Broughton
Crangrove Galley Matrix Introduces New Communication Tool
Broughton
Crangrove Galley Matrix, the Lancashire based distributor,
has introduced 'The Plug', a new marketing communication for customers.
There's a separate 'Plug' for each of the groups brands; Broughton’s
bathrooms, Galley Matrix kitchens and Crangrove heating. Issued for the
first time in April 2007, the 'Plug' communicates information, concisely,
on new products and special offers as well as display offers on a variety
of trusted and renowned brands.
The first issue of the Bathroom Plug featured leading brands such as Ideal
Standard, Mira and the company's own brand Aquos, which, along with many
others, are available the next day to any destination in the UK. It showcased
product information, offers on new and existing products, display opportunities
and the Broughton’s Aquos Showroom vehicle - an ideal way to introduce
the Aquos range of suites to your team without spending time out of your
showroom. To book the Aquos Showroom call Lee Anderson on 01282 834083.
The Kitchen Plug featured an extensive variety of kitchen offers, from
ovens, hobs and hoods to washing machines and refrigeration, both integrated
to freestanding. It even featured a range of accessories such as sinks,
taps and lighting. Within these are special offers, discounts and display
offers, all to help the retailer pick out the perfect range of kitchen
appliances for their showroom. Products cover a spectrum of price ranges
and brands, enabling retailers to optimise their selection to attract
a broad range of consumers.
The Heating Plug was a concise one-page publication, which picked out
the best product of the month for retailers information. In the first
issue it focused on Greenskies Solar Heating, giving the retailer all
the information they need to effectively sell this product; specification,
selling points and even details of the installation course available to
ensure that fitters are fully trained and provide the best service possible.
Each concluded with an information section detailing price notifications
along with the contact centre details for any enquiries, along with 'The
Customer Charter' on the back. This outlines the company's values and
service promises, with a section to nominate a member of the Broughton’s
customer service team for the Customer Hero award, recognising excellent
service. The Bathroom and Heating Plugs also included a customer satisfaction
survey, which gave readers the chance to win a trip to Rome worth £1000!
Chris Honer, Sales Director says: ‘The new Plug series is a great
addition to the company communications portfolio and we are really excited
with our first issues. They are concise and easy to read and bring retailers
quickly up to date on all the latest deals and products from the company.
We believe The Plug will become a invaluable information tool for us all.’
Second issues of the Plugs will be out soon! To make sure that you have
the most up to date copy please contact your Area Sales Manager.
For more information call your Area Sales Manager for a copy or contact
the Broughton Crangrove Galley Matrix Contact Centre on: 0870 60 60 601.
Baumatic
is taking to the roads with its Dance Partners Collection thanks to new
livery sporting the colourful Tango range.
Making
a splash on the UK's motorways, Baumatic has revealed its colourful new
livery, which will be hitting the roads this month. The vibrant new fleet,
which will be used for both deliveries and the Baumatic service team,
features a colourful design based on the advertising for the Tango TG1
oven in bright red.
Four vans have just been unveiled and are now making their way around
the UK, and a further nine are due to hit the roads in September. There
will also be four 18 tonne rigid trucks featuring the same inspirational
décor revealed in the next six weeks.
Designed to make maximum impact on the roads, the 17-strong fleet represents
an investment of more than £33,500 in branding alone and will help
promote this exciting new collection nationwide as part of Baumatic's
on-going commitment to brand promotion for 2007.
Tel: 0118 933 6900
Web: http://www.baumatic.com
BEKO
plc, the appliance manufacturer, is set to launch a new high
profile consumer advertising campaign.
The four month campaign began on the 29th May 2007 and represents a real
gear shift for the brand, including both online and print advertising
across a range of weekend paper supplements as well as consumer lifestyle
titles. The adverts are expected to reach over 15 million UK adults more
than five times.
