksurfaces affording both convenience and further
styling possibilities.
Ardesco was launched during summer 2003 and delivers a fresh new approach
to worksurface style and design. The range offers worksurfaces to suit
any taste with 24 laminates, 6 composite solid surfaces, solid timber
and seven splashbacks. New edging options, 9 finishes in a generous 50mm
and sharp edge radius combine to appeal to the fashion conscious. In addition,
a new mirror flat finisheliminates any ripple effects on all gloss and
silk designs.
Orama offers high quality durable decorative panels and worksurfaces.
Established for many years, Orama holds ISO 9002 certification and the
Furniture Industry Research Association Gold Award for product performance.
The company is also a corporate member of the KBSA (Kitchen Bathroom Bedroom
Specialist Association). All Orama’s chipboard and solid timber products
are sourced from 'responsibly managed' forests.
Tel: 01773 520560
Web: http://www.orama.co.uk
New
Year, New Products in New Screwfix Direct Catalogue
The
New Year brings a new catalogue from Screwfix
Direct (issue 73). Filled with thousands of screws, tools,
fixings and accessories for next day delivery in mainland UK, the catalogue
has over 900 lower prices and more than 670 new products. Suitable for
use by builders, plumbers, electricians, and those in the automotive trade
and public sector, it also includes a competition to win a shed load of
tools worth over £2,000. Full details can also be found at http://www.screwfix.com.
Builders will be particularly interested in the new Toggler® Anchor
System. Exclusive to Screwfix Direct and requiring no special tools, this
fast, easy, secure system will anchor all building materials, including
brick, concrete block, stone, masonry and plasterboard. Believed to hold
more than any anchor of comparable screw size and offered at the lowest
in-place anchoring cost, the range comprises Alligator® Anchors from
£9.92/100 and Picture Hook and Toggler Hollow Wall Anchors from
£14.09/100. Snaptoggles™ at £13.42/50 are also included
together with a Toggler Selection Pack containing 44 anchors with screws
for £10.99.
In addition to hand and power tools, fixings, adhesives, abrasives, blades,
ironmongery, security, and nails, other building products include metalwork,
ties, roofing and insulation, ventilation and decking accessories. In
fact, a saving of up to 20% can be made on decking fixings such as stealth
decking clips, rail tie connectors, staircase angles, universal framing
anchors, post anchor bases and speedy hangers.
Another saving of 20% can be found on the extensive range of Chrome sockets
and switches in the Electrical section which also features junction boxes,
dimmers, timers, smoke and fire alarms and lighting. Conduit accessories
and cable management systems are also highlighted together with Volex
Consumer Units which combine reliability and low prices from £24.99.
Plumbers will find everything including the kitchen sink in the 46-page
plumbing section. Price savings include a £20 reduction on the Stainless
Steel Round Bowl Sink Kit which, at £79.99, combines the sink with
a monobloc tap, chopping board and basket and round drainer.
Featuring a new section on workwear which now incorporates a larger fbotwear
range, hi-vis jackets, hard hats and other safety clothing items, the
catalogue also features a number of new products.
These include a Wolfair 50 litre Vertical Compressor which utilises a
fully automatic, stop/start control. Priced at £99.99, this, compact,
vertical design has the power and portability that is needed to make a
solution for workshops large and small. A wide range ofaccessories are
also available from a Combined Stapler/Nailer Gun Kit that includes 1,000
nails, 1800 staples and a carry case forjust £39.99, to a 50ft high
quality Hose for £14.99 and a 5-piece Compressor Kit which, at only
£24.99, comprises a tyre inflator, degreasing gun, spray gun, blower
gun and recoil air hose.
Priced at £699.99 and suitable for the public sector, the new Mini
Clipper Saw has been specially designed to cut block paviors, quickly,
easily and safely. Performing accurate cuts effortlessly, the double action
cutting head allows standard 200 x l00 x 80mm paviors to be cut diagonally
with a 300mm diameter diamond blade.
