Aqualux
Offers Free Showroom Display System
Get
your hands on the latest showroom must have with Aqualux's
free state-of-the-art enclosure and literature display units.
The manufacturer of bath screens and shower enclosures is offering customers
a free display unit with a choice of five modular units, including Aqualux's
latest products, and free installation.
The modular displays are available in a variety of sizes and multiple
units can be configured together to suit any size area. Units can be ordered
by size, including 1000mm, 1500mm and 1700mm. The display system also
comes with optional graphic panels which fit inside the enclosures.
As well as the free display unit and installation, Aqualux is also offering
70 per cent discount on display products.
The eye-catching display has been designed to create a focalpoint in any
showroom and features silver dividing panels with the Aqualux's signature
teardrop cut out of each unit. A free literature display stand is also
available to complement the display and to ensure customers always have
an Aqualux brochure to hand.
For smaller showroom areas there is even an ultra-modern four-sided shower
display unit which can hold two 760mm and two 800mm pivot or bi-fold doors.
As well as the shower enclosure display, bath screens can also be displayed
in the new Bath Screen unit, which is available as stand-alone or can
be combined with the main display.
For more information about Aqualux's new display system and for a brochure
with details of the different components available call Aqualux on 0870
241 6131 or contact your local area sales manager.
Web: http://www.aqualux.co.uk
De
Dietrich Offers Complimentary Parts and Labour Upgrades for its Entire
2008 Collection
From
1st October 2007, De Dietrich is offering
a complimentary five year parts and labour guarantee upgrade on specialist
products in its new 2008 Collection, including all new touch control ovens
and Continuum induction hobs.
All other products in the collection will feature a complimentary two
year parts and labour guarantee.
All upgrades are subject to registration and claim form can be downloaded
from the De Dietrich website, http://www.dedietrich.co.uk
or alternatively are available from your De Dietrich Area Sales Manager.
De Dietrich Sales (Trade) 01256 308 067
Email: sales@fagorbrandt.com
Web: http://www.dedietrich.co.uk
Triton
Hits the Small Screen in a Big Way
Triton
is targeting savvy homeowners and property developers alike with its new
large-scale television sponsorship campaign, making it the first shower
manufacturer to hit the small screen for some time.
With
the popularity of home development programmes still on the rise, Triton
has filmed a series of mini-ads that lead in and out of iconic programmes
such as Location, Location, Location, Property Ladder and Grand Designs,
creating maximum exposure for the brand and its cutting-edge Satellites
range whilst generating additional pull-through sales for merchants and
installers alike.
The 'Britain's Clean Favourite' campaign is expected to reach an impressive
5.5 million viewers with an active interest in home products, and will
place Triton in the enviable position of being the only manufacturer currently
appearing on television.
The mini-ads feature every day, every week on all of the Discovery 'Lifestyle'
stations, and started from 3rd September. Each clip has a light-hearted
theme to reiterate the many benefits of the Satellites range, including
the advanced remote technology, ease of installation and the numerous
design options that this showering technology opens up.
Lorna Fellowes, managing director of Triton Showers, comments:
‘This campaign is designed to take the Triton brand to the widest
possible audience and has been carefully developed to ensure it remains
the brand of choice for consumers.
‘The ident themes not only bring humour into the mix to make them
memorable, but also strengthen band recognition with consumers. As Satellites
is one of the most cutting-edge showers available on the market, we are
confident that these exciting new mini-ads will really grab the imagination
of the viewers and the wide range of bathroom design options they provide.’
The first adverts in the collection are available to view at http://www.tritonshowers.co.uk.
For further information on Triton's extensive range of electric, mixer
and power showers visit http://www.tritonshowers.co.uk
or call 02476 344441.
Mira
Launches National Consumer Advertising Campaign
Mira
Showers has taken the step into national consumer magazine
advertising marking a new phase in the company's promotional activities.
Aimed at increasing brand awareness and the benefits of a good shower,
the highly visual campaign is being launched to a carefully targeted audience
compiled of reputable home interest magazines and newspaper supplements.
The titles chosen are believed to offer the strongest vehicle for the
Mira brand and will ensure both strong cover and frequency of presence
over the Autumn/Winter of 2007, creating a basis for promoting the brand
even further into 2008.
Careful planning of the positioning of advertisements will ensure placement
within issues containing bathroom and shower editorial. This will maximise
exposure and result in a very focused and relevant campaign, reaching
consumers interested and actively seeking inspiration for their bathrooms.
Kicking off this step into the consumer media world, Mira will be placing
an impressive double page spread within Ideal Home, the UK's best selling
and award-winning home interest title. ‘As the voice of the British
home owner for over 80 years, we believe Ideal Home is the prime environment
to position the Mira brand at this great stage of its development,’
says Daniel Brohn, marketing director at Mira Showers.
‘With a circulation of 231,643 it is believed to be the highest reaching
UK home interest magazine, with readers who do their homework before embarking
on projects and are looking for inspiration to help them make the most
of their homes.’
