Ceramica
Dolomite Points Customers in the Right Direction
Following
the recent success of the Ceramica Dolomite
bathroom collection, a new range of Point of Sale Material has been designed
to help retailers to promote this contemporary range.
The new in-store promotional material complements the existing Ceramica
Dolomite brochures and includes swing tickets, posters, suite identification
holders and sheets as well as brassware indentification tags.
The point of sale material has been designed to provide customers with
clear and useful information on the different bathroom options, so that
over and above the service already received by the showrooms' staff these
items act as ‘silent salesmen’.
‘This new Point of Sale material represents Ceramica Dolomite's continuing
commitment to the retailers’, comments Marketing Manager Jenny Williamson.
‘We have had excellent feedback from retailers on this stunning collection
of bathroom suites and furniture, however we recognise that although many
of the products speak for themselves it is key to offer as much support
as we can to our showrooms.’
Other retailer support packages by Ceramica Dolomite include a retailer
Media and PR guide and Dealer Advertising support.
For further information on Ceramica Dolomite, please call 01782 645406
or visit http://www.ceramicadolomite.co.uk.
De
Dietrich Launches Consumer Advertising Campaign - Featuring in Magazines
and Newspaper Supplements
To
celebrate both its 25th anniversary in the UK and Ireland together with
the launch of its expanded new range, De Dietrich
is running a heavyweight press advertising campaign and – for the
first time – using national newspaper weekend supplements as well
as its traditional schedule of quality home interest magazines.
Using research conducted by its Media Planning Agency, Interaction Media,
it is targeting the quality AB audience with high disposable incomes that
can be generated from advertising in weekend supplements, which often
feature food and cooking within their editorials. This campaign will go
hand in hand with monthly magazines aimed at those who are looking to
purchase quality kitchen appliances.
The theme for the creative is ‘AT DE DIETRICH, ALL OF OUR RANGE...IS
TOP OF THE RANGE’ which embodies the ethos of 2005 built – in
appliance range. The aim of the campaign is to make the De Dietrich quality
available to a wider audience by emphasising the fact that all ovens in
the range, pyrolytic and non pyrolytic are built to the highest specifications.
They offer many features that would normally be associated with top of
the range models only. An expanded range of gas hobs, hoods and refrigeration
products are available along with upgraded dishwashers and laundry products.
Creative executions will appear in the Times Magazine, Guardian Weekend,
Sunday Telegraph Magazine and the Observer Food Monthly along with Good
Housekeeping, Waitrose, House and Garden, Homes and Gardens, Country Living,
25 Beautiful Kitchens, 25 Beautiful Homes and Period House. A series of
advertorials will appear in the Independent Magazine and Period House
as well.
De Dietrich sales order processing (trade only): 01256 308 067
Email: mailto:builtinsales@elcobrandt.com
Web: http://www.dedietrich.co.uk
Original
Kohler Restrooms Offer Fashion Week Models and Attendees Mobile, Luxurious
Environment
Although
Olympus Fashion Week was held outdoors under the tents in Bryant Park,
New York, models and attendees enjoyed comfortable and luxurious surroundings.
Even when using the restrooms, they didn't have to depart from that environment.
Kohler
Event Services, a division of Kohler Rental Power, provided
several of its luxury mobile restrooms at the 2005 Olympus Fashion Week
held in New York City’s Bryant Park, February 4-11. As the sole provider
of luxury washrooms at Fashion Week, Kohler offered the ultimate in portable
bathroom functionality, privacy and comfort. These multi-user mobile restrooms
served as changing rooms for the models, and several additional units
were used by Fashion Week attendees.
'For a full week, Bryant Park was the centre of fashion, luxury and comfort,
and Kohler was pleased to offer restrooms to match that environment,'
said Bob Leffel, Vice President and General Manager for Kohler Rental
Power.
Since being launched in 2003, Kohler luxury restrooms have offered a relaxing
environment for large, upscale venues such as concerts, sporting events,
trade shows, corporate events, weddings, birthday parties, and festivals.
The mobile restrooms, available in 24-foot and 32-foot units, feature
Kohler® lavatory sinks and toilets, faucets with Vibrant® Brushed
Nickel finishes, and luxurious trim and finish materials such as cherry
wood and marble. Fashion Week models and attendees were the first customers
to use the new Kohler Purist Hatbox toilet – outfitted in the mobile
luxury restrooms used at Bryant Park.