Open to all Screwfix Direct customers, the exclusive free draw is promising
a full range of Erbauer power tools, workbench, storage cabinet and bins
and over 10,000 nails, screws and fixings plus a shed to keep them in.
For those not lucky enough to win it, the good news is that an Instant
Workshop is available in the catalogue. Priced at £419.99, this
5-piece, 18V, professional Ryobi Cordless Power Tool Kit comprises a compound
mitre saw, circular saw, combi drill, jigsaw, work lamp and three batteries.
Committed to customer care and support, Screwfix Direct says it believes
the company to be the UK's leading mail order business for the supply
of screws, fixings, tools and accessories to the trade as well as serious
DIY enthusiasts.
Despatching, on average, more than 70,000 parcels a week, the company
also offers expert technical advice and customer support and all products
are supplied complete with the Screwfix Direct 30-day money back guarantee.
All prices are inclusive of VAT and bulk rates and discounts of up to
10% are also available.
Each item in the catalogue can be ordered 24 hours a day, 365 days a year.
Orders can be placed online via http://www.screwfix.com,
or by freephone on 0500 414141 between 7am and 10pm from Monday to Frlday,
and 8am to 8pm on Saturday and Sunday, or by fax. Screwfix Direct also
produces the Big Stuff catalogue which covers larger items on 21-day delivery
terms. For a free catalogue, call Freephone: 0800 317004 or Freefax: 0800
0562256.
All trademarks are the registered trademarks ofthe companies concerned.
New
Brands in Broughton Crangrove’s 2004 Price Book
Broughton
Crangrove has published its latest product and pricing catalogue
running from January through to March 2004. A glossy and comprehensive
one-stop resource designed for the busy professional who demands value
for money and quality kitchen appliances, bathrooms, showers, heating
and tiles.
The full colour A4 catalogue has 184 pages featuring products from an
established in-depth portfolio of principal quality brands. There are
great opportunities and new products join the collection including LG’s
American-style refrigeration plus the Atag range of quality stainless
steel appliances have all been added to the Broughton Crangrove line up.
Broughton Crangrove’s catalogue and price book emulates the company’s
comprehensive stocking, flexible service and next day delivery to the
majority of conurbations throughout mainland UK. Broughton Crangrove supplies
kitchen and bathroom specialists, independent retailers and builders’
merchants, competitively.
For more information and a catalogue, available on request, call Broughton
Crangrove’s National Call Centre Hotline Number - 0870 60 60 601.
Recently
published by built-in kitchen appliance specialist, Neff
is the company's updated winter product brochure for 2003/2004.
The colourful new 180-page brochure incorporates the entire kitchen appliance
portfolio, from the flagship single and double oven range to numerous
other built-in cooking, cooling, washing and laundry products.
Each of the ten sections of the brochure highlights a separate product
group, starting with single ovens and moving on to double ovens, microwave
ovens, hobs, hoods, refrigeration, dishwashers and laundry appliances.
Also included are special sections on 'The Collections' - featuring wide
and narrow options, the 'Nostalgic' range and the 'Aluminium' selection.
A new range of telescopic cooker hoods appears on pages 120-123 of the
new brochure. This four page section illustrates the various ways of building
in a versatile telescopic hood into a kitchen and offers lots of ideas
for making the most of the space available, whether limited or not.
Another new spread (pages 176-177) concentrates on getting the most out
of Neff, via additional facilities such as Neff's new online shopping
service.
A wide range of Neff branded merchandise - from aprons and oven gloves
to baking trays and stainless steel pans - is now available to order online
for the first time via the Neff website on http://www.neff.co.uk.
This spread also gives details of the various open days and demonstration
days on offer to purchasers and potential purchasers of Neff at the company's
head office in Milton Keynes.
Copies of the new Neff brochure for winter 2003/2004 are available now
free on request from Neff's 24 hour brochure line on 0870 513 3090 or
via the website.
At
the end of a busy year of new product launches and brand development,
Rangemaster -
an Aga company - has launched a new brochure to showcase its
entire portfolio.
