De
Dietrich Extends its Free Pan Set Offer until 31st December 2006
Due
to the success of its free Fagor pan
promotion during the Summer De Dietrich
is extending the offer until 31st December 2006.
This now means that with any purchase of a touch control induction hob
from the 2006 range, the purchaser can not only claim the free 16 piece
saucepan set, but also be eligible for the De Dietrich free 5 year parts
guarantee, which is available on all products in the range until 31st
December 2006.
The free pans include four different sized saucepans (14cm, 16cm, 18cm
and 20cm) plus frying pan and feature lids with liquid strainers. Removable
handles make it convenient to place a pan in the oven, without the need
for transferring food into another dish. Each has a separate plastic lid,
for when you want to store cooked food in the fridge, and the pans stack
easily; saving space in the kitchen.
De Dietrich is the market leader in induction and is the pioneer of this
technology. Induction hobs are economical, energy saving, super quick,
totally controllable and extremely easy to clean. De Dietrich touch control
induction hobs come with 7 safety features including anti-overflow, anti-overheat,
child lock, residual heat indicator, automatic stop, automatic pan detection
and small object detection.
To obtain the free pans and 5 Year Guarantee claim forms or to find out
more about De Dietrich induction hobs, please call your De Dietrich Area
Sales Manager.
De Dietrich Sales (Trade) 01256 308 067
Email: sales@fagorbrandt.com
Web: http://www.dedietrich.co.uk
Laufen
Promotes Wellness in the Bathroom
Continuing
to providebathroom concepts to the industry, bathroom manufacturer Laufen
has a new promotion for its entire wellness product range.
Laufen has completely reviewed the pricing structure of its wellness range
and with the rationalisation of it’s suppliers can now offer a significant
promotional price reduction (some as much as 40%) on all system baths;
making well-being in the bathroom a more affordable option.
To fully support its dealers, Laufen has produced a selection of promotional
material, which includes a wellness brochure and point of sale plaques.
What is more, to incentivise dealers and thank them for their hard work
and dedication, Laufen is offering a 2Gb iPod nano for every three system
bathtubs sold during the promotional period.
The promotion is available to all Laufen authorised dealers running from
1st October 06 – 30th January 07. For further information on this
new promotion, Laufen dealers should contact their Laufen Area Sales Manager
or call Laufen on 01386 422 768.
Electrolux
Official Partner of The 2007 Solheim Cup and European captain, Helen Alfredsson
Electrolux
is an Official Partner of The 2007 Solheim Cup, the most prestigious event
in ladies golf. The household appliances specialist has also signed a
two year contract with Helen Alfredsson, captain of the European Solheim
Cup Team. With this sponsorship, the Electrolux Group is taking a leading
role in a global and prestigious sporting event.
The
Solheim Cup is a bi-annual women’s golf event featuring the top European
players from the Ladies European Tour (LET) and the top U.S. players from
the Ladies Professional Golf Association (LPGA) competing in a format
similar to the Ryder Cup.
Peter Sjölander, Global Electrolux Brand Director and SVP Marketing
Europe, believes that Electrolux and golf fit naturally together:
'Golf is a great social sport, which supports our values and which encompasses
the importance of spending quality time with friends and family, whether
it is at home or on the golf course.'
The 2007 Solheim Cup will take place from 14th-16th September at the Halmstad
Golfklubb, Sweden. In 2005, the Solheim Cup was played at Crooked Stick
Golf Club, Indiana, in the United States and won by the American team.
The 2007 Cup will be the 10th Event with the USA Ladies currently leading
Europe 6:3 in victories.
Helen Alfredsson was born in Gothenburg, Sweden, and started playing golf
when she was 11. She turned pro in 1989 and enjoys a successful golf career,
including the major titles of British Open and Dinah Shore plus an additional
20 victories. Helen has been a member of the European Solheim Cup team
seven times.
Left: Hans Stråberg,
CEO of the Electrolux Group pictured with Helen Alfredsson.
Web: http://www.electrolux.com
Utopia
Targets Four Million Consumers
Utopia
has launched its latest consumer advertising campaign, targeting 4 million
consumers each month. Designed to stimulate consumer enquiries, the campaign
broke in September and features a stunning new creative treatment.
The schedule focuses on 10 leading home interest magazines. In addition
to 'tried and tested' titles such as Ideal Home, House Beautiful and Good
Housekeeping which deliver consistently good response rates, several new
publications feature on the schedule for the first time.