Tasteful artwork, music, air conditioning and full-length mirrors are
also present in all restrooms, helping to make participants feel comfortable
in their bathroom-away-from-home.
'The
demand has been growing for effective, portable washroom facilities to
serve visitors at upscale events,' said Leffel. 'Kohler is taking its
leading-edge plumbing product design and its generator engineering expertise
to offer customers a luxurious mobile washroom unit to round out their
special event.'
The Kohler luxury restrooms can be powered by Kohler Power Systems generators,
which run on diesel or can be hooked up to a fixed supply of electricity
on-site. Featuring a continuous instant hot water supply, the mobile luxury
bathroom units include an integrated 870-gallon holding tank. Fresh water
can also be accessed by hooking up to an on-site water supply.
Kohler Event Services (http://www.KohlerEventServices.com)
is a division of Kohler Rental Power, a full-service supplier of backup
and prime power and temperature control for commercial and industrial
applications, and other critical applications in which temporary power
is demanded. It maintains a full complement of state-of-the-art Kohler
generators, transfer switches, switchgear and distribution equipment to
supply power on demand. Kohler Event Services has six offices and more
than 80 service locations throughout the U.S.
Kohler Rental Power is part of Kohler Co. Founded in 1873 and headquartered
in Kohler, Wis., Kohler Co. is one of the nation's oldest and largest
privately held companies. Kohler is a worldwide leader in the manufacture
of kitchen and bath products, engines and power generation systems, home
interiors, and hospitality services.
De
Dietrich Offers Free 2 Year Guarantee on all Products Throughout 2005
To
celebrate its 25th Anniversary in the UK, De
Dietrich is offering a free 2 year guarantee on all products
in its new 2005 range – for the whole of 2005.
This
offer, which applies to mainland UK only, is for all appliances included
in the 2005 brochure and covers the full cost of parts and labour for
two years from the date of purchase. The application form must be filled
in and returned within one month of purchase.
De Dietrich sells a wide variety of kitchen appliances including the biggest
range of induction hobs on the market, pyrolytic ovens, steam technology,
hoods, range cookers, dishwashing and laundry products as well ads its
intelligent ICS collection.
One of the highlights of the new range is that it is expanding its offer
of non pyrolytic ovens, in order to make the De Dietrich quality available
to a wider audience. All ovens in the range, pyrolytic and non pyrolytic
are built to the highest specifications and offer many features that would
normally be associated with top of the range models only.
For a supply of 2 Year Guarantee application forms contact your local
De Dietrich Area Sales Manager or De Dietrich Marketing on 01256 308 068.
E-mail mailto:marketinguk@elcobrandt.com
or visit http://www.dedietrich.co.uk
LG
Sponsors Masters Snooker Tournament
LG
sponsored the Masters Snooker Tournament held at Wembley Conference Centre
from 13th - 20th February. The Masters is the most prestigious invitation
tournament on the snooker calendar, bringing together the world's top
16 players plus two wild cards for eight days of top class action.
Paul Hunter won the Masters in 2004 for the third time in four years.
Five million BBC Sport viewers watched as Hunter beat Londoner Ronnie
O’Sullivan 10-9 in a nail biting finale.
This year will see O’Sullivan and Hunter return to Wembley along
with the likes of Stephen Hendry, Mark Williams, John Higgins, Matthew
Stevens, Ken Doherty, Jimmy White and Steve Davis. Each will be aiming
to reach the final held on the 20th.
The sponsorship brings to a close LG's association with Snooker and offers
a number of branding opportunities both around the tournament table and
around the conference centre, with LG plasma and LCD TV's being used to
relay the action to the 2,500 seat auditorium. LG will also be showcasing
Plasma and LCD screens for the tournaments 25,000 spectators to view tournament
action and highlights in the main foyer.
Cannon
Range Cooker Makes its TV Debut
Cannon's
Professional 1000 range cooker is making a regular appearance on Channel
Four's TV series 'Return of the Chef'. Following the life of renowned
chef John Burton Race, the new series sees John setting up his new restaurant,
The New Angel, and moving into a new family home in Dartmouth - in which
he has installed his Cannon Professional 1000.
Designed to give budding chefs a taste of true professional cooking at
home the Cannon Professional 1000 range cooker is presented in stainless
steel, creating a serious statement in any kitchen setting.