Building on the design of its existing range cooker brochure, Rangemaster's
new literature includes new delicious contemporary recipes, as well as
product details and photography of the most recently launched models in
its portfolio - such as the ultra-modern Elite and Classic Ceramic.
Its introduction goes to further highlight to retailers and stockists
Rangemaster's increased brand and sales support promoting its unique selling
points, energy efficiency ratings and 200 years of manufacturing expertise.
The company says that consumers will benefit from being able to source
all product information and interior design ideas from a single source.
Wayne Hampton, head of marketing at Rangemaster, comments: 'We've come
a long way throughout 2003 to create an impressive brand identity and
product portfolio across all areas of the UK range cooker market.
'We're proud of what we've achieved and it's important to effectively
convey our new product developments and enhanced brand positioning to
both our trade customers and consumers.'
For trade enquiries please call 0115 946 4000, or visit http://www.rangemaster.co.uk
Hopkinsons
launch 2004 Insight catalogue
Hopkinsons Fourways, the UK’s largest distributor of bathroom, kitchen
and appliance products has launched its 2004 edition of INSIGHT –
the essential guide for independent retailers and builder’s merchants
of the latest, most comprehensive and competitively priced ranges currently
available.
Featuring 244 pages of bathroom, kitchen and appliance product information,
pricing, technical data, specifications and colour photography, the portfolio
is the company’s most impressive to date with some further enhancements
to streamline the ordering process. In addition to the new catalogue,
users can also place orders on-line via the Insight 24-7 web site, www.hopkinsonsfourways.co.uk.
'The most notable improvement we have made to Insight is within our kitchen
portfolio,” explained marketing manager, Sally Parkinson. 'It is
now much easier to price a complete kitchen, as individual range pricing
is now all on one page, as well as being individually coded, making the
ordering process that much simpler.'
Additionally within kitchens, the company has introduced a wider range
of Astracast taps, two stunning new furniture ranges from its own brand,
K Kitchens and a new range of worktops from Orama.
More choices in the bathroom section include a new range of ceramics,
furniture and baths from Roca, plus an enlarged shower collection from
the popular ISY brassware brand from Zucchetti.
Customers will also discover extended ranges in the kitchen appliances
selection. Incorporating all the leading household names, check out the
improved choices across the board, in particular the new Bosch appliance
collection and a new American style appliance range from LG Appliances.
In addition, the latest Appliance Saver brochure* from Hopkinsons Fourways
has been extended, offering customers some exceptional promotional deals
to coincide with the new catalogue.
Sally continued: 'Due to our size, stockholding capabilities and nationwide
coverage, Insight offers some exceptional pricing levels of up to 40%
off retail prices on leading brands, plus a fast and reliable national
distribution service via our seven trading centres and own transport fleet.'
For more information or to order a copy of the 2004 Insight catalogue,
call Hopkinsons Fourways on 01204 707070 or visit www.hopkinsonsfourways.co.uk.
Rangemaster
Charts Stockist Sales Success with New Wall Chart
Committed
to providing stockists with the most comprehensive levels of sales support,
Rangemaster has just introduced a
comprehensive product wall chart.
The chart - which features every product within Rangemaster's portfolio
- cites the individual model specifications. And to convey the Rangemaster
message even more clearly, the photography details full features and benefits
for each product.
A2 in size - although it folds to a handy A4 in keeping with all existing
product literature - the wall chart has been introduced as a comprehensive
sales guide for all stockist personnel. It will enable all staff - whatever
their current level of knowledge - to provide customers with the most
in depth product information to help secure the sale.
This also makes it a good training tool, providing all product details
in a clear and concise format that is easy to read and remember.
Wayne Hampton, head of marketing at Rangemaster, comments: 'We've invested
heavily into brand building and positioning, and the launch of our product
wall chart is the latest in a long line of sales support enhancements
to help convey our aspirational lifestyle positioning.