As in previous years, the campaign comprises full page display advertising
along with classified and brochure panel entries.
Liz Green, Sales & Marketing Director at Utopia, comments, 'The new
campaign is structured to exploit seasonal peaks and deliver the maximum
possible number of quality leads. We're also confident that our response
mechanism is second to none, with each enquiry being handled quickly and
efficiently.'
GE Appliances - Retailer Autumn/Winter Promotion 2006
GE Appliances, one of the world's leading white goods manufacturers, is running an Autumn/Winter retailer promotion. For this period GE will reward retailers and their Sales Staff with up to £75 worth of Marks & Spencer or Sainsbury's gift vouchers.
This promotion is valid on all GE refrigeration, wine and beverage centres, delivered from the 1st October 2006 to the 22nd December 2006. Products delivered during this period will attract a voucher reward of upto £75 depending on the appliance sold.
For further information contact your local area sales manager.
GE Appliances UK
01908 366363
NEW WEBSITE www.lsy-appliances.co.uk
Haro On Display
German WC seat manufacturer Haro Sanitary has recently taken a display at The Building Centre in London.
Haro Sanitary produces a wide selection of high quality WC seats, offering innovative design solutions with the highest standards of comfort, hygiene and quality.
The Haro display highlights the benefits of choosing Haro and illustrates the quality of its products to building specifiers and designers.
The Haro Sanitary display will includes a working demonstration of its popular SoftClose mechanism, the only system available with a 10 year function guarantee and a lockable "Take Off" feature. Also shown are the Homeline and Careline ranges of WC seats, which are aimed at hotels, the elderly, care homes and other public applications.
The Building Centre is the world's largest permanent exhibition and single source of information for the construction industry. It is an established focal point covering all aspects of architecture and design, construction and planning, home improvement, DIY and self build.
The Centre has remained the heart of the industry for more than 70 years and plays host to many important events, receiving more than 100,000 visitors and delegates every year.
Ruediger Demmel, sales director of Haro Sanitary, explains: 'We recently expanded our significant share of the British bathroom seat market and established a firm customer base with specialist bathroom retailers for the replacement sector in a launch last year, and now wish to expand into the contract market as we feel we have a lot to offer. Haro WC seats offer unbeatable value and outstanding quality with properly engineered solutions for any commercial development. 'Haro seats have for many years been widely available to the specification industry indirectly through the key sanitary ware manufacturers with whom we have developed many unique and focused products, but the specific interest now shown in seats with features such as SoftClose suitable for all ceramics has prompted us to get involved in the Building Centre'.
Haro Sanitary is part of the Hamberger group, the largest manufacturer of hard plastic seats in Europe and Germany's largest WC manufacturer overall.
Haro WC seats are supplied country wide through our logistic partner and UK leading distributor PJ Hopkinsons Ltd, and project enquiries should be initially directed to Haro@ProdManLtd.com for help in product selection.
New Tap Stand to Boost the Bottom Line
Now
available from Carron Phoenix is a brand
new tap display stand, designed to help retailers boost sales. The compact POS stand holds five taps which can be freely selected from Carron's full portfolio. Rather than a pre-set offering, this gives the retailer the flexibility to tailor the display to his showroom and his customers' needs.
The tap stand is ideal for counter-top display and complements the recently launched sink display stand which holds a trio of sinks.
The tap stand is supplied free, with the chosen taps charged at retail price less 50%.
Display stands can be ordered by contacting the local Carron Phoenix distributor.
Alternatively call Carron Phoenix direct on 01324 638 321 or log onto the trade area of www.carron.com.
Once an order is placed, delivery and assembly will be co-ordinated by the local Carron Phoenix Area Sales Manager.
Starring Role For Miele Machine
Miele's G 1230 SC stainless steel dishwasher has starred in a TV advertising campaign in conjunction with Reckitt Benckiser's Finish brand.
The message of the ad reflects Miele's core values of quality, durability and performance:
'Miele use cutting edge technology to give you 20 years of excellent dishwashing performance, so when it comes to detergent, we wouldn't recommend anything less than Finish.'
John Kershaw, Head of Marketing for Domestic Appliances at Miele comments, 'Miele is renowned for the exceptional performance and quality of its appliances. Our dishwashers deliver outstanding results and we're delighted to align ourselves with a brand like Finish, which shares the same values.'