The Professional Range Cooker 1000 measures a metre wide with a fan oven,
conventional oven, separate twin grill and a food/plate warming compartment,
ample capacity for the turkey and all the trimmings. With 6 gas burners
including 2 rotating oval burners for fish kettles or large rectangular
pans, a 2 speed wok burner and a cast iron griddle plate and wok stand
- this cooker offers all the flexible cooking features any chef in the
home could possibly need to impress their dinner guests in style.
Commenting on the cooker John Burton Race said, ‘The Cannon Professional
1000 was the first choice for our home. I wanted a cooker that had the
features which allowed me to cook my family any style of dish at home.
The Cannon Professional 1000 offers people the tools to be really successful
cooks, thanks to true professional features, as well as its styling that
makes a real statement in the kitchen.’
Tel: 0870 777 6485
Web: http://www.cannoncooking.co.uk
Hotpoint
Launches Schools Cooking Challenge
Hotpoint
has launched an exciting new Schools Cooking Challenge. Supported by the
Design and Technology Association (DATA), the programme connects the national
curriculum and healthy school meals and has already gained an enthusiastic
response.
The Challenge, commencing in January 2005 is designed for Year 10 pupils.
The task of the Challenge will be for pupils to develop a healthy school
meal that fulfils nutritional requirements and can be made in a school
canteen. Those pupils whose coursework goes through to the final will
attend a 'cook off' at the BBC Good Food Show in November 2005. Hotpoint
will be giving pupils the opportunity to win cookers for both their homes
and schools' food technology departments as part of the Challenge.
Left
to Right: Colm Carty from the Curriculum Division of the DfES; Jan Hemlin,
representing DATA and Food Technology teacher; Clare Allen, Hotpoint Marketing
Communications Manager; surrounded by pupils from Whitesmore School
Neil
Tunstall, Hotpoint Marketing Director, comments: ‘We are pleased
to be supporting such a worthwhile campaign. Helping school children to
understand what constitutes a healthy meal is a valuable exercise and
as the brand leader for appliances in the UK we feel it is important that
we are involved’.
Hotpoint Trade Brochure Line 0870 777 6485 or visit http://www.hotpoint.co.uk
For further information on the Hotpoint Schools Cooking Challenge please
contact Chris Vaughan on 01572 770414 or visit http://web.data.org.uk/data/secondary/Hotpoint.php
Showrooms
Capitalise on Growth of Ideal-Standard Filter Tap Sales
Following
the rampant growth in sales of the Ideal-Standard
ClearTap™ in 2004, a new range of Point of Sale Material has been
designed for retailers to capitalise on the obvious consumer demand for
2005.
With
an ever growing focus on healthy living and a conscience for the environment,
the purpose of this new promotional material is to reinforce the key benefits
of installing the ClearTap™ over traditional kitchen brassware.
The new showroom stands incorporate leaflet dispensers as well as the
tap itself and in a sense act as 'silent salesmen'.
Commercial Manager Alex Paul says, 'ldeal-Standard ClearTap™ was
launched four years ago and we saw steady growth over the first three
years but last year ClearTapTM really caught on.'
Paul puts this growth down to three factors, firstly water from a filter
tap is much more convenient than storing bottled water or constantly refilling
filter jugs. And for the growing numbers of people that now only enjoy
the pure taste of filtered water, ClearTap is a real money saver at 1.9p
per litre against an average 9.0p per litre for supermarket bottled water.
Underlying this cost savings and better taste are the obvious health benefits
of the ClearTap, which removes harmful bacteria such as Cryptosporidium
and Giardia as well as dangerous metals like lead that can still seep
into UK domestic water supply, especially in older houses. The filter
also cleans the water supply of taste influencing chemicals like chlorine,
which many authorities use to clean water. ClearTap™ does not however,
remove beneficial fluoride from the water system.
'One of the major features which differentiates ClearTap™ from other
filter taps is the ability that the tap has to 'manage' its filter use,'
says Paul. 'There is a very clear LED readout that shows the homeowner
when the filter needs changing, and it's a simple twist and pull to refit
the new filter.
'Features like these, along with the push fit connectors to simplify installation
and the simplicity of operation have all contributed to the success that
showrooms are having in selling ClearTap™,' concludes Alex Paul.
For further information or to order a brochure, please call: 0800 228
4766.