'Through an attractively designed, easy to understand format, we've provided
all of the necessary information that will help our retailers sound even
more knowledgeable when with customers. The intention is to clearly convey
to them the versatility of our range and the benefits of choosing Rangemaster,
so that they can pass the information on to the customer and the sale
will be secured.'
Tel: 0115 946 4000
Web: http://www.rangemaster.co.uk
DR
Services Guide to Commercial Glazing
The
sophistication of modern glazing, with its many uses in the retail market,
public spaces, and showers and bathrooms, is illustrated by D
R Services in a new Guide to its product range which was launched
recently at the Glass Processing & Technology Exhibition.
The new guide clearly illustrates numerous examples of the company's work,
highlighting specific accessories and the effects customers can achieve
using glass.
This overview brochure is the first in a new series that D R Services
is producing for specifiers, architects and builders. Other brochures
illustrating each area of expertise in detail, all fully illustrated with
product specifications, are available to make up a compiete reference
set.
Copies can be obtained from D R Services, either by calling 01992 447122,
fax: 01992 465252 or via email: mailto:drservices@themail.co.uk
In
response to Fundo's increasing popularity,
manufacturer wedi has published a
new brochure containing essential new information and technical data on
its versatile floor-level walk-in shower systems.
Available in Britain since 2000, Fundo was first designed in standard
square dimensions of 90 x 90 cm, 120 x 120 cm and 150 x 150 cm, but the
range now includes a host of new designs. The wedi Fundo range now includes
round, oblong, quadrant, pentagonal with corner entrance, spiral shaped
and the option of an offset drain, all of which bring a new approach to
the design of shower rooms and wet floors.
The fundamental material of the Fundo range is wedi Tilebacker Board,
known for its buildability and waterproof characteristics, as well as
providing a suitable surface to tile onto. All base designs and shower
enclosure systems are supplied complete with 48 litre/minute capacity
drains and the necessary accessories required for reinforcing and fitting
each product. All are suitable for installation in concrete or rigid suspended
wooden floors.
wedi's lan Fyfe commented: 'The dramatic success of the Fundo range indicates
the bathroom and building industries' recognition of the need to use quality
products in vulnerable areas. It has been extremely popular with hotel
and apartment projects as well as single domestic bathrooms. The new brochure
not only provides information on the whole range, but provides vital technical
information to ensure high standards of installation are maintained.
lnformation on the Fundo range, as well as introductions to the rest of
the wedi range of products, is available on its website: http.//www.wedi.co.uk
Carmel
Doors
is a UK manufacturer of kitchen, bedroom and specialist cabinet bespoke
doors. The company also manufactures a full range of matching accessories
for total matched designs. ‘Bespoke’ means bespoke. Carmel will
produce doors to any size, colour or design specification for individual
customers.
Carmel Doors’ full colour 40-page brochure gives a window to the
company’s standard product range and services.
Carmel Doors specialises in manufacturing high quality, five piece Shaker
style doors. All are made to order to suit the particular kitchen, bedroom
or bathroom. Their doors and options will also grace any home office or
personal study installation.
Additionally a package involving the convenience of pre-fitting to carcase
and the option of in-frame doors throughout the range are detailed. ‘Carmel
Complete’ encompasses this service with quality colour co-ordinated
carcasses and hand-crafted frames with details like cock-beading for in-frame
options for the entire door range.
The brochure is superbly illustrated with detailed photography and details
12 door styles (with variations) along with accessories, special units
and other commercial details.
Carmel Doors says it is continuing to invest in state-of-the-art production
technology to ensure the highest quality of product and a first rate national
service.
The Carmel Doors brochure can be obtained from Carmel Doors by contacting:
Tel: 01725 519350 Fax:: 01725 519509 Email: mailto:carmeldoorsltd@aol.com
Glen
Dimplex Cooking Launches Consumer Buying Guide
Glen
Dimplex Cooking
has created a guide offering practical advice and useful tips for those
looking to buy a cooker. This user-friendly 8 page booklet entitled All
You Wanted to Know About Buying a Cooker demystifies the buying process
by providing detailed descriptions of the various styles, sizes and fuel
types available to the consumer.
