Beauty is not Just on the Outside -Brandt Introduces New Point of Sale Material for Behind the Door Apliances

In order to highlight the design and aesthetics of its range, Brandt has introduced new point of sale material for dealers. The ‘Pull open to look inside’ tags can be attached easily to kitchen furniture so that potential purchasers will be encouraged to look at the fully integrated appliances that are concealed behind the door.

Point of sale material is available from Brandt Marketing on 01256 308 068 or from Brandt Area Sales Managers.

Email: mailto:marketinguk@elcobrandt.com
Web: http://www.BrandtUK.com

Shower on the Move with LDV

Bristan, the supplier of bathroom taps, showers and accessories is bringing a whole new shower experience to retailers using a bespoke display vehicle.

LDV main dealer, Ford and Slater Leicester has supplied a Convoy 3.5 tonne XLWB chassis cab, which has been specially designed by IDA Creative Link and converted into a Luton by Universal Vehicle Bodies to include Bristan’s exclusive shower range.

The vehicle, liveried with Bristan’s current advertising campaign, comes equipped with four fully working showers, co-ordinated taps and accessories on display, which is made possible by an under floor recyclable water storage system and 180-amp battery.

Bristan’s sales team will be travelling across the country in the vehicle, demonstrating the newly launched shower range to merchants, retailers and installers. The vehicle also comes with a retractable side awning and café-style tables and chairs.

Judith Gibbons, marketing manager at Bristan is delighted with the vehicle. She said: ‘This is the first time Bristan has brought working showers to retailers instead of them coming to us, and what better way to launch our new shower range than to demonstrate them in full working order on their doorstep.’

Ford and Slater LDV Leicester is based on Hazel Drive, Narborough Road South, Leicester and has been trading for 80 years. Supplying both new and used vehicles, the dealership also provides a service, parts and after-sales department, parts delivery service and the fast-fit facility, VANfit.

LDV designs, manufactures and distributes the widest range of panel vans and their derivatives in Europe, as well as automotive pressings. The company currently markets two product ranges, Pilot and Convoy.

Tel: 0870 7545555
Web: http://www.bristan.co.uk

Maytag UK Hosts Global Marketing Summit

Maytag UK played host to Maytag International's annual global marketing summit. The event was held at Redhill, Maytag UK's headquarters, and in central London at Leo Burnett's advertising agency.

Maytag International's Marketing Director, Heather Kane who resides at Maytag's lnternational headquarters in Chicago, chaired the event. The entire team of Maytag's marketing professionals attended the three days, coming from far and wide including Mexico, Canada and Australia.

Each country presented their marketing successes and excellence including recent successful marketing initiatives, promotions and plans. Holly Burrow, Senior Manager Marketing for Maytag UK explains, 'This was a phenomenal few days involving all our marketing team and out of house support groups including Arc in conjunction with Leo Burnett and public relations agency, JM Marketing. The challenging debates and discussions coupled with the boisterous focus groups provided an unprecedented opportunity to gain and learn of the marketing experiences around the globe.'

The group also enjoyed visiting several retail outlets featuring Maytag's brands as well as some exciting entertainment at some classic London venues.

Tel: 01737 231 000
Web: http://www.maytag.co.uk

Daryl Hits the Road with New Vehicle Fleet

Showering products manufacturer Daryl Industries has launched a new fleet of high specification delivery vehicles, which aim to maintain the highest standards of customer service, improve delivery times and strengthen awareness of the Daryl Showering brand.

Nine new Mercedes trucks are now travelling the length and breadth of the country delivering the quality shower enclosures, doors and systems to the company’s network of over 300 specialist bathroom retailers.

The new vehicle designs feature extensive Daryl Showering branding and some of the most popular products from the Daryl collection including those from the Cyan and Magenta ranges.

Mike Wilson, marketing manager at Daryl Industries, commented: ‘The new fleet will be instrumental in us offering the very best customer service to our valued retail customers as well as acting as mobile advertisements for our products and brand to raise consumer awareness.

‘We know short product lead times and guaranteed delivery dates are extremely important to the success of retailers in the market - now thanks to our closely managed stock control and manufacturing systems along with our new vehicle fleet is hitting the road we can ensure we meet this need.’

New products, a retailer incentive scheme and a distinctive consumer brochure were just three of the many launches presented by VitrA at its recent Showrooms of Excellence Day.

The event, held at the Forest of Arden hotel in the Midlands, was attended by 250 customers from VitrA's 212 strong Showrooms of Excellence network. Guests were invited to enjoy a morning of team building activities, including golf, mini JCB digger driving and power cart racing, before attending an evening dinner event during which new products were unveiled and new initiatives announced.

Star attractions at the product launch were 'The Eden Bath', VitrA's new freestanding bath design, and 'Retro', a new suite of sanitaryware and furniture. Also seen for the first time were new merchandising solutions, including brassware and accessory display boards, and the company's magazine-style brochure entitled 'Life 2004'.

VitrA's national sales managers, Mike Rogers and Ashley Shires, announced details of new rebate and incentive schemes, the latter of which entitles retailers who reach set targets to be guests at a fully expenses paid trip to Las Vegas in May 2005. The first Showroom of Excellence to secure its place on the trip was Southampton based Sovereign Bathroom Centre, which was awarded VitrA's 'Showroom of The Year 2003' award.

