Topps
Tiles
makes regular appearances on TV makeover shows. The latest will be transmitted
from November 2003 by the Discovery Channel which is making a new series
of ten half hour shows called 'The Treetop Pavillion'.
It's been a busy year for Topps in the company's 12 month partnership
with UK Style, the country's number one home and garden improvement channel.
Every evening from 7.30pm until 10.30pm Topps Tiles is main sponsor of
Dream Homes which features the most popular shows including House Doctor,
Changing Rooms, Ground Force, House Invaders and Big Strong Boys.
The company's Mr Topps mascot - a giant 7ft tile, made a personal appearance
at Ormskirk Town Centre recently. Topps Tiles made the highest charity
bid on Radio City 96.7FM and won the 'services' of Breakfast show DJ Flash
who went walkabout as Mr Topps handing out catalogues to startled shoppers.
£1200 was donated by Topps to the charity 'Give a Child a Chance'.
Web: http://www.toppstiles.co.uk
Villeroy
& Boch Communication and Marketing Concept
Villeroy
& Boch
has developed a series of important communication and presentation media
to support its market partners. The aim here is to communicate the corporate
philosophy at POS. Instead of technical price lists, there will, therefore,
be an overview of new ranges, which will be structured according to lifestyles
and offer supportive information for use during the course of consultation.
An new system of price categories will be launched together with the product-range
overview. In this way, all products can be logically categorised on the
basis of base tile and accessory/decoration.
Brochures, posters, direct mail and advertisements have also been developed
- depending on the series - for the purpose of marketing the new tile
concepts. To aid successful retail selling, Villeroy & Boch has introduced
a completely new collection of product-presentation furniture, which gives
the customer a clear and comfortable guide to the ranges of tiles available.
The furniture leads the customer into his own 'My House of Villeroy &
Boch' and makes it possible to present the Villeroy & Boch tile range
in relation to the sectors: home, bathroom, kitchen and architecture.
Tel: 020 8871 4028
Email: mailto:struve.simone@villeroy-boch.com
Web: http://www.villeroy-boch.com
Astracast
Springflow™ Special Retailer Offers
The
Astracast Springflow™ dedicated
sales team is now 'on the road' within the M25 area equipped with specialised
sales presenters ready to incentivise and excite existing and potential
retailer customers into displaying and stocking the family of four Springflow™
filter taps.
There are several 'specials' on offer to whet their appetites. If retailers
plumb in one of the Springflow™ taps and challenge their customers
to 'taste the difference' they qualify for two of the 'specials'. An amount
of money towards the cost of plumbing in the tap plus a box of etched
glasses for customer use.
Another offer up for grabs - for every Springflow™ tap the retailer
sells he gets an Astracast 1.5 bowl, stainless steel Alto sink worth £110.
The sink can be given to a customer to ensure a sale, sold separately
or put on display - the decision is left entirely to the retailer.
These offers are open only until the end of December 2003.
Retailers will also be offered a full point of sale package of a table
top tap bar, showcards, leaflet dispenser with new consumer leaflet, swing
tickets, post-card reminder service and polo shirt, all with the identifiable
Springflow™ logo.
Tel: 01924 477466
Email: mailto:colour@astracast.co.uk
Web: http://www.astracast.co.uk
New
Point Of Sale for Admiral Refridgeration by Maytag UK
Maytag
UK
has introduced new point of sa!e for the Admiral refrigeration range.
'The two-piece set is refreshing and vibrant, capturing the essence of
the authentic American product.' says the company.
To highlight the outside of the Admiral refrigerotor range, Maytag has
created a colourful star shaped sticker, finished in the stars and stripe
regalia. The centre of the star has been left blank for the retailer to
insert the price. To draw attention to the refrigerator section, Maytag
has added a novel wobbler. This novelty attracts attention on opening
the appliance doors, and announces that Admiral 60 range is '15% bigger
than any other 22.2 cu.ft. fridge/freezer on the market.'
The Admiral is a genuine American fridge freezer offering the following:
• Shallow depth advantage and 22.2cu.ft/6291itres of capacity.
• 'B' energy rating.