The guide is intended to help potential purchasers decide on the right
appliance, according to lifestyle and cooking requirements. Step by step
All You Wanted to Know About Buying a Cooker, clearly explains the benefits
of gas or electric fuel, the difference between single, twin cavity or
double ovens and simplifies all the latest cooking technology, such as
induction hobs. The back page also includes a helpful ‘cooker checklist’
so that the functions required by the consumer can be noted down before
visiting the retailer.
This glossy booklet includes models from three Glen Dimplex Cooking brands
– Stoves, Belling and New World. It features freestanding, built-in
and range cookers and electric, gas and induction hobs.
Mark Abbott, marketing manager for Glen Dimplex Cooking, comments, ‘This
guide is a great aid for both retailers and consumers providing detailed
advice and informative facts. With the variety of products on today’s
market, the guide All You Wanted to Know About Buying a Cooker makes the
early research and decision process much simpler, especially for first
time buyers.’
The booklet will be available to consumers in the December/January issue
of 25 Beautiful Kitchens, on sale 7th November. Retailers can obtain copies
of the guide by calling 0151 432 7849.
New
Options with PWS Promotional Line-Up
Following
the launch of the Eden range of timber doors, PWS
Distributors has introduced a new kitchens options brochure.
The focus is on the additional styling options achievable within each
range with the addition of feature doors including glazed, mesh and porthole.
The portfolio of feature doors from PWS offers design versatility, allowing
the creation of interesting focal points within the kitchen. Within the
new brochure the feature doors are individually presented alongside kitchen
sets and lifestyle photography, enabling customers to fully appreciate
the style and get a real feel for the product. The brochure is available
to order and additionally the entire collection of feature door photography
is available for PWS customer's own use to enhance various aspects of
communication from brochures through to web sites.
The kitchens option brochure is part of PWS' range of point of sale material
also including a dedicated door brochure, mini-door brochure, worksurfaces,
sink and tap brochure, handle brochure and a recently updated accessories
brochure.
Tel: 01325 505 555
Email: mailto:mail@pws.co.uk
Web: http://www.pws.co.uk
Showerlux
Bookmarks 30th Anniversary
Bathroom
specialist Showerlux has launched
a special edition brochure to commemorate its 30th Anniversary. The new
30th Anniversary collection incorporates four of its newest product innovations
– Collection Pure, Europa Evolution, Bodyzone Pure and Piccolo City.
Designed to complement the existing Showerlux bathroom collection and
to introduce new versatile and contemporary additions, each product in
the 30th Anniversary collection has a fresh and minimalist look, with
striking new features and designs.
Leading the way in understated modern style, Collection Pure is a stylish
range of frameless, minimalist enclosures, including a unique ‘crescent’
configuration alongside the round, offset round and pentangle alternatives.
The focus of the new award winning ‘walk-in’ Europa Evolution
is luxury, with its hidden features including a tropical rain effect overhead
shower rose and slimline hand shower attachment with a multitude of spray
settings.
Bodyzone Pure is a new hydrotherapy, steam shower with innovative freestanding
shower seats and a range of hydrotherapy options.
The final member of the quadruplet is the Piccolo City space saving bathroom
range, ergonomically designed to incorporate a complete bath and separate
shower solution in one room.
Danielle Lillis, Marketing Manager, commented: ‘The decision to introduce
a selection of new products to coincide with our 30th Anniversary year
was made to highlight the quality and sheer luxuriance of the bathroom
solutions now available. These contemporary products indicate the vast
progression that showering has made since the formation of our company
in 1973.
‘The items have been tailored to the demands of today’s consumers,
in line with increasing expectations of high specification products with
a practical application. We are confident that these special edition collections
will be extremely popular.’
Available with a variety of options and accessories, the four new products
range from £1,750 to £9,990 excluding VAT. For a copy of the
brochure or further information on any of the Showerlux product range,
please contact Showerlux Customer Services Department on 02476 88 25 15
or visit http://www.showerlux.com