Tel: 0845 600 6472
Web: http://www.mirashowers.com
Victoria
& Albert Takes the Amalfi on Grand Tour
Freestanding
bath specialist Victoria & Albert
took to the road last month with the company's new Amalfi bath. Two newly
updated display vans did a full circuit of the UK, introducing dealers
to the latest models in a grand tour which took them to the four corners
of the country.
The Amalfi slipper bath was accompanied by the award winning Napoli and
Lido tap stand in each van. Both baths are set in new dedicated display
zones which include special lighting and point of sale materials about
the QUARRYCAST range, an exclusive volcanic limestone mixed with resin.
Adam Thresher, Victoria & Albert South West Key Account Manager says,
‘The four of us in the key account team have already had a great
response in the areas we've visited so far. Seeing the baths in a fresh
environment seems to really inspire dealers to imagine how they could
look in their own showrooms, and develop confidence in the brand in a
hands-on way.’
Tel: 01952 221100
Web: http://www.vandabaths.com
Admiral
Chosen Again For ITV1's Daily Cooks
Maytag
UK's Admiral side-by-side fridge freezer was selected for a
second competition appearance on ITV1's Daily Cooks programme, following
its debut on the celebrity-hosted cookery programme in March.
The Admiral SAD224GB appeared on the Daily Cooks ITV1 show in the first
week of July, which attracted an audience of just under a million per
day. The refrigerator featured three times during each programme, giving
the audience the opportunity to see and hear about the brand fifteen times
throughout the week. One Admiral refrigerator was given away on each day
of the show.
Daily Cooks is a hugely successful ITV1 afternoon show. After an initial
5-week commission in January 2007, the show was re-commissioned twice
for a total of 19 weeks of episodes.
Daily Cooks is hosted by Anthony Worrall Thompson who is ITV1's most popular
and well-known TV chef.
Sample
Imperial Bathrooms’ Stone & Marble Collection
Following
the introduction of a series of tile display boards, British bathroom
manufacturer, Imperial Bathrooms,
has extended this successful format to flaunt its Stone & Marble Collection.
Echoing the unusual and eye-catching landscape format of the tile display
boards, this latest retail aid provides an arrangement of tile-size samples
of the stone and marble featured in Imperial’s range of handcrafted
bowls and vanity unit worktops.
Alongside three samples of marble in light, mid or dark tones – Dawn,
Twilight and Midnight – the board also features two luxurious stone
samples - Agri and Denzil. Each piece serves to provide consumers with
an appreciation of the inherent natural beauty and simplicity that is
synonymous with Imperial’s exclusive collection.
Unobtrusive and lightweight, measuring just 400 x 800mm, the stone and
marble board may be displayed alongside Imperial’s sanitaryware or
wall mounted where space or showroom layout demands.
Imperial Bathrooms’ Sales Director, John Gill, enthuses: 'This latest
display board will prove an invaluable retail aid for customers choosing
from Imperial’s Stone & Marble Collection. As with all our endeavours,
this exciting POS piece reflects the outstanding quality and aesthetics
for which Imperial products are renowned.'
Created from separate pieces of solid stone, Imperial’s stone bowls
carry a uniqueness of their own. To guard against staining and colour
discolouration, the bowls are also supplied with an extra sealant ensuring
trouble-free performance for many years to come. Such fine attention to
detail also continues with Imperial’s marble range, as the marble
bowls and vanity unit tops are created from the same block of stone, thereby
ensuring a closer colour match guarantee.
All product display boards are immediately available free of charge to
supporting stockists and may be obtained by contacting Imperial Bathrooms’
Sales Department on: 0870 60 61 62 3. For further information on the company
and its products, visit http://www.imperial-bathrooms.com.
Norske
Interiors UK Ltd has announced the winner of its latest win
an iPod competition. The prize is offered twice a year to installers of
Mermaid – the waterproof wall panel system. An entry card is available
inside every Mermaid kit and installers can either enter themselves, or
be entered by the person they are undertaking the installation for.
Ian
Binks from Watertight Services in Peterborough has carried out four Mermaid
installations, all of which involved shower enclosures. It was his latest
project that enabled him to win the MP3 player. The Mermaid kit was purchased
from Jackson’s Building Centre in Stamford, Lincolnshire.
Mermaid panels are quicker and easier to fit than tiles and no drying
time is required. They incorporate a ‘Click-Seal’ profile, are
guaranteed to be leakproof and watertight for ten years.
They come supplied in a convenient kit, which includes everything required
for a stress-free installation. This includes: colour co-ordinated profiles;
the Mermaid Transeal bottom seal system; adhesive; Sealux-N sealant; a
mitre box; a revolutionary E-Cloth for cleaning; and – most importantly
– a set of fixing guidelines!
Ian is delighted with his new iPod. 'I never win anything,' he admits,
'so this was a big surprise. Watertight Services provides plumbing and
heating installation and maintenance in the Peterborough area. Our aim
is to provide a professional and high quality service at an affordable
price.
'Wall panels are becoming more and more popular, and I have always been
a fan of Mermaid. It is definitely the market leader. Waterproof panels
are a great alternative to tiles and the end results are excellent.'