• Spill proof slide out tempered glass shelves, which are also fully
adjustable.
• Two flexible humidity crispers for fruit and vegetables; a temperature
controlled drawer for cheese, meats etc;
• Adjustable fridge storage
• Illuminated cubed ice and water dispenser.
• The freezer is totally frost free with 4 star ratings throughout,
including the door.
• Fully supported with 5-year warranty on the compressor and sealed
refrigeration system.
Holly Burrow, Marketing Manager says, 'This is a superb opportunity for
the retailer to trade the consumer up to a genuine born and bred American
refrigerator with great features and functionality and the added benefit
of gaining greater internal capacity, for a 22 cubic footer, than any
other brand.'
The new point of sale material for the Admiral range is available immediately
through your Area Sales Manager or by calling the Maytag UK hotline 01737
231 000.
On
the Road, with a Passion for Worksurfaces
Coming
soon, to a location near you: In tandem with the launch of its new Ardesco
range of design worksurfaces for kitchens, Orama
has commissioned a custom-built mobile display vehicle in which to take
the new Ardesco range on the road.
The new vehicle has been designed to take the Ardesco range direct to
distributors and retailers across the UK. Orama's new Ardesco mobile display
vehicle will display the full product range effectively, making it easy
for Orama to bring the worksurfaces to distributors wherever they are.
Orama's new vehicle, fully branded, carries the Ardesco range of worksurfaces
along with visual displays to demonstrate the key features of the range,
including:
• New mirror flat worksurfaces, showing non-telegraphed finishes.
• Popular 3m lengths as standard that are easier to handle
• Tactile display to 'feel' the difference between gloss, silk and
textured worksurfaces • Display of new sharp edge radius even on
gloss
• Gloss products which are hardwearing and scuff resistant
• Display of new 50mm depth worktops
• Splashbacks
• Refreshment area (consisting of a 'revolving sample' table) and
breakfast bar
Orama's sales team will be manning the vehicle, which can be pre-booked
to visit customer's premises in order to support sales of the new Ardesco
range. The range has been designed and developed especially to give distributors
a selection for independent kitchen retailers and high street studios.
The new branded vehicle made its debut with a tour of leading specialist
kitchen distributors, and kicked off in July. Once the Ardesco van has
toured the UK's leading distributors, it can be booked to visit showroom
premises, when retailers can take advantage of the opportunities to show
customers how selection of worksurfaces can enhance their choice of kitchen.
The new Ardesco range - to book Orama's worksurface vehicle simply call
Orama on 01773 520560, or email mailto:enquiries@orama.co.uk.
Web: http://www.orama.co.uk
The
Aga Address Book is to be sent to nearly 300,000 customers of Aga
companies in the UK, Europe and North America. Subtitled 'The complete
range of stylish interiors', it contains illustrated guides to what makes
the kitchen, sitting room, bedroom and bathroom offerings from Aga companies
so attractive.
Profiles of all the Aga companies - Aga-Rayburn, Fired Earth, Rangemaster,
Domain, Grange, Elgin & Hall - follow and the address book section
spells out where the retail outlets that sell the products are.
The launch is supported by six offers which highlight the connections
between the companies and add reasons to visit the shops.
'We wanted to show customers the breadth of our range and how strong our
retail offering has become. It is the biggest mail shot we have ever undertaken
and adds momentum for us through the autumn season' comments Stephen Rennie,
Chief Operating Officer, Aga Foodservice Group plc.
Tel: 08457 125207
The
Franke company ethos of 'Design with
Functionality', 'Service Consciousness' and 'Intelligent Solutions' has
been incorporated within new livery for the company's transport fleet.
Delivery vehicles will promote the Franke philosophy while covering the
half-million miles a year it takes to service Franke distributors all
over the UK.
Tel: 0161-436 6280
Email: mailto:john.swain@franke.com
Web: http://www.franke.co.uk
LG
Asks Currys to Come On Down if Your Wash is White!
LG Electronics
has launched its very own ‘The Price Is Right’ to support display,
product knowledge and sales of the Direct Drive washing machine range
for Currys’ staff. LG sales teams tested the LG knowledge of the
store staff and literally asked them to make a display of themselves.