Commenting on the campaign, BEKO plc's Sales and Marketing Director Huw
Buckle, said:
‘We are delighted to announce the new campaign, which demonstrates
BEKO plc's commitment to investing in the brand and supporting retailers.
Already the UK's No 1 Refrigeration brand, we expect to see a strong increase
in sales across the cooling and home laundry sectors as a result of increased
consumer recognition and interest created by the ads.
‘Reflecting the increasing importance of the online market, we will
be using search and banner advertising for the first time. This is another
indication of BEKO's dedication to moving the brand forwards in 2007.’
The end of 2006 saw BEKO launching into the Side-by-Side refrigeration
market and already in 2007 the brand has introduced the new Xpress Washing
Machine.
The Xpress machine is an example of the success of BEKO plc's extensive
research and development facilities. Responding to consumer demands for
user-friendly time saving features, the '30 minute Xpress' programme can
tackle a 7kg load at 30ºC in 30 minutes. And for those occasions when
that much loved outfit always seems to be at the bottom of the laundry
basket, the 14 minute '2kg Super Short' washing programme provides a speedy
solution to this familiar dilemma.
The brand is currently working on a range of projects that will deliver
real benefits to the consumer, setting standards in the appliance market.
With yet more developments planned for 2007, this campaign is only the
beginning from BEKO, with further above-the-line marketing activity planned
over the next 12 months.
Web: http://www.beko.co.uk
Watford
Football Club has announced a club record sponsorship deal that names
local firm Beko plc as official sponsor.
Beko is a leading supplier of Major Domestic Appliances & Televisions
and has signed a two year deal that will see the company invest a significant
sum into Watford Football Club, and that deal will now see the Beko logo
emblazoned across the Hornets' shirts for the next two seasons.
Beko plc is a subsidiary of the Turkish company Arcelik, which is part
of the Koc group, one of the top 500 largest companies in the world. Arcelik
is the third largest manufacturer of Major Domestic Appliances in Europe,
with over 50 years experience.
Currently the largest refrigeration brand in the UK, Beko Plc is located
in Watford, with the responsibility for all sales, marketing, distribution
and product support activities for the UK and Ireland. To find out more
about Beko visit the company’s website at http://www.beko.co.uk.
Welcoming Beko into the Watford family, Chairman Graham Simpson said:
‘It's fantastic news that we are able to unveil the club's best ever
sponsorship deal, at such an exciting time for us all as we gear up for
next season.
‘Beko has strong community links and understands its corporate social
responsibilities within the Watford area, and the company is a very good
match for this football club.
‘I think it speaks volumes that Beko is prepared to back us to such
an extent as we look to build this club towards our Vision.
‘I'm certain we'll have a very fruitful relationship ahead of us,
with many exciting times to come.’
Beko's Managing Director, Clayton Witter said: ‘The fit with Beko
is absolutely brilliant. Watford has an outstanding reputation as a true
family club, with magnificent support within the community.
‘Beko is very much a family brand. The company is also based in Watford,
literally around the corner from Vicarage Road. We are a company with
a huge ambition to grow and be successful. We have a real desire to enhance
our support within the local community and there is already a real support
for Watford within the company.
‘Watford is still seen as a very successful family club with huge
ambition.
‘The club’s future plans in terms of football performance on
the pitch and the incredible ground development are hugely exciting.
‘All of these factors support the reason why the association between
Watford and Beko is so perfect.
‘We are extremely proud to be associated with Watford and are very
excited to have the opportunity to work with everyone at the club.
‘The future potential is tremendous and we look forward with huge
pride to be the official club sponsor to Watford and to what, undoubtedly,
will be a long, happy and successful relationship.’
Following the announcement earlier last week of the cessation of Watford's
previous deal the commercial team has been pleased to introduce Beko to
the club's supporters as early as possible ahead of the new season.
Speaking of the deal that he struck with Beko, Head of Corporate Sales
Marcus Pinder said: ‘It has been a pleasure working with such a professional
team.