Tel: 01472 240832
Web: http://www.norske-int.co.uk
Admiral
Chosen Again for ITV1's Daily Cooks
Maytag
UK's Admiral side-by-side fridge freezer was selected for a
second competition appearance on ITV1's Daily Cooks programme, following
its debut on the celebrity-hosted cookery programme in March.
The Admiral SAD224GB appeared on the Daily Cooks ITV1 show in the first
week of July, which attracted an audience of just under a million per
day. The refrigerator featured three times during each programme, giving
the audience the opportunity to see and hear about the brand fifteen times
throughout the week. One Admiral refrigerator was given away on each day
of the show.
Daily Cooks is a hugely successful ITV1 afternoon show. After an initial
5-week commission in January 2007, the show was re-commissioned twice
for a total of 19 weeks of episodes.
Daily Cooks is hosted by Anthony Worrall Thompson who is ITV1's most popular
and well-known TV chef.
Web: http://www.maytag.co.uk
The
Bristan Group Announces Winner
The
Bristan Group has announced that
City Plumbing Supplies is the winners of its Bathroom & Kitchen Expo
competition.
James
Walker, Regional Sales Manager for the Bristan Group, presented Brigitte
Evered-Hall with a designer BOSE Wave Radio at City Plumbing Supplies'
Chepstow showroom, where Brigitte is Showroom Manager.
The competition was greatly supported by the hundreds of visitors to The
Bristan Group's stand at Expo, which has proved one of the company's most
successful shows to date.
Tel: 0870 442 5555
Web: http://www.bristan.com
Improve
Your Refrigeration Sales this Summer with a Few Hints and Tips from Maytag
UK
There's
no better time to reap the benefits of the warmer weather, selling the
latest in refrigeration. Top up your displays with a wide range of refrigeration
and focus on a theme. This is a good time to make everyone aware of good
food hygiene and safety and how to reduce food wastage. Focus on the benefits
of the latest new features in refrigeration, persuading those with a refrigerator
that's struggling, to change it!
Stuart
Frost, Product Marketing Manager, Maytag UK, says, ‘The warm weather
puts refrigeration under tremendous pressure and consumers may find their
current appliance struggling. Make sure you are ready with a variety of
the latest top featured models on display.
‘It's important that consumers know the best way to manage food in
a refrigerator and the best place to put it. We throw away nearly £1
billion worth of food every year - unfinished and left in the fridge.’
He continues: ‘A study by the Food and Drink Federation has found
that nearly one in ten of us are at risk of illness because of eating
stale perishables. This can all be controlled with quality, multi-zoned
refrigeration appliances. The various areas of different temperatures
and humidity will keep food better for longer and in our Amana brand will
even preserve it!’
Maytag's brands of refrigeration today have so much to offer. Not only
should you encourage the purchase of a new refrigerator, there may be
an opportunity for trading up by using a few tips on how to manage food
safely.
Here are some tips to help you and your customers get the most from summer
eating safely:
* Keep your fridge between 0 - 4 degrees centigrade; many new refrigerators
offer advanced electronic temperature monitoring and control systems to
manage this process for you.
* Don't overload your refrigerator which can reduce it's performance -
consider selecting a larger appliance to suit your needs.
* Defrost the fridge and freezer regularly - it will work more efficiently
- many modern appliances incorporate software solutions to automatically
defrost; Maytag's brands will 'predict' the most convenient time to defrost
for the household too.
* Defrost food thoroughly before cooking, and do this in the fridge. At
fridge temperatures bacteria multiply slowly.
* Place food to be defrosted at the bottom of the fridge, so that any
drips can't contaminate other food items. Larger appliances may feature
multiple storage zones to optimise the storage of different food products.
* Keep raw meat covered at the bottom of the fridge and away from ready
prepared foods and dishes. This avoids cross-contamination from raw meat
juices dripping on to cooked food.
* Always make sure poultry and meat-based products such as burgers, sausages,
chicken nuggets and kebabs are completely defrosted and thoroughly cooked.
* Allow leftovers to cool and as quickly as possible; then wrap and place
in the fridge or freezer as soon as possible. Keep no longer than two
days and always reheat thoroughly, and only once.
* Cover salads and vegetables when storing in the refrigerator to keep
the moisture in. Multiple temperature/humidity controlled zones are perfect
to optimise storage.
* If you are short of space in the fridge take out wine, beer and beverages
and store elsewhere, buckets of ice etc., or consider the Amana Wine Cabinet.
* Keep food in the fridge for as long as possible prior to serving. Keep
covered at all times to protect from pets, insects and birds etc.
Finally, make the most of Maytag UK's summer sale of refrigeration - reap
some fine rewards for your efforts and you have until 30th September to
grab the deals.
For more information on Maytag's refrigeration brands and the summer sale
contact your Area Sales Manager. Or call Maytag UK on 01737 231 000 or
visit the websites at http://www.maytag.co.uk
or http://www.amana.co.uk
or http://www.admiral-appliances.co.uk
For more information on Food Safety visit the Food Standards Agency website
at http://www.food.gov.uk.