The prize was the opportunity to play the ‘DDrive is Right’
in their store and win thousands of pounds worth of LG product and leisure
vouchers. So far the ‘DDrive is Right’ has proved an incredible
success as sales of the Direct Drive in Currys’ stores have risen
over 60%.
The first part of the initiative saw participating Currys outlets putting
together their most creative photo featuring LG Direct Drive POS and as
many store staff as possible. Photos were then sent to LG headquarters
for judges to face the nail biting task of deciding the winner.
Once stores had entered their creative photography they could then go
through to the second phase of the initiative to play the ‘DDrive
is Right’. Members of staff had to swat up on their product facts
by completing the LG knowledge (a test that was sent to all stores). They
also faced on the spot testing as randomly selected stores had surprise
visits from the LG training team.
‘The LG Direct Drive washing machine is more than a typical home
appliance as it features the latest LG patented motor technology, therefore
shop floor understanding of its USPs are crucial. The ‘DDrive is
Right’ initiative offers a new and fun way for Currys’ staff
to understand the advantages of the LG Direct Drive washing machine range,’
comments Margaret Thomas, national training and merchandising manager,
LGEUK.
The first phase winners, Inverness, went one stage further than photography
and submitted a video. The video featured all the Direct Drive POS, members
of staff and some unassuming shoppers! The store put together a number
of comical ads which were aimed at promoting the Direct Drive all around
the world. The Inverness store staff were congratulated for their creativity
with £1000 worth of leisure vouchers.
Brighton Currys store won the second phase and was the first to play DDrive
is Right on 14th August with a chance to win themselves thousands of pounds
worth of LG goods (including TVs, DVD players, microwaves, vacuum cleaners
and of course Direct Drive washing machines.)
Brighton staff submitted a creative photo and proved they had the LG knowledge
when tested with a surprise visit from members of the LG training team.
Staff will also receive a share of £500 worth of leisure vouchers.
The two runner-up stores, Ruislip Southend and High Street store St Austall,
will be receiving £500 worth of leisure vouchers each. The final
stage of the initiative is based on a sales league table with results
collected at the end of every week.
It will put to the test store staff’s product knowledge and maximise
on the use of the LG Direct Drive POS. Stores are divided into three categories
– giga, super, high street. The store with the most sales in each
category will win £1000 worth of leisure vouchers and runners-up
receive £500 worth of vouchers. The initiative ended mid August
2003.
Web: http://www.lge.co.uk
I’ll
Have a Flake with That Worksurface!
Ken
George, the model from the award-winning Boddingtons Bitter advertisement
set in the desert, has gone on to star in his first KBB industry campaign
for independent worksurface manufacturer Orama.
Until now, Ken has been famous for coining the phrase ‘I’ll
have a flake with that’ to the icecream lady serving bitter.
Manchester-based
Ken has featured in several advertising campaigns for companies such as
Calvin Klein, Nike, Jaguar and Sefridges. His television work is also
extensive with parts in BBC programmes including Eastenders, Ted and Alice
and Mersey Beat. Ken has also completed work in the theatre and film.
Ken has also been used to launch as well as play the character in the
Sony Playstation game ‘Akuji the Heartless’ in which he played
the warrior Akuji.
Orama, the independent manufacturer of worksurfaces and associated decorative
products, has now featured Ken in its new campaign for the launch of the
new Ardesco range of design worksurfaces. Ardesco has been developed to
offer the independent kitchen retailer a range of design solutions, so
the new portfolio consists of laminate, timber and solid surface products.
Peter Holt, Sales and Marketing Director for Orama, explains, ‘Orama
believes that the new Ardesco range of worksurfaces meets the needs of
most if not all of the main demographics. Ken fitted the demographic for
a wooden cottage style perfectly, combining a modern lifestyle with a
clean, stylish image. He has featured in two of our kitchen roomsets,
the wooden cottage style featuring the Solid Beech worksurface and a timelapse
shot which illustrates the durability of our composite products’.
