Franke
Impresses on Nigella Express
It's easy to be a domestic goddess when Franke products are in the kitchen, as recently proven on Nigella Express, the cookery programme fronted by Nigella Lawson.
Providing
the perfect seasoning to food preparation, the BBC Two show featured ergonomic
essentials: the one-and-a-half bowl Planar (PPX 651) and two-bowl Infinito
(INX 621-S) stainless steel sinks, with the Swiss Pro pull-out and Davos
'J' taps. The extra bowls and pull-out spray provide much needed space
and convenience for preparing food.
For further information, contact 0161 436 6280, or visit http://www.franke.co.uk.
Bathstore
Makes a Splash with Major Marketing Campaign
Bathstore
is making a major splash with a national integrated broadcast, print and
online marketing campaign which is set to reach over 35 million potential
customers.
The Water Wonderland campaign has been created by WFCA and features an
innovative TV commercial which uses CGI technology to incorporate water
animation to bring life and movement to the static products being showcased.
The 30” and 10” commercial, which is again voiced by Spooks
and Cold Feet star, Hermione Norris, carries the strapline 'Come in and
let us run you a bathroom' and airs across ITV, Channel 4, Sky and otherdigital
channels.
As well as placing national press adverts in key titles, WFCA has also
produced magazine inserts, leaflets and in-store point of sale to feature
as part of the promotion, which aims to highlight the style and quality
of Bathstore products and drive customers in to store with a 40 per cent
discount offer.
This is the fifth major campaign undertaken by the UK’s largest bathroom
retailer this year and follows from the success of its September sale
marketing push which reached 85 per cent of the UK adult population and
directly contributed to making the sale one of the best in Bathstore’s
history.
Brian Harris, creative director at Bathstore, said: 'This campaign
marks a milestone in Bathstore’s marketing activity as it is the
first time that we have used the cutting edge CGI technology in our TV
advertising to really bring the brand and our products to life.
In doing so, we have been able to achieve a highly visual, impactful commercial
that set us apart from the rest of the bathrooms market.'
Tel: 08000 23 23 23
Web: http://www.bathstore.com