‘The company has taken a long time to make sure it understands Watford
and is fully immersed in our values and vision. I'd like to thank the
Beko team and my colleagues at Watford for the hard work that has gone
into securing this record deal.’
At the end of the 2008/09 season both parties will have an option to extend
the deal to a further third year.
Dunlop
Adhesives Flies New Colours at Silverstone Launch Day
Major
tile distributors, retailers and members of the media were in competitive
mood recently, as Dunlop Adhesives
unveiled its new brand identity during a high profile race day held at
Silverstone motor racing circuit. During the event, some of the industry's
best-known figures were pitted against one another as teams went head
to head in vehicles ranging from four-wheel drive Land Rovers to Ferrari
355's.
Alex Underwood, Product Manager for Dunlop Adhesives commented:
‘The Dunlop brand has an inherent connection to motor racing, and
the new brand identity also leant itself to the idea of a race day for
the official launch. It was a great day, and the new branding, packaging
and marketing materials were well received by everyone involved.’
The re-branded Dunlop Adhesives products first hit shelves across the
UK on April 2nd, and the new packaging incorporates a traffic-light colour-coding
system designed to make product selection easier than ever.
A
Brand day out: Dave Sowden of Tiles UK (left) is presented with the overall
driver's prize by rally-driver, Ken Worf.
The
Silverstone event gave customers and the industry an insight into the
development process behind Dunlop's new brand concept, and unveiled the
in-store promotional support developed for Dunlop stockists. Aside from
the corporate presentation, delegates enjoyed a full day of exhilarating
driving experiences, including rally driving time trials, quad biking
and a session on the grand prix circuit in a Ferrari 355.
The overall winner of the event was Dave Sowden of Tiles UK, who walked
away with the winner's laurel and a shield marking his victory. Team awards
and other individual prizes were also presented at the end of the day.
Dave Sowden commented:
‘It was a fantastic day - everyone involved definitely enjoyed themselves.
The new Dunlop branding is very impressive, and I'm sure the new look
packaging and in-store promotional materials will help the products perform
as well as the Ferrari 355's!’
Web: http://www.bal-adhesives.co.uk
Snap
up some POS from Carron Phoenix
Carron
Phoenix
is giving away its new style sample display FOC to retailers who have
one of the company’s granite sinks on display.
It holds all 8 of the company's granite colours - Havana, Oatmeal, Champagne,
Polar White, Platinum, Stone Grey, Graphite and Slate, as well as three
stainless steel finishes of polished, linen and the new micro-linen that
has a subtle raised texture.
The 60mm square samples are large enough to satisfy the customer's interest
in the visual and tactile qualities of the materials and aid the decision
making process.
Not much larger than A4 overall, the stand is both space saving and stylish
in powder coated grey.
It complements Carron's other POS materials of a freestanding sink display
that holds the 3 sinks and the tap display that holds 5 taps.
All POS is available from Carron's nationwide network of distributors.
For stockists or more information on Carron Phoenix's sink and tap products,
call 01324 638 321 or log on at http://www.carron.com
Top
International Amateur Golfer gets Full Support from Anti Scald Manufacturer
Jamie
Moul has just been ranked top amateur English golfer in the R&A World
Amateur Golf Rankings and is set to go right to the top. This 23 year
old talented golfer plans to turn professional after the 2007 Walker Cup
in September.
During Jamie’s short sporting journey, Intatec
has backed him all the way 'It’s important to recognise and nurture
talent, whether that be in the sporting world or in business,' commented
Cynthia Fisher, Intatec’s Commercial Director. 'Jamie’s phenomenal
talent is impressive and fits in nicely with the company’s philosophy
of creating unique and high quality equipment.'