Orama offers quality durable decorative panels and worksurfaces. Established
for many years, Orama holds ISO 9002 certification and the Furniture Industry
Research Association Gold Award for product performance. They are also
a corporate member of the KBSA (Kitchen Bathroom Bedroom Specialist Association).
All Orama’s chipboard and solid timber products are sourced from
'responsibly managed' forests.
Tel: 01773 520560
Web: http:// www.orama.co.uk
HE
Olby Appoints Publicity Engineers
Established
builders merchant HE Olby has appointed
Publicity Engineers to PR its contemporary bathroom showroom based in
Lewisham, South London.
The 2000sq ft showroom which displays product from Duravit, Keramag, Laufen,
Sphinx, Adamsez, Kaldewei, Hansgrohe (Axor/Pharo), Splash, Vola, John
Sydney, Eurobath, Kermi, Koralle, Metropolitan, Avante, Keuco and Schneider
has recently undergone major refurbishment offering a good environment
to shop for a new bathroom.
The design and lay out of the showroom has been well thought out with
the needs of the consumer, architect, designer and contractor / developer
firmly at the forefront of planning. Beautiful styling enables the consumer
to visualise their dream bathroom whilst the layout displays products
clearly.
Visit HE Olby at 299-313 Lewisham High Street, London
Tel: 020 8690 3401
Astracast
Springflow Advertising Campaign
September
sees the break of the Astracast Springflow
filter tap advertising campaign with 'lifestyle' advertisements appearing
in a number of important trade titles. The advertisement leads in with
'Your customers can't see the difference - but they can taste it' and
goes on to outline the health benefits of installing a filter tap in the
kitchen instead of continuing to buy expensive bottled water.
The campaign will run up until KBB 2004, where the range will be heavily
featured encouraging kitchen specialists, interior designers, contractors
and specifiers to introduce the Springflow range to their customers. Tempting
display and sales offers will also be available to the trade.
A number of promotional projects will also take place within consumer
magazines, initially targeted in the run up to Christmas with a second
stage of activity happening around Easter 2004.
David Tutton, Marketing Director of Astracast said 'Our range of water
filter taps are unique in that the patented valve technology gives ease
of use by utilising the existing cold handle. Astracast are being responsive
to their customer base and environmentalists in supplying a replacement
for bottled water and home water filter/cooler machines at a much reduced
cost.'
The new consumer advertising strap-line 'Choose your kitchen tap, purely
by taste' is so true. Consumers who install a Springflow tap will have
freshly filtered water available 24 hours a day, every day.
Tel: 01924 477466
Email: mailto:colour@astracast.co.uk
Web: http://www.astracast.co.uk
Keep
on Trucking!
The
PJH Group's specialist kitchen division, The Kitchen Group, launched last
year, has introduced new branded livery for its own transport fleet. The
new Kitchen Group delivery vehicles promote the division's four kitchen
brands, Apple, K, Prima and Ram, which were consolidated under one group
last year to streamline the service to customers.
As part of the PJH Group, the UK distributor of bathrooms, kitchens and
appliances, The Kitchen Group supplies a wide portfolio of kitchen furniture
to retailers and merchants on a daily basis throughout the UK. Apple,
K, Prima and Ram kitchens are exclusive to The Kitchen Group, providing
independent outlets with unique brands and an edge over competition from
the multiples and non-PJH customers.
The Kitchen Group's marketing manager, Sally Parkinson said: 'The re-grouping
of our four kitchen brands into one division provides an easier and more
efficient method of operation. As we have rolled out The Kitchen Group,
sales have consistently grown and the introduction of our new branded
vehicles illustrates this expansion as well as our commitment to the new
brand.'
The new Kitchen Group vehicles operate from the PJH Group's trading centres
up and down the country, and add to the fleet of over 100 trucks currently
in operation throughout the UK.
Tel: 01204 707070
Web: http://www.thekitchengroup.co.uk
VitrA
set sail with over 200 guests to launch its new corporate identity and
new product range onboard a luxury river cruise earlier this month.
Representatives from VitrA's distributors and Showrooms Of Excellence
were invited to preview the latest collection of products, including the
Matrix bathroom system, to find out all about the new corporate identity,
and to simply enjoy the jazz and refreshments.