For further information about VitrA's new products and incentive schemes, or for further information about the Showrooms of Excellence network, telephone 01235 750 990.

New Amana Point of Sale by Maytag UK

Maytag UK has launched eye-catching point of sale to promote its Amana range of refrigeration. The A5, multiple paged tent design is predominantly finished in shades of steely grey to reflect the popularity of stainless steel with accents of colour to highlight the special design features of the Amana refrigeration range.

The content includes both side by side and bottom mount models detailing the various cladding and built in options available. For ease of use each section is tabbed and illustrates quality of construction, features and benefits, the multiple zones of food preservation and performance.

Holly Buirow. Senior Manager Marketing explains, 'Amana is the only refrigerator to offer fully customisable style options and we wish to make the selection for both the retailer and the consumer as easy as possible. The multiple paged tent card enables the consumer to browse and focus on the style and options most suitable for their needs and aspirations, and it is an ideal tool for retailers to ensure all areas of the Amana range are explored.'

Available from Maytag UK's team of Area Sales Managers or telephone Maytag UK sales on 01737 231 000.

bau-for-mat's 5 Star Promotion

bau-for-mat's 5 Star Promotion began on 1st June 2004 and will run until the 30th September 2004.

‘This is no ordinary Sales Promotion because you get to choose the ranges on promotion! Yes, simply choose 5 range models that you would like to receive an extra 10% discount on and tell us.’ says the company.

‘All you now need to do is register the range models that you want on promotion for your company and watch your sales and profits grow.’

'Face' of Aqualux Qualifies for Fourth Olympic Games

Aqualux, the shower enclosure company, has announced that Karen Pickering MBE, the official 'face' for the company, has successfully qualified for the GB Olympic swimming squad that will be competing in Athens this summer.

Aqualux teamed up with Karen, Britain's most decorated female swimmer, in an advertising and sponsorship deal for 2004. As part of the agreement, Karen Pickering MBE became 'the face' of Aqualux for its promotions and advertising during the year and in the run up to the 2004 Olympic Games.

The squad of 36 swimmers was announced by the British Olympic Association following a five-day British Swimming Olympic Trials at Ponds Forge in Sheffield. Karen is one of the most experienced swimmers, having competed in three previous Olympics. She has been swimming at world-class level since 1986 and was awarded an MBE in the 1994 New Years Honours List for her services to swimming. Her collection of winning medals includes eight World Championship, 14 European Championship, 35 National Championship and a Commonwealth Games medal haul of 13, including four Gold.

Sandra Hyde, marketing manager for Aqualux, comments: ‘Karen has been a great ambassador for Aqualux to date and we are extremely pleased that she will be flying the flag for Great Britain again at her fourth Olympic Games.

‘When we were looking for the 'face' of Aqualux we decided that rather than go for an anonymous model we would work with someone wholly associated with water and who represents the type of discerning consumer that is typically an Aqualux customer. Consumers now have a better choice of bathroom fittings and fixtures than ever before. They want to attain both a certain look and feel when refurbishing their bathroom and we have conveyed this by using Karen throughout our new brochure and advertising campaign.

‘Karen Pickering was the perfect choice and reflects so many of the qualities associated with our products, including strength, performance, style and British quality! We wish her the best of luck for Athens.’

The campaign featuring Karen and the new range was introduced in January 2004. Karen attended Interbuild 2004 at the NEC on Wednesday 28th April to promote the company's Energy collection of contemporary shower enclosures on show in the Architect's Pavilion.

Tel: 0121 526 7683
Web: http://www.aqualux.co.uk

Maytag Undertakes Major UK Push Through ARC

Maytag UK is embarking on a major brand building exercise, working with the creative agency ARC, part of the Publicis Groupe.

The investment will see Maytag UK roll out an integrated marketing campaign in order to penetrate the UK market and boost its share of the sector.

Extensive consumer research will be carried out as part of this initiative to accurately identify the consumer’s purchasing process, and gauge the messages that speak to them during this process. ARC’s involvement in the entire project, from initial research through to the creation and testing of new creative work, will ensure that the campaign will be speaking to the right consumer, in the right way, at the right time. The investment is intended to increase brand awareness amongst the targeted consumers, leading to increased sales of Maytag products.
The new look is scheduled to take to the stage this summer with a strong campaign scheduled to run throughout the second half of the year.

Maytag also aims to raise awareness of its brands (Amana, Maytag and Admiral) through a number of creative initiatives and campaigns, with comprehensive and eye catching point of sale material designed to increase consumer footfall within retailers stores.

Mike Spicer, Managing Director of ARC, says, ‘Maytag will be a client for whom we can deliver insightful and creative work and make a significant impact on the UK business.’

Holly Burrow, Senior Manager, Marketing, says, ‘Maytag has a huge presence in the US market and is making great headway in the UK. By working with ARC and making this investment we are confident that their skills and expertise will help us further increase our brand awareness and make Maytag a household name with the discerning consumer. With so many brands for the consumer to choose from, and with consumers becoming ever more demanding when selecting appliances, we need to be constantly investing in building the Maytag brand and getting into the mind of the consumer.’

Tel: 01737 231 000
Web: http://www.maytag.co.uk

RETURN TO HOME PAGE