Inta
has recently launched its new i+Plus Contemporary Shower which has a twist
that will bring anti-scald technology within the affordable reach of most
households, and that’s its price. It’s not just cost that sets
i+Plus apart from its competitors though, Inta’s stylists and engineers
have worked together to create a valve and a perfectly matched showering
kit that looks good, performs well and has the solid anti-scald cartridge
technology that features right across the Inta range.
So whilst Inta is offering something new to the market with emphasis on
great performance, Jamie is also at the top of his game and looks set
to perform well in the future. In the spirit of the support Inta has launched
a new range of golf umbrellas which offer full shower protection making
sure young Jamie can still deliver during the UK’s summer showers.
Web: http://www.intatec.co.uk
Unique
Display Boards Flaunt Imperial Bathrooms’ Tile Range
To
support its ever-expanding network of stockists, British bathroom manufacturer,
Imperial Bathrooms, has unveiled
a series of display boards featuring the company’s distinctive range
of antique crackle-glaze wall tiles.
With
the emphasis on display-simplicity, the two separate boards are arranged
in a landscape format and provide a display of Imperial’s exclusive
range of classic brick-shaped and square, white-bodied, softly-undulating,
tiles.
In addition to demonstrating the tiles in two sizes – classic brick
and square – the display boards present the popular palette of pastel
colours available, together with the White Linen and Cream Haze lighter
shades. Complementary dado tiles, capping strips and glass mosaic tiles
are also available in grey, white and cream and demonstrate the added
detail and flexibility of this new range.
Unobtrusive and lightweight, measuring just 400 x 800mm, both tile boards
may be displayed alongside Imperial’s sanitaryware or wall mounted
where space or showroom layout demands.
Imperial Bathrooms’ Sales Director, John Gill, comments: 'Not only
do our new tile boards reflect the outstanding quality and aesthetics
of our product range, they enhance our retail displays and provide a much-needed
POS mechanism to help really fire the consumers’ imagination. They
are also testimony to Imperial’s ongoing commitment to its retailer
network.'
Imperial’s tile collection is suitable for complementing both contemporary
and traditional bathroom interiors. Used to create a single colour backdrop
or combined to provide a dramatic multi-coloured effect, they contrast
beautifully with the crisp white ceramic glazes of the company’s
British vitreous chinaware. Courtesy of an additional glaze to provide
a protective seal and guard against staining and colour discolouration,
the company says that these tiles are unrivalled in the market place.
The new tile boards are immediately available and are free of charge to
all supporting stockists. To order, contact Imperial Bathrooms’ Sales
Department on: 0870 60 61 62 3. For further information on the company
and its products, visit http://www.imperial-bathrooms.com.
Big
Names + Big Lorries = Even Bigger Presence for GDHA
GDHA's
entire fleet of distribution lorries and engineer vans have been given
an eye-catching livery makeover, incorporating the latest Stoves, Belling,
New World and Lec logos and photography to create real impact on the roads
and ensure complete continuity for all of the brands - from advertising
through to after sales.
With over 130 dedicated engineers out on the road, customer service forms
a key part of the GDHA service, and the introduction of the new livery
reflects this by making them instantly recognisable - as well as strengthening
brand awareness with consumers across the country.
As
the winners of the D&G TEQ award for customer service for the second
year running, offering a total after sales service package is a subject
close to GDHA's heart. In fact, GDHA not only retained its number one
position but once again achieved a record high-quality rating score, beating
the previous record it set in 2005. GDHA scored over 90% from independent
questionnaires sent to customers following a repair call.
Paula Hodkinson, customer care director at GDHA comments:
‘We are determined to prove to our customers and to the trade that
when it comes to customer service, GDHA is a market leader. Throughout
the past year we have continued to improve our training programmes to
ensure that the customer care team in the office and the engineers on
the road are equipped with the tools they need to do their job well. The
newly branded vans and lorries are a great example of our commitment to
being visible brands for our customers and illustrate the combined force
of our customer service and marketing activity.’