VitrA's Marketing Manager, Bulent Ozerdim comments: 'The event proved
a great success with an overwhelming majority of customers signing up
to give Matrix centre stage within their showrooms and warehouses.'
Designed not as a suite, but as a complete bathroom system comprising
over 60 individual pieces of sanitaryware, furniture and accessories that
share one common design aesthetic, Matrix offers the freedom to experiment
and create a unique bathroom, both confidently and affordably.
Tel: 01235 750990
Web: http://www.vitrauk.com
Top
Jacuzzi® Retailers Visit Mauritius
Twenty-four of the top Jacuzzi bathroom retailers and their partners were awarded a luxurious seven-day trip to Mauritius during May. The group, which included retailers from Ireland, England and Scotland, qualified for the Jacuzzi trade conference, which was based on targeted sales turnover during last year.
Apart from the trade conference the trip included a jeep rally around
the island, golf on one of two championship courses, a sailing regatta
and dining in some of the most exquisite restaurants on the island of
Mauritius, including the Le Barachois floating restaurant at the Hotel
Prince Maurice.
Martin Mongan, Group Sales Director for Jacuzzi UK said of the trip, 'It
was a fantastic location and we tried to give our customers a wide choice
of leisure activities mixed with plenty of relaxation time. I hope they
have returned feeling refreshed and even more enthusiastic about selling
the Jacuzzi Bathroom Collection'.
Steve Jackson from Burge and Gunson in Colliers Wood commented 'The location
was stunning and the organisation second to none. The Jacuzzi UK team
worked hard to make sure everyone was involved in all activities. This
was undoubtedly one of the best trade conferences I have been on to date.
Well done Jacuzzi'.
The Jacuzzi bathroom collection now encompasses bathroom suites, brassware,
shower enclosures, furniture, accessories, radiators and of course whirlpool
baths and is sold exclusively through specialist bathroom retailers throughout
the UK.
Tel: 01782 717175
Web: http://www.jacuzzi.co.uk
VitrA
has unveiled a new corporate identity that the company says reflects the
brand values of service, quality and design innovation.
'Visually, this new identity is a step on from the old VitrA logo. The
combination of VitrA's signature green teamed with vivid yellow is designed
to be an instantly recognisable symbol. In addition, the distinct, broken
edged shape signifies the brand's open-minded, dynamic and directional
approach to bathroom design.'
The new logo has been introduced to VitrA's 170 Showrooms of Excellence
and will have completely replaced the old diamond by the middle of the
year.
Tel: 01235 820400
American
Appliance Centre Sponsors Fastest Dragster in Europe
American
Appliance Centre has announced its sponsorship of a top methanol
drag car. Last weekend, the company's sponsorship kicked off when the
dragster, driven by British driver Dave Wilson, qualified at the Santa
Pod Raceway in Northampton and went on to beat the Germans in the final,
smashing the European record with a best time of 5.46 seconds (244mph).
The American Appliance Centre, the sole importer and distributor of Sub-Zero
and Wolf appliances, are the drag car's second largest sponsor and the
sponsorship package includes their logo emblazoned across the dragster,
transport lorry and team shirts.
Managing Director of American Appliance Centre, Craig Davies said, 'As
a company experiencing the thrill of rapid growth and expansion, we felt
it was fitting to be a part of the fast moving world of dragster racing.
We have chosen to support an American car to show our belief in the superiority
of American products.'
Competing in both the British and European Championships, the dragster
will be racing in Finland, Sweden, Norway and Germany before taking part
in the final race in Northampton in September.
As well as Sub-Zero and Wolf, the American Appliance Centre also distributes
GE, Whirlpool and U-Line appliances in the UK.
Web: http://www.american-appliance.co.uk
Pilkington's
Tiles Launches 'Story Boards'
Bathrooms
& Kitchens Expo was the platform for Pilkington's
Tiles Ltd, the UK manufacturer of ceramic tiles, to reveal
its latest initiative in point of sale solutions: Pilkington's 'Story
boards'.
Pilkington's Tiles is aware that displaying ceramic tiles can often cause
issues with regards to the amount of space any one showroom or sales office
may have. Keen to avoid diluting their product offering the company's
new proposal is to show a whole collection on one double sided display
board.