The Miele-Finish advertisement ran across multiple channels in July
Simpsons
Livery Has a Facelift
In
keeping with the new, contemporary image of Simpsons,
which is now under the Crosswater banner, 14 new vehicles are now on the
road as part of an ongoing rebranding programme.
Simpsons, trading as Classic Showers and recently acquired by Crosswater,
designs and manufactures shower enclosures and screens.
Philip Carr, Simpsons’ Commercial and Marketing Director comments
'The new fleet represents a significant investment which is in line with
our continued development in providing an improved level of service.'
Tel: 01483 303 711
Web: http://www.simpsons-enclosures.co.uk/
Free
iPod Prize Draw for Mermaid Installers
Installers
of Mermaid waterproof wall panels have been given the chance to win a
free iPod, courtesy of distributor Norske Interiors,
by returning feedback forms which will be entered into a twice-yearly
prize draw.
iPod prize draw entry cards can be found inside Mermaid Fixing Guidelines,
enclosed with the delivery of every order of Mermaid wall panels and Mermaid
ShowerWall panels.
Entrants simply have to fill in the form with their comments and return
it freepost to Norske Interiors to be entered into a prize draw scheduled
to take pace on 1st December 2006.
Mermaid panels, made from a water-resistant substrate with a decorative
laminate finish, are a suitable alternative to tiles. The high-performance
laminate will not crack or chip and the panels can be accurately fitted
using concealed fixings. With no grouting required, not only do Mermaid
panels eliminate mould discoloration over time, they are also quick to
fit and can even be installed over existing surfaces.
Tel: 01472-240832
Email: sales@norske-int.co.uk
Web: http://www.norske-int.co.uk
New
hb Branding makes Contemporary Offering Crystal Clear
To
help make it easier to select between modern and traditional bathroom
styles, Heritage Bathrooms has introduced
new branding for all its contemporary products.
‘hb’
is a new brand in bathrooms and is all about celebrating contemporary
style.
While Heritage Bathrooms has been designing and making modern bathroom
products with great success since 1999, the traditional connotations surrounding
the word 'heritage' can cause confusion amongst consumers.
To make everything crystal clear, the company will sell all its modern
ranges via its new hb brand, while traditional products will remain under
the original Heritage Bathrooms banner.
To support the new brand, Heritage has produced a new brochure, which
is designed with two covers - hb products on one side, and Heritage Bathroom
products on the other.
Retailers can thus use the same brochure to display two very different
portfolios of products, allowing the needs of both modern and traditional
bathroom customers to be met at the same time - without confusion!
The new hb brand is the contemporary face of Heritage Bathrooms, and,
as such, shares all the benefits and qualities this well established company
represents.
The strong customer support, high quality manufacture, sound reputation
and delivery service for which Heritage Bathrooms is well known is all
extended to the hb brand, making it the perfect choice for retailers looking
for contemporary bathroom products they can rely on.
To order your new brochure contact (0117) 9633333
or http://www.hbbathrooms.com
Servis
Heads for the Competitive Market with a New LookWhite goods manufacturer Servis has revealed it's new look in time for its attack on the competitive mid-market. The new colours echo the company's fresh and modern business, but sticks to the simple style that you would expect from the well organised manufacturer.
The makeover has been timed to co-ordinate with the company's laundry launch. The new range of 6, 7 and 8kg washing machines are targeted at the mid-market and are the first phase of products set to stretch the brand into this competitive price bracket.
Newly appointed Commercial Manager Charlie Jones (pictured), who played a big part in choosing the new look, comments, ‘The new identity demonstrates Servis is moving forward as a modern sophisticated business and has received a very positive reception from our customers - with displays orders higher than ever.’
Tel: 0121 568 8333
Web: http://www.servisuk.co.uk
Starring
Role for Miele Machine
Miele's
G 1230 SC stainless steel dishwasher is to star in a new TV advertising
campaign in conjunction with Reckitt Benckiser's Finish brand.
The message of the ad reflects Miele's core values of quality, durability
and performance:
‘Miele use cutting edge technology to give you 20 years of excellent
dishwashing performance, so when it comes to detergent, we wouldn't recommend
anything less than Finish.’
John Kershaw, Head of Marketing for Domestic Appliances at Miele comments,
‘Miele is renowned for the exceptional performance and quality of
its appliances. Our dishwashers deliver outstanding results and we're
delighted to align ourselves with a brand like Finish, which shares the
same values.’
The Miele-Finish advertisement will run across multiple channels from
9th July.
For stockist information call Miele on 01235 554455 or visit http://www.miele.co.uk.