Web: http://www.gdha.com
Appliances
steal the show - following the huge success of its first ever TV campaign
last Autumn, Baumatic is back on the
box with a fresh run of ads that are designed to put its appliances firmly
in the spotlight...
Italian appliance manufacturer Baumatic is making a return to the big
screen with a new national television campaign in the UK. The ads will
run throughout March and April during prime time slots on popular satellite
stations UK Living, Sky News, ITV2 and E4.
Designed to build on the company's early success in 2007, the television
advertisements features a young, attractive man preparing a meal for his
girlfriend in his kitchen which is replete with Baumatic appliances. The
man retires to shower and get ready leaving the dinner cooking in the
kitchen. As the girlfriend arrives dressed to kill there is a frisson
of excitement in the air, but sadly it is not for the evening ahead with
her partner, but instead because she is enthralled by his Baumatic appliances.
The advert concludes with a simple strapline and the Baumatic logo.
Baumatic UK's Managing Director, Paul Thompson, comments: ‘The advertisement
is designed to promote Baumatic as a desirable, aspirational and sexy
brand. The young couple epitomise a typical Baumatic customer and the
set was designed to perfectly show off Baumatic's full range of appliances
to best advantage. Our first ever television adverts aired last Autumn
and response was fantastic. I am confident that these advertisements will
succeed in further raising Baumatic's profile to generate even more sales
and increase our brand awareness.’
For more information on Baumatic call 0118 933 6900
Web: http://www.baumatic.co.uk
Yorkshire
based Mayfair Taps and Showers (previously known as Mayfair Brassware)
may not be at first glance a company you would recognise instantly, but
you probably have used a Mayfair tap at some point recently and may even
have one in your bathroom.
Mayfair has been successfully manufacturing OEM (Own Equipment Manufacturing)
products for the world’s leading manufacturers for the last twenty
years and as a result of its steady growth in the marketplace, the company
has taken the strategic decision to further market products under its
own, ‘Mayfair’ brand. The brand positioning will relate to Mayfair’s
central business objective, to provide leading edge design and high quality
performance at prices which are accessible to a large section of the market.
A new lifestyle oriented brand called ‘Mayfair Life’ will introduce
new designs to the marketplace while a comprehensive new catalogue, website
and other sales materials will be available from April 2007.
The
Winning Team: Mayfair Managing Director Andy Green (right) with Commercial
Director Tony Robson (left)
Commercial
Director Tony Robson explained, 'This is a natural progression for us.
It is undoubtedly expensive and difficult to build a brand from scratch
but we are building the Mayfair brand on the secure foundations we already
have. We have been a credible force in the marketplace for over 20 years,
we have made substantial investment in new product development and our
supply chain so it makes perfect sense to create this new branding and
marketing to support our sales effort.'
To spearhead this programme of brand development, Mayfair has sought out
and retained a leading brand development consultancy. Belfast based Triplicate
has a strong portfolio of clients within the bathroom industry and has
a reputation for innovation both in product design and in marketing. This
substantial investment on behalf of Mayfair will significantly raise the
company's profile within the trade.
Tony Robson stated, 'With this level of investment and our focus on new
product development, supply chain management, personnel and marketing,
we know that we will achieve our objectives of being at the forefront
of the market.'
The management at Mayfair has set ambitious but achievable growth and
profitability targets and is committed to supporting and controlling its
infrastructure by investing at each level of development. Tony confirmed,
'Growth is what every company wants, but it is easy to lose control over
costs and quality when you grow too fast. Quality control is vital to
the success of our products and some might say that we are control freaks
at Mayfair, but it works for us. With the very best in design, sales and
marketing supported by our four key strategic areas; design, service,
quality and cost and our philosophy of always providing the consumer with
products they want, at very attractive retail prices, we are making sure
that we are a force to be reckoned with in the taps and showers market.'