The new solution 'story boards' aim to tell the story of a particular
range enabling the customer to gain a feel for a particular collection
instantly. Complete with room set images, physical tile samples, size
and colour information, the boards have immediate impact and convey the
collections message quickly and effectively.
Trialled on the company's new ranges, Limestone; Classics and Domino,
reaction so far has been positive. An additional benefit is that the boards
are the same size as Pilkington's generic hand boards and are able to
sit within the popular tile cradle, which is currehtly used in showrooms
throughout the UK and can accommodate up to eight boards of dedicated
range material.
£120K
investment in Promotional and POS Material from BA Components
BA
Components has launched a new Bedroom Product Brochure for 2003 as part
of of a £120k investment in promotional and point of sale material.
This is the first brochure which BA has dedicated to bedrooms and reflects
how this side of the company's business has grown in the last few years
in line with market trends.
There are 2 additional new colours added to BA's Bedroom Door range, as
well as five new handle designs.
Inline with the new Kitchen Brochure, the Bedroom Brochure is extensive
with 56 pages of photographs of full room sets and accessories and information
about the company. These can be provided unbranded to customers for the
addition of their own contact details, and pre-printed labels for this
purpose will be available if required.
In answer to the continuing customer demand for wood finishes, BA has
introduced 'Canadian Maple' and 'Natural Oak' to its Bedroom Door colour
range. Both these colours were introduced into the company's Kitchen Door
range at the end of 2002, and since then demand for both of them has been
growing steadily.
These new colours are produced using advanced print technology, and with
a 'pearlescent' surface this gives the vinyl an appearance of real wood.
These doors are available to order now in 14 designs, and stocked samples
are also available for Natural Oak in Shaker design, and Canadian Maple
in Lincoln design.
The brochure also shows the extensive range of accessories. These are
available in all of BA's 21 door colours to match with the bedroom chosen.
The additional handles now in stock are: a Black Latch Handle and Drawer
Pull; an antique Cage Handle and Drawer Pull; and satin chrome Round Knob.
Contact: Mike Uprichard
Tel: 02886 764600
Email: mailto:mike@bacomponents.co.uk
Following
the launch of the Isy brassware collection last year, exclusive UK distributor
of the range, Hopkinsons Fourways
reveals a display system called Isy Point now available to retailers.
The
new showroom system mirrors the minimalistic look of the Isy collection
and has been designed to help Isy stockists promote the brand and raise
awareness of its features to end-users.
'The Isy range has stood out from the crowds, being the first mixer tap
containing a hidden cartridge system, located below the surface of the
basin yet accessible from the top.' explained Hopkinsons Fourways' marketing
manager, Sally Parkinson.
'The new Isy Point visual merchandising and communications components
are now available to our displaying stockists and feature a combination
of contrasting materials created by Isy's designer, Matteo Thun. The use
of orange perspex, light and a lifestyle design is sure to appeal to modern
users seeking designer looks with a strong Italian flavour.'
The Isy Point system offers a diversified range of items to complement
varying shapes and sizes of showroom and includes point-of-sale for the
shop window, the wall, large islands and small islands. From double-sided
totem displays (170cm x 30cm) to hanging posters (1m x 1m), single-sided
displays with wash basins (195cm x 72cm x 64cm) to hanging light domes
(1m x1m), the range offers something for the smallest or largest Isy sales
area as required.
Tel: 01204 707070
Web: http://www.hopkinsonsfourways.co.uk
Broughton
Crangrove Host London Event
Broughton
Crangrove,
the distributor of leading brands of kitchen appliances, bathrooms, showers,
tiles and heating, took a party to the capital for a weekend of rewards.
Following a targeted sales incentive campaign for Broughton Crangrove's
customers in middle England, the successful participants stayed in the
luxury of the Langham Hilton Hotel in Portland Place, London. Hosted by
Alan Penny, Sales Director and Michael Mitchell, Area Sales Manager, the
twelve customers and their partners sampled the delights of the theatre,
enjoying a performance of Willy Russell's 'Blood Brothers' and private
dinners in two top London hotels. The weekend concluded with a flight
on the British Airways London Eye.
Alan Penny, Sales Director says, 'It was a superb weekend and we had a
tremendous time. It was a great opportunity to spend time catching up
with our customers and understanding their business objectives with the
view to integrating with these as much as we can. Partnerships at all
levels of business are extremely valuable and we wish to develop these
opportunities to the fullest extent.
Sigma
Showeround Free Tray Offer
Bathroom
specialist Showerlux is offering homeowners a free tray as part of its
consumer promotion.
Customers who purchase a Sigma Showeround between 1st April and 30th June
2003 will receive a corresponding white resin tray free of charge.
The Sigma Showeround is available in two sizes (800mmm, 900mm) and two
frame finishes (Polished Silver, Polar White).
For further details of the Showerlux Sigma free tray promotion, please
call 02476 88 25 15 or email: mailto:sales@showerlux.co.uk
Free Flights with iTS
Bathroom
specialist Showerlux is offering homeowners the chance to fly for free
to any one of a number of European cities as part of its consumer promotion.
Customers who purchase any shower door from the Showerlux ‘iTS’
collection between 1st April and 30th June 2003 can claim a free return
flight to Amsterdam, Brussels, Paris, Dublin, Edinburgh and other selected
cities across the UK with bmi. Every single Showerlux iTS customer who
purchases during this period can simply complete and send off the claim-back
form received from the retailer at the time of purchase to claim their
free flight voucher.
By purchasing an iTS door, customers will not only be able to bring the
luxury of Showerlux quality and design into their bathroom but will also
be able to use the free flight to get away and enjoy a break in any of
these beautiful cities.
The iTS collection includes a range of enclosure configurations with pivot,
bifold and in-fold door options. Each door and enclosure is available
with an ‘Individual Trim System’ that can be co-ordinated with
any bathroom design. iTS doors retail from £521.00 exclusive of
VAT.
Flight vouchers are valid for travel until 2004 on selected routes from
and to London Heathrow.
For further details of the Showerlux iTS free flight promotion, please
call 02476 88 25 15 or email mailto:sales@showerlux.co.uk
Mira Hits the Road with Mobile Showroom
The
UK shower manufacturer Mira Showers is taking to the road in a fully transportable
showroom unit.
The unit, which was three months in the making, is now touring Mira's
customer branches across the UK.
Demonstrating a full range of Mira's showering products, the showroom
will serve as an essential training tool for customer branch staff and
potentially customer sales forces. The multi-functional unit will also
help build brand awareness amongst consumers and provide a customer support
initiative.
The mobile showroom contains a wide range of Mira enclosures, trays and
working displays, all of which are supported by brand literature, graphics
and a plasma screen and double as a training facility. On display will
be the core shower brands such as the Mira Sport and the Mira 415 alongside
the relative newcomer Mira Fino and the enclosures & trays range.
Rada also have a display featuring the Phermotap 3.
Fitted to resemble a showroom environment, the mobile unit can be made
available for customer events. For further information please contact
Aysha Akif on 01242 221221 quoting The K&B Zine.
More information can be found at http://www.mirashowers.com
For stockist and brochure hotline call 0845 600 6472
Niagara Bathroom Selected for the Better Homes Show
On
Sunday 2nd March 2003 a Niagara bathroom was featured on the Better Homes
Show on ITV. Selected by TV Interior Designer Sue Pitman, Niagara was
invited to supply the bathroom for Katie in Fleet. Sue chose the new beech
fitted bathroom furniture with the Kya bowl and Ismia monobloc taps.
The bath is the Beresford shower bath and screen, it features a whirlpool
option which is available on most Niagara baths. Also featured on the
show was the Niagara shower jet offering a power shower performance without
expensive running costs. The radiator is from Jacuzzi, part of the same
manufacturing group of bathroom brands from Jacuzzi UK.
Niagara is a leading collection of bathroom sanitaryware, baths, furniture,
shower enclosures, shower trays and brassware, made in the UK.
Tel: 01274 654728
Email: mailto:clare.rees@jacuzziuk.com