About Mayfair
Mayfair was founded in 1988. Operating out of its Yorkshire base, the
company has grown from strength to strength and has moved to a purpose
built facility in Shelburn in Elmet W Yorks. In 2006 the company completed
its overseas manufacturing network by the establishment of Quanzhou Mayfair
Brassware Co Ltd in China. Mayfair has office and warehouse facilities
in Quanzhou and Kaiping City.
Mayfair sales contact: Bobby Moore, Mayfair, 01977 685 770
Just
Trays,
the UK shower tray manufacturer, has recently undergone a rebrand to result
in a new logo and updated website, which has been developed to reflect
the progress of the company whose product family includes the JT Ultra
Cast™, the JT Merlin™ and the JT40™.
Created by PM Marketing Group, Just Trays' PR and marketing agency, the
new brand is carried forward across the JT product suite and on the Just
Trays website, which has also been redesigned and rebuilt to present a
more user-friendly navigation to its audience.
Paul Crossley, Managing Director of Just Trays, shares his view on why
rebranding was on the agenda: ‘Just Trays is keen to further strengthen
its mind-share within the market place and a rebrand was a natural marketing
progression. It is created to better communicate our company values amongst
other aesthetic advantages.’
To find out more please visit the new Just Trays website at http://www.just-trays.co.uk.
For full details of stockists, showroom displays and other information
about JT40™ please visit http://www.jt40.info
or call Just Trays on +44 (0870) 4441990.
Crown
Imperial - Official Sponsor of Herne Bay United
Crown
Imperial,
the British manufacturer of kitchen and bedroom furniture, is to continue
its ongoing relationship with its local community Herne Bay by becoming
an official sponsor of its local Roller Hockey Club - Herne Bay United.
Founded in 1924, Herne Bay United Roller Hockey & Skating Club has
gone from strength to strength and now has members from under 11's right
through to senior participates. Furthermore, the U11s and U20s recently
made it through to the National Cup finals.
Commercial Director Tony McCarthy comments: ‘We are pleased to sponsor
Herne Bay's Roller Hockey club. Many of our staff live as well as work
in Herne Bay, so it's a pleasure to be able to support the local community.
What is more, the Roller Hockey Club's 'home' and 'away' kits boldly boast
the Crown Imperial logo, ensuring our company brand is promoted near and
far.’
Crown Imperial offers a comprehensive range of kitchen furniture. Whether
you are looking for a traditional or ultra-contemporary kitchen setting,
Crown Imperial has something to suit all tastes and requirements.
Tel: 01227 742424
Web: http://www.crown-imperial.co.uk
Mermaid
Refreshes its Approach to PR
Norske
Interiors (UK) Ltd
says that it has enjoyed success for many years with its range of Mermaid
waterproof wall panelling. 'The products, which are designed for use in
showers and bathrooms, are already renowned for their quality. Mermaid
continues to be a key player in the market and the company is working
hard to further strengthen this position.'
Mermaid panels provide many benefits to the end user. They are quick and
easy to install and maintain, completely watertight, available in a variety
of colours/finishes and guaranteed for ten years.
The growing interest in home improvements and property development has
resulted in an increasing number of enquires from the media about the
product. The level of communication has grown to the extent that Norske
Interiors (UK) Ltd requires additional resource in the form of a new external
agency. RBP has been appointed with immediate effect as its official press
office.
'As a forward-thinking, full service marketing agency, RBP was the obvious
choice,' says Managing Director of Norske Interiors (UK) Ltd, Martin Brown.
'It will provide us with support and help us to develop a professional
and consistent PR service.
'Mermaid is the market leader. We are always researching new technology
and innovative solutions to ensure that we retain this advantage. Our
challenge is to ensure that our future corporate communications reflect
this status'.
RBP has over 15 years experience across a wide range of industry sectors.
In addition to providing a PR service for Mermaid it says that it will
also manage its advertising and other design requirements. 'The amalgamation
of these elements of the campaign will ensure that they are integrated
and presented to the media as part of an all-